• Journal of Fashion Business
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• v.17 no.3
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• pp.58-73
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• 2013

In China, the phenomenon called 'Korean Wave' has boosted the interest in Korean pop culture, such as TV drama, music and films, and even in the general culture and society. As Korean singers, movie actors and talents become popular beyond acceptance of public culture, those who learn Korean, buy Korean products and visit Korea have emerged. Especially, most Chinese women have used Korean hair cosmetics and the interests in Korean hair cosmetics are increasing, since cosmetic companies entered China early due to Korean wave. Thus, the status of purchase of Korean hair cosmetics is growing day by day in China. In particular, since the environment is established to buy hair cosmetics easily in Myeong-dong which is one of the shopping tourism special districts, many Chinese tourists are crowded there. Based on such phenomenon, this study explored the differences in perceptions towards 'Korean Wave' among Chinese tourists who purchased Korean hair cosmetics in Myeong-dong, and analyzed the factors that largely determine the interest in Korean hair cosmetics and their purchase behavior. Therefore, this study is aimed at contributing to the development of hair cosmetics products and the market amid Korean Wave. As the research methods, 100 answered questionnaires were collected with target of Chinese tourists at 20s and 40s who purchased Korean hair cosmetics in Myeong-dong once 120 questionnaires were distributed. In-depth analysis was conducted and final research data were used. It was confirmed that Korean fever positively affected the Chinese tourists' purchase behavior and satisfaction of hair cosmetics, and the interests in Korean hair cosmetics at 20s were higher than at 40s. People at 20s had higher awareness, satisfaction and intention of repurchase of hair cosmetics compared rather than people at 40s. The research confirmed that Chinese tourists are very interested in Korean hair cosmetics as the pop music craze has led to the general Korean Wave, and differences in such perceptions have led to significant differences in the product purchase behavior.

• Journal of the Korean Society of Costume
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• v.50 no.7
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• pp.97-111
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• 2000

The purpose of this study were to segment the hair care cosmetics market according to the benefits sought, to categorize the information sources on the hair care cosmetics, and to characterize the profiles of the segmentized groups of university students. Self-administered questionnaires were distributed to 457 university students in Chonbuk province from Jul. 10 to Jul. 21, 1999. Frequencies and percentages were calculated, and factor analysis, cluster analysis, one-way ANOVA, and $\chi$$^2$-test were used. The results were: 1. University student's benefit variables on hair care cosmetics were classified into special function, fashion, practicality, brand, fragrance, styling, nutritional reinforcement, and economy. And they were segmentized into the feeling pursuit, the multi-benefit pursuit, the practicality pursuit, the benefit unconscious, and the function pursuit. The information sources were classified into marketer-dominated sources, neutral sources and consumer -dominated sources. 2. The feeling pursuit strongly sought for fashion, brand and fragrance pursuit, but considered economy less, chiefly used the marketer-dominated and neutral information sources, and showed much interests in hair care cosmetics, and were consisted of women dominantly. The multi-benefits pursuit sought for various kinds of benefits from hair care cosmetics, depended heavily on various kinds of information sources, were well aware of their hair types and instructions on the hair care cosmetics label, and were consisted of women dominantly. The practicality pursuit highly sought for practicality, but low on the fashion, were not aware of their hair style, haler care, hair health status and hair type, and almost half of them are men. The benefit unconscious showed low concern about, all kinds of benefits and hair care cosmetics, and were consisted of more men than women. The function pursuit highly sought for special function and nutritional reinforcement, mainly depended on the consumer-dominated sources. and showed low concern about their hair style and hair care.

• The Journal of Industrial Distribution & Business
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• v.14 no.9
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• pp.1-11
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• 2023

Purpose: The cosmetics industry is dynamic and constantly evolving. The hair and beauty field is characterized by being very sensitive to social trends. Therefore, it is necessary to understand the intellectual structure of the social function of hair beauty and to analyze the research and industrial trends related to the beauty field. This study is a literature review and presents specific and practical development plans and growth strategies for the hair care market. Research design, data, and methodology: This review study was conducted by searching PubMed, Google Scholar, Riss, Scopus, and Research Gate. We prepared this by referring to keywords such as the beauty care industry, sustainable development, hair care, hair cosmetics, and hair care market. A total of 468 papers were searched, of which 60 were finally included in this study on the PRISMA flowchart. Results: For good consumption and continuous development of hair cosmetics, it will be necessary to clearly understand the beauty and cosmetic needs of various generations. Conclusions: As income level improvement and quality of life become more important, Korea's beauty industry is attracting a lot of attention as a growth industry that transcends gender and age amid social and cultural development, and its importance is expected to grow in the future.

• Textile Coloration and Finishing
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• v.22 no.2
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• pp.110-117
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• 2010

Recently, there is a trend to utilize natural dyes in many dyeing fields. In this work, the effects of benzyl alcohol in human hair dyeing with cochineal, a natural dye, was investigated. We investigated the K/S value and color value of dyed hair, water retention of dyed hair, protein release-ability of dyed hair, and wash fastness of dyed hair according to dyeing time and temperature. The shade of dyed hair was reddish. By adding benzyl alcohol in cochineal dyeing, the dyeing rate was increased and the dyeing equilibrium was established at early stage. The water retention of dyed hair was increased and the protein release-ability of dyed hair was decreased, meaning that the hair was less damaged during dyeing, The dyed hair showed a good wash fastness.

• Journal of Microbiology and Biotechnology
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• v.29 no.11
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• pp.1830-1840
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• 2019

Loliolide is one of the most ubiquitous monoterpenoid compounds found in algae, and its potential therapeutic effect on various dermatological conditions via agent-induced biological functions, including anti-oxidative and anti-apoptotic properties, was demonstrated. Here, we investigated the effects of loliolide on hair growth in dermal papilla (DP) cells, the main components regulating hair growth and loss conditions. For this purpose, we used a three-dimensional (3D) DP spheroid model that mimics the in vivo hair follicle system. Biochemical assays showed that low doses of loliolide increased the viability and size of 3D DP spheroids in a dose-dependent manner. This result correlated with increases in expression levels of hair growth-related autocrine factors including VEGF, IGF-1, and KGF. Immunoblotting and luciferase-reporter assays further revealed that loliolide induced AKT phosphorylation, and this effect led to stabilization of β-catenin, which plays a crucial role in the hair-inductive properties of DP cells. Further experiments showed that loliolide increased the expression levels of the DP signature genes, ALP, BMP2, VCAN, and HEY1. Furthermore, conditioned media from loliolide-treated DP spheroids significantly enhanced proliferation and the expression of hair growth regulatory genes in keratinocytes. These results suggested that loliolide could function in the hair growth inductivity of DP cells via the AKT/β-catenin signaling pathway.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.36 no.3
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• pp.167-174
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• 2010

The hair nourisher products are used for prevention of hair loss and classified as quasi-drug in Korea. As concerns about hair loss has been increased, the demand for hair nourisher products has been growing. It is difficult to analyze their main ingredients because they contain various ingredients including natural plant extracts, vitamins, preservatives and exfoliators. The purpose of this study was to develop and validate simultaneous analytical methods of active ingredients in hair nourisher products such as nicotinamide, tocopherol, salicylic acid, dexpanthenol and benzyl nicotinate by HPLC. The active ingredients were separated on a $C_{18}$ column by using acetonitrile/phosphate buffer as a mobile phase, and detected at UV 220, 270 and 300 nm. The calibration curve showed linearity in the range of $12.5{\sim}800\;{\mu}g/mL$ and the recoveries were 97.3 ~ 103.5 % (RSD 0.9 ~ 2.8 %) in liquid matrix and 101.9 ~ 115.9 % (RSD 0.7 ~ 7.7 %) in shampoo matrix. Validated method was applied to hair nourisher products obtained from distribution market. Fortunately, all samples met their criteria. This study might be expected to provide the method for determining active ingredients in hair nourisher products and lead to promote a rapid market entry.

• Journal of Convergence for Information Technology
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• v.11 no.3
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• pp.212-219
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• 2021

The current study aimed to find the effects of hair treatment with shea butter on bleached hair and hair protection. The agent for hair treatment with shea butter was developed in different concentration levels (0%,1%,3%,5%) for experimentation. After applying the agent to bleached hair, hair samples were evaluated as follows. Increase in hair thickness was highest in the hair sample that had 5% of shea butter. The amount of amino acids was also highest in the hair sample that contained 5% of shea butter. Comparing the difference of the surface color, hair sample with 5% of shea butter showed low level of L⁎ while the level of a⁎ value that reflects the redness was high and the level of b⁎ value that reflects yellowness was low. Observation through the scanning microscope confirmed the positive effects by showing smoother surfaces in the sample with shea butter than in the bleached hair. This study showed shea butter is considered to be cosmetics to protect damaged hair by bleaching.

• Journal of the Korea Convergence Society
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• v.11 no.8
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• pp.223-228
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• 2020

The need to steadily manage healthy hair for a beautiful hairstyle is emerging, and it is time to develop hair cosmetics using natural antioxidants that are harmless to the human body according to the needs of the times. Therefore Max. Load, Max. Stress, Max. Elongation, and breakage on the hair coated with the extract of Ginkgo biloba L. According to the Break Load, Break Stress, Break Elongation, Max. Various convergence property experiments such as modulus and Tangential modulus values were conducted. As a result of research, the hairs coated with Ginkgo biloba extract had an overall increase in intrinsic properties including tensile strength compared to the control group. Through this study, we intend to study the potential of Ginkgo biloba L. as a useful material for hair cosmetics such as permanent wave preparations as well as health supplements and medicines that have been released, and we expect that it will be provided as useful research data for the subsequent development of various hair cosmetics.

• Textile Coloration and Finishing
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• v.24 no.4
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• pp.305-312
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• 2012

In this study, we investigated the effects of oxidative permanent hair coloring agents on the dyeability and the damage of human hair. p-phenylenediamine and toluene-2.5-diamine sulfate were used as a hair coloring agent precursers. The degree of dyeability was checked by the change of CIELAB $L^*$ value according to dyeing time. And the damage of hair was evaluated by the tensile strength and morphological change of hair in SEM. When the hair was dyed, the CIELAB $L^*$ value was decreased with dyeing time regardless of the type of precursers. But when the hair was dyed after nutritional treatment, the CIELAB $L^*$ value showed lower level. This means that the nutritional treatment covers the scale of hair and protects the hair from the chemicals.

• Fashion & Textile Research Journal
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• v.15 no.6
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• pp.923-931
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• 2013

The purpose of this study was to examine the effect of the type of masculinity on appearance-oriented and appearance management behavior. Questionnaires were administered to 201 males 20s to 50s living in Daegu. The SPSS 20.0 package was utilized for data analysis which included frequency analysis, Cronbach's ${\alpha}$, factor analysis, cluster analysis, regression analysis, t-test and logistic regression. First, factor analysis in a appearance management behavior and the type of masculinity, were cluster analysis in appearance-oriented. Were used to analyze the problem of the study by classified five factors and two groups. The results of this study were as follows: First, the masculinity of Retro sexual, Metro sexual, Techno sexual showed a negative influence on appearance-oriented. Second, the masculinity had a influence on appearance management behavior. M-ness showed a negative influence on skin care, Metro sexual showed a positive influence on skin care, hair/fashion, cosmetics, plastic surgery. And Retro sexual showed a influence on skin care, positive influence on hair/fashion, cosmetics. Techno sexual showed a positive influence on body management, skin care, hair/fashion. Uber sexual showed a positive influence on body management, cosmetics of appearance management. Third, the appearance-oriented had a differences on body management, hair/fashion, cosmetics, plastic surgery of appearance management behavior.