• 식품산업과 영양
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• 제14권1호
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• pp.12-20
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• 2009

• 한국식생활문화학회지
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• 제22권5호
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• pp.544-555
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• 2007

The purpose of this study is to provide useful information for establishing efficient marketing direction of globalization and commercialization of Korean foods by investigating the performance(satisfaction) and importance of food-coordinators' role. The results of the survey are summarized as follows: The most influential improvement variable of Korean food for globalization was 'hygiene'(23.6%) followed by 'taste', 'price', and 'shape and color'. Interest degree about food-coordinators showed 3.68 points in 5 points, and necessity of food-coordinators' job and education was 4.15 points. Food-coordinators' quality for globalization of Korean food was "a skill should be excellent"(4.51 points), "it must be original troubleshooting ability."(4.43 points) and "It must be professional ethics consciousness."(3.99 points) in the order. They were highly important of "freshness of food"(4.75 points) and "cleanliness of food and tableware" (4.65 points) in terms of the quality of korean food for globalization. The role importance of food-coordinators for globalization of Korean food was 'ability of development of Korean dish and Korean menu'(4.22 points), 'coordinate ability for various Korean special diet'(4.14 points) and 'knowledge for wann welcome service that consider table manners, service method and other person(4.12 points) in the order. The most influential unsatisfied variable of food coordinators' role was 'consulting ability connected with management of Korean restaurant' followed by 'ability of presenting concept connected with restaurant development of Korean style' and 'production ability for banquet party plan and representation in a Korean style'. In terms of IPA analysis on food-coordinators' role for globalization of korean food, it was noteworthy that items with high importance but low performance included "ability of development of Korean dish and Korean menu", "event coordinate ability connected with a Korean-style dish", and "production ability for banquet party plan and representation in a Korean style".

• 한국조리학회지
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• 제17권5호
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• pp.57-73
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• 2011

본 연구는 미래의 외식산업과 한식세계화의 주축이 될 외식관련 분야를 전공하는 대학생 및 대학원생을 대상으로 한식 및 한식세계화에 대한 중요도 인식과 한식세계화 가능성에 대한 전반적인 인식을 파악해 보고, 한식세계화에 미치는 영향요인의 분석을 통해 한식세계화의 발전방안을 제시하고 나아가 한식세계화 및 전문 인력양성을 위한 기초자료를 제공하는데 그 목적이 있다. 조사기간은 2011년 4월 1일부터 2010년 4월 30일까지 실시하였으며 총 300부의 설문지 중 277부가 통계분석에 활용되었으며 분석방법은 빈도분석, 기술통계, t-test, 일원배치분산분석, 요인분석, 상관관계분석, 다중회귀분석을 실시하였다. 연구결과를 요약하면 다음과 같다. 첫째, 한식에 대한 인식은 '한식은 영양이 균형 잡힌 건강식품이다'를 가장 높게 인식하는 것으로 나타났다. 둘째, 한식세계화에 대한 중요도 인식은 '한식메뉴 조리법 및 외국어 명칭 표준화'를 가장 중요한 과제로 인식하고 있는 것으로 나타났다. 셋째, 한식세계화의 가능성에 대한 견해는 '한식세계화에 대해 관심이 많다'가 가장 높게 나타났다. 넷째, 한식 및 한식세계화에 대한 인식은 교육수준에 따라 차이가 나타났다. 다섯째, 한식에 대한 인식이 한식세계화에 미치는 영향을 분석한 결과 한식의 품질성과 건강성 요인 모두 한식세계화에 정(+)의 영향을 미치는 것으로 나타났다.

• 식품기술
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• 제25권4호
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• pp.313-323
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• 2012

• 한국식생활문화학회지
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• 제25권5호
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• pp.487-498
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• 2010

This study was conducted to examine the effect of globalization of Korean food according to well-being value perception and the foreign visitor Korean food experience. An analysis of variance and a linear regression analysis were conducted to analyze the hypotheses. The findings are summarized as follows: (1) The most important quality when eating Korean food was "taste" (37.3%). (2) The most important well-being value recognition items for Korean food were "kimchi" and "bulgogi". "Bibimbap is well-being food" (3.82 points) and "Korean food is healthy because it consists mainly of cereals and vegetables" (3.56 points). (3) The subjects highly recognized the "improvement in service quality of Korean restaurants" (3.59 points) with regard to the importance of a globalization strategy for Korean food. (4) High-intake Korean foods were "bibimbap", "baechookimchi", "galbigui", "pajeon", and "bulgogi", in that order. In contrast, the intake frequency for "songpeon", "sikhei", and "guksu" was very low. (5) The subjects thought that the globalization possibility for Korean food was high, as foreigners ingested a lot of baechookimchi. (6) The most effective well-being value recognition item for globalizing Korean food was "Korean food is nutritious and good for the health" followed by "I have much interest in Korean well-being food". and "Korean food is a well-being food because it contains many fermented and seasonal items", in that order. (7) The most effective food for globalizing Korean food with a high-intake frequency was "baechookimchi", followed by "galbigui", "guksu", and "bibimbap".

• 한국식생활문화학회지
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• 제26권4호
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• pp.383-393
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• 2011

This study aimed to identify efficient methods for the globalization of Korean food in Vietnam. For this, we interviewed owners of 11 Korean restaurants in Hanoi and 9 Korean restaurants in Ho Chi Minh. Due to the rapid economic development of Vietnam, the restaurant industry for the middle class has drastically increased. For the globalization of Korean food, new positioning of Korean restaurants is needed. Research has shown that Korean restaurants need to change their style of management. Although the first generation of Korean restaurant owners managed restaurants as a family business, a new professional management system is now required. Above all, it is necessary to develop and support a comprehensive food culture system in which the menu is suited to the taste of the natives and its recipe is distributed with food material quality control, hygienic control, and operation of a localized management system.

• 한국식생활문화학회지
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• 제24권6호
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• pp.597-606
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• 2009

The purpose of this study was to investigate perceptions and globalization of Korean food among university students with food related majors. Self-administer questionnaires were completed by 386 students, and data was analyzed using descriptive statistics, t-test, ANOVA and regression analysis. The students in food-related majors had positive perceptions of Korean food. They had perceptions of Korean foods as 'fermented foods', 'seasonal foods', and 'medical foods' and have 'various spices'. Most students agreed that Korean foods need to be 'creatively transformed' and 'localized' in order to globalize successfully. Localization, fusion and creative transformation of Korean food are more important than simple adherence to traditional Korean food. There were statistically significant differences in perception between students in different majors. Students majoring in traditional Korean cuisine showed a more positive perception and attitude toward globalization of Korean food.

• 한국조리학회지
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• 제16권2호
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• pp.136-154
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• 2010

본 연구에서 한식에 대한 인식, 이미지, 태도, 세계화에 대한 구성요인들과 영향 관계를 규명하고자 이론적 모델을 제시하고 설문조사를 통해 그 분석결과를 바탕으로 이들 요인간의 영향 관계에 대하여 실증분석을 하였다. 연구방법은 SPSS 13.0을 이용하여 빈도분석 탐색적 요인분석과 Cronbach $\alpha$값을 분석하고, 영향 관계를 분석하기 위해 다중회귀 및 단순회귀분석을 실시하였다. 분석 결과는 다음과 같다. 첫째, 한식에 대한 인식은 한식의 이미지와 태도에 영향을 미치는 것으로 나타났다. 둘째, 한식에 대한 이미지는 한식의 태도에 영향을 미치는 것으로 나타났다. 셋째, 한식에 대한 이미지와 태도는 한식의 세계화에 영향을 미치는 것으로 나타났다. 본 연구는 학문 및 한식 문화 발전에 기여할 수 있는 것을 요약하면 다음과 같다. 첫째, 본 연구는 한식에 대한 인식, 이미지, 태도, 세계화에 적합한 한식에 대한 관심을 불러 일으켜 한식의 이미지 제고 및 한식의 세계화에 기여할 것이다. 둘째, 한식을 통해 한국 제품과 문화를 세계화할 수 있는 세부적인 마케팅 전략 수립을 할 수 있을 것이다. 셋째, 전문화된 한식에 대한 음식 관광을 유도하여 한식의 이미지를 향상시키고 경제적 이익과 더불어 한국 국민의 삶에 대한 희망과 자긍심을 부여할 수 있다. 넷째, 로하스와 웰빙 음식에 대한 인식으로 나타난 한식과 우리 문화관광지를 연계하여 음식 관광 자원의 활성화를 도모할 수 있을 것이다. 다섯째, 자연 친화적이고 건강적인 한국 고유 음식 문화의 발굴로 우리나라에 대한 올바른 인식과 태도를 가질 수 있는 계기를 마련 할 수 있을 것이다. 여섯째, 한식의 세계화 및 상품화에 지속적인 관심과 연구자들의 참여를 촉진하여 보다 활발한 연구에 기폭제가 될 것이다.

• 한국식생활문화학회지
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• 제26권3호
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• pp.199-210
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• 2011

In this study, we compared the differences and similarities between the Korean food culture and the Vietnamese food culture by surveying food resources and researching the process of Korean food being accepted into Vietnam. We suggest countermeasures for advancing Korean food into Vietnam. We conducted in-depth interviews regarding Korean food with Vietnamese food specialists who ate Korean food. As a result, Vietnamese foodies eagerly recognized that the most representative thing about Korean food was the special properties of its various and affluent side dishes. They were also aware of kimchi, made of various vegetables and condiments, as an excellent side dish compared to the Vietnamese who's staple is boiled rice. Furthermore, the flavor of Korean food was preferred by the Vietnamese who were familiar with foods such as Neue-ok-mom or fermented seafood. It was thought that the new food could be eaten with many vegetables. The specialists replied that the most typical functional property of Korean food was health. The acceptance process of Korean food into Vietnam was based on the acculturation theory. That made the Vietnamese easily experienced strange culture in the case of propagation by whom have already experienced, through the selective filter steps by various images of Korea, and made them accept the Korean food through temporary choose and acceptance step such as recommendations by friends. Globalization strategies for Korean food proposed by the Vietnamese foodies were public relations marketing in voluntary contact environments, distinguishing traditional Korean foods through research and development, and globalization by diversifying the Korean restaurant concept.

• 한국콘텐츠학회지
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• 제10권3호
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• pp.28-35
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• 2012