• Title/Summary/Keyword: Green consumer

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A Dynamic Approach for Evaluating the Validity of Boosting Pocliies for Green Standard for Energy and Environmental Design Certification (시스템 다이내믹스를 이용한 녹색건축인증제도 활성화 정책의 실효성 평가)

  • Kim, Jung-Hwa;Lee, Hyun-Soo;Park, Moonseo;Lee, Seulbi
    • Korean Journal of Construction Engineering and Management
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    • v.17 no.1
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    • pp.28-39
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    • 2016
  • Since 2002, Korea Government has introduced Green Standard for Energy and Environmental Design Certification for reducing GHG emission in building area. However, total number of G-SEED Certification is only around 1% of total number of approved apartment buildings despite the various boosting policies. In this situation, most boosting policies and policy improvement researches are leaning toward the supplier's aspect. However, comprehensive relation and dynamics between consumer and supplier has to be considered because housing market is operated by market participants' mutual interaction. Therefore, this research presents system dynamics models based on decision making analysis of consumer and supplier in G-SEED Certification apartment building market. Then, this research evaluate the validity of boosting policies using the model. The proposed analysis can assist government to make next G-SEED Certification boosting policy.

Consumers' Willingness to Pay for Renewable Energy (신재생에너지 전력에 대한 소비자 지불의사)

  • Lee, Changhoon;Hwang, Seok-Joon
    • Environmental and Resource Economics Review
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    • v.18 no.2
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    • pp.173-190
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    • 2009
  • Although renewable energy sources are more environmentally friendly than fossil energy sources, they are far more costly and hard to survive in the electricity market. For a competitive renewable electricity, the government should take 'visible' actions to compensate higher production costs. Popular policies, such as Feed-In-Tariff and Renewable Portfolio Standards, are financed by an undifferentiated increase of electricity bills (a collective financing mechanism) but are occasionally confronted with the opposition of the electricity consumers. This paper discusses the consumers' willingness to pay for renewable energy in order to back up the voluntary financing mechanism, the Green Pricing. The Tobit analysis of a consumer survey shows that the consumer's WTP is positively influenced by his environmentally friendly activities under both financing mechanisms. The knowledge on renewable energy is statistically significant only under collective financing mechanism.

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Content Analyses of Green Life-Teaching Materials in Korean and Japanese High School Home Economics Textbooks (한.일 고등학교 가정교과서 녹색생활 학습자료 분석)

  • Cho, Jae-Soon;Park, Mi-Jeong;Jang, Sang-Ock;Lee, Yon-Suk
    • Journal of Korean Home Economics Education Association
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    • v.23 no.1
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    • pp.19-36
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    • 2011
  • The purpose of this paper was to explore the teaching materials in the Korean and Japanese high school Home Economics textbooks from the perspective of green life education. Although sustainable living at home has been emphasized as one of the main issues of Home Economics since the first curriculum period, green growth education has reinforced in the 2009 revised curriculum. The content analyses had been done to explore the teaching materials of five areas in the 6 Korean and 4 Japanese high school Home Economics textbooks through two checking steps. The material form of table-figure-pictures was the most frequently shown in both Korean and Japanese textbooks. Green life-teaching materials were more likely in the area of household management/consumer activity than in any other ones. All textbooks of both countries have included the green life-teaching materials according to the elements of contents mentioned in the curricula. The quantity and contents of the materials were some what differ by textbooks, so home economics teacher need to cross check the all textbooks to select useful information although the textbooks have included various types of green materials over the 5 areas. Home Economics curriculum need to actively and concretely include the green growth educational elements suggested by the previous study.

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Assessment & Estimation of Water Footprint on Soybean and Chinese Cabbage by APEX Model (APEX 모형을 이용한 밭작물(콩, 배추) 물발자국 영향 평가)

  • Hur, Seung-Oh;Choi, Soonkun;Hong, Seong-Chang
    • Korean Journal of Environmental Agriculture
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    • v.38 no.3
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    • pp.159-165
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    • 2019
  • BACKGROUND: The water footprint (WF) is an indicator of freshwater use that appears not only at direct water use of a consumer or producer, but also at the indirect water use. As an indicator of 'water use', the water footprint includes the green, blue, and grey WF, and differs from the classical measure of 'water withdrawal' because of green and grey WF. This study was conducted to assess and estimate the water footprint of the soybean and Chinese cabbage. METHODS AND RESULTS: APEX model with weather data, soil and water quality data from NAS (National Institute of Agricultural Sciences), and farming data from RDA (Rural Development Administration) was operated for analyzing the WF of the crops. As the result of comparing the yield estimated from APEX with the yield extracted from statistic data of each county, the coefficients of determination were 0.83 for soybean and 0.97 for Chinese cabbage and p-value was statistically significant. The WFs of the soybean and Chinese cabbage at production procedure were 1,985 L/Kg and 58 L/Kg, respectively. This difference may have originated from the cultivation duration. The WF ratios of soybean were 91.1% for green WF and 8.9% for grey WF, but the WF ratios of Chinese cabbage were 41.5% for green WF and 58.5% for grey WF. CONCLUSION: These results mean that the efficiency of water use for soybean is better than that for Chinese cabbage. The results could also be useful as an information to assess environmental impact of water use and agricultural farming on soybean and Chinese cabbage.

A Multidisciplinary Research Framework for Green Car Industry (그린카 산업의 학제적 분석 방안에 관한 연구)

  • Choi, Jinho;Chung, Sunyang;Park, Kyungbae;Jang, Dae-Chul;Cho, Hyeongrye;Kang, SeungGyu
    • Journal of Technology Innovation
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    • v.22 no.3
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    • pp.101-133
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    • 2014
  • Climate change and low-carbon consumer movement is demanding proper response around the world while rising oil price increases consumers' needs for green car. As a preliminary study to establish an industrial platform for green car and bring out corporate strategies, this article aims to propose an academic research framework by using various methodologies including conceptual/mathematical modeling, system dynamics, and ABM from different angles. First, an analysis framework for the industrial platform was introduced to analyze green car cases, required elements were proposed, and econometrics was applied to build a basic model related to green platform (two-sided market). Also, to analyze from a dynamic perspective, a system dynamics model was applied to green car environment to build a system dynamics analysis model that is applicable to particular green car industry analysis. Lastly, an agent based model was used to study the way to activate the hybrid car market in Korea from individual consumers' perspective. Based on the result, vehicle policies that are either being enforced or planned to be enforced in the Korean HEV market can be analyzed.

Quality Characteristics of Coffee Brewed from Green Beans Soaked in Mulberry (Morus bombycis) Extract (오디(Morus bombycis) 추출물 침지 커피의 품질 특성)

  • Lim, Hyun Hwa;Ji, Seokgeun;Kwak, Han Sub;Eom, Taekil;Kim, Misook;Lee, Youngseung;Do, Jae Wook;Yu, Sungryul;Choi, Geun Pyo;Jeong, Jin Il;Jeong, Yoonhwa
    • Journal of the Korean Society of Food Science and Nutrition
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    • v.44 no.4
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    • pp.579-585
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    • 2015
  • The objective of this study was to investigate the quality characteristics of coffee soaked in Morus bombycis extract. Green coffee beans were soaked in M. bombycis extract for 2, 4, and 6 hours (sample codes: 2H, 4H, and 6H) at $4^{\circ}C$. Soaked green beans were dried and roasted for coffee extraction. Two controls, roasted with the same amount of heat (C1) and showed the same weight after roasting (C2), were used. Physicochemical characteristics (pH, total acidity, color, browning index, and total soluble solids), DPPH free radical scavenging activity (DPPH), ferric-reducing antioxidant power (FRAP), oxygen radical absorbance capacity (ORAC), total polyphenol content (TPC), and total flavonoid content (TFC) were investigated. Lower pH and higher total acidity were observed in 2H, 4H, and 6H (P<0.05), supporting evidence of sour taste. There were significant differences in DPPH between the controls (45.51~47.02%) and samples (50.67~55.25%, P<0.05), although 2H and 6H did not show significantly higher DPPH than the controls. 2H, 4H, and 6H showed significantly higher FRAP values ($0.320{\sim}0.331\;FeSO_4{\cdot}7H_2O\;mM\;FeSO_4/g$) than controls ($0.265{\sim}0.271\;mM\;FeSO_4/g$). ORAC values of samples [1,062.86~1,153.68 mM trolox equivalent (TE)/g] were significantly higher than those of controls (689.40~942.12 mM TE/g). 2H, 4H, and 6H showed significantly higher TPC [24.27~26.07 mg gallic acid equivalent (GAE)/g] and TFC [3.75~4.28 mg quercetin equivalent (QE)/g] than controls (19.79~22.77 mg GAE/g and 1.07~1.95 mg QE/g, respectively) (P<0.05). M. bombycis extracts soaked into green coffee beans showed polyphenol compounds from green coffee beans. Consumer acceptance of 4H (5.12) was the highest, followed by C2 (4.92). C1 (4.14) showed the lowest consumer acceptance. Consumers were segmented into two groups, those who preferred M. bombycis extract-soaked coffee (approximately 61%) and controls (approximately 39%).

Valuing Attributes of Fluid Milk in Laos

  • Lee, Jae Won;Kim, Taeyoon;Napasirth, Viengsakoun
    • East Asian Economic Review
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    • v.21 no.3
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    • pp.259-274
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    • 2017
  • This study estimates the random utility function of fluid milk using 1,165 survey responses in Laos. It finds that both products' attributes and individual characteristics affect consumers' preference for the milk and the hypothetical brand of Laos-Korea has a potential compared to four real dairy products. Results also show that calories have a positive relationship with consumer's preference while the price and fat content have a negative one. The decision for choosing each brand is significantly affected by individual characteristics such as gender, age, whether or not respondents live with their children, the level of education, income, the frequency of purchasing milk per week, and the region where they live. The preference for five brands appears in the order of Foremost, Nabong, Thai-Danish, Meiji, and Lao-Korea, and probabilities of purchasing each brand at the mean level are 30.9%, 17.48%, 21.48%, 15.0% and 10.39%, respectively. Nabong that was Lao national milk brand still has a significant market power even though it was closed in 2008. The policies to promote milk industry by implementing its national milk brand again would be more effective if it focuses on the young generation, female consumers, families with children, quality of dairy products, and Vientiane capital areas.

A Study on Chinese Beverage Selection Attributes according to Dietary Style - Focusing on Tianjing Area - (중국인의 식생활 유형에 따른 음료 선택속성에 관한 연구 - 천진 지역을 중심으로 -)

  • Cheng, Cheng;Park, Young Il;Joo, Nami
    • The Korean Journal of Food And Nutrition
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    • v.27 no.6
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    • pp.1156-1162
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    • 2014
  • The study is part of the Chinese beverage selection attributes according to dietary style purchases based on the different dietary styles among different factors and consumer behavior analysis of consumer characteristics. The subjects of study were for the people living in Tianjin China objects directly in the local implementation of the questionnaire survey. A statistical analysis of 455 was conducted using SPSS 19. Using the general statistical analysis and cause analysis and reliability analysis, ANOVA test and cross analysis. Investigation object types related dietary style 20 projects, selection attributes 14 exploratory analysis of the causes, according to the results of dietary style in five factors, respectively of the health oriented, convenience oriented, economy oriented, gourmet oriented, food safety oriented convenient type named pursuit. Selection attributes is to consider three items of the preference factors, production and functional factors, information factors named. Food safety oriented showed a high percentage, Gourmet oriented compared to other types of higher proportion of singles. Food safety oriented production and functional factors to purchase consideration magazine and newspaper has obtained the information. Gourmet oriented production and functional factors to purchase consideration TV and radio were obtained by using the information. Health oriented green tea beverages have been preferred.

Sensibility Preference of Eco-Friendly Fabric Products and Trust Reliability (친환경 섬유의류 제품의 감성 선호도와 신뢰도 조사 연구)

  • Na, Young-Joo;Kim, Hyo-Won
    • Fashion & Textile Research Journal
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    • v.14 no.3
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    • pp.430-437
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    • 2012
  • This study analyzed the sensibility of eco-friendly fabrics for college students and investigated their attitude on environmental problems, trust reliability onto eco-apparel products, and their purchase state. We tested 6 eco-friendly fabrics (recycled polyester, organic cotton, green tea, charcoal, bamboo, and nettle) through a survey using the Likert scale of 12 polar sensibility words. Most fabrics showed feelings that were smooth, natural, female, and country these were followed by fashion, cheap, functional, sustainable, warm, and vintage. In addition, nettle fabric showed 'rough' feeling, and recycled polyester fabric showed an 'artificial' feeling. Correspondence analysis showed the distance and direction between fabric types and sensibility words with a 2D diagram where the X axis was named with 'Soft <-> Hard' and Y axis was with 'Environmental <-> Manmade' to represent the relationship between fabric types and the sensibility words. According to the results of the multiple regression analysis, the cognition level of the consumer for environmental problems was found to be the most influential variable on the loyalty purchase of eco-friendly products; however, the trust reliability level of consumer onto eco-friendly apparel products was found to be the most influential variable on the conditional purchase of eco-friendly apparel products.

A Study on the Preference of the Small House according to Social Relationship (사회적 관계에 따른 소형주택 선호에 관한 연구 - 대학생을 중심으로-)

  • Shin, Hwa-Kyoung;Jo, In-Sook
    • Journal of the Korean housing association
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    • v.25 no.4
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    • pp.47-57
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    • 2014
  • The purpose of the study was to find out the preference of small house as the social relations of university students. The data for the analysis were collected through questionnaire survey method from September 24 to October 12, 2012, and the sample consisted of 283 students of the university in Seoul. The social relationship has been surveyed using modified life-style indicators. The community spaces and equipment in the small house has been divided into 21 community spaces and 3 equipments. The characteristics of small house preference were consisted of the residential comments, residence time, resident partner, house size, considered factors of the residence and small house ownership. The finding of this study were as following: 1) The social relationship of respondents were typed as the type of relationship oriented (oriented family, oriented friends and neighbors) and type of non-relationship oriented. The social relationship of respondents were the type of relationship oriented. 2) The respondents are willing to live in small houses, to live with 1-2 people and after work. When living in small house, they consider public transport accessibility and ease of use amenities. But neighbor relationship is not considered. 3) They are preferred security office, administrative office, home storage, parks and green space.