• Title/Summary/Keyword: Global strategy

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Utilizing SWOT Model to Define a Strategy for the Korean Construction Companies in Preparation of the Changes in the Global Construction Market

  • Kim, HwaRang;Jang, HyounSeung
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.486-490
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    • 2015
  • SWOT model was used to develop strategies for the Korean construction firms in entering the global construction market. Literature review, official statistics survey and other research methods were utilized in order to extract internal and external environmental factors of both the firm and local area. By extracting strength, weakness, opportunity and threat factors, a total of 12 strategies were produced: SO (Strengths-Opportunities), ST (Strengths-Threats), WT (Weaknesses-Threats), and WO (Weaknesses-Opportunities). The result of the study can be utilized as a basic data in developing a strategy for the Korean construction firms to penetrate into the global construction market.

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A Study on the Expansion of the Global Supply Chain in Southeast Asia Using the FTA Outward Processing (FTA 역외가공방식을 활용한 동남아시아 지역의 글로벌 공급망 확대에 관한 연구)

  • Jin-Kyu Kim
    • Korea Trade Review
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    • v.45 no.5
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    • pp.223-238
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    • 2020
  • In the environment of protectionism and bilateral trade agreements, Korea has promoted the conclusion of FTAs for its export-oriented trading policy, and 16 FTAs have entered into force at present. The main goal of this paper is to introduce the ISI system and its benefits and to extend the preferential rule of origin regime by using the Integrated Sourcing Initiative in the U.S. Code of Federal Regulations. The ISI illustrates with impressive clarity the fact that it considered as a tool of expanding the geographic limit of states and maximizing the global sourcing strategy of multinational corporations, allowing the developing countries to gain access to the market of developed ones that avoid the complexity and costs of many rules of origin regimes. This paper utilizes the literature research and analyzes a case study of FTAs which have adopted the ISI system. In conclusion, it presents several implications of additional measures to satisfy rules of origin in Korea's existing FTAs relating to the global supply chain strategy.

A Study on the Global Market Success through the Customer Value-based Corporate Strategy : The Case of Hilti (고객가치 기반 기업전략을 통한 글로벌 시장성공 : 전동공구기업 힐티의 사례)

  • Hong, Song Hon
    • International Commerce and Information Review
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    • v.16 no.5
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    • pp.151-178
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    • 2014
  • The objective of the present case study is to analysis how effectively Hilti, which is a former family firm owned and managed by a family in Liechtenstein as a tiny european country, a land sandwiched between Switzerland and Austria, has made a global market success. Liechtenstein has $160km^2$ land and about 36,000 residents. Despite its small size of country, however, Hilti Corporation doesn't view its location as a liability in its business strategy. Hilti is a global leading provider of professional power tools in building, mining, civil engineering etc. Also, Hilti is a firm with a clear vision to become the leading industry partner for construction professionals and building installations through customer focus, high quality equipment, and tools and systems specially designed for specific jobs. This study considered Hilti as a good case, which verifies that born-conditions, endogenous factors according to Michael Porters diamond model does not decisive role more for international competitiveness of firms. Lessons from Hilti are that in order to obtain and sustain the global competitiveness of small and medium-sized firms in Korean manufacturing sector under high production cost, they have to do actively innovative. Also they can give to customers newer and higher customer-values than competitors in abroad give. The case summarizes that the strategy of Hilti for the global market success is comprised of several factors: Technological and organizational innovation, and a clear customer-value oriented business strategy and its implementation. Innovation and its integration into marketing for the customers value creation is central to Hilti's Success. The present case study is expected to provide insights and implication for many firms in Korea that are seeking to secure global presence and market success.

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A Novel Hybrid Intelligence Algorithm for Solving Combinatorial Optimization Problems

  • Deng, Wu;Chen, Han;Li, He
    • Journal of Computing Science and Engineering
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    • v.8 no.4
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    • pp.199-206
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    • 2014
  • The ant colony optimization (ACO) algorithm is a new heuristic algorithm that offers good robustness and searching ability. With in-depth exploration, the ACO algorithm exhibits slow convergence speed, and yields local optimization solutions. Based on analysis of the ACO algorithm and the genetic algorithm, we propose a novel hybrid genetic ant colony optimization (NHGAO) algorithm that integrates multi-population strategy, collaborative strategy, genetic strategy, and ant colony strategy, to avoid the premature phenomenon, dynamically balance the global search ability and local search ability, and accelerate the convergence speed. We select the traveling salesman problem to demonstrate the validity and feasibility of the NHGAO algorithm for solving complex optimization problems. The simulation experiment results show that the proposed NHGAO algorithm can obtain the global optimal solution, achieve self-adaptive control parameters, and avoid the phenomena of stagnation and prematurity.

A Study of a Report forward our automobile industry on foreign strategy (우리나라 자동차 공업의 해외진출전략에 관한 연구)

  • Kim, Do-Hyung
    • Management & Information Systems Review
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    • v.22
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    • pp.193-209
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    • 2007
  • This study is concentration on our automobile industry past and future. A core contents are changing industry society with our automobile industry side by side worldwide global strategy. First, I owe to Lee Chul prof.(Sogang Univ.) and Chung Tae Young prof.(Hongik Univ.), Because, I have been studied International Trade throughout above two profs. I knowed after I write two important points, first past our automobile industry passing with present ones, and future our foreign entry strategy side by side worldwide global complex reallities. Powerfully speaking, Hyundai-Kia sources offered to me, according to I must thank interested with parties belong to institutes. I now looking forward to future our automobile circled Hyundai-Kia Co. for pure independent own technical skill overcome U.S.A, EU and JAPAN.

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What explains the failure of Google in the Korean market? The Impact of Multicultural PR Strategy

  • Kim, Hyejung;Woo, Wonseok;Kang, Hyoung-goo
    • Asia Marketing Journal
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    • v.14 no.4
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    • pp.35-56
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    • 2013
  • The era of globalization provides us with both opportunities and threats. The success of a multinational corporation depends largely on its ability to adapt itself to new market environment. We believe that understanding and implementing multicultural PR strategy can be a key to the multinational corporations' success in foreign markets. We argue in this paper that even a global iconic company such as Google needs to focus on how to understand local consumers' needs and preferences before formulating and implementing PR strategy. Having a global hit product or service is not sufficient enough to be successful in some foreign markets. It is especially more evident in the industries where companies deal with individual consumers, and perceptions and sentiments play a large role in their purchase decisions. The objective of this research is to find out the relationship between multicultural PR strategy and business performance. Therefore, our main hypothesis is; better implementation of multicultural PR strategy by a multinational corporation will result in higher performance in the foreign markets. To prove the relationship between multicultural PR strategy and performance, we designed a framework that uses Rudan's (2004) five rules for multicultural PR strategy. It is a contribution to the business academics as there are very few studies that directly focus on and analyze the multicultural aspects of a multinational company's PR strategy. Through our research, we found strong evidence that there is a positive relationship between the level and effectiveness of a company's multicultural PR strategy and its performance in the foreign markets. This offers some meaningful implications to the managers of the multinational corporations and those who are considering going into a foreign market for the first time. We also suggested a way of measuring the implementation of multicultural PR strategy. By applying five rules for multicultural PR strategy to Google's PR activities, it allowed us to convert qualitative information into quantitative data. This kind of tool can be helpful for multinational corporations that want to evaluate their own PR activities.

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Implementation of Quality and Reliability Sampling Inspection (품질 및 신뢰성 샘플링 검사의 활용)

  • Choi, Sung-Woon
    • Journal of the Korea Safety Management & Science
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    • v.8 no.5
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    • pp.243-251
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    • 2006
  • This paper is to propose various quality and reliability sampling inspection methods to perform the competitive global outsourcing strategy while purchasing and subcontracting. The study also represents implementation strategy which can be efficiently and effectively used in the enterprise. Quality sampling inspection schemes extend reliability inspection techniques with a little change.

A History of Taylor's Theorem and Its Teaching Strategy (Taylor 정리의 역사적 고찰과 교수방안)

  • Kim, Sung-Ock
    • Journal for History of Mathematics
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    • v.31 no.1
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    • pp.19-35
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    • 2018
  • Taylor's Theorem is an important theorem which is applied to several disciplines. It is usually taught in a college-level calculus course for the first time. Many students have a hard time to understand or to make applications. In this paper, we look into the history of the development of Taylor's theorem and consider a teaching strategy of the theorem.

Critical Review of Global Strategy in Japanese Small- and Medium-sized Companies: A Case of I.S.T Corporation that Dominated the Global Market (일본 중소기업의 글로벌전략과 검토 과제: 세계를 제패한 I.S.T 기업 사례)

  • Kang, Sangmin;Kim, Changju;Tanaka, Mikihiro
    • Journal of East Asia Management
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    • v.1 no.1
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    • pp.29-49
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    • 2020
  • In an intensively competitive global market, small-and medium-sized firms are puzzled about how to develop sustainable competitive advantages against global rivalries, thus leading satisfactory economic performance. However, despite the roles and contributions of such small-and medium-sized firms in the local community and national economies in Japan, little guidance has been offered to the practical issues related to their strategic behaviors toward global management. To fill this notable knowledge gap, this study aims to investigate the conditions in which how Japanese small-and medium-sized could dominates global market, which is one of key challenges in the literature of small business and entrepreneurship. To obtain better insights to this research area, this study undertakes an in-depth interview survey with I.S.T (Industrial Summit Technology) Corporation that shows off the highest global market share (40 per cent) with seamless polyimide tube product widely used in office automation equipment (e.g., copiers and printers). This method of survey is designed to deeply understand historical considerations about how I.S.T Corporation could dominate in the global market of such seamless polyimide tube product. Based on findings drawn from an interview, this study identifies five major factors enabling I.S.T Corporation to be a competitive global hidden company: vision sharing through founder's entrepreneurship, core competence, strategic network, risk management, and employee engagement. Specifically, to become a global hidden champion, sharing the vision motivating employees to partake in shaping company's future will be the first step on the road to global success through founder's entrepreneurship. However, in order to achieve such a vision, the importance of company's core competence cannot be overemphasized, which differentiates your customer solution with those of competitors. As such, a group of experts will be naturally formed and demonstrates your expertise in the global market, thereby building sustainable competitiveness. On the other hand, to maintain sustainable competitiveness, it is necessary to make up for the weaknesses small-and medium-sized firms suffer from competitive resources while strengthening their own strengths through strategic networks with external organizations. Here, every company has to understand the critical role of risk management, which is essential in this process of being global company so as not to lose your own strengths. Last but not least, do not forget the significant effects of employee engagement in firm performance. To enhance employees' engagement, a company has to create an ideal organization culture which fits into company's history and personality. In doing so, such organization culture can allow the vision and strategy to be implemented into detailed business tactics while facilitating employees to challenge the status quo by experimenting with creative ideas.

Governance Strategies for Trade in Financial Services in Korea (금융서비스의 무역거버넌스 전략)

  • Park, Moon-Suh
    • International Commerce and Information Review
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    • v.11 no.4
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    • pp.229-259
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    • 2009
  • Financial service in economy is same with neural net or vein net of human body. Moreover, every economic entity which has experienced global financial crisis in 2008 is realizing more importance and power of financial service, and is recognizing financial service as a part of new engine of growth for economic development. As global linkages relating financial service in the industry are deepened, we can expect that the economic interests between countries are more conflicted. Because financial service is regarded as critical factors in order to ensure future competitive advantage, more active change of financial service paradigm in Korea is required. The purpose of this paper is to analyze the paradigm of financial service in global business aspect, to prepare the global governance strategies about financial service, and to bring up some ideas for Korea's economic development after global financial crisis by intensifying the competitiveness of financial services. It is suggested that Korea should prepare the "Master Law for Financial Service" (provisional name) in advance as governance strategy for financial service. And not only establishing the financial risks prevention system and consumer's protection agency, but financial competitiveness strengthening actions will have to be included in governance strategy of financial service in Korea.

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