• Journal of the Korea Fashion and Costume Design Association
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• v.23 no.4
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• pp.117-132
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• 2021

As the golfwear market grows rapidly and expands due to the influx of MZ generation golfers, competition among brands is intensifying, so it is necessary to plan knit golf wear products that are suitable for the consumer needs. The purpose of this study is to contribute to product planning by analyzing the design characteristics of women's knitted golfwear products among golfwear brands. First, the top 10 brands, as selected by Golf Magazine, were used for analysis. The selected brands include PXG, Titleist Apparel, Wide Angle, Pearlygates, Footjoy Golf, Castelbajac, Fantom, Ping, Le Coq Golf, and PGA Tour & LPGA. 692 women's cross-knit knitwear products were investigated based on design elements, such as flat tissue, gauge, color, pattern, image, and items. The characteristics of women's knitted golfwear showed a high utilizations of Jacquard and high gauge Intarsiafor pattern expression and a low variety of deformed stich. The proportion of achromatic colors is large, and many brands use point colors based on black and white. Brand identity is important, and brand letters, Monograms are frequently used, and the proportion of sportive and modern image in the products is high. With the increase of MZ generation golfers, the preferred design direction will change and gradually deepen.

• The Research Journal of the Costume Culture
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• v.25 no.4
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• pp.499-508
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• 2017

Functional inner-wear being currently sold is being made without regard to the characteristics of various sports events. The purpose of this study is to identify this problem and to investigate the effect of sports taping on golf swing when wearing functional inner-wear. The subjects of this study were 8 male golfers belonging to Korea Professional Golf Association, and Launch monitor and Trackman were used to find out golf club action, ball pitch, distance, etc. There are three types of clubs: driver, wood, and iron, and the first experiment was carried out using only functional inner-wear. In the second experiment, we experimented with functional inner-wear after sports taping, and we compared and analyzed the distance depending on each experiment, the speed of the ball and the club, and the accuracy of the club face. The results of the study were as follows. As a result of driving distance, according to the presence of sports taping on functional inner-wear, there was a statistically significant difference in the driving swing and wood swing, for club and ball speed, there was a statistically significant difference only in the driving swing. Regarding the accuracy by the presence of sports taping on inner-wear, there was a statistically significant difference in the driving swing, wood swing, and iron swing. In conclusion, the sports taping in the functional inner-wear had a positive effect on golf performance improvement, and we hope that golf inner-wear these two specifications combing will be developed in the future.

• Journal of the Korea Fashion and Costume Design Association
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• v.4 no.3
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• pp.17-26
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• 2002

The purpose of this study was to investigate preferences in materials and design types for golf-wear to get some information of consumers. Market research was employed for judgement sampling using non-probability methods. Questionnaires were distributed to 600 golf players at three locations (Kangnam in Seoul, Kangbuk in Seoul, and Kyunggido), and were subjected statistical analysis using the SAS program. The results of this study are as follows: people considered "design/color" the most, "comfort sensation" the second, "brand name" the third when they purchase golf wear. Also we realized that there was a significant difference in brand awareness according to age, gender and area variables.ge, gender and area variables.

• Korean Journal of Applied Biomechanics
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• v.21 no.3
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• pp.345-352
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• 2011

The purpose of this study was to determine how spandex wear with compressive band affects biomechanical parameters during a golf swing. Nine male golf players, each with at least 6 years golf experienc(handy 4.5${\pm}$5.4), were recruited as the participants. Eight pairs of surface electrodes were attached to the left and right side of the body to monitor the pectoralis major(PM), external abdominal oblique(AO), erector spinae(ES), and vastus lateralis(VL). This study showed that the angular velocity of the club in EG were increased during the down swing phase but X-Factor and X-factor Stretch were reduced. Average and maximum nEMG (normalized EMG) values of the left AO(external abdominal oblique) were less in EG(experimental group) compared with CG(control group) during the back swing, whereas those of left PM(pectoralis major) in EG were greater than CG. It is more likely that EG performed effectively golf swing without excess muscle activity. Thus, the spandex wear with compressive band played an important role in improving swing performance with injury prevention. This has led to suggestions of the need for further kinetic and kinematic analyses to evaluate its function.

• Science of Emotion and Sensibility
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• v.10 no.2
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• pp.177-186
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• 2007

The purposes of this study were to investigate consumer's needs for golf wear and to suggest a direction of product development and planning, based on the analysis of golfer's needs. The subjects used for the research were 150 male and female golfers who were in golf practice fields. The data were analyzed by frequency analysis, factor analysis, ANOVA, t-test and Duncan test. In summary, the results of this study were as followers; Dimensions of consumer's needs for golf wear were extracted from factor analysis as following properties; fashion/design property, textile property, hygiene property, body-shaped property. The most important consumer's need for golf wear was "wearing comfort" and second one was "moisture absorbency" Respondents evaluated that wearing comfort, stretchability, tactile, size of golf wear were very important but price, pilling, shrinkage or color-fading after laundry of golf wear were relatively less important. The evaluation of consumer's needs for golf wear according to demographic information had significant difference. The female golfers were found to consider that fiber characteristics, easy-to-laundry, wrinkle resistance, stretchability, sewing quality were relatively more important, when compared with the male golfers. Also, There were significant differences on the evaluation of consumer's needs for golf wear on fiber characteristics, stretchability, brand name between age groups.

• Fashion & Textile Research Journal
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• v.11 no.5
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• pp.691-700
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• 2009

The purpose of this study is textile design development of the golf wear for international game in which it can inform the status of Korea through the visualization of the national symbolic image, and for this we developed the motive of modern Taeguk motive. According to an increase of popularization of the golf wear and participation of international game, the status of our country needs to be enhanced by developing the motive which the Korea symbolic pattern applied and applying to the golf wear, and it needs to contribute to the fashion industry through commercialization. 'Taeguk' is love with ideological concept and the Korea Founding Principles. The symbolic characteristic in which it represents the Korean image is clear. We presented applicable modern direction based on the figurative features and meaning of traditional pattern. The result of modernized Taeguk motive application to golf wear, effect of our country symbol showed up on a large scale in case of using single motive. And the pattern in which many arrangement methods are applied was more effective that it applies as the part of the detail than the front construction. In addition, we consider that It makes a large contribution to the fashion industry's development by application of fashionable pattern added in applied motive to golf wear.

• Journal of the Korean Applied Science and Technology
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• v.40 no.4
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• pp.743-750
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• 2023

The purpose of this study is to verify the influence of the consumption value on attitude and purchase behavior in order to provide basic data for golf wear brand strategies. Therefore, among the Korean people, those who had purchased golf wear were selected as samples, and 496 copies of data were introduced into the final analysis. For data processing, frequency analysis, exploratory factor analysis, and internal consistency were conducted. In addition, correlation analysis and simple and multiple regression analysis were conducted to verify research problems, and all data processing used the SPSS (ver. 21.0) program. As a result of verifying research problems, first, it was found that the consumption value of golf wear brands had a significant effect on attitudes in the order of pleasure, aesthetics, and symbolism. Second, it was found that the attitude of golf wear brands had a significant effect on purchase behavior. Third, it was found that the consumption value of golf wear brands had a significant effect on purchase behavior in the order of pleasure, aesthetics, and symbolism.

• Journal of the Korean Applied Science and Technology
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• v.37 no.5
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• pp.1229-1238
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• 2020

The purpose of this study is to clarify the psychological importance of golf player's clothing selection by phenomenological analysis. The study subjects were male and female golf players who participated in the golf tour from October 2017 to March 2018, and a total of 4 male players and 2 female players were selected using the snow ball sampling method. For data analysis, we first coded what we got through in-depth interviews and observations of participation to be organized and analyzed first. Second, classification was conducted based on major themes or phenomena, and meaningful interpretation and research were conducted. In addition, to increase the truth and validity of this study, the true value, applicability, consistency and neutrality of the qualitative research process proposed by Guba & Lincoln (1981). The results of the analysis are as follows. Golf-wear for me, Jinx, My golf wear are my face. Conclusion, Through this study, you can understand the psychological implications of the golf-wear chosen by the golf player and expect positive effects to provide golf player's feedback in the course of making the golf-wear.

• Journal of Digital Convergence
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• v.15 no.6
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• pp.467-479
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• 2017

The purpose of this study was to identify the relationship among golf wear selection attributes, customer satisfaction, brand attitude and repurchase intention In order to achieve this purpose, 204 spectator were selected from department of golf at university and golf wear store in seoul by the convenience sampling method. The instrument for data collection was a questionnaire whose validity was evaluated by an expert group and whose reliability was judged from the cronbach's alpha values ranging from .826 to .945 The results first, it showed that aesthetics and dailiness of golf wear selection attributes had positive effect on customer satisfaction. Second, it showed that customer satisfaction had positive effect on brand attitude. Lastly, it showed that customer satisfaction had positive effect on repurchase intention. Therefore, golf wear firms should understand what consumers' Selection Attributes. And they should devise effective strategies.

• Journal of the Korean Society of Costume
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• v.60 no.6
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• pp.11-22
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• 2010

Purpose: The purpose of this study is to develop golf wear textile design, produce simulation and samples, and create original designs using geometric patterns. Significance: If modern people's trend to pursue well-being is be associated with healthy and active lifestyle and the design which combines a sport sense into artistic image appears in golf wear, it is a very significant effort to settle the role of sport as a mega trend. Contents: This study examined the general concept of geometric patterns and the situation and characteristics of women's golf wear. Finally, the design and simulation of gold wear textile were proposed. Study Instruments: For theoretical research, articles, books, literatures, and Internet materials published at home and abroad were reviewed and collected. For empirical research, a dot, a stripe(a line), a square, and an oval were selected and simulation was tested visually after the development of textile designs. Finally it was directly produced and golf wear design was developed. Photoshop CS 3 and Wacom intuos 3 were used as a general-purpose program and hardware respectively. DTP printing was used for sample work. Based on research results, geometric patterns range broadly and diversely from prehistoric remains and relics to contemporary art, design, architecture, and fashion. It is a unique formative element with value and attraction as the infinite object of inquiry beyond an area and the times. The combination of geometric patterns with art touch could complement the rigidity of design. It contributed to the perception of important role of art in the design area, namely, the importance of design containing artistry.