• Journal of the Korean Operations Research and Management Science Society
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• v.28 no.1
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• pp.63-77
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• 2003

Group buying is one of the most popular transaction patterns on the internet at least in Korea. Nevertheless, it is hard to find academic researches for it in view of consumer behavior. In this paper, we analyze factors which determine consumer's attitude toward and intention of participation in Internet group buying by comparison of Internet individual one. For this purpose, we propose “lowering price”, “decreasing risk” and “reducing transaction cost” as relative advantages and "lack of product assortment" and "delay of time" as relative disadvantages over individual buying on the Internet. For empirical test, Internet users who have some experiences of individual buying but not group ones on the Internet are surveyed and analyzed. In result, a satisfying model fitness for structural equation model is derived and most hypotheses except the relationship between "decreasing risk" and "attitude toward Internet group buying" are accepted. Our results provide not only academic contribution by suggestion of a research framework but also practical insight by discussion of diverse features in Internet group buying.verse features in Internet group buying.

• Proceedings of the Korea Society of Information Technology Applications Conference
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• 2002.11a
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• pp.125-135
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• 2002

With rapid growth and competition of electronic commerce through internet, various buying types and business models are being appeared In this paper, we studied group buying which is new business model to consumer and factors affecting on trust and participation of group buying. The following are the regression result of this study. First, factors affecting on trust of group buying were different from factors affecting on participation of group buying. Second, perceived reputation factor, familiarity factor and product value factor made a significant effect on participation of group buying. Third customer service factor didn't make a significant effect on both participation and trust of group buying. Fourth, product value factor made a significant effect on both participation and trust of group buying. Fifth trust of group buying made a significant effect on participation of group buying

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2002.11a
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• pp.125-135
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• 2002

With rapid growth and competition of electronic commerce through internet, various buying types and business models are being appeared In this paper, we studied group buying which is new business model to consumer and factors affecting on trust and participation of group buying. The following are the regression result of this study. first, factors affecting on trust of group buying were different from factors affecting on participation of group buying. Second perceived reputation factor, familiarity factor and Product value factor made a significant effect on participation of group buying. Third, customer service factor didn't make a significant effect on both participation and trust of group buying. fourth, product value factor made a significant effect on both participation and trust of group buying. Fifth trust of group buying made a significant effect on participation of group buying

• Journal of Industrial Convergence
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• v.1 no.2
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• pp.107-124
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• 2003

With rapid growth and competition of electronic commerce through internet, various buying types and business models are being appeared. In this paper, we studied group buying which is new business model to consumer and factors affecting on trust and participation of group buying. The followings are the regression result of this study. First, familiarity factor, customer service factor, seal of security and product value factor made a significant effect on trust. Second, familiarity factor, perceived reputation factor, customer service factor, seal of security and product value factor made a significant effect on participation of group buying. Third, trust of group buying made a significant effect on participation of group buying. In this study, modeling and empirical test were implemented about structure of trust and participation of group buying. We can know where our group buying strategies should focus and which factor we should improve.

• The Research Journal of the Costume Culture
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• v.13 no.6 s.59
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• pp.871-882
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• 2005

The purposes of this study were to investigate the relationships among shopping orientation, information source, service duality, and impulse buying behavior of the elderly women, which nay provide insights related to silver fashion market in Korea. Data were obtained from 50's and 60's women living in Busan(N=285), and analyzed Using by factor analysis, Cronbach's alpha and t-test. The results of this study are as follows: 1. Comported to unimpulse buying group, impulse buying group was more likely to be influenced by hedonics shopping orientation, economic shopping orientation, personal shopping orientation, and convenient shopping orientation. 2. for information source, impulse buying group seemed more to use various information sources than unimpulse buying group, such as advertising of newspaper, magazin or TV, experience, salespersons' opinions. 3. For perceived service quality, impulse buying group was more likely to be effected by events of store, product advertisement, and opening/closing time of store. But demographic characteristics doesn't significant differences between impulse-group and unimpulse-buying group of elderly women. This study suggests some implications and strategies for silver fashion market.

• East Asian Journal of Business Economics (EAJBE)
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• v.8 no.2
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• pp.57-68
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• 2020

Purpose - This study investigated the effect of the social exclusion experience on the compulsive buying tendency. The purpose of current study is to examine the mechanism through compulsive buying, one of selfdefeating behaviors. While previous studies on compulsive buying focused only on the mechanism of psychological escapism to overcome negative emotions, this study intends to expand the study on the causes of compulsive buying by presenting a social exclusion experience as one of the causes of negative emotions. Research design and methodology - Present study was performed with 114 university students. Participants were assigned to one of two groups at random - the social exclusion experience group and the social exclusion nonexperience group. Authors analyzed the influence of social exclusion experience on the compulsive buying. Results - The social exclusion experience group showed compulsive buying tendency than the social exclusion non-experience group. Conclusions - People with social exclusion experiences avoid self-awareness and show cognitive narrowing, which leads to compulsive buying. Academic implications and practical implications of current research were discussed and the limitations were suggested.

• Journal of Korea Society of Digital Industry and Information Management
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• v.16 no.2
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• pp.117-128
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• 2020

The aim of this study was to examine price sensitivity of industrial products purchased via a group buying system and how industrial products for a group buying system differ from general industrial products, and then identify the major factors in selecting products and the important determinants in purchasing industrial products for school foodservices. The survey was conducted with 250 dietitians (teachers) in Gyeonggi-do Province, who were using industrial products for a group buying system and general industrial products. A paired t-test showed a difference in satisfaction between industrial products for a group buying system and general industrial products by factors, while statistically significant differences were found for red pepper paste, fermented soybean paste and soy sauce in all nine satisfaction factors, including product quality, packaging state, labeling, hygiene, item diversity, specification diversity, price appropriateness and supply. Moreover, analyzing price sensitivity for industrial products for a group buying system, using the PSM method with respect to the issue of high price, showed that the respondents considered that the current unit purchase prices were high for all items investigated. This study suggests that schools would purchase more industrial products for a group buying system, when the pricing of the products are considered with the purchase intention of dietitians (teachers).

• Journal of Information Technology Services
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• v.16 no.3
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• pp.127-146
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• 2017

The convergence of e-commerce and social media have given rise to a social commerce of online group-buying. Social commerce of online group-buying is a subset of B2C (Business to Consumer) and uses social media for marketing to facilitate online buying of products and services. The social commerce of online group-buying offers new and popular products or services every day, and uses social media to bring together separated consumers. In these backgrounds, we think that personality trait associated with seeking new and popular products or services, and social influence from social media are likely to be related to intention to use in social commerce of online group-buying. This study aims to examine and analyze novelty seeking and social influence that influence intention to use in social commerce of online group-buying in China. Our research model, which included novelty seeking and social influence, was developed based on the technology acceptance model. A questionnaire survey was carried out for empirical analysis. The results of empirical analysis based on a sample of 218 users showed that novelty seeking has a significant positive impact on intention to use, and social influence has a significant positive impact on perceived usefulness. We suggested academic implications and practical implications based on our empirical research.

• Journal of the East Asian Society of Dietary Life
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• v.25 no.1
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• pp.193-201
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• 2015

The aims of this study were to investigate (1) the status of food materials purchased by group-buying companies and (2) the satisfaction with food materials and service quality of group-buying companies in foodservice at child-care centers. In November 2013, child-care centers which were participated in a group-buying program in Gwanak-gu, Seoul were requested to complete self-reported questionnaires. One hundred and eight respondents (76.9% of directors, 23.1% of non-directors) completed questionnaires, including purchase frequency of food materials, degree of satisfaction with 'food materials' and 'operating system and service' of group-buying companies. About 60% of child-care centers purchased food materials from major companies. Respondents' overall satisfaction with 'food materials' and 'operating system and service' were '3.55' and '3.72' out of 5 points, respectively. For overall satisfaction with food materials, there were significant differences between 'public (3.79)' and 'private, home-based (3.31)' child-care centers (p=0.023). The results of multi-regression analysis showed that quality (${\beta}$=0.271, p=0.013) and price appropriateness (${\beta}$=0.284, p=0.002) were associated with overall satisfaction with food materials purchased by group-buying companies. The factors such as delivery accuracy about items(${\beta}$=-0.201, p=0.042), hygiene of delivery process (${\beta}$=-0.207, p=0.025) and communication with companies (${\beta}$=-0.317, p=0.003) were significantly associated with overall satisfaction with operating system and service provided by group-buying companies. The results of this study could be utilized for group-buying companies and the government to develop guidelines and policies on food material buying in foodservice at child-care centers.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.3
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• pp.586-597
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• 2001

EThe purpose of this study was to investigate the relationships of consumers psychological characteristics, store types and impulse buying behaviors of apparels. We collected data from 469 consumers of women college student living in Pusan and analysed by factor analysis, frequency analysis, correlation analysis, t-test and $\chi$$^2$-test. The results were as follows: First, The sensation seeking tendency consisted of the Change seeking, Risk seeking, Artistic seeking, Curiosity seeking and Unusual seeking. The exploratory behavior of apparels were divided into six factors; Particularity exploration, Innovation exploration, Store exploration, Brand royalty exploration, interpersonal exploration and brand-seeking exploration. Second, In comparison with the unimpulse-buying group, the impulse-buying group intended more then Change seeking, when apparel explored, Particularity exploration, Innovation exploration and Brand exploration. Impulse-buying group preferred the department store, unimpulse-buying group did the specialty store.