• 복식
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• 제26권
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• pp.221-232
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• 1995

It was aimed to study the costume of Koryo dynasty based upon the one hundred and thirty four pictures of the engraved painting on the wood. The costume to study were made about 400 years during the King Mok-jong(1006) to the forth year of the king Wu based upon the Avatamaka Sutra and Pulsul-Yaesu 가) Men's wear 1. Hair style and hair dress ; Man tied up a top knot and they put on the hat such as a Kuan, Kun, and Mo. The young boys binds his hair up one, two, and three knots. 2. Clothes : 1) King wore an uniform of Mien-lu Kuan system. 2) The Crown Prince and high rank officials wore Yuan-yu-Kuan Won-jung-po-ju-Kuan, Sa-bang-Kuan, Yun-wha-Kuan and montain shape Po-ju-Kuan as a court dress. 3) Officials put on the Pok-du as an official dress and Won-jung-ip-mo, Kun and Mo as an everyday dress, the monk put on the diamond shape Do-kuan and Du-kun and the soldier put on the Helmet. Costume system of man was as follows ; They wore exchanged shape collar, big sleeve jacket, long skirt, apron, hanging precious stone big belt as a Mien-pok. 4) The soldiers wore helmet, Keun-Kap, Scarf, Pee-Bak, Hung-Kap, Pok-Kap, Yang-Dang-Kap, We-Yo-Kap, Kum-Kap, and caries arms. Lower-level officials wore Pe-Bal, Kun-Mo, gae, won-leung, very small sleve jacket, a long coat reaching up to the knee length, slacks, belt, loin cloth and apron. 5) Children's bind their hair up angle shape and wore a half long jacket raching up to the hip and slacks. 나) Women's wear; 1. hair style and hair dress; 1) High rank women's hair style was very extravaganceful. They made their hair top knot (one, two, or more knots) and decoraed precious stone, pan shape head dress, wheel shape head dress, and flower shape precious stone decorated head dress. 2. Clothes ; 1) High rank ladi's wore Kun-Kyun attached jacket, and jacket sleeves decorated pleats, and pleats decorated long skirt, apron, back apron, knot belt, scarf, this type is the same with Dang Dynasty, five dynasty of china, Song, Kum, Won, Myung Dynasty, and our costume of Poe-hae, and Shilla Dyansty. 2) Official ladies wore exchange shape collor, big sleeve jacket, long pleats skirt, apron, and back apron, scarf. 3) Women wore top knot hair style and decorated by ribbons. Shoulder scarf attached small sleeve jacket and wore reaching up to the knee length. Side seam is open and under wear was long skirt. 4) High knot hair style and exchanged shape collor jacket, under wear wore long skirt. They wore under skirts and the jackets. 5) High knot hair style, exchange shape collor jacket reaching up to the knee length small sleeve under wear wore long skirt, belt. 6) High knot hair style, big sleeve jacket and long skirt. 7) Foot wear wore boots, mokasin type shoes, sandal.

• 패션비즈니스
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• 제12권4호
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• pp.28-45
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• 2008

The purpose of this study is to diagnose actual condition of preference of hair-styling, hair-styling techniques, management, grasping a consumer's consciousness, etc with women living in a city. The survey was gotten to a feminine customer who visited the ten of beauty-shops in shopping center. And statistical data about the actual condition of hair-styling preference realities, hair-styling method and style management was entered into the SPSS statistics analysis system. In brief, be as follows by the results of study. There showed significant difference that noted in hair-style information and basis alternative a beauty salon, there were able to know people whose age is from 20's to 40's got mainly an influence of public media very much and from 40's to 50's got mainly an influence of people around them. Basis alternative of a beauty salon showed significant difference to follow age categories. It appeared that introducing from people around them have a effect on the 20's and 30's, and 40's got an influence of convenience of traffic, and 50's got mainly the shortest distance. In an attitude toward a hair style, especially toward hair cut, a case to do hair cut was most a lot of in own selections, and its result was independent of age categories. The reason that wants to give a chance was most a lot of thinking without an age. Preference length of hair cut showed a significant difference according to age. In permanent section, own selections appeared most regardless of age. And in the permanent motive, also, to have a change appeared most regardless of age. And people had a preference natural to role up to setting regardless of age in permanent wave. In hair color section, women whose age is 20's, 30's, 40's had a motive for a change, on the other hand, 50's and their senior had a motive for a gray hair. Women of all over the age almost knew a fashion color, and they had a preference brown color. In a preference way along a hair color kind, there was a significant difference according to age, also. 20's and 30's did mainly 'semi-permanent coating' and 40's and 50's did mainly 'permanent hair color'. In a attitude about a hair-style management, the more age is young, the more a period is long term. And the more age is old, the more the outlay for price of cut is expensive. But, on the contrary, permanent price showed that the more age is young, the more the outlay for price of permanent is expensive. In hair color, the more age is old, the more a period is short and the more price is low.

• 한국패션뷰티학회지
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• 제2권2호
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• pp.1-11
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• 2004

The purpose of this study was to analyze the hair style trend in the respect of fashion trend in 1960s. The study also attempted if there were significant influences to current hair designers and hair styles as beehive, mods hair, short cut. geometric cut, wigs, natural hair, unisex hair. This study is a descriptive study, involving the collection of picture data and examine the art of the 1960's. Because 1960's is a revolutionary decade in the way of living and fashion trend. This study also adopted review of literature and analysis of magazines. 1960's was a period of major street fashion as Mods, Jackie Look, Miniskirt, Pop Art, Op Art Look, Space Look, Hippie Look, Unisex Look. The results of this study can be summarized as follows: 1) A review of literature had shown that little or no studies for an in depth analysis of 1960's fashion trend and hair design. 2) During the sixties, the trend of fashion and hair style were remarkable change in the way of living. 3) There were strong influences hair styles of 1960's until today.

• 한국의류학회지
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• 제28권11호
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• pp.1404-1414
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• 2004

This study examines how the stereotype in a society toward the roles of teachers and students affects their hair styles and ornaments and defines it through the cultural tag, 'like'. A survey of 362 male and female students in colleges located in Seoul and Gyeonggi areas was conducted. The data analysis was done by SPSS 10.0 and the difference of sample means between the groups in addition to basic statistics was evaluated. The t-test was made to test statistically significant difference between the groups. The results of the analysis are summarized as follows: First, the hair styles, shoes and ornaments that are recognized as appropriate for the roles of male students are short cut and black hair, sneakers and necktie. In that case of female students, medium and long hair style, black and brown hair, Loafer, hairpin and hairband are recognized properly. The hair styles, shoes and ornaments that are recognized as appropriate for the roles of male teachers are short cut and black hair, oxfords and necktie. In that case of female teachers, cut, medium, long, permanent and up style, 1)lack and brown hair, pumps, necklace, ring, earring, bracelet, hairpin, hairband, scarf and muffler are recognized appropriately. Second, the stereotype of male students and teachers's roles was more traditional, normative, and limited than that of female students and teachers's. The role of female teachers showed more generous than that of male students, female students, and male teachers.

• The International Journal of Costume Culture
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• 제9권2호
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• pp.83-93
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• 2006

This study aims to analyze the hair styles featured in the collections from S/S season of 1995 to F/W season of 2004 both qualitatively and quantitatively by using content-analytical methods. This study was able to form a classifying system that divides hair styles into those artificial and those natural through systematic and scientific research. The resulting system, in turn, broadened the basis for understanding modern fashion and hair style expressions. In addition, by analyzing design-related characteristics, certain expressive techniques employed, and trends in detail, this study contributed to establishing the hair styles, which form part of socio-cultural phenomena, as an academic subject.

• 복식문화연구
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• 제14권6호
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• pp.945-955
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• 2006

The purpose of this study was to examine the effect of hair style and hair color on women's impression formation. The experimental design was $2{\times}3{\times}3$ (hair wave$\times$hair length$\times$hair color) factorial design by 3 independent variables. Subjects were 343 women in Seoul. Four factors were derived to account for the dimensions of impression formation. These were neatness, sociability, attractiveness, and femininity. The straight hairs were evaluated neater than the permed hairs, and the permed hairs were evaluated higher in sociability and attractiveness. The short hairs were perceived highest in sociability, and the long hairs were perceived high in attractiveness and femininity. The black hairs were perceived highest in neatness, the bright brown were perceived high in sociability and attractiveness, and dark brown were perceived high in femininity. Attractiveness had significant interaction effects depending on three independent variables: hair wave, lengths, and colors. Long black straight hair was perceived most attractive, and midium length black straight hair was least attractive. The light brown permed hairs were perceived high in attractiveness regardless of hair length. In the case of straight hair, the longer the hair length was, the younger the object women were perceived. The women with the long permed hair were perceived older than the women with short and midium length permed hair.

• 복식문화연구
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• 제26권3호
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• pp.282-295
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• 2018

Hair style allows consumers to express their aesthetic sense and individual beauty. However, due to the attributes of hairdressing services and the high expectations of consumers, complaints are increasing rapidly. This study examined the complaint behavior, compensation and hair salon patronage of consumers. Then, a model is presented that explains the complaint behavior for hairstyling, forms of compensation, and hair salon patronage through empirical analysis. This study was conducted by a survey method. A total of 399 questionnaires were used for the analysis. The data were analyzed using SPSS 23.0 and AMOS 23.0 statistical software. The dimension of complaint behavior for hair style included verbal complaints, non-verbal complaints in the salon and private complaints outside the salon. The forms of compensation included re-procedure, psychological, and material compensation. Hair salon patronage was one-dimensional. These results were obtained through exploratory and confirmatory factor analysis. Then the conceptual model was empirically analyzed by covariance structure analysis and obtained in final form through model modification. Verbal complaint behavior positively influenced re-procedure compensation. In addition, non-verbal complaint behavior had positive effects on psychological and material compensation. Hair salon patronage was positively affected by re-procedure and psychological compensation. However, private complaint behavior had a negative effect on hair salon patronage. The direct and indirect effects of the paths among variables were verified by analyzing the mediating effects of different forms of compensations. It is possible to establish differentiated marketing strategies with these findings for consumers with complaint behaviors by considering the forms of compensation.

• 복식
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• 제55권7호
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• pp.142-155
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• 2005

This study shows historical Gagye(가계) The process of change and Characteristics through analysis on the old documents, related papers, and visual data, and represents its meaning in Korean Clothing history through analysis on originality of Korean Gagye(가계) style. Gagye(가계) is the cubic hair style which add other accessories on hair and is divided into two; Gagye(가계) and Chegye(체계) according to its material, role, and function. And Korean Gagye(가계) has been transformed suited to the times and showed various features according to pattern, wearing, and decoration aspect. In its style aspect, Korean Gagye(가계) style shows Hwangye type, Sseugae type, Gogye type, Dagye type, and Braided & coiled hair type. Each shows historical features. In its Wearing aspect, Gagye(가계) style shows Wearing ornamental hairpin on the head, Wearing Rag Ribbon on the head, and Attaching (Detaching) Wearing. And in its Decoration aspect, Gagye(가계) style shows decoration with accessories, one with flower arrangement, and one with shaking.

• 한국패션뷰티학회지
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• 제2권3호
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• pp.11-18
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• 2004

The purpose of this study was to review the origin and background of well-being, the emerging well-being culture, and the phenomenon and features of the hair beauty affected by it. For this purpose, the researcher reviewed dissertations written between 199a and 2002, copies of the beauty journal Short Hair published between 2002 and 2003, beauty newspapers published between March, 2003 and June, 2004, and relevant Internet sites. When we review the well-being hair style tendency, we may be reminded of a light shaggy cut style with a thick wave volume or a natural wave highlighted, or a natural style with a natural color rendered by the braid technique. The well-being hair styles may be inspired by such natural images as the earth, sand, rock, wind, feather and flowers, while using cut, permanent wave or coloring technique for the hairs, in order to create new hair styles. The goal is to make men in contact with the nature. Meanwhile, as people are more concerned about diverse hair textures, natural and healthy hairs, they want their hairs to look comfortable and active rather than luxurious. The well-being cut styles may be categorized into cut style highlighting healthy hairs with a Bobos luxury and soft and light stroke cut reminiscent of a Bohemian freedom. The well-being permanent style may be divided into thick wave, natural wave, and the permanent style using a strong wave to make hairs look bloated. The hair colors reminding us of some natural images are used to highlight a well-being image. In addition, the concept of well-being pursuing a happy and healthy life has been being introduced into the permanent wave material liquids; such liquids made from natural materials, fruits or herbs increase, while environmental-friendly liquids or materials are used more for healthy hairs. The reason why the well-being culture influences hair styles importantly may be that people's desire of healthy body and mind and a comfortable life is reflected in hair styles. In conclusion, as the hair styles or an index for a new cultural current in our modern age are influenced by the well-being phenomenon, more and more people will put priority on healthy hairs. So, it is deemed necessary to apply the well-being hair styles appropriately to render satisfactory hair styles.

• 한국의류산업학회지
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• 제4권2호
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• pp.176-187
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• 2002

The aim of this research is to establish basic materials for fashion merchandising by observing the street fashion of the juveniles and by analyzing their wearing, coordination and fashion trend. We have taken the photograph of the street fashion of 202 male teenagers and 265 female teenagers in Busan, and analyzed in the category of style, item, color, pattern, materials, hair style, shoes and accessories. We have concluded that the most frequent items were shirts (male), turtle neck (female) and jeans. The main style was casual just as jumper-look, sweater-look, gardigan-look. The typical female fashions that were hip-hop-look, twin neat-look, trench coat-look, were more various than male. For the color coordination, contrast color coordination was more dominant than similarity color coordination. Dominant patterns were solid, and also check and stripe patterns were frequently found in upper garment. The representative materials were soft for upper garment, and hard for trousers. Male teenagers prefer middle-length hair style and female teenagers prefer long hair style. The juveniles in Busan are wearing sports shoes and leather shoes in similar frequency. Their favorite accessories are bag, muffler and hat.