• Title/Summary/Keyword: Green consumer

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Survey for Renewable Energy Policy of Japan and China (일본과 중국의 신재생에너지정책 조사 연구)

  • Jang, Woon-Jeong;Jeon, Mi-Hwa;Kim, Yoon-Kyung
    • 한국신재생에너지학회:학술대회논문집
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    • 2009.11a
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    • pp.289-292
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    • 2009
  • This paper reviewed laws and policies of renewable energy in Japan and China. Japan has enacted laws and implemented policies of renewable energy since 1980 for their energy security and environmental problem, and nowadays renewable energy is one of solutions for UNFCCC and Kyoto Protocol. Japan plays a leading role in photovoltaic power generation. As second largest energy consumer, China generates a lot of pollution from their energy use. However Chinese government attempts to sustainable development among economy, society and environment, suggests to use renewable energy in the way to reduce pollution and improve living standards. Korea focused on renewable energy as one of motive power in Green Growth. Review for renewable energy policy of two countries gives Korean policy implication and helps "Green Growth", national theme of Korea.

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A Study on the Structural Relation of Vietnamese Consumer's Green Purchase Behavior (그린구매행동의 구조적 관계에 관한 연구)

  • Thanh, Huyen;Park, Ju-Sik
    • Management & Information Systems Review
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    • v.35 no.3
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    • pp.131-153
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    • 2016
  • This research suggests a structural model of green purchase behavior, focusing on the moderating effect of affordability. Affordability means buying power or ability to buy products. Based on the literature review, a research model of behavior of buying green products was proposed and tested empirically using the field study. To examine the proposed research model, the reliability and validity verifications on measurement items were carried out and then the structural equation model analysis was applied to test the model. Lastly, to test the moderating effect of affordability, a two-group model(using Amos program) was used subsequently so that it could be determined whether or not there was any significant difference in structural parameters between the high affordability group and the low affordability group. The empirical results are as follow: Firstly, green purchase attitude is influenced by ecological concern and collectivism, then green purchase attitude has an impact on green purchase intention, and in turn, green purchase intention affects green purchase behavior. Secondly, affordability significantly moderates the relationship between green purchase intention and green purchase behavior. These results are consistent with the past researches and based on them, some managerial implications are given.

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Development of Dye Natural Batik Based on Fiber Coconut Waste and Leaf Avocado through Extraction Method in Supporting Green Business

  • Agung UTAMA;Anita MUSTIKASARI;Nur KHOLIFAH
    • Asian Journal of Business Environment
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    • v.14 no.1
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    • pp.15-22
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    • 2024
  • Purpose: The development of natural batik dyes based on a combination of coconut fiber waste and avocado leaves using the extraction method is important to support the green economy and reduce chemical waste in Indonesia. Research design, data and methodology: The research explores the use of coconut fiber and avocado leaf waste extraction as a natural batik dye and conducts market testing to assess consumer satisfaction. Results: Indonesian batik exports are growing, but synthetic dye practices are causing a decline in demand. To address this, natural dyes are being explored, including coconut fiber waste and avocado leaf waste. Conclusion: Test results from washing at 40 degrees Celsius in terms of color changes and color staining, from sweat in terms of changes in acid color and changes in base color, to sunlight in terms of color fastness value, to heat to iron in terms of color change and color staining shows a value of 3-4 (quite good) and 4-5 (good), meaning that coconut fiber and avocado leaves waste can be used as natural batik dye.

Power 소자 기술

  • Lee, Sang-Gi
    • The Magazine of the IEIE
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    • v.42 no.7
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    • pp.45-53
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    • 2015
  • Power 소자 기술은 digital & mixed signal device와 on-chip 구현을 위해서 CMOS 공정에 대한 기본 이해가 필요하다. CMOS 공정 기반 위에 power device 공정을 추가하면서 다양한 operation voltage의 power 소자를 구현하고, passive device 들을 동일 공정에서 구현하여 다양한 components 들로 power IC 제품을 design 할 수 있도록 modular process를 제공하는 것이 중요하다. 또한 power device로 주로 사용되는 LDMOS 소자에 대한 performance 개선을 위해 simulation을 통해 key device parameter들의 특성을 예측하고, 구조를 설계하는 것이 Si process 전에 중요한 일 중의 하나이다. 아울러 power management가 potable power, consumer electronics 및 green energy에서 가장 빠르게 성장하는 분야이므로, 차별화된 power 소자 기술을 확보하여 급변하는 시장 환경에 대응하는 것이 필요하다.

Disassemblability Evaluation Method & Application using Axiomatic Approach (정보공리적 분해성 평가 방법과 적용)

  • Kim, Young-Kyu;Cho, Kyu-Kab;Cha, Sung-Woon;Jeong, Sang-Jin;Kweon, Sung-Woo
    • IE interfaces
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    • v.14 no.2
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    • pp.158-163
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    • 2001
  • The paper describes disassemblability evaluation method using axiomatic approach. In recent industry, it is necessary to develope high recyclable environmental product due to green consumer and environmental regulations. Disassembly stage is prior to recycling. Disaassembly time data is determined previously in order to calculate the disassembly segments and disassembly sequence. In this paper the evaluation method of disassembly segment/sequence and disassembly time database are suggested. A case study of monitor product was showed.

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A Study on the Influence of Consumer Type on the Choice of Next-Generation Eco-Friendly Vehicle and Consumer Purchase Intention - Comparative Study on Japan and Korea - (소비자 유형이 차세대 친환경자동차선택속성과 소비자 구매의도에 미치는 영향에 관한 연구 - 한국 일본 비교연구 -)

  • Yim, Ki-Heung;Chong, Min-Young
    • Journal of Digital Convergence
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    • v.15 no.11
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    • pp.133-146
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    • 2017
  • In recent years, the development and market participation of major makers of next-generation eco-green vehicles has been accelerating. Consumer interest has also increased. Consumer characteristics, consumption type, characteristics of next-generation eco-friendly vehicles, and government policies on next eco-green vehicles. The results of this study are as follows. In Korea, there was no significant difference by gender, age, monthly average income, and consumer type. However, there was no significant difference in purchase intention by gender, age, and monthly income, Respectively. In the case of Japan, there was no significant difference by gender, age, monthly income, and consumer type. In Korea, on the other hand, images such as brand, color, and design have positive effects on eco-friendly vehicles. In the case of Japan, image and stability have a positive effect on consumers' purchasing behavior. Therefore, it is important for Japanese consumers to consider not only the image of purchasing an eco-friendly vehicles, but also the safety of the vehicles body, appear. In the case of Korea, the socio-environmental value-seeking type has a significant relationship with the purchasing intention. In the case of socio-environmental value-seeking type, the government's support policy such as carbon dioxide tax, direct support from the national or local governments, gasoline tax, Carbon tax and fuel related tax relief showed positive effects. In the case of Japan, the price-seeking type and the socio-environmental value-seeking type were found to have a significant relationship with the purchasing intention. Both the price-seeking type and the socio-environmental value-seeking type showed that the carbon dioxide tax, Direct support, gasoline tax, gasoline tax, and carbon tax, etc. have positive effects.

Factors Affecting Carbon-Labeling Brand Loyalty : Applying Value-Attitude-Behavior Model (탄소라벨링 브랜드 충성도를 결정하는 요인: 가치태도행동 모형의 적용)

  • Kim, Gwang-Suk;Park, Kyungwon;Park, Kiwan
    • Journal of Environmental Policy
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    • v.13 no.3
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    • pp.109-133
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    • 2014
  • With a growing concern about climate change and green house gases mitigation, carbon labeling policy has been launched in several countries as an environmental policy which connects low carbon production to low carbon consumption. This research aims to propose a model that explains consumers' attitude and brand loyalty toward carbon labeling products. This model specifies the consumer's psychological processes by which consumer values, such as autonomy and environmental values, affect carbon labeling product and corporate images and finally form brand loyalty toward carbon labeling products. Panel data were collected in two separate surveys and analyzed using a structural equation technique. Results are summarized as follows. First, consumers' autonomy value(AV) positively affects locus of control(LC) and corporate image(CI). Second, consumers' environmental value(EV) positively influences perceived consumer effectiveness(PCE), which in turn has a negative effect on perceived barriers(PB). Perceived barriers finally affect product image(PI) negatively. Third, both corporate image and product image have causal relationships with brand loyalty. Our results suggest that carbon labeling policy contributes not only to the reduction of greenhouse gases but also to the increase of consumers' attitude and brand loyalty toward carbon labeling products. This research also provides governments with directions for efficient environmental policy and firms with guidance on effective marketing strategies about carbon labeling.

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Estimation of Consumers Valuation by Attributes of Green Jujube Chip (청대추칩의 속성별 소비자 가치 추정)

  • Ha, Hyun-Jung;Lee, Sang-Hak;Choi, Se-Hyun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.10
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    • pp.4830-4836
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    • 2013
  • This research was launched as an attempt to help create a new value-added product called "Green Jujube Chip." To accomplish the objectives, consumers value by attributes of Green Jujube Chip should be estimated. We used Choice Experiment for analysis, which we used to arrive at pricing of specialty jujube chips based on the conditional logit model. As a result, MWTP were estimated at 1333 Won/unit for Mid-size Company Product, 1752 Won/unit for Large Company Product, 1703 Won/unit for University Affiliation, 350 Won/unit for packing unit, 548 Won/unit for rating the raw fruit, 1,322 Won/unit for HACCP, and 1,166 Won/unit for ISO22000. The consumer's WTP for Green Juju Chip, associated with the university-brand recognition, was higher than a product produced by a mid-sized company but lower than a product by a large company. Given how the consumers regard the university-brand product as a specialty item, it is necessary to create value-added products that meet such high expectation. Therefore, we recommend the producers to acquire HACCP Food Safety Certification and the value-added product has used the highest quality raw fruit.

Perceptions of the Retailers within Green Food Zone on the enforcement of the Special Act on the Safety Management of Children's Dietary Life (어린이 식생활 안전관리 특별법 시행에 대한 학교주변 판매업자 인식조사)

  • Lee, Seung-Sin;Yang, Deok-Soon;Lee, Jong-Hye;Lee, Young-Hee;Heo, Sun-Kyung
    • Journal of Food Hygiene and Safety
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    • v.27 no.1
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    • pp.55-62
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    • 2012
  • This study is a survey of regulatees' perception on main contents and enforcement effect of the Act, the retailers at food stores within Green Food Zone, for the effective enforcement of "The Special Act on the Safety Management of Children's Dietary Life" legislated in 2008. Percentage, frequency analysis, and T-test are derived from the survey carried out to the 175 retailers at food stores within Green Food Zone, across the country except Jejudo, for the two months March and April of 2011. The survey results are as follows. Over 80% of the respondents are aware of comprehensive policy for child food safety and the enforcement of 'the Special Act' and considering the rate of satisfaction on food safety information provided by government, over 90% of the respondents, virtually most of them, are satisfied. The rate of awareness of Green Food Zone is about 80% and that of outstanding business for children is about 50%, showing little perception of it. The comparison of the survey result of 2011 with that of 2010, which have the same questions to the retailers within Green Food Zone, still indicates a need for enhancement of understanding on absolute standard, though it showed fairly better improvement in general. Several proposals are given in this study based on the survey results, which will contribute to the children food safety and health improvement in the end.

Effect of Herbs and Green Tea on Consumer Sensory and Antioxidative Qualities of Pork- and Chicken-Yukwonjeon (서양 향신료 및 녹차를 첨가한 돼지고기, 닭고기 육원전의 기호도와 항산화 효과)

  • An, Lee-Hwa;An, Jeong-Eun;Lee, Joo-Hee
    • Journal of the East Asian Society of Dietary Life
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    • v.18 no.6
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    • pp.997-1006
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    • 2008
  • Four different spices (herbs) including rosemary, oregano, basil & sage and green tea were added individually to the ground pork or ground chicken with different percentages of 0.5, 1.0, and 1.5, respectively. The consumer sensory qualities of the five natural herbs and their antioxidant effects were evaluated using pork- and chicken-Yukwonjeon. In our consumer sensory evaluation, the 0.5% herb addition and control groups had generally better acceptability than the higher addition groups. In particular, pork-Yukwonjeon with the addition of 0.5% of green tea or oregano and chicken-Yukwonjeon with the addition of 0.5% of green tea or rosemary 0.5% were generally preferred more profoundly on the acceptance and ranking tests. However, sensory differences, especially in texture, among the different samples were reduced after storage. With regard to the results of lipid oxidation without storage, the TBARS values of the herb addition groups were slightly lower than those of the control group, but not significantly so (p>0.05). The antioxidant effects of each herb achieved higher values at longer storage times and with higher levels of added herbs. The antioxidant effects differed with different kinds of meat. The addition of the herb samples resulted in TBARS value reductions of $15.0{\sim}45.8%$ and $9.5{\sim}31.0%$, respectively, in the pork and chicken-Yukwonjeon stored at $6^{\circ}C$. Furthermore, the antioxidant effects of herbs during storage at $-20^{\circ}C$ were observed as reducing in the TBARS values of $8.4{\sim}31.7%$ and $19.0{\sim}33.0%$ in the pork-and chicken-Yukwonjeon, respectively. Green tea evidenced the highest levels of antioxidant activity on lipid oxidation, as it was acceptable even at higher concentrations according to our sensory evaluations. These results illustrate the possibility of producing superior Yukwongen with green tea and herbs, according to the different kinds of meat used.

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