• Korea Trade Review
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• v.46 no.6
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• pp.109-125
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• 2021

China has achieved remarkable economic growth through an extended period of rapid industrialization. However, adverse environmental issues have become more prevalent during this time of development. In particular, car exhaust emissions in the country have become one of the most substantial causes of environmental degradation in China. To combat these issues, the Chinese government is actively implementing green car policies to mitigate the negative environmental concerns. Likewise, Chinese consumers' interest in green cars has also increasing. Despite these changes in consumer perceptions, research on Chinese consumers' green consumption behavior is still in its infancy. Therefore, an empirical study was conducted to measure the relationship between zhongyong(中庸) values, new ecological paradigm(NEP), and green consumption behavior for 334 Chinese consumers. As a result, the study found that the three sub-dimensions of zhongyong(中庸) values(multi-dimensionality, flexibility and compatibility) and NEP had a significantly positive(+) effect on the purchase intention of green cars. It was also found that NEP positively mediates the effect of flexibility and harmony on purchase intention of green cars. This study is expected to provide academic outcomes on China, which is currently the world's fastest growing green car market, as well as providing practical strategic implications for establishing unique green marketing strategy for China.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.690-699
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• 2011

Green Design is mostly discussed in the field of industry design on the concept basis, while less attention to environmental issues have been paid by neither designer nor manufacturer, which thereby adds to the necessity of the study on Green Design methods and process to a great extent. This article through the classification and analysis of DFX, researches on which kinds of designs in the Clock products market are invested with green design concept as piloted by the principle of DFMs, DFR, DFA and DFD. DFX means design for excellence, and also "design for X", where X is a variable with many values. Under the label Design for X, a wide collection of specific design guidelines are summarized. This article conducts DFX principle assessments on Clock by selecting 30 products of Clock market varieties as the samples, and conducts the field design practices centering on those materials of the least conformity with green design tenet amidst the Framework assessment results. In the course of field practices, DFMs principle is introduced, and embodies the significance of DFX method guidance by virtue of the ultimate results of conceptual designs conducted in the guidance of theoretical basis.

• Journal of the Korean housing association
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• v.14 no.5
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• pp.141-151
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• 2003

Recently, the housing market in Korea has been changed from new construction to building-stocks, and focusing on supplier to focusing on users. Open housing is a design method not only content to users' various needs but also to the means of sustainable development by adapted to longevity of buildings. There are some indicators for Open Housing related to Green Building Certification Criteria which were worked by Mock & ME. But those indicators are limited to flexible design methods. This is a basic study for the selecting of Open Housing indicators for complementation of Green Building Certification Criteria by the analysis of SI housing in Japan, domestic Green Building Labelling and those of other countries.

• Journal of the Korean Home Economics Association
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• v.43 no.6 s.208
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• pp.171-182
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• 2005

This study discusses the environmental awareness and the second-hand clothing usage of those consumers who actively purchase used clothing through a clothing swap at a used clothing market. The study used the questionnaire method, weか the subjects being those with experience of buying second-hand clothing. The findings were as follows. 1. The group of higher environmental awareness differed from the group with low environmental awareness in terms of donating or swapping clothing at a green store or in terms of discontinuing the wearing of used clothing bought from a green store. 2. The higher environmental awareness group valued fashion, status symbols and the alignment with others while the group with low environmental awareness valued comfort and economy more than those with the higher environmental awareness. 3. It was discovered that environmental awareness, education and income levels were interrelated.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.10
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• pp.269-283
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• 2021

The government policies and initiatives to guarantee sustainable energy and clean environmental conditions contributed to the introduction of green technology electricity appliances in the market. This study sought to determine the physiological and socio-economics-demographic factors driving residential electricity consumers to use green technology electricity appliances, mainly solar PV, smart meter, electric vehicle, and battery storage technology. By understanding consumer intention, the investors of solar PV, battery storage, electric vehicle, and smart meter can estimate the demand and upscale the market for the corresponding products. For that purpose, the intention to use the solar PV, smart meter, electric vehicle, and battery storage function is developed by utilizing the combination of the theory of planned behavior, technology acceptance, and reasoning action. A reliable and valid structured online questionnaire and stepwise multiple regression are used to identify the possible factors that drive consumer behavior intention. The results show that the social influence, knowledge on RE, and perceived price significantly influence residential consumers' willingness to adopt the technologies offered. The findings of this study suggest that the involvement of NGOs, public figures, and citizens' cooperation are all necessary to spread information about the government's objectives and support Malaysia's present energy and environmental policies.

• Proceedings of the Korean Vacuum Society Conference
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• 2015.08a
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• pp.84.2-84.2
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• 2015

Growing market of electric vehicles such as hybrid, plug-in hybrid, and bare electric vehicles in the world is accelerating the significance of Li-ion batteries as a renewable green energy. According to such market flow, the developing components such as cathode, anode, electrolyte, and separator, composing the Li-ion batteries, is significantly important tasks for the commercialization. In particular, development of the cathode material having high capacity and stable thermal stability is essential for long-distance electric vehicle in the near future. Herein we introduce various applications of Li-ion batteries such as portable electronics, electric vehicles, and energy storage system, and also its research trend, in particular on the cathode materials.

• Fashion & Textile Research Journal
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• v.9 no.4
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• pp.401-408
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• 2007

The study aims to examine consumer awareness of green fashion products and demographic characteristics by subdividing environmentally conscious consumers of such products in the current domestic fashion market. It then compares the result with the characteristics of environmentally conscious consumers studied by 1999 in order to understand the trend of the consumer group in the fashion market and to promote the use of green fashion products. Marketing strategies for green fashion products suggested by the study are as follows: First, fashion firms are required to develop and publicize shops selling recycled or second-hand clothing that environmentally conscious consumers show constant interest. For instance, clothing patterns may be developed to enable consumers to make their kids' clothing easily at home, and various garments made from recycled materials may stimulate environmentally conscious consumers' desire to buy. Particularly, advanced technologies should be developed and publicized to manufacture garments that can excel existing ones made of normal materials in their features in order to satisfy consumers' interest in clothing made from recycled PET bottles. In addition, various natural dyes should be developed to decrease water pollution. Second, it seems imperative to develop clothing made of recycled knitted apparel that attracts consumers' interest more than ever, fashionable multi-purpose clothing, and environmentally friendly materials. As the use of natural fur or leather can cause the endangerment of wild animals and the destruction of the ecosystem, synthetic fur or leather may be used to develop sophisticated products with the same texture as real ones to attract environmentally conscious consumers' interest.

• Transactions of the Korean hydrogen and new energy society
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• v.33 no.5
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• pp.470-498
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• 2022

Recently, the world has been considering hydrogen energy as the primary energy transition means to achieve carbon neutrality by 2050. In order to achieve the goal of reducing greenhouse gas emissions, Korea is also promoting a clean hydrogen economy. However, it is necessary to introduce various clean hydrogen from overseas so that the projected demand can not meet the domestically produced. For this study, we conducted the policy comparison approach between countries other than the generally considered technical and economic approaches. The finding proposes the direction of bilateral cooperation for a strategy of securing overseas clean hydrogen from a geopolitical perspective. Germany was a target country for the policy comparison since it has a high proportion of manufacturing, like Korea, and is taking the lead in the renewable-based energy transition policy. According to the survey and analysis of the policy establishment status and new projects of the two countries, Germany is promoting bilateral international cooperation in the hydrogen area with about 33 countries based on 7 types of activities. In comparison, Korea is involved in bilateral cooperation with about 12 countries on relatively few activities. Among the types of bilateral cooperation, R&D cooperation with advanced countries for hydrogen technology was a common activity type. Germany preemptively promotes cooperation for demonstration and commercialization, considering geopolitical means and strengthening manpower training and assistance on policy and regulation to preoccupy the market for the future. Therefore, it is necessary to consider establishing a network of an entire life cycle of supply and demand network that links the future market with securing clean hydrogen considering the geopolitical distribution. To this end, Korea also needs to expand bilateral cooperation countries by activity type, and it seems necessary to seek various geopolitical-based bilateral cooperation and support measures for developing countries to diversify the supply sources of hydrogen.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.5
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• pp.951-959
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• 2021

The study investigated the effect of food safety knowledge, food safety trust and the factors influencing organic food purchase intention in the 'new normal' of the COVID-19 pandemic. The study employed non-contrived and cross-sectional methods. The data was collected in Malaysia using convenience sampling. A total of 330 valid questionnaires were analyzed using Structural Equation Modelling (SEM) and PROCESS for hypothesis testing. The study revealed a significant relationship involving food safety knowledge on personal attitude, perceived social pressure, and perceived autonomy. Moreover, organic food purchase intention was found to be influenced by personal attitude, perceived social pressure, and perceived autonomy. Interestingly, trust in organic food safety moderated the relationship between perceived autonomy and organic food purchase intention. The study proved valuable for stakeholders and organic food producers to understand the 'new normal' COVID-19 market scenario for a sound understanding of the market and the sustainability of the organic food industry. A new research framework is proposed and validated, related to individual purchase decision in global health issues which is limited in current literature. Hence, the study contributed to a better comprehension of green consumerism mainly in the Asian market.

• Food Science and Biotechnology
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• v.17 no.2
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• pp.349-356
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• 2008

The green tea market is rapidly growing and identifying the driving factors of consumers' liking for the green tea is important in the tea industries. The objectives of this study were to investigate the effects of manufacturing conditions of the green tea on its sensory characteristics, to elucidate its relationship with the consumer liking. A descriptive analysis and consumer acceptability test were conducted for various green tea samples. The samples differed with regard to the source of the tea, the amino acid content, and the processing methods including the roasting temperature. Partial least square regressions (PLS-R) were performed to establish the relationship between the descriptive data and the consumer acceptability data. The PLS-R results showed that the majority of the consumers liked a green tea which has a stronger 'sweet taste' and roasting-related flavors such as 'roasted barley' and 'burnt leaf'. Such sensory characteristics were produced when a sample made of tea leaves mixed with the tea stem was roasted at a high temperature ($250^{\circ}C$) in this study.