• Journal of the Korean Home Economics Association
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• v.42 no.3
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• pp.195-209
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• 2004

The purpose of this study was 1) to examine the usage of mobile internet by cell phone or palm pilot, etc., 2) to analyze mobile users' lifestyles, 3) to examine preferred fashion services according to users' lifestyles and 4) to investigate service satisfaction and preference with the mobile internet. 193 university students in Seoul were randomly selected as subject. The data was analyzed using descriptive statistics (i.e., percentage, frequency), factor analysis, cluster analysis and ANOVA. The results of the study were as follows: first, most mobile users spent 10 min a day for using the mobile internet (i.e., short message service) mainly in transportation vehicles. Secondly, five factors in the mobile users' lifestyle were named as: 'surfer', 'absorber', 'expert', 'accepter' and 'enthusiast'. Thirdly, two factors in the preferences of fashion service on mobile internet were 'customized information service' and 'ordinary information service'. Fourthly, according to the internet lifestyle, mobile users were classified into three groups: 'mania group', 'follower group', and 'veteran group'. The mania group was the highest group in mobile service satisfaction and service preference. Marketing implications are discussed for the successful mobile business in clothing and textile industry.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.38B no.11
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• pp.934-936
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• 2013

A routing scheme for a group of mobile users for wireless ad-hoc networks is presented. The proposed scheme mines social activity patterns from wireless traces, and exploits social user group for efficient data routing among users based on a data publish approach. Simulation results based on real-world wireless traces show that our routing scheme reduces routing cost for a large mobile user group with a factor of 1.8 compared to a baseline counterpart.

• Korean Management Science Review
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• v.20 no.2
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• pp.61-80
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• 2003

At the end of 2002, about 91% of mobile telecommunications service subscribers have mobile phones with the mobile internet access function. However, despite the rapid spread of mobile internet phones, the number of real mobile internet users is very small. In this situation, this paper focuses on the effect of consumer demographics such as sex, age, job, etc. and consumer life-style on the use of mobile internet. This study tries to find the answers about the following questions ; 1) Which consumer demographic variables affect the use of mobile internet\ulcorner 2) How can we categorize the consumers with the mobile internet phones\ulcorner 3) What are the characteristics of categorized groups and is there any difference in using the mobile internet\ulcorner For this purpose, an off-line survey was conducted over 1,500 consumers with the mobile internet phones. This study concludes as follows ; The important demographic factors of the use of mobile internet are age, job, marriage, academic career and personal spending money. Totally viewed in the consumer demographics, the typical type of mobile internet users can be described as the young student. On the other hand, sex and family income variables do not significantly affect the use of mobile internet. And the mobile internet users can be categorized by the life-style into four distinct groups, which are named as the innovation oriented group, the practicality oriented group, the conservation oriented group, the ostentation oriented group. These findings show that the consumer life-style have various effects on the use of mobile internet.

• Nutrition Research and Practice
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• v.10 no.3
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• pp.342-351
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• 2016

BACKGROUND/OBJECTIVES: This study aims to develop a mobile nutritional management program for integration into the already developed web-based program, Diabetes Mellitus Dietary Management Guide (DMDMG) for diabetic patients. Further, we aim to evaluate the amended DMDMG program. SUBJECTS/METHODS: The mobile application based on an Android operating system includes three parts: 1) record of diet intake, which allows users to take pictures of the meal and save to later add diet records into DMDMG; 2) an alarm system that rings at each meal time, which reminds users to input the data; 3) displays the diet record and the results of nutrient intake, which can be also viewed through the web program. All three parts are linked to the web-based program. A survey was conducted to evaluate the program in terms of nutrition knowledge, dietary attitude, eating behavior and diet intake by non-equivalent control group design among diabetic patients with 14 DMDMG users and 12 non-user controls after a one-month trial of DMDMG. RESULTS: Non-users did not use the program, but participated in the weekly off-line nutrition classes for one month. The program users showed increased healthful dietary behavior (P < 0.01) and dietary attitude scores (P < 0.05). More DMDMG users had higher nutrition knowledge scores after one-month trial than non-users. However, dietary intake significantly increased in non-user group for calcium and sodium (P < 0.05) while the user group did not show significant changes. CONCLUSIONS: The program has created positive changes in patients' dietary life. All the users were satisfied with the program, although some expressed minor difficulties with an unfamiliar mobile app.

• Journal of the Ergonomics Society of Korea
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• v.23 no.2
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• pp.105-120
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• 2004

With the new technology and the popularization of mobile phone. the functions and designs of mobile phone have been varied rapidly. However. based on the user's level of familiarity on mobile phone function and knowledge of information technology. the using behaviors of mobile phone. especially between the young users who are well acquainted with the latest function and technology and the over middle-aged users who are relatively not. would be quite different. A survey was conducted to investigate the various using behaviors of mobile phone in different age groups. The total number of six hundred and sixty-seven people from age seventeen to sixty participated in this study. The participants were divided into young group (age between 17 to 29) and the over middle-aged group (age between 40 to 60) to compare the difference group considered design. price. and function of the mobile phone as three important factors. on the other hand. the over middle-aged group considered quality of communication. price and ease of use as three important factors. All the respondents of the young group know how to use the text messaging function. however for the over middle-aged group. 40% of the respondents knows how to use the text messaging function. The over middle-aged group seemed mainly use the mobile phone for voice communication. however the young group had a tendency to communicate each other with short text message rather than through voice conversation. Twenty percentage of young group responded that they had an experience of pain or discomfort at the thumb. the thenar eminence area. or carpus area during pushing the mobile phone keypad. The excessive frequent use of keypad may cause the risk of repetitive strain injury (RSI). The results of this study could provide important information to understand the way of using mobile phone in different age groups. and also could be used to design and market the mobile phone.

• Journal of Digital Convergence
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• v.9 no.1
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• pp.115-124
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• 2011

The property of the mobile phone is taking important role to choose it. In the present situation, exploring, comparing and analyzing the important properties of regular mobile phone(feature phone) and smart phone are very meaningful study. Therefore, the survey was carried out to get the properties of feature phone and smart phone and analyze the difference of those phones. And proposed the important variables for customer satisfaction which must be given priority. The result showed that 'design' and 'Quality' are important to both mobile phone user groups. The problems with mobile phones currently in use were 'poor performance' to feature phone users and 'expensive charge' and 'poor A/S' to smart phone users. Two groups also showed significant difference with the customer satisfactions, and smart phone user group showed higher satisfaction. For smart phone user group, four factors are induced from the properties but 'Hardware Quality' (representing 'call Quality', 'A/S', 'Convenience to use', 'Battery life') and 'Design & Function'(representing 'Internet', 'Convergence Functions', 'Design, 'Color') have significant and positive effects on Customer Satisfaction.

• The Journal of Information Systems
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• v.27 no.3
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• pp.81-102
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• 2018

Purpose The purpose of this study is to investigate the reason why smartphone users do not use mobile banking based on Status Quo Bias and to find out whether there is a difference between passive resistance and active resistance. Design/methodology/approach This study made a design of the research model based on Status Quo Bias. SPSS 23.0 and SmartPLS 2.0 were used for the analysis. Multiple group analysis was performed to identify differences between groups. Findings According to the empirical analysis result, this study confirmed that inertia and perceived risk affected smartphone users who do not use mobile banking. According to the type of resistance, the active resistance group(64.2%) was more than the passive resistance group(35.8%), and it was confirmed that there was a difference in the reasons for not using mobile banking between passive and active resistance group. That is, the greatest difference between passive and active resistance groups was found to be perceived risk, which is an assessment of risk.

• Journal of Information Technology Services
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• v.16 no.1
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• pp.119-138
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• 2017

Mobile easy payment is a term for using mobile devices to facilitate financial transactions. Mobile easy payment is a quickly emerging practice, supported by the dramatic increase of mobile phone or device users around the world. The purpose of this study is to classify user's group of the mobile easy payment service by their lifestyle based on I-VALS type and to investigate differences in usage behavior among the user groups. For empirical study, a questionnaire survey was carried out with users of mobile easy payment services using the Internet from June 7 to 10 in 2016. We conducted factor analysis for I-VALS, usage factors, satisfaction factors. We also performed cluster analysis for group classification, and analysis of variance, cross analysis to compare the different usage behavior among the user groups. In analysis results, first three cluster appeared including "ICT task-oriented group", ICT positive and socialities oriented group", "ICT leader-oriented group". Second, it was found significant differences among the clusters about factor of "easy of use", "securities", "universality", "satisfaction". Third, we showed that there were significant differences in time first used the service. Based on these findings, we provide practical implications. Results of our study can be expected to provide the basis of differentiated marketing strategy of mobile easy payment services.

• International Journal of Computer Science & Network Security
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• v.22 no.2
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• pp.250-260
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• 2022

Mobile Banking Applications (MBAPs) is one of the recent fads in mobile trading applications (Apps). MBAPs permit users to execute exchanges of money and many more whenever it might suit them; however, the primary issue for mobile banking Apps is usability. Hardly any investigation analyzes usability issues dependent on user's age, gender, exchanging accomplices, or experience. The purpose of this study is to determine the degree of usability issues, and experience of mobile banking users. The survey employs a quantitative method and performs user experiment on 240 participants with six different tasks on the application's interface. The post experiment survey is done with concerning participants. On the other hand, banking experts and Information Technology (IT) expert's group is also involved after the experiment. Expert's opinions about existing mobile banking Apps and suggestions for improving usability of MBAPs are collected through physical means (like questionnaire and interview) and online means like Google form. After that comparison of the opinions of users and experts about MBAPs is performed. The experimentation measures the tasks usability of various mobile banking apps with respect to its effectiveness, efficiency, trustfulness, learnability, memorability and satisfaction. The usability testing was led at different Universities and the outcomes acquired show that there are privacy and trust issues with their mobile banking apps. There is also a gap between users and experts which should be minimized by applying customized usability models, modes concept like other application software and also by adding complete features of banking in MBAPs. It will benefit mobile banking apps users, developers and usability engineers by providing user-friendly which are up to the mark of user's requirements.

• Information Systems Review
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• v.16 no.1
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• pp.73-88
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• 2014

According to the widespread use of smartphone, various and abundant mobile applications have been used and lots of new companies have developed mobile applications. To revitalize mobile application market, a lot of research and experiments have been performed in application development and delivery industries. The purpose of this research is to figure out the usage pattern of smartphone application and purchasing criteria of mobile application. We categorized smartphone application users with respect to application selection criteria and examined the characteristics of the categorized users. As a result, the factors of purchasing criteria of the users with respect to smartphone application selection criteria and application type were categorized into 3 groups: aggressive usage group, middle usage group, and passive usage group. The result of this study indicates that the relationship between purchasing criteria and usage pattern in mobile application market was actualized by measuring the purchasing factors of user. Therefore this fact suggests that it is very important to measure the accurate purchasing factors of its user for setting up the marketing strategy of mobile application market.