• Asia Marketing Journal
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• v.16 no.1
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• pp.1-12
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• 2014

The goal-gradient hypothesis states that the tendency to approach a goal increases with the increasing proximity of the goal (Hull 1932). It was initially supported with an evidence of animal experiments and since then, several papers have investigated the goal-gradient hypothesis in humans. Although there are some evidences related to the goal-gradient hypothesis in human behaviors, none of previous studies can properly explain its underlying mechanism, and what's more, they were not able to suggest useful managerial applications in human behaviors. From these perspectives, this work points out that there are some theoretical weaknesses to apply the goal-gradient hypothesis into the complicated human decision-making behaviors and proposes an alternative theoretical mechanismthat underlies the goal-gradient hypothesis in human. Finally, it offers insights into managerial implications of the goal-gradient hypothesis in the marketing field. This study focuses on the changes in motivations for achieving goals, in terms of how approaches to goals vary according to temporal distance from those goals. Specifically, the temporal construal theory (Liberman and Trope 1998) is considered as the underlying mechanism of the goal-gradient in that the temporal construal theory argues how the temporal distance from a goal makes people change their associated values regarding to that goal. According to the temporal construal theory, the value of distant future outcomes (near future outcomes) is construed on the basis of abstract and central features (concrete and peripheral features), and it argues that distant future situations are construed on a higher level than near future situations. This means that the value associated with the high-level construal is enhanced over delay, whereas the value associated with the low-level construal is discounted over delay. Our propositions suggest that the goal-gradient behavior in human can be motivated by the different aspects or characteristics of the goal as time changes based on the temporal construal theory. Thus, the following propositions are proposed. P 1-1: If the goal is far away, consumers put more value on the central features that are more associated with the desirability of the goal. P 1-2: If the goal is far away, consumers put more effort into accomplishing the goal that has more central features, regardless of its peripheral features. P 2-1: If a goal is near, consumers put more value on the peripheral features that are more associated with the feasibility of the goal. P 2-2: If a goal is near, consumers put more effort into accomplishing the goal that has more peripheral features, regardless of its central features. We hope to provide sufficient managerial implications for the companies as our research aims to show how consumers react differently as they progress toward the goal. Proposed propositions may provide guidance for companies developing a loyalty program, enabling them to understand what kinds of benefits or services they should provide or emphasize to consumers in loyalty programs on the basis of the time-dependent changes in outcome values (such as gifts, reward coupons). The effects of temporal distance from a goal should inform companies' marketing activities and help themto determine where emphasis should be placed in designing the benefits of their loyalty program.

• The Journal of the Acoustical Society of Korea
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• v.33 no.5
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• pp.309-315
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• 2014

In this paper, a novel variable step-size filtered-x gradient adaptive lattice (NVSS-FxGAL) algorithm for active noise control system is proposed. The gradient adaptive lattice (GAL) algorithm is capable of controlling the narrow band noise effectively. The GAL algorithm can achieve both fast convergence rate and low steady-state level using the variable step-size. However, it suffers from the convergence performance for varying signal characteristic since the global variable step-size is equally applied to all lattice stages. Therefore, the proposed algorithm guarantees the stable and consistency convergence performance by using the local variable step-size for the suitable each lattice stage. Simulation results confirm that the proposed algorithm can obtain the fast convergence rate and low steady-state level compared to the conventional algorithms.

• Transactions of the Korean Society of Mechanical Engineers B
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• v.23 no.3
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• pp.398-407
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• 1999

In the present image processing technique, the concept of the gradient indicator(GI) has been introduced to find out the depth-of-field in sizing large particles ranging from $30{\mu}m$ to $30{\mu}m$ where using of the concept of the normalized contrast value(VC) is not appropriate. The gradient indicator is defined as the ratio of the local value to the maximum possible value of the gray-level gradient in an image frame. The gradient indicator decreases with the increases of the particle size and the distance from the exact focal plane. A particle is considered to be in focus when the value of the gradient indicator at its image boundary stays above a critical value. This critical gradient indicator($GI_{critical}$) is defined as the maximum gradient indicator($GI_{max}$) subtracted by a constant ${\Delta}GI$ which is to account for the particle-size effect. In the present ca.so, the value of ${\Delta}GI$ was set to 0.28 to keep the standard deviation of the measured particles mostly within 0.1. It was also confirmed that, to find the depth-of-field for small particles(${\leq}30{\mu}m$) with the same measurement accuracy, tho concept of the critical normalized contrast($VC_{critical}$) is applicable with 85% of the maximum normalized contrast value($VC_{max}$). Finally, the depth-of-field was checked for the size range between $10{\mu}m$ and $300{\mu}m$ when the both in-focus criteria ($GI_{critical}$ and $VC_{critical}$) were adopted. The change of the depth-of-field with the particle size shows good linearity in both the VC-applicable and the GI-applicable ranges with a reasonable accuracy.

• Investigative Magnetic Resonance Imaging
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• v.10 no.2
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• pp.70-80
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• 2006

Spin echo gradient moment nulling pulse sequences were designed and implemented on a clinical magnetic resonance imaging system. A new technique was introduced for flow compensation that minimized echo time and effectively suppresses unwanted echoes on the slice selection gradient axis in spin echo sequences. A unified gradient shape was used in all orders of flow compensation up to the third order. A dual-purpose gradient was applied for flow compensation and to reduce unwanted artifacts. The sequences were used to generate images of phantoms and/or human brains. This technique was especially good at reducing eddy currents and artifacts related to imperfection of the refocusing pulse. The developed sequences were found to have shorter echo times and better flow compensation in through-plane flow than those of the previous models that were used by other investigators.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.2
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• pp.189-194
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• 2020

This paper analyzes the gradient descent method, which is the one most used for learning neural networks. Learning means updating a parameter so the loss function is at its minimum. The loss function quantifies the difference between actual and predicted values. The gradient descent method uses the slope of the loss function to update the parameter to minimize error, and is currently used in libraries that provide the best deep learning algorithms. However, these algorithms are provided in the form of a black box, making it difficult to identify the advantages and disadvantages of various gradient descent methods. This paper analyzes the characteristics of the stochastic gradient descent method, the momentum method, the AdaGrad method, and the Adadelta method, which are currently used gradient descent methods. The experimental data used a modified National Institute of Standards and Technology (MNIST) data set that is widely used to verify neural networks. The hidden layer consists of two layers: the first with 500 neurons, and the second with 300. The activation function of the output layer is the softmax function, and the rectified linear unit function is used for the remaining input and hidden layers. The loss function uses cross-entropy error.

• Journal of Biomedical Engineering Research
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• v.38 no.6
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• pp.302-307
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• 2017

This paper presents a paper-based concentration gradient chip to analyze colorimetric glucose assay. The paper-based concentration gradient chip was fabricated through a wax patterning technique that can design the fluidic channel by selectively printing hydrophobic and hydrophilic areas. Afterwards, glucose and dilution solutions were loaded into the inlet of a concentration gradient chip and each solution was then mixed sequentially at mixing channel. Finally, concentration gradient was formed at each outlet of the chip. To measure the glucose concentration of the solution in outlets, we conducted colorimetric glucose assay with fixed concentration of glucose solution (0, 5, 10, 15 and 20 mM) and obtained normalized intensity. Subsequently, glucose concentrations of the outlets were calculated by substituting the normalized intensity to linear regression function based on the normalized intensity of fixed glucose concentration. Finally, the concentration gradient of glucose was formed on the chip with the result of colorimetric assay. The concentration gradient paper chip has the potential to accurately analyze unknown glucose concentration.

• Applied Chemistry for Engineering
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• v.8 no.4
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• pp.694-699
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• 1997

Normal-phase HPLC was used to separate the useful phospholipids, PE, PI and PC in soybean lecithin. The mobile phase used in this experiments were haxane, isopropanol and methanol, the gradient mode was applied as the three components could not be separated by the isocratic mode. To find the optimum separation condition, the concentration profiles of effluents were calculated from the plate theory and the capacity factor in step-gradient mode. From the calculated results, PE was separated with hexane/isopropanol/methanol = 90/5/5vol.% in isocratic mode and PI and PC were resolved in the conditions of 10min gradient time and the second mobile phase of hexane/isopropanol/methanol=50/20/30vol.% in step-gradient mode. The agreement between the calculated concentration profile and experimental data was good, so the methodology developed in this work can be used to obtain the optimum separation condition in gradient mode.

• Clinical and Experimental Reproductive Medicine
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• v.28 no.1
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• pp.25-31
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• 2001

연구목적: $Isolate^{(R)}$ gradient와 swim-up 방법이 정자의 형상 및 정밀정자형태 (strict morphology)에 미치는 영창을 비교분석하고, 이러한 정자처리방법이 정자의 동결-융해과정에 미치는 영향을 비교하고자 하였다. 연구재료 및 방법: 20명의 정상 정자를 대상으로 하였으며 각각의 정자는 두 가지 정자처리방법으로 나누어 정자의 형상과 정밀정자형태를 컴퓨터를 이용한 정자자동분석기를 통하여 측정하였고, 동결보호제의는 TYB 용액을 사용하였으며, 동결 및 융해는 cryo Magic사의 기계를 사용하였다. 통계는 SPSS PC+(version7.0)를 이용하였으며 통계학적인 유의성은 p<0.05로 하였다. 결과: 정자의 농도는 $Isolate^{(R)}$ gradient 처리군이 swim-up 처리군보다 유의성 있게 높았으나 ($51.2{\pm}40.1,\;156.6{\pm}64.3$), 운동성 VCL, VSL, VAP, Linearity, 및 ALH는 swim-up 처리군에서 유의성 있게 높았다. 정밀 정자형태는 swim-up 처리군과 $Isolate^{(R)}$ gradient 처리군에서 차이가 없었다 ($53.7{\pm}6.8$ vs $50.3{\pm}9.1%$). 동결-융해과정 중 두 가지 정자 처리군에서 정자의 형상들은 swim-up 처리군에서 전반적으로 높은 양상을 보였으나, 정밀정자형태는 $Isolate^{(R)}$ gradient 처리군이 swim-up 처리군 보다 감소율이 컸지만 두 군간에 유의한 차이는 없었다 ($12.8{\pm}8.5$ vs $8.6{\pm}6.6$). 결론: 정상 정자에서 swim-up 방법이 $Isolate^{(R)}$ gradient 방법보다 정자 회수율은 우수하였으나, 동결-융해과정 중 정밀정자형태에는 차이가 없어 두 방법을 상호보완적으로 사용할 수 있을 것으로 사료된다.

• Korean Journal of Microbiology
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• v.25 no.1
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• pp.23-27
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• 1987

Low molecular weight plant ribonucleic acids including viroid-RNA molecules which are soluble in 2M lithium chloride were electrophoresed in the 0M to 8M urea-gradient polyacrylamide gel. Although the linear viroid-RNA molecules migrated at a similarrate across the urea-gradient gel under the denaturing temperature, the circular viroid-RNA molecules moved more rapidly at low urea-gradient region than at high urea-gradient region. Consequently, the migration of the circular viroid-RNA molecules showed a sudden shift across the band of linear forms in the midrange of the urea-gradient gels. Electrophoretic mobilities of the circular viroid-RNA molecules seemed to depend mainly on the concentration of urea in the denaturing urea-gradient gels.

• Geophysics and Geophysical Exploration
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• v.25 no.1
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• pp.38-43
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• 2022

In case axial symmetrical bodies with varying cross sections such as volcanic conduits and unexploded ordnance (UXO), it is efficient to approximate them by adding the response of thin disks perpendicular to the axis of symmetry. To compute the vector magnetic and magnetic gradient tensor respones by such bodies, it is necessary to derive an analytical expression of the circular disk. Therefore, in this study, we drive closed-form expressions of the vector magnetic and magnetic gradient tensor due to a circular disk. First, the vector magnetic field is obtained from the existing gravity gradient tensor using Poisson's relation where the gravity gradient tensor due to the same disk with a constant density can be transformed into a magnetic field. Then, the magnetic gradient tensor is derived by differentiating the vector magnetic field with respect to the cylindrical coordinates converted from the Cartesian coordinate system. Finally, both the vector magnetic and magnetic gradient tensors are derived using Lipschitz-Hankel type integrals based on the axial symmetry of the circular disk.