• The Research Journal of the Costume Culture
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• v.20 no.1
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• pp.1-17
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• 2012

The purposes of this study were to analyze factors of mass customization for hair salon's customers and to identify the differences among groups segmented by mass customization level. The self-administered questionnaire was used for data collection. The respondents were 423 women using hair salons. Factors of hair salon's mass customization implementation were sanitary condition & hair salon's staff, hair styling technique, communication service, tangible service, monetary support, convenience service, and visible service. Hair salon's customers were categorized into the high-level of needs group, the middle-level of needs group, and the low-level of needs group. The high-level of needs group consisted of university students or women with a higher education or higher income. This group selected beauty salons by the promotion or advertisements, preferred their own unique hair style or a little-fashionable hair style, and showed a lower level of patronage. The middle-level of needs group consisted of university students or women with a higher education or higher incomes. They selected hair salons by service prices, preferred a basic hair style, and showed a midium level of patronage. The low-level of needs group consisted of women with lower education or lower income. They selected beauty salons by career of hair dressers or the promotion or advertisement, preferred highly fashionable hair style, and showed high level of patronage.

• Korean Journal of Human Ecology
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• v.15 no.4
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• pp.573-583
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• 2006

Hair styles for human being develope according to the natural environment. Chinese hair styles have been changed from tousled hair to pigtailed hair, later additional style of shaved hair, became pigtailed. Each hair style for people, however, is based on each people's culture and history. Thus, the same changed had not been applied to each culture simultaneously. Hairstyle for Yao(遼) Jin(金) Yuan(元) that is a representation of ancient northern tribe, is summarized as follow; Tung Hu'(東胡)s inferior, Khitai(契丹)'s hair style is tousled hair and Sushen(肅愼),'s inferior, Jurchen(女眞) has partial shave and left 2 strand of pigtail. Hun'(匈奴)s inferior, Mongol(蒙古) has hair in top and shaved head except both sides and rear. One style is circular shape of braided hair at both sides. The other is one strand pigtail at the rear head, which is the original shape for Man'(滿) pigtail later.

• Fashion & Textile Research Journal
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• v.5 no.1
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• pp.34-42
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• 2003

Hair styles vary greatly and are an integral part of the Miao women's costume, often denoting marital status. The hair style was expressed in various styles by using Kokye. Chukye and Byunbal. Hair is swept in to buns and knots of varying size or arranged in huge structures supported with extra hair or wooden pieces. The hair ornament was expressed in various styles turban and hat. Some groups use a turban as an integral part of the style that is wrapped round the head in a specific way. Silver ornaments occupy an important position in the bright and colorful attire and personal adorment of Miao women's in Guizhou. Silver horns, silver crowns, silver hats are peculiar to Miao women's hair style. They are also indispensable hair ornaments of Miao women's. festive dress in Guizhou.

• Journal of Fashion Business
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• v.16 no.6
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• pp.80-95
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• 2012

This study covers the literature of theoretical backgrounds of royal ceremonial hair styles during Chosun Dynasty and demonstrates reproduction works of those hair styles reinterpreted in modern methods. As for the Chosun royal hair styles for ceremonies, there are Daesoo, Gudoomi, and Euyoumi for a royal queen, royal concubines, and royal lady attendants of Nae Myung Boo, department of general affairs of the royal court. These hair styles represents well that Chosun Dynasty kept its own class symbols through hair styles, which is valuable cultural resources of Korean traditional beauties. This study compares the new reproduction works of Daesoo, Gudoomi, and Euyoumi with existing literature pieces and related photos for clear understanding of these traditional hair styles. This study aims to activate the relevant researches into Korean traditonal hair styles, their reproduction methods and applicable usages in Modern Korea as well as useful data for them.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.8
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• pp.1100-1111
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• 2004

The purpose of this study is to investigate the hair in aspects of gender and cultural/political ideology, and to confirm the meanings of hair style in modem fashion. There are three zones of social significance such as head hair, facial hair, and body hair, and each of theses zones has both gender and ideological significance. In aspects of gender, opposite sexes have opposite hair norms. And, in sociocultural standpoint, hair is a political symbol of the main protest movements in culture. The contemporary hair styles in fashion design mean that the ＇paying＇ with gender identity, the reflection of changing sexuality, the non-politicism, the fragmentation of style, and the naturalness.

• Journal of the Korean Society of Costume
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• v.63 no.2
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• pp.98-109
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• 2013

This study aims to discuss the image making of K-pop girl groups to provide an outlook on the necessary fashion components in order to express certain concepts by analyzing the fashion styles. The fashion styles of the representative girl groups from 2007 to 2011 were classified into five types: retro style, schoolgirl style, chic style, sporty style and marine style. The following are the features and elements of image making by style. The retro style pursued going back to the past. It used stripes, dots, leopard patterns, spangles and denim. It reproduced the style of the past to the trendy style using big sunglasses, retro makeup, girlish hair and gold wigs. The schoolgirl style created the sexy or cute image by using school uniforms as the motif including shirts, short pants and knee socks. It included having natural makeup and straight hair and differentiated colors, patterns and designs. The chic style was classified into rock chic look and sexy look. Both looks had common elements including smoky pop active makeup while the fashion concepts and hair styles were different. The sporty style took the concept of cheer girls. It used plaid shirts, baseball jackets, short pants, thigh high boots, vivid hair accessories, romantic makeup and straight, wave hair. The marine style took the naval uniform as the motif. It expressed the image using short pants, stripe patterns, wappens, naval caps and smoky sexy makeup, straight hair. K-pop girl group fashion is the driving force for the growth of Korean fashion industry as well as its cultural trends and hope that it have a growing influence on the global market and trend through continuing research and support.

• Journal of the Korean Society of Costume
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• v.60 no.6
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• pp.62-73
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• 2010

The purpose of this thesis is to make an effective Korean Hip Hop culture and suggest a new style direction in classifying the types of fashion styles of the Hip Hop musicians and studying their features. They are surveyed in stage costumes, hair styles, make-ups, accessaries, and total fashion styles, and then classified into Normal Hip Hop Style, Casual Hip Hop Style, Sporty Hip Hop Style, Mix & Match Hip Hop Style, and Classical Hip Hop Style. The results of the study are as follows: First, Normal Hip Hop Style is the most general and universal Hip Hop fashion type. They wear clothes in bigger sizes and exaggeratively. And also a cornrow hair style, a tattoo, and a piercing represent marked individualities. Second, Casual Hip Hop Style is more active and practical than Normal Hip Hop Style. Their blue jeans and T-shirts express more simple and polished style. And also they make variable fashion styles and hair styles such as a cornrow hair and a buzz cut. Third, Sporty Hip Hop Style is from B-boy's clothes when they do active and violent break dancing. As NBA basketball games are popular, they wear training clothes, breeches, big T-shirts, and jumpers & caps on embroidered sport team's names. Their hair style is short or natural and also they have caps or hoods to present active mood. Fourth, Mix & Match Hip Hop Style is existed variable elements in one style. The typical type of this style is jacket & blue jean. It is characterized by dress shirts, neck ties, blue jeans, sneakers, beards, and moustaches. Fifth, Classical Hip Hop Style is from African Americans. They try to express assimilated appearance of Anglo-Saxons. They wear black suits, shoes, hats, and sunglasses to represent formality and elegance. In the above results, there are variable fashion styles in one Hip Hop music genre and also fashion style is changed with musical inclination. This thesis is an important guide to produce variable and creative Hip Hop fashion styles in Korean Hip Hop culture.

• The International Journal of Costume Culture
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• v.6 no.2
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• pp.117-125
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• 2003

Aesthetics of ugliness enlarged aesthetic field and brought back the repressed, estranged things. Hair style is not an exception. So I intended to examine the contemporary(1995-2002) women's hair styles on the basis of Rosenkranz' concept of ugliness. The results are as follows: First, extrinsic aspect contains formlessness and disfiguration. Among characteristics of formlessness, discord means appearing on a stage with a hair style derailed from our common sense or an incomplete hair style. Asymmetry means hair decoration or hair dressing which violates the principles of design. Disharmony means excessiveness beyond the concept of accent. Disfiguration has characteristics of vulgarity, disgust and caricature, and means cruelty, grimness or ridiculousness instead of pleasing beauty. Second, intrinsic aspect has incorrectness. As minority ethnic groups, estranged classes, children and women which in the previous field of absolute aesthetics were never considered as beauty appeared as subject matters of hair styles, the repressed things returned and a new genre was created thereby enlarging true aesthetic field. Like this, 1 cloud confirm that aesthetics of ugliness organized today's characteristic, peculiar hair styles, and enlarged aesthetic field.

• Journal of Fashion Business
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• v.8 no.2
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• pp.141-153
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• 2004

The various colors are used in our whole life as much as the modern society is called "the age of colors". The colors in the hair style express the individual taste, personality and the psychological condition, and play an important role as a visual language. The western people, who has thought that the blonde hair is a symbol of beautiful woman from the ancient times, has tried to get the blonde hair continuously even though they had not the technique of hair dyeing. On the other hand, the korean people whose hair color is usually dark brown or black, enjoy a various hair color due to the development of dyeing and decoloration technique. In this study, I deal with the yellow hair style, the most prevalent color which is an important means of communication in the our times.

• Journal of Fashion Business
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• v.11 no.3
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• pp.124-132
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• 2007

This study aims at inquiring into the image and characteristics of suitable hair style by occupation between movie actresses, TV talents, fashion models, singers and MCs who undergo the biggest influence on the management of international image and the inclination of appearance. For this, it made a survey of the image and characteristics on 177 women in their twenties to thirties living in Seoul city, providing photos of entertainers' six hair styles by image. The results of this study were as follows: First, it showed that movie stars or TV talents shone into one work of movie or TV become accustomed to natural, casual and romantic image. Second, it showed that singers or fashion models become accustomed to ethnic and unique style, as they follow an occupation that adjusts to their concept to show their clothes.