• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.985-996
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• 2021

While green packaging related concerns are mainly studied in developed countries, there is a lack of knowledge to observe purchase behavior toward green packaging in developing countries, especially in Vietnam. Buying green packaged products in FMCG is not required to trade-off between sustainability and product performance. Hence, this present research aims to understand the gap attitude - behavior existing on FMCG green packaged products among Vietnamese young consumers with psychosocial factors (environmental concern, environmental knowledge of green packaging and green trust) and contextual factors (availability of desired green packaging and product attributes). With a sample size of 396 respondents, data was collected by convenient sampling method and then was analyzed using structural equation modeling. The results reveal that all psychosocial factors are positive related to attitudes while purchase behavior is positively influenced. The findings also report that contextual factors have positive impacts on purchase behavior, which proves the important role of contextual factors in influencing consumer choices. It suggests that green packaging is receptive to Vietnamese young consumers but it should be considered within product-related context to enhance the difference in sustainability among similar FMCG products. Practical implications for marketers and future researches have also been discussed at the end of study.

• The Journal of Asian Finance, Economics and Business
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• 제10권2호
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• pp.281-300
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• 2023

Recently, the call for better accountability and social responsibility from corporations has been regularly voiced, both in the academic literature and in public discussions. This poses a challenge to the existing literature in understanding consumption behaviors to direct them toward sustainable development. This study investigates the purchase intention of Gen Z consumers in Vietnam with green packaging products. Data were collected from 914 respondents by online questionnaire and then analyzed using OLS. The results suggest the significant influence of customers' income and packaging in driving customers' intention to use environmentally-friendly products. Specifically, consumers in a higher income class participate more actively in green purchases. However, problems associated with inadequate packaging are also illustrated, resulting in the poor perception of green messages and poor practice of ecological actions. Besides, subjective norms and green trust are found to be adversely related to green consumer intention. In addition, gender disparity in green behavior is reported, where female consumers show a higher tendency to ecological consumption than their male counterparts. Other demographic factors are also included in the model as control variables, which are age, education, price, environmental literacy, environmental concern, and psychological awareness, but they do not have a significant impact on green purchase intention.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.531-542
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• 2021

The study aims to investigate differences between men and women in influence of various socio-demographic factors on choice of mode of transport. For this purpose, a binary logit model of choice probabilities is implemented on survey data of a developing country city. Results indicate women's choice of travel mode to be more environment-friendly than that of men. Well-educated, working and middle-aged individuals appear to be the most likely to choosing more-polluting modes of transport for frequent travelling purposes. Individuals in the sample who are the least socioeconomically well off are found the most likely to be promising for the environment. The findings of this study suggest the future transportation policies toward development of existing infrastructure of greener modes of transportation in the city such as, public transportation services and pedestrian lanes, so as to manage the rising issues of degrading environmental quality. The study highlights how the consideration and inclusion of socio-demographic factors is crucial for policy recommendation regarding curtailing the environmental damages contributed by transportation sector. Because mobility crucially affects all other indicators of empowerment, and women are the ones using green modes extensively, the city's transportation system should be so developed which gives their safety and security due importance.

• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.909-916
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• 2021

The purpose of the research to analyze SMEs' technological innovation performance in the Special Region of Yogyakarta based on green supply chains. This study's technology innovation performance is influenced by environmental management practices, green supply chain integration, and supply chain knowledge-sharing. This research is important because many SMEs are underdeveloped in terms of technology innovation performance. Technology innovation performance shows that innovation has a multi-dimensional ecological performance in organizations. Therefore, SMEs' sustainable supply chain could be achieved by managing operations, support, and information by focusing on environmental and social issues to maximize the entire chain. This study used primary data. The number of respondents in this study was 200 SMEs that have implemented green supply chain management practices. The data collection method used was a questionnaire. The data analysis technique tool used is a two-step approach to SEM-AMOS. The results of this study indicate that SMEs are willing to implement a green supply chain to increase their performance. The technological innovation performance model of this study is acceptable. The findings of this research suggest that companies must be encouraged to maintain and increase the implementation of green supply chain integration and better supply chain knowledge-sharing with improved technological innovation performance enhancements.

• The Journal of Asian Finance, Economics and Business
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• 제7권7호
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• pp.403-412
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• 2020

The main purpose of this paper is to explore how green supply chain management (GSCM) and its evaluative factors have affected green supply chain management practice and performance in industrial zone. This study proposes a structural equation model of the relationships among four factors: internal awareness (IA); suppliers' pressure (SP); customers' awareness (CA); and regulations pressure (RP) and their effect on GSCM practice (PA) and GSCM performance (PE). We used a survey questionnaire to elicit perceptions/opinions about GSCM from three level of managers of 322 companies in Bac Ninh Province's industrial zones, Vietnam. PLS-SEM 3.0 software was applied to analyze and verify the gathered data, and the proposed hypothesis model. The results of path analysis show that internal awareness and customers' awareness are positively related to the GSCM practice and GSCM performance. However, suppliers' pressure and regulations pressure just impacted on GSCM practice. As a result, the testing of the relationship between GSCM practice and GSCM performance has been verified and supported. The findings of this study can help manager of companies in industrial zone understand the structure of GSCM, associate with the green supply chain management practice and green supply chain management performance, and be successful in green management organizations.

• The Journal of Asian Finance, Economics and Business
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• 제8권5호
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• pp.143-150
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• 2021

This study aims to determine (1) the inhibiting factors and solutions in the development of eco-tourism, and (2) how green entrepreneurship can be used for eco-tourism development. The increasing issue of global warming is pushing awareness of environmental preservation. This condition changes the people's paradigm in traveling from the concept of mass-tourism to the concept of eco-tourism. The development of eco-tourism has consequences for entrepreneurial activities which is known as green entrepreneurship. This study is applied research conducted in East Lombok, one of the regions in Indonesia. The sampling technique used is purposive sampling covering a total of 34 informants. Data collection methods are carried out through interviews, observation, and documentation studies. Based on the data analysis, the findings of this study show that (a) inhibiting factors of eco-tourism development are limitation of eco-tourism knowledge, lack of awareness in environmental preservation, and absence of supporting government policy; and (b) solution for eco-tourism development discovered in this research is divided into five factors i.e., condition, demand, related industry and support, strategy, government. Besides, for applying the green entrepreneurship model i.e., developing the spirit of green entrepreneurship, training in making products and services that are environmentally friendly is needed.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.427-438
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• 2021

This study aims to identify variables, which have relationship to the information credibility toward brand trust. Other than that, this study also proposes a system dynamics approach method, where the time to achieve different credible information can be modeled efficiently and by using variable-oriented simulation methods. Data, which are used for testing, are derived from 400 questionnaires. Data for SEM are collected by using questionnaire and are processed using AMOS software to identify the result whether it is proper to determine the proper variables and the indicators, which will be processed in the simulation using Powersim. The result shows that, from six variables proposed, five are significant variables that support the information credibility. The value of information credibility has fluctuated in 10 years. The important aspect in business activity is a business strategy that incorporates marketing activities. Many companies are adopting green marketing practice to achieve a better business performance, so that information credibility factor is needed. Over the past few years, numerous industries in Indonesia have increased awareness toward green movement. Some companies apply the whole process of creating green products, while others only do so partially, but this is a good approach to green business development in Indonesia nonetheless.

• The Journal of Asian Finance, Economics and Business
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• 제9권2호
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• pp.383-393
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• 2022

At present, environmental problems are gradually becoming quite serious because of the expansion of the business scale of companies, factories, and enterprises, and that is also the reason for the global pollution of the world. Green entrepreneurship is playing an increasingly crucial role in influencing people's intentions, behaviors, and attitudes toward environmental protection through sustainable development. The purpose of this research was to examine the factors affecting university students' green entrepreneurship levels in Vietnam. To do this, we performed a scientific research survey with 773 students from reputable universities in Vietnam, 337 of whom are male and 436 of whom are female. To assess the reliability and correlation between observed and total variables, this study employs scale testing methods such as Cronbach alpha, EFA, CFA, and SEM. After evaluating the influencing elements, the findings reveal that the Subjective norm factor and the Risk-aversion component are two distinct aspects that influence university students' green entrepreneurship intentions in Vietnam and of which, the greatest influence is Risk Aversion. Furthermore, the findings revealed that the level of interest in green entrepreneurship is mostly seen by students with university education between the ages of 18-25.

• Industrial Engineering and Management Systems
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• 제13권1호
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• pp.15-28
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• 2014

Evaluation of the implementation and performance of a firm's green supply chain management (GSCM) is an ongoing process. Balanced scorecard is a multi-criteria evaluation concept that highlights implementation and performance measures. The literature on the framework is abundant literature but scarce on how to build a hierarchical framework under uncertainty with dependence relations. Hence, this study proposes a hybrid approach, which includes applied interpretive structural modeling to build a hierarchical structure and uses the analytic network process to analyze the dependence relations. Additionally, this study applies the fuzzy set theory to determine linguistic preferences. Twenty dependence criteria are evaluated for a GSCM implemented firm in Taiwan. The result shows that the financial aspect and life cycle assessment are the most important performance and weighted criteria.

• 농촌계획
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• 제21권3호
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• pp.33-45
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• 2015

The oversea export of agricultural-product about item and quantity has not increased recently; especially the fresh-product has a tough issue because of period of production, price large fluctuations, customs clearance, quarantine, and uncertainty about actual locality, we need the information based construction to exchange information quickly about whole range of export and to focus capacity of participation subject for increasing the export. In this study we design the agricultural-product transaction information system based on crowdsourcing to transact the agricultural-product and the information of influencing benefit directly, and the information offering about export-procedure from participation of customs clearance, finance, distribution, buyer, and producer's guild, etc. We expect the producer's guild about agriculture that has not participate the trade to be able to export the agricultural-product and the stabilization of price to transact the product of collapsed or boomed through the agricultural-product information system based on crowdsourcing.