• 제목/요약/키워드: Green Strategy

검색결과 469건 처리시간 0.019초

Power Allocation Optimization and Green Energy Cooperation Strategy for Cellular Networks with Hybrid Energy Supplies

  • Wang, Lin;Zhang, Xing;Yang, Kun
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제10권9호
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    • pp.4145-4164
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    • 2016
  • Energy harvesting is an increasingly attractive source of power for cellular networks, and can be a promising solution for green networks. In this paper, we consider a cellular network with power beacons powering multiple mobile terminals with microwave power transfer in energy beamforming. In this network, the power beacons are powered by grid and renewable energy jointly. We adopt a dual-level control architecture, in which controllers collect information for a core controller, and the core controller has a real-time global view of the network. By implementing the water filling optimized power allocation strategy, the core controller optimizes the energy allocation among mobile terminals within the same cluster. In the proposed green energy cooperation paradigm, power beacons dynamically share their renewable energy by locally injecting/drawing renewable energy into/from other power beacons via the core controller. Then, we propose a new water filling optimized green energy cooperation management strategy, which jointly exploits water filling optimized power allocation strategy and green energy cooperation in cellular networks. Finally, we validate our works by simulations and show that the proposed water filling optimized green energy cooperation management strategy can achieve about 10% gains of MT's average rate and about 20% reduction of on-grid energy consumption.

Green IT 활성화를 위한 탐색적 연구 : 국가 표준 Green IT 브랜드 제정을 중심으로 (An Exploratory Study on Green IT Revitalization in Korea : Perspective of Building a Standardized National Green IT Brand)

  • 강상백
    • Journal of Information Technology Applications and Management
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    • 제18권4호
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    • pp.149-168
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    • 2011
  • The current study initiated from an action-plan level perspective of revitalizing Green IT (Information Technology) in Korea by building a standardized national Green IT brand. In order to setting up a national level brand, there should be a big quantitative survey for identifying Green IT brand concepts. For this, the current study provides exploratory research results based on preliminary interviews and literature survey before the quantitative survey. The present article suggests a research framework and describes important factors for setting up a national level Green IT brand. In-depth interviews with panels were executed and existing Green IT brands in other countries are summarized and asked for evaluation to a small number of panels. The research results show that (1) National level Green IT brand should include wider concepts of IT, (2) Green IT brand will be more appealed by the public when it is simple, straightforward, and intuitive, (3) Earth, Tree, and/or Water show higher correlation with Green IT concepts. Green IT brand will offer marketing promotion effects to companies who adopt national level Green IT brand as well as increase public use of Green IT in daily life. For this reason, Green IT brand will be a win-win strategy and this should be cared and executed by the related government agencies with long term perspective.

A Global Green Recovery, the G20 and International STI Cooperation in Clean Energy

  • Barbier, Edward B.
    • STI Policy Review
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    • 제1권3호
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    • pp.1-15
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    • 2010
  • This paper makes the case that a new policy strategy to enhance a global green recovery is needed urgently. The new strategy requires two essential elements. First, G20 economies should follow the lead of South Korea and China and turn their green stimulus investments into a serious long-term commitment, and to support these investments, they should adopt environmental pricing policies and instigate pricing and regulatory reforms to reduce carbon dependency. Second, the G20 also needs to target and coordinate assistance to developing economies in science, technology and innovation (STI) for clean energy. Such assistance is essential to help developing economies to overcome the skills, technological and capital gap that they face in clean energy technologies over the long term. Reform of the Clean Development Mechanism (CDM) is also necessary to establish a long-term global price signal for carbon, and to increase the coverage of developing economies, the sectors and technologies and the overall financing of clean energy projects. Formulating such a policy strategy should appeal to both the Asian-Pacific and Western economies comprising the G20, and by working together to formulate such a strategy, the G20 could lead the way toward a new era of global economic management and STI cooperation in clean energy.

친환경농산물의 지불의사금액 분석과 그린 마케팅 전략 - 수도권 소비자를 중심으로 - (Green Marketing Strategies and Willingness to Pay for Environment-Friendly Agrieultural Products in the Metropolitan Area)

  • 허승욱;김호
    • 한국유기농업학회지
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    • 제12권3호
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    • pp.317-331
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    • 2004
  • Foci of this thesis arc an estimation of willingness to pay and an establishment of green marketing strategics for environment-friendly agricultural products(EFAR). Estimations of willingness to pay for grain, vegetables, fruit and processed food-stuffs arc respectively 20.6%, 20.2%, 19.3% and 17.2% higher than agricultural products produced by conventional farming method. And a green mark6ting mix for EFAP is as follows; Erst, a product strategy focuses on producing safe and high-quality foods by environment-friendly agriculture(EFA) to point to consumer’s health and desire for environmental preservation. Second, in a price strategy, the balance of three factors should be kept, namely the environmental value the true quality as food materials and the price of EFAP. Third, a place strategy is to reduce waste matters, resource and energy uses in marketing chain, and to simplify marketing channels. Also, it is necessary to choose the marketing channel for price discrimination. Fourth, a promotion strategy make use of programs that emphasize the multi-function of EFA.

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한살림의 친환경농산물 그린마케팅 추진실태와 시사점 (Implications and Situations of Hansalim's Green Marketing for Environmentally Friendly Agri-Products)

  • 김호
    • 한국유기농업학회지
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    • 제15권1호
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    • pp.25-42
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    • 2007
  • Hansalim is a cooperative organization dealing with environmental-friendly/organic products(EFOP), which is pursuing both movement and business. Hansalim consists of producer's organizations and consumer's organizations, and always talks over organization structures and management directions all together. Hansalim has the movement goal of values and a world view for all lives, and so produces, distributes and consumes the EFOP as a way of achieving the goal. Hansalim was founded in 1986, and has about 130,000 members, the total sales of about 93.6 billions, 19 regional hansalims and one logistics center in 2006. Product strategy and promotion strategy are remarkable among green marketing mix of hansalim. Product strategy focuses safety, the environmental intimacy, differentiation and superiority of products. And the characteristics of promotion strategy are spontaneity, the self-control, cooperative spirit, mutual trust and close relationship among producers, consumers and staffs in charge.

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신자유주의적 에너지정책과 '녹색성장'의 한계 (Neoliberal Energy Policy and the Limits to 'Green Growth')

  • 최병두
    • 대한지리학회지
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    • 제45권1호
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    • pp.26-48
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    • 2010
  • 최근 정부는 '녹색성장'의 기치 아래 일련의 에너지관련 계획과 전략들을 추진하고자 한다. 이러한 정부의 에너지 정책에 대해 여러 측면에서 비판적 검토가 있었지만 이러한 정책이 추동되는 구조적 배경에 대해서는 제대로 고찰되지 않았다. 이 논문은 현정부의 '녹색성장' 전략과 그 일환으로 추진되는 에너지정책을 신자유주의화과정으로 이해한다. 특히 정부의 에너지 정책은 에너지의 산업화, 시장화, 기술화, 금융화를 기본적 특성으로 하고 있으며 이로 인해 많은 세부 문제들을 유발하고 있다. 이러한 '녹색성장' 전략은 지속가능한 발전 모형과는 거리가 멀고 하비가 신자유주의화의 전형으로 제시한 '탈취에 의한 축적'의 개념으로 해석된다. 정부의 '녹색성장' 전략과 에너지 정책은 환경보전과 경제성장 간 모순 시장 메커니즘과 국가 개입 간 갈등을 중재할 수 있는 시민(사회)의 역할을 부정한다는 점에서 '녹색성장' 전략에 대한 대안은 시민이 참여하는 시민사회 주도형 에너지 정책을 지향해야 할 것이다.

The Relationship between Green Marketing and Firm Reputation: Evidence from Content Analysis

  • WOO, Eun-Jung
    • The Journal of Asian Finance, Economics and Business
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    • 제8권4호
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    • pp.455-463
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    • 2021
  • The purpose of this study is to identify the relationship between firm's green marketing approach and firm's reputation improvement among customers. To investigate the object of the current study and provides adequate material to fill a gap in the literature, the current author collected abundant textual data from numerous extant literature. Because the author needed to augment about reliability and validity, textual data from trusted peer-reviewed sources was obtained from numerous databases. Based on a large body of literature, this study suggests that companies have to declare their stand based on their positioning to safeguard their reputation as an entity and that of its products and services. The five components of a company adopting a recognized environmental marketing strategy include product strategy, demand strategy, pricing strategy, distribution strategy, and labeling strategy Thus, firms' environmental marketing strategies have to be designed with the complete intent of transformation as a solution to enhance their reputation. The current study concludes that the comparison of environmental marketing strategies does not correctly help in ranking the concern in an effective way, and describe the exact details needed in each of the five categories for a company to carry its operations in a sustainable fashion.

기술녹색도 평가모델 개발 및 적용사례 (An Evaluation Model Development of Technology Green Index(TGI) and It's Application to Defense R&D Projects)

  • 최돈오;이효근;임종광;이헌곤
    • 한국군사과학기술학회지
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    • 제12권3호
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    • pp.299-308
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    • 2009
  • In this paper, we have developed an evaluation model of technology green index(TGI) which includes 3 evaluation factors and 13 indicators. Furthermore, as presenting the degree of relative importance among evaluation factors and indicators for all R&D evaluation stages and all green technology areas, and applying the proposed model to 5 defense projects, we have found applicability of the model to evaluation of defense R&D projects. The results of evaluation using this model can be used to monitor the performance of project life cycle and develop R&D investment strategy of green technology using portfolio analysis.

한국의 그린 비즈니스/IT 실태분석을 통한 추진전략 우선순위 도출에 관한 연구 (Development of Korean Green Business/IT Strategies Based on Priority Analysis)

  • 김재경;최주철;최일영
    • Asia pacific journal of information systems
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    • 제20권3호
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    • pp.191-204
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    • 2010
  • Recently, the CO2 emission and energy consumption have become critical global issues to decide the future of nations. Especially, the spread of IT products and the increased use of internet and web applications result in the energy consumption and CO2 emission of IT industry though information technologies drive global economic growth. EU, the United States, Japan and other developed countries are using IT related environmental regulations such as WEEE(Waste Electrical and Electronic Equipment), RoHS(Restriction of the use of Certain Hazardous Substance), REACH(Registration, Evaluation, Authorization and Restriction of CHemicals) and EuP(Energy using Product), and have established systematic green business/IT strategies to enhance the competitiveness of IT industry. For example, the Japan government proposed the "Green IT initiative" for being compatible with economic growth and environmental protection. Not only energy saving technologies but energy saving systems have been developed for accomplishing sustainable development. Korea's CO2 emission and energy consumption continuously have grown at comparatively high rates. They are related to its industrial structure depending on high energy-consuming industries such as iron and steel Industry, automotive industry, shipbuilding industry, semiconductor industry, and so on. In particular, export proportion of IT manufacturing is quite high in Korea. For example, the global market share of the semiconductor such as DRAM was about 80% in 2008. Accordingly, Korea needs to establish a systematic strategy to respond to the global environmental regulations and to maintain competitiveness in the IT industry. However, green competitiveness of Korea ranked 11th among 15 major countries and R&D budget for green technology is not large enough to develop energy-saving technologies for infrastructure and value chain of low-carbon society though that grows at high rates. Moreover, there are no concrete action plans in Korea. This research aims to deduce the priorities of the Korean green business/IT strategies to use multi attribute weighted average method. We selected a panel of 19 experts who work at the green business related firms such as HP, IBM, Fujitsu and so on, and selected six assessment indices such as the urgency of the technology development, the technology gap between Korea and the developed countries, the effect of import substitution, the spillover effect of technology, the market growth, and the export potential of the package or stand-alone products by existing literature review. We submitted questionnaires at approximately weekly intervals to them for priorities of the green business/IT strategies. The strategies broadly classify as follows. The first strategy which consists of the green business/IT policy and standardization, process and performance management and IT industry and legislative alignment relates to government's role in the green economy. The second strategy relates to IT to support environment sustainability such as the travel and ways of working management, printer output and recycling, intelligent building, printer rationalization and collaboration and connectivity. The last strategy relates to green IT systems, services and usage such as the data center consolidation and energy management, hardware recycle decommission, server and storage virtualization, device power management, and service supplier management. All the questionnaires were assessed via a five-point Likert scale ranging from "very little" to "very large." Our findings show that the IT to support environment sustainability is prior to the other strategies. In detail, the green business /IT policy and standardization is the most important in the government's role. The strategies of intelligent building and the travel and ways of working management are prior to the others for supporting environment sustainability. Finally, the strategies for the data center consolidation and energy management and server and storage virtualization have the huge influence for green IT systems, services and usage This research results the following implications. The amount of energy consumption and CO2 emissions of IT equipment including electrical business equipment will need to be clearly indicated in order to manage the effect of green business/IT strategy. And it is necessary to develop tools that measure the performance of green business/IT by each step. Additionally, intelligent building could grow up in energy-saving, growth of low carbon and related industries together. It is necessary to expand the affect of virtualization though adjusting and controlling the relationship between the management teams.

Challenge of City Environment Construction and Strategy of Green Space System

  • Bingluo Wang;Juan Cao
    • Journal of the Korean Institute of Landscape Architecture International Edition
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    • 제2호
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    • pp.39-44
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    • 2004
  • The city environment construction of China is facing many difficulties and challenges. Through the concerted exploration in the recent years to find the way of improving city environment that is suitable to Chinese situation, the result is to plan and construct a complete green space system, supplement the defective conditions by the system's superiority and produce the integrated effectiveness. The article dissertates on the composition of green space system, some important issues in the planning and construction and corresponding measures. The fact illustrates the effectiveness of city green space system in solving the city environment problems. However it needs some research and continues improving.

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