• 한국병원경영학회지
• /
• 제20권4호
• /
• pp.50-61
• /
• 2015

Advances in healthcare technology and rapid economic growth lead to the increased life expectancy and consequently the size of elderly population. Korea is one of the countries that are rapidly aging. Thus, it is particularly important to prepare for the aging society. Recently, the number of healthcare institutions for the elderly citizens has increased. The purpose of selecting a hospital for the elderly is, in general, maintenance of health rather than improvement of health receiving proper treatment. Unlike choosing a hospital for treatment, customers of a long term care hospital have a different set of factors to consider. Especially, when choosing a long term care hospital, the influence of patient's family is greater than the patient. This study examines the factors they consider for long term care hospital. A total of 198 questionnaires were collected from the families of actual patients of long term care hospitals. Twelve questionnaires were found to be non-usable because of missing and unsatisfactory responses. Consequently, 186 questionnaires were used for the analyses. Findings of this study are as follows. First, seven factors have been identified to consider when choosing a long term care hospital for the elderly. They include convenience of facilities, costs variety of facility programs, service hours, reputation, accessibility, quality of medical staff, medical facilities, and facility size. Second, This study measured both importance and satisfaction with these attributes and analyzed the difference between them. Satisfaction was lower than importance in the categories of convenience of facilities, costs, and programs, and accessibility. On the other hand, satisfaction was higher in terms of service hours, reputation, and quality of medical staff. Finally, the current study found positive impact of accessibility and quality of medical staff on reuse intention of a long term care hospital.

• 한국콘텐츠학회논문지
• /
• 제10권3호
• /
• pp.282-293
• /
• 2010

현재, 인터넷 비스니스의 급성장으로 인해 인터넷 포털시장에서도 경쟁이 심화되고 있다. 경쟁이 심한 시장에서 고객에게 차별화된 자사만의 독특한 이미지를 전달할 수 없다면 더 이상 경쟁우위를 차지할 수가 없다. 따라서 본 연구에서는 포지셔닝 맵 구축을 통한 포털간의 경쟁관계를 비교하고 세분집단별로 소비자들이 선호하는 인터넷 포탈이미지 평가속성과 이상점을 파악하여 차별화된 포지셔닝전략을 수립하고자 하였다. 연구대상은 인터넷다량이용자층인 대학생들을 대상으로 주로 이용하는 인터넷포털에 대해 이미지평가를 하도록 하였다. 분석결과 포털 간에 가장 차별화되어 있는 속성은 오락 및 부가서비스와 편리성이며 가장 차별화되지 않은 속성은 고객서비스로 나타났다. 포털에 대한 선호도와 이상점파악에서도 세분집단별로 유의한 차이가 있었다. 이러한 연구결과는 인터넷 포털시장에서 차별적인 시장세분화전략수립에 있어서 의미있는 기초자료가 될 것으로 본다.

• 산업경영시스템학회지
• /
• 제41권4호
• /
• pp.146-159
• /
• 2018

This study analyzed what premium features significantly affect customer satisfaction and their recommendation, and what factors significantly affect product attributes. In the process, first, the loyalty program and the customer compensation program were studied to determine the impact of the customer satisfaction and recommendation. The study analyzed that quality and design of product properties had significant effects on all factors, but the brand was not significantly affected. Second, while superiority, differentiation and scarcity of luxury items are significant to customer satisfaction but superiority is only significant in relation to recommendation intention. Third, the preceding study shows that the customer compensation program has a significant impact on sales growth, but the study found that it was not for imported luxury car customers. Fourth, if the royalties program is low in awareness, it has been analyzed that the scarcity and customer satisfaction relationships among luxury goods have been adjusted. On the contrary, if there is a high level of awareness, it is analyzed that there is a control effect customer satisfaction and differentiation among luxury brands. In the conclusion, in order to satisfy customers at the import luxury car market, the differentiation of luxury goods by standard index must be strengthened and the brand must be strengthened among the attributes of the product. In addition, by raising awareness of the royalties program, the relationship between differentiation and customer satisfaction can be enhanced.

• 한국의상디자인학회지
• /
• 제24권2호
• /
• pp.59-72
• /
• 2022

The online fashion market in the 21st century has shown rapid growth. Against this backdrop, using consumer activity data to provide customized customer services has emerged as a viable business model that draws attention. Algorithm-based personalized recommendation services are a good example. But their application in fashion products has clear limitations. It is not easy to identify consumers' perceptions of the attributes of fashion, which are various, hard to define, and very sensitive to trends. So there is a need to compile data on consumers' underlying awareness and to carry out defined research to increase the utilization of such services in the fashion industry and further engage consumers. This research aims to classify the attributes and types of fashion products and to identify consumers' perceptions of a given situation where a recommendation service is offered. To find out consumers' perceptions of and satisfaction with recommendation services, an online and mobile survey was conducted on women in their 20s and 30s, a group that uses recommendation services frequently. A total of 455 responses were used for analysis. SPSS 28.0 was used, combined with Conjoint Analysis and multiple regression, to analyze data. The study results could provide insights into a better understanding of recommendation services and be used as basic data for companies to identify consumers' preferences and draw up a detailed strategy for market segmentation.

• 한국산업정보학회논문지
• /
• 제15권2호
• /
• pp.127-137
• /
• 2010

Widget은 Web 2.0 및 모바일 컨버젼스 패러다임을 주도하는 차세대 지능형 플랫폼으로 평가 받고 있다. 향후 이러한 widget의 발전을 예상할 때, 현재 사용자들의 인식에 대한 분석은 앞으로 widget의 방향성을 결정하는데 무엇보다 필요할 것이다. 따라서 본 연구의 목적은 widget의 사용에 영향을 주는 인터페이스 요인을 규명하여 인터페이스 요인에 따른 widget의 사용의도를 설명함으로써 widget 활성화를 위한 전략적 방안을 모색하는 것이다. 분석 결과 일관성, 직관성, 최소한의 조작, 개인화가 인지된 용이성에 정의 영향을 주며, 개인화와 시각적 매력은 인지된 즐거움에 영향을 줌을 확인하였다. 또한 인지된 용이성은 인지된 즐거움에 영향을 주며, 인지된 즐거움은 사용의도에 직접적인 영향을 주었다. 그러나 인지된 용이성이 사용의도에 직접적인 영향을 준다는 가설은 기각되었다.

• 한국작물학회지
• /
• 제53권2호
• /
• pp.137-143
• /
• 2008

조기 초관폐쇄성(rapid canopy closure, RCC) 또한 벼의 유전적인 잠재수량성을 향상시킬 수 있는 생리적 특성 중 하나이다. EGV(early growth vigor)가 상이한 22개 품종을 선정하여 EGV와 초관의 조기폐쇄성(RCC)과의 관계, RCC와 생육 및 수량간의 관계를 평가하고자 포장실험(이앙재배)을 실시하였다. 초관이 폐쇄되기 전의 생장은 $y\;=\;{\alpha}{\cdot}{\exp}({\beta}{\cdot}t)$와 같은 지수생장함수로 표현되는데, y는 엽면적지수(LAI) 또는 지상부건물중(DW)이고, t는 적산온도이며, $\alpha$는 지수생장초기의 LAI나 DW 값이고, $\beta$는 지수생장이 일어나는 시기의 LAI 또는 DW의 상대생장률(relative growth rate, RGR; $^{\circ}C^{-1}$)이다. 1. 벼의 지수생장 초기단계에는 품종의 LAI나 DW가 $\alpha$와 높은 정의 상관이 있었고 또한 종자 무게(천립중)와 정의 상관이 있어 종자무게에 의하여 생육이 크게 영향을 받았으며, 그 후의 시기는 품종의 LAI 및 DW가 $\beta$와 높은 상관을 보였다. 2. $\alpha$와 $\beta$는 모두 품종간에 유의적인 차이가 있었다. 3. $\beta$는 단위면적당 영화수 및 수량과 높은 정의 상관을 보였다. 4. 결론적으로 EGV 및 RCC는 상호 밀접한 관련이 있고, EGV가 크면, RCC도 커서 수량에 정의 방향으로 영향을 하는 것으로 판단되었다.

• Journal of Microbiology and Biotechnology
• /
• 제30권10호
• /
• pp.1500-1509
• /
• 2020

Drought is a major abiotic factor and has drastically reduced crop yield globally, thus damaging the agricultural industry. Drought stress decreases crop productivity by negatively affecting crop morphological, physiological, and biochemical factors. The use of drought tolerant bacteria improves agricultural productivity by counteracting the negative effects of drought stress on crops. In this study, we isolated bacteria from the rhizosphere of broccoli field located in Daehaw-myeon, Republic of Korea. Sixty bacterial isolates were screened for their growth-promoting capacity, in vitro abscisic acid (ABA), and sugar production activities. Among these, bacterial isolates YNA59 was selected based on their plant growth-promoting bacteria traits, ABA, and sugar production activities. Isolate YNA59 highly tolerated oxidative stress, including hydrogen peroxide (H₂O₂) and produces superoxide dismutase (SOD), catalase (CAT), and ascorbate peroxidase (APX) activities in the culture broth. YNA59 treatment on broccoli significantly enhanced plant growth attributes, chlorophyll content, and moisture content under drought stress conditions. Under drought stress, the endogenous levels of ABA, jasmonic acid (JA), and salicylic acid (SA) increased; however, inoculation of YNA59 markedly reduced ABA (877 ± 22 ng/g) and JA (169.36 ± 20.74 ng/g) content, while it enhanced SA levels (176.55 ± 9.58 ng/g). Antioxidant analysis showed that the bacterial isolate YNA59 inoculated into broccoli plants contained significantly higher levels of SOD, CAT, and APX, with a decrease in GPX levels. The bacterial isolate YNA59 was therefore identified as Variovorax sp. YNA59. Our current findings suggest that newly isolated drought tolerant rhizospheric Variovorax sp. YNA59 is a useful stress-evading rhizobacterium that improved drought-stress tolerance of broccoli and could be used as a bio-fertilizer under drought conditions.

• 원예과학기술지
• /
• 제31권1호
• /
• pp.38-49
• /
• 2013

Prohexadione-calcium (Pro-Ca), ethephon and transient water stress were evaluated in a factorial design, as potential inhibitors of early-season shoot growth of high density orchard management of apple (Malus domestica Borkh.) trees. In the experiment, water stress was imposed to one-half of the 7-year-old 'Golden Delicious'/M.9 apple trees in each of 5 blocks, by stopping irrigation for 3 weeks between 35 and 56 days after full bloom (AFB). Within each whole unit, the following Pro-Ca and ethephon treatments were randomly allocated at $2{\times}2$ factorial: a) 0 or 250 $mg{\cdot}L^{-1}$ a.i. Pro-Ca applied at 28 days AFB and b) 0 or 300 $mg{\cdot}L^{-1}$ a.i. ethephon applied twice (35 and 71 days AFB). All trees were hand thinned to king flowers prior to treatments. Vegetative shoot growth was markedly reduced by Pro-Ca, with its effect being obvious within 14 days after application, while ethephon and water stress treatments were less effective. Pro-Ca had no effect on fruit set and yield but slightly increased fruit size. Ethephon substantially reduced the fruit size and yield but had no effect on fruit set. Water stress reduced fruit set, fruit size and yield. With regard to fruit quality, Pro-Ca did not influence fruit shape, flesh firmness and soluble solids contents (SSC) but slightly reduced titratable acidity. Ethephon had no effect on fruit shape but increased firmness, SSC and acidity, while water stress did not influence these fruit quality attributes. Dry weight of dormant spur buds was reduced by both Pro-Ca and water stress, while increased by ethephon. The larger dormant buds led to the larger spur flowers at the tight cluster stage the following spring. Return flowering was promoted only by ethephon, especially on previous season's shoots. There were no significant interactions between Pro-Ca and ethephon or water stress on most variables observed in this study.

• 패션비즈니스
• /
• 제27권3호
• /
• pp.1-18
• /
• 2023

The online shopping industry in China has experienced rapid growth, particularly in the infant goods sector, which is considered highly promising in terms of its growth potential. This growth can be attributed to the Chinese market's increasing economic power, the implementation of new policies concerning marriage and childbirth, changes in family structure, and evolving and diverse consumer demands for infant products. While the infant clothing industry has emerged as a significant player in the Chinese market, there is still a lack of sufficient academic research on the online shopping environment specific to China's infant clothing industry. The objective of this study was to explore the influence of online experiential marketing on brand loyalty and purchase intention among Chinese consumers of children's wear. The study findings indicated that the emotional experience, action experience, and relationship experience encountered by consumers during online interactions had a positive and significant impact on brand loyalty. Both perceptual experience and cognitive experience had a positive and significant influence on consumers' willingness to make a purchase. The study also revealed that brand loyalty had a positive and significant effect on consumers' purchase intention. The perception of online experiential marketing, brand loyalty, and purchase intention varied based on individual attributes, and gender was found to moderate the relationship between online experiential marketing and brand loyalty.

• 한국작물학회:학술대회논문집
• /
• 한국작물학회 2022년도 추계학술대회
• /
• pp.284-284
• /
• 2022

The overall effects of gibberellic acid (GA3) with NaCl on different rice genotypes are inadequately understood. The present study determines the effect of different GA3 concentrations on the morphophysiological, molecular and biochemical effects of 120 mM NaCl salt stress in rice seedlings. Salt stress reduced germination percentages and seedling growth and decreased bioactive GA content. It also downregulated the relative expression of a-amylase-related genes - OsAmy1A, OsAmy1C, and OsAmy3C in the salt-sensitive IR28 cultivar. Salt stress differentially regulated the expression of GA biosynthetic genes. Salt stress increased antioxidant activity in all rice genotypes tested, except in IR28. GA3 (50 and 100 µM) mitigates the effect of salt stress, rescuing seed germination and growth attributes. GA3 significantly increased bioactive GA content in Nagdong and pokkali (50 µM) and Cheongcheong and IR28 (100 µM) cultivars. The a-amylase genes were also significantly upregulated by GA3. Similarly, GA3 upregulated OsGA2oxl and OsGA2ox9 expression in the Cheongcheong and salt-sensitive IR28 cultivars. The present study demonstrated that salt stress inactivates bioactive GA - inhibiting germination and seedlings growth - and decreases bioactive GA content and GSH activity in IR28 and Pokkali cultivars. Further, GA3 significantly reversed the effects of 120 mM NaCl salt stress in different rice genotypes. The current study also suggests if we know the coastal area water NaCl concentration we can apply the exogenous GA3 accordingly. Thus, we would be able to grow rice cultivars near the coastal area and reduce the rice damage by salinity.