• Title/Summary/Keyword: Graduate School of Entrepreneurship

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The Impact of Environmental Concern, Environmental Knowledge, and Consumer Value on Purchase Intention and Behavior of Up-cycled Products (환경관심, 환경지식, 소비가치가 업사이클 제품의 구매의도 및 구매행동에 미치는 영향)

  • Chan Ho Jeon;Sang Hyeok Park;Seung Hee Oh
    • Journal of Information Technology Applications and Management
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    • v.31 no.1
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    • pp.123-138
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    • 2024
  • With the increase in online shopping and delivery food consumption since the pandemic, solving environmental problems caused by single-use packaging has become an important issue. 'Upcycling' is a combination of 'Upgrade' and 'Recycle', and it is the rebirth of obsolete or discarded objects by adding new value to them, and there are currently various upcycled products on the market. In order to activate upcycling, consumers' awareness of the environment and their values for consumption are very important. This study aims to investigate the influence of students' environmental concern, environmental experience, and consumption value on their purchase intention of upcycled products. Based on the results of previous studies on environmental concern, environmental experience, and consumption value, hypotheses were set, and a survey was conducted among university students nationwide to test the hypotheses. The results of this study are as follows First, environmental concern has a significant positive effect on purchase intention of upcycled products. It can be seen that the more environmental concerns such as global warming and waste disposal problems increase, the more positive attitudes toward upcycled products increase. Second, the research hypothesis that environmental knowledge will have a positive effect on the purchase intention of upcycled products is rejected. It was found that environmental knowledge is acquired through environmental education and many SNS, but it does not have a direct effect on the purchase intention of upcycled products. Third, it was found that the consumption value of college students has a positive effect on the purchase intention of upcycled products by increasing their positive perception of upcycled products. Fourth, college students' purchase intention of upcycled products has a positive effect on their behavioral intention to purchase upcycled products. The results of the study provide implications for relevant organizations such as universities and companies to effectively design upcycling-related education. It is also expected to have a positive impact on the use of upcycled products by providing basic information on the characteristics of consumers who purchase upcycled products.

A Study on the Normative Recognition of Blockchain Smart Contract

  • Song, In-Bang;Kim, Yeon-Jong
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.1
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    • pp.187-198
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    • 2020
  • In this paper, We purpose an improvement plan for the settlement of smart contracts into legal norms through the recognition of the norms of blockchain-based smart contracts and the main influence factors on the norms of smart contracts. First, in terms of the normative necessity of smart contracts, legal protection against technical errors, government-level public relations education, and basic laws governing smart contract business are needed. Second, the contract norms will be accepted by the contract norms based on the blockchain designed to make the responsible material clear in terms of smart contract usability. Third, in terms of regulation of smart contracts, it can be seen that smart contracts are subsumed from existing laws or considering new legislation, but the norm of smart contracts cannot be prioritized over ease of use.

Mentoring Nascent Entrepreneurs: What Leads to Intention? (초기창업자 멘토링: 어떻게 창업의도로 연결되는가?)

  • Lee, Il Han
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.2
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    • pp.47-52
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    • 2013
  • The identification of the entrepreneurs' capacity and the obstacles of university/graduate school students have been assuming a growing importance in the development of mentoring directed towards the entrepreneurship and start-up processes. This study aims to identify the factors that most contribute for the intention to start up a business. The research also tries to identify the profile of a potential entrepreneur student concerning several characteristics: entrepreneurial capacity, obstacles and mentoring. We used the modeling testing of the data collected from 139 university/graduate school students. Research findings include the idea that entrepreneurial mentoring is moderating effect on entrepreneurial intention. On the other side, personal entrepreneurial capacity has an important role in shaping motivation to start-up a business and entrepreneurial obstacle have a negative impact in the intention to start-up. Contribution and suggestions are provided for the further research.

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The Effects of the Entrepreneurial Activities on Performance Mediated by the Growth Intentions (창업활동이 성장의도를 매개로 기업성과에 미치는 영향)

  • Zhan, Xi;Chung, Dae-Yong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.11
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    • pp.5130-5139
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    • 2012
  • The research purposes is apply to the expectation theory for the China's entrepreneurs want to know the relations model among the entrepreneurial activities, performance and growth intentions. According to the study, all of hypothesis have been suggested. In other words, entrepreneurial activities, growth intentions and performance effects and growth intentions show the mediated effect in the research.

Conditions for a Sustainable Cooperation Model of 'Local Government-University': Focusing on Case Studies Both in Domestic and Foreign (지속가능한 '지자체-대학' 협력모델의 조건: 국내외 사례연구를 중심으로)

  • Seyon Park;Kyonghwan Kim
    • Journal of the Economic Geographical Society of Korea
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    • v.26 no.3
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    • pp.337-357
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    • 2023
  • Universities and local governments in Korea are simultaneously experiencing the difficulties of a decrease in the youth population and a decrease in the school-age population, and close cooperation between universities and local governments is urgently needed to solve this problem. Representative methods of such cooperation include the establishment of a regional innovation system and the theories of innovation clusters and triple helix models. In addition to these theories, the aim is to derive sustainable conditions for the local government-university cooperation model by examining various cases of cooperation at home and abroad. This is the purpose of this paper. In particular, through case studies of cooperation between local governments and universities at home and abroad, three types of models (job, education, and housing) were analyzed, and common conditions and requirements for sustainable cooperation were proposed. In order for cooperation between local governments and universities to continue and produce successful results, mutual benefit creation, infrastructure construction and operation appropriate for capabilities, flexibility, and mutual responsibility are necessary. Furthermore, a model that suits the capabilities of local governments and universities must be found, and in this process, the university's research capabilities and commercialization capabilities of research results are especially important. In addition, it is essential to establish a new cooperation system between local governments, universities, and the central government.

Entrepreneurial Universities Case Study: Based on Ambidextrous Strategy (기업가형 대학의 사례 연구: 양손잡이 전략 관점으로)

  • Won, Chi Un;Bae, Tae Jun;Choi, Kyung Chul
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.4
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    • pp.27-43
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    • 2020
  • Recently, there has been growing interest in entrepreneurial universities. Accordingly, this study discussed the paradigm shift from traditional university roles to entrepreneurial universities and conducted case analysis of Oxford University, Stanford University and Berlin Institute of Technology from the perspective of ambidextrous strategies of universities. Universities are emphasizing the importance of academic capitalism through market activities as well as the educational and research-oriented role to adapt and survive the rapidly changing uncertain environment. Therefore, many studies related to this have been conducted. This paper discusses the background and necessity of the transformation from traditional universities to entrepreneurial universities, and applies the case of a university that has been successful in transforming into an entrepreneurial universities and creating excellent outcome in terms of ambidextrous strategy. Specifically, this study examined the structural, contextual, and leadership perspectives as a antecedents for ambidextrous strategy. This paper expects not only to introduce cases but also to be used as reference for adapting to future paradigm shifts to entrepreneurial universities and setting the direction of universities.

Cultivating Arts Entrepreneurship : Action Research on Entrepreneurship in the Arts (실행연구 방법론을 통한 예술기업가정신 함양 연구)

  • Park, Shin-Eui;Chang, WoongJo;Min, Jeong-Ah
    • Review of Culture and Economy
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    • v.20 no.2
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    • pp.19-45
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    • 2017
  • This paper aims to apply our research and theorization on arts entrepreneurship to entrepreneurs active in the arts and cultural sector. Our goal is to develop proposals for practical actions that can support both arts entrepreneurs and supportive arts advocates. Using Action Research methodology, we hosted and facilitated two workshops with selected groups of arts entrepreneurs. Prior to the workshops we designed a questionnaire, based on the competency theory, to assess the qualities and characteristics of the participants. During the workshops we conducted surveys, interviews, and made observations in order to further understand the knowledge, experiences, motivations, capabilities, and attitudes necessary to successful arts entrepreneurship. We also conducted in-depth follow-up interviews with participants as a cross-check. We found that most of the participating arts entrepreneurs had a low understanding of the technology required for effective arts entrepreneurship, which has resulted in insufficient managerial support for artistic innovation. In addition, we found that participants lacked the skills and clear vision to construct a viable economic engine for their organization. Nevertheless, in light of the considerable strengths and high levels of enthusiasm and commitment participants evinced, we believe that their deficits can be corrected with education and training. Thus, we conclude by discussing the path forward and outlining a proposal to develop an innovative educational program on the daily operations of arts management that emphasizes applied technology and creating financial sustainability.

A Study on the Relationship between Entrepreneurship and Entrepreneurial Intention: Focusing on Panel Data Regression Model (창업가정신과 창업의도에 관한 연구: 패널데이터 회귀모형을 중심으로)

  • Lee, Joon beom
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.1
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    • pp.1-15
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    • 2019
  • The purpose of this study is to analyze the relationship between entrepreneurship and entrepreneurial intention. This relationship has been conceptually addressed in many previous studies and has been empirically tested. However, this study is different from the previous studies in the following four points. First, we measured entrepreneurial intention by manipulating launching a start-up as a relative concept for employment, which is consistent with the conceptual definition of entrepreneurial intention (i.e. entrepreneurial decision making in the process of career choice). Second, it is distinguished from previous researches in that it uses the question of preference for "action" with regard to job choice. Third, we expanded the opportunity for discussion using the youth panel data of the Korea Employment Information Service. Fourth, the altruistic purpose is included in the category of entrepreneurship. Empirical results showed that intentions of entrepreneurship were stronger when the need for achievement was intense, internal control tendency was intended, risk-taking propensity was sturdy, and autonomous tendency was high. However, innovation and aggressiveness are not statistically related to entrepreneurial intention. On the other hand, the altruistic tendency was found to have a negative correlation with entrepreneurial intention. The results of this study can provide meaningful implications for both private sector investors and government policy makers.

The Effect of Entrepreneurial Competencies on Firm Performance of Necessity Entrepreneurship in Korea (생계형 창업의 창업가 역량이 기업성과에 미치는 영향)

  • Chang Bong Kim;Joon Soo Kim
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.19 no.3
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    • pp.13-26
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    • 2024
  • This study investigates how entrepreneurial competencies affect firm outcomes for necessity entrepreneurship in Korea. Based on a survey collected from 162 necessity entrepreneurs, this study conducted multiple regression analysis. The statistical results show that founder entrepreneurial competencies, such as risk-taking, tend to be associated with positive outcomes financially as well as non-financially, which suggests that the existing propositions of previous research on the relationship between risk-taking and firm performance can be applied to necessity entrepreneurship as well. Additionally, founder opportunity competencies and resilience increase the likelihood of better financial performance in necessity entrepreneurship compared to others, whereas their effect on non-financial performance is not statistically significant. This indicates that necessity entrepreneurs are likely to focus more on financial performance to survive than on non-financial performance, particularly concerning variables related to sustainability such as the environment and society. The findings of this study contribute to knowledge concerning the role of necessity entrepreneurs' competencies in the performance of their companies.

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A Study on the Effects of Entrepreneurship and Technology Commercialization Capabilities of Small and Medium-Sized Manufacturing Enterprises on Financial Performance by Mediating Technological Performance (중소제조기업의 기업가정신과 기술사업화역량이 기술적 성과를 매개로 재무성과에 미치는 영향)

  • Jun, In-Sun;Lee, Rok;Park, Ju-Gyeong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.21 no.6
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    • pp.508-519
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    • 2020
  • This study empirically investigated the influence of entrepreneurship and technological commercialization capabilities of domestic small and medium-sized manufacturing enterprises on financial performance by mediating technological performance. To achieve this, a survey was administered to their hands-on workers in charge of R&D. The survey results were analyzed through the structural equation model as follows. Entrepreneurship had an effect on technological and financial performance. Technology commercialization capability had an effect on technological performance. However, technological commercialization capabilities were evaluated to be inferior to financial performance, which can be interpreted as financial performance being judged as different between individuals or organizations in terms of technological commercialization capabilities. Technological performance had an effect on financial performance. Technological performance played a mediating role in the effects of entrepreneurship and technology commercialization capability on financial performance. Consequently, it is very important for entrepreneurship and technology commercialization capability to develop new products and improve corporate performance with insufficient financial status or operating system completion.