• 마케팅과학연구
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• 제12권
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• pp.1-27
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• 2003

아웃소싱은 국내 소매기업에서 대부분이 활용하고 있을 만큼 보편화되어 있지만 지금까지 이에 대한 체계적인 연구는 부족한 실정이며, 특히 소매기업의 아웃소싱이 마케팅 성과에 어떤 영향을 미쳤는지에 대한 선행연구는 이루어지지 못하고 있다. 본 연구에서는 소매기업의 현실적인 여건을 염두에 두고 문헌연구를 종합적으로 고찰해 연구 모형을 구축하여 아웃소싱의 전략요인인 아웃소싱 목표 및 범위의 명확화, 코소싱, 공급기업 관리, 인적자원의 참여가 마케팅 성과 요소인 서비스 품질 향상, 고객만족, 종업원의 능력 향상에 미치는 영향을 분석하였다. 또한 아웃소싱 전략요인이 마케팅 성과에 미치는 영향은 아웃소싱 동기 및 인적자원의 아웃소싱 정도에 따라 어떠한 차이가 나는지에 대해서도 분석하였다. 아웃소싱 전략요인이 마케팅 성과에 미친 영향에 대한 가설을 검증한 결과, 코소싱은 서비스 품질 향상에, 인적자원의 참여는 서비스 품질 향상과 종업원의 능력 향상에, 공급기업 관리는 고객만족과 종업원의 능력 향상에 유의한 영향을 미치는 것으로 나타났다. 그러나 아웃소싱 목표와 범위의 명확화는 마케팅 성과 변수에 영향을 미치지 않은 것으로 밝혀졌다.

• 한국항만학회지
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• 제13권2호
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• pp.199-214
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• 1999

Recently leading edge companies use the Supply Chain Management as a competitive weapon to secure and maintain customer loyalty. As a consequency they are concentrating resources on the company’s core business and employing strategic alliances with third-party providers to ensure the company provides its customers’desired logistics service levels at acceptable costs. Under this circumstances this paper surveys the third party logistics as a leading edge logistics industry coping with the progress of the supply chain management. The status and the type of the TPL including the Forwarder are analyzed in the view point of global logistics. Also the development strategy of third party logistics in the future is suggested.

• 한국가정과학회지
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• 제3권2호
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• pp.101-111
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• 2000

The purpose of this study is to examine needed abilities of Korean apparel merchandisers and to propose a basic design of textbook for an education of Korean apparel merchandisers. For this purpose. the role and needed abilities of Korean apparel merchandisers'. and the contents of other textbooks under same topic were examined. Data of Korean apparel merchandisers'abilities to execute their role were collected by interviewing 7 apparel merchandisers who work for major Korean apparel manufacturers. Korean apparel merchandisers are expected to have following abilities : comprehensive and analytic Judgement. knowledge of clothing and textiles. deep understanding of the apparel market, budget planning and accounting. cooperation in the execution of tasks, ability of summarizing data, healthcare, and computing skills. The textbook is divided into five parts. The titles and brief description of them are as follows : Part I - Introduction Basic concept and composition factors of apparel merchandising and the role of apparel merchandisers in Korean apparel industry will be discussed. Part II - Apparel Merchandising Environment The structure of apparel manufacturers and apparel industries In Korea. other environmental factors, and apparel consumer behavior will be investigated. Part III - Apparel Market Analysis Market segmentation. brand evaluation, product positioning. target market strategies, and market research will be investigated. Part IV- Apparel Merchandising Apparel merchandising processes will be introduced and explained in detail. Part V - Global Apparel Merchandising Global apparel merchandising environment and strategies. and global sourcing and marketing will be discussed.

• 복식
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• 제62권4호
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• pp.149-163
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• 2012

This study reviewed current facts on overseas manufacturing factories of garment vendors that were launched in the countries that have a great influence of the Korean Wave, and investigated the influence of Korean Wave in its sourcing area. By doing so, this study aims to present basic data in order to help fabric and garment vendors to enter into the fashion markets of different countries through a local network. For data collection and analysis, Windows SPSS 19.0 was used for frequency analysis of the facts and figures of the local manufacturing factories. In-depth interviews regarding the current facts on local manufacturing factories and the influence of Korean Wave were conducted with 16 Korean garment manufacturing factories in Vietnam and 9 in Indonesia among the overseas garment companies that were registered in the Korean Apparel Industry Association. Through the interview, it was found that new companies should investigate custom tariffs, salary level of the local employees, and infrastructure prior to launching above all. Also, as a result of analyzing competitors and competitive advantages, good treatment of local employees and a good labor environment were noted the most. As for the influence of the Korean Wave, the image of Korea was positive and favorable, but it did not directly affect the preference for Korean companies. After investigating the obstacles that prevented the entrance into local markets, it was found that the rise in the salary level was the biggest hindrance.

• 한국전자거래학회지
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• 제18권2호
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• pp.47-67
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• 2013

오늘날 많은 기업들은 MRO 구매를 아웃소싱하고 있다. 따라서 MRO 제품의 효율적 공급을 위하여 MRO 제품 공급자에 대한 평가는 매우 중요한 사안이 되고 있으나, 제품과 공급자의 수가 급격하게 증가함에 따라 매우 복잡한 작업이 되었다. 경쟁력있는 가격에 좋은 제품을 공급하는 공급자를 선별해 내기 위해서는 공급자의 이력 등에 대한 매우 체계적인 분석과 평가를 필요로 한다. 이 논문에서는 우리나라의 대표적 MRO 전자 구매 대행 기업의 공급자 평가 시스템에 대한 사례분석을 하고자 한다. 공급자 평가를 통해 소싱 업무의 의사결정을 지원하는 이 시스템은 3차례의 성능개선 프로젝트를 거치게 되었다. 이 과정에서 도출한 주요 관리적 함의를 TOE 관점에서 정리함으로써 조직 내 의사결정지원시스템의 성공적 도입을 위한 전략을 제언을 정리한다.

• 한국의상디자인학회지
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• 제13권2호
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• pp.89-101
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• 2011

The economy blocking and price competitiveness caused by globalization has generated an on-going controversy of global sourcing among high-priced luxury brands. The consumers in the global market purchase luxury goods based on both craftsmanship and the reputation of luxury brands. Factors such as the origin, brand and pricing can affect the intention of consumers to buy luxury goods. This study analyzed the optimum brand combination using conjoint analysis. The analysis was based on the selection of origin, brand name and price as extrinsic factors among attributes of customer choice. These factors were subdivided into Italian and Chinese origins, Gucci, Prada, and Miu Miu in terms of brand names, and 450,000, 750,000, and 1,500,000 Won in terms of price levels. The result showed that origin was considered the most important factor followed by brand name and pricing. This tendency tells us that customers consider origin, brand name and price in that order when purchasing luxury brands. In regards to each factor, respondents preferred Italian to Chinese origins, the Gucci to Miu Miu brand name, and 750,000 to 450,000 won for price level. Generally, women in their 20s and 30s preferred products from advanced nations at a medium-level price.

• Journal of Information Technology Applications and Management
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• 제29권3호
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• pp.25-41
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• 2022

While there exists voluminous literature on the internationalization of the firms, it has focused on mature firms or born-global firms. There is still a lack of research on firm that is in the growth stage between venture and mature firm. To fill this gap, this paper focuses on the newly public firm which is enter the stock market through initial public offerings (IPO). Specifically, I examine the relationship between the early listing and internationalization. In the venture firm aspect, the decision of the IPO necessary to allow to change organization structure, ownership and take a risk from environmental movements. This paper suggests early listing is a behavior of entrepreneur orientation. According to empirical results, there is a positive relationship between early listing and internationalization. It implies that early listing may help international expansion by sourcing finance, reputations from market. Furthermore, this study emphasizes the importance of financial slack resources to international expansion. I conclude that ventures need not only early entering in stock market but also securing sufficient financial slack resources to achieve sustainable growth in the international market.

• World Technopolis Review
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• 제5권1호
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• pp.61-70
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• 2016

Entrepreneurship development has increasingly become a global solution to address the problem of rising unemployment. Science, Technology and Innovation (STI) have become important tools in improving the economic performance and social well-being of nations. When universities and industry work together to push the boundaries of knowledge, they become a powerful engine for innovation and economic growth. This paper is based on focus group interviews and discussions conducted with key players involved in the HIT-Sandown-UNDP Business Incubation Programme in Harare Zimbabwe. The business incubation project sought to support young Zimbabweans to transform their technical prototypes into commercially and socially viable ventures. As a result, a total of 10 prototypes were refined and investor ready business plans were developed for capital sourcing purposes. It was only through the coming together of the partners that real transformation of the lives of the participants was achieved through learning valuable business skills, coaching and mentoring. University-industry partnerships are a useful vehicle of setting up sustainable business incubation centres.

• 한국산업정보학회논문지
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• 제2권2호
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• pp.159-179
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• 1997

Traditionally, the evaluation and selection of suppliers have been a major purchasing function. A growing concern for just in-time purchasing, global sourcing, and long-term partnership between buyers and suppliers makes selecting a righ supplier become more critical decision making process. Consequently, a rigorous and systematic method for evaluation suppliers is a must. However, assessing the values of factors(e.g. qulaity , delivery, and service) selected for evaluating suppliers contains elements of uncertainty. Although several methods have been developed for uncertainty analysis, they may not be proper tools for evaluating suppliers under uncertainty. In this paper, a methodology using a fuzzy-set approach in combination with a multicriterion decision-making (MCDM) technique is developed to use as a tool for evaluating suppliers under uncertainty. An numerical example is presented to demonstrate the method in practice.

• 한국IT서비스학회지
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• 제4권2호
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• pp.135-144
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• 2005

The plenty of successful cases of Multi-national companies has been realized benefits of offshore outsourcing in particular "cost savings" from offshore IT outsourcing services, such as call center, software development, IT support and maintenance etc. A few Korean companies recently started to make the feasibility study of offshore IT outsourcing to catch up with the global trend. The objective of this study is to present the feasibility of offshore IT outsourcing of Korean companies through the analysis of pilot projects results between Indian and Chinese companies. The analysis include key elementsof cost, productivity, quality, practical issues as well as Gartner's framework, "AD Sourcing Cost Model", composed of 7 model factors. The findings of this study are not limited to understand offshore IT outsourcing but also provide useful guidelines covering wide range from the theoretical framework of selecting suitable offshore partner.