• 한국의류산업학회지
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• 제11권4호
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• pp.583-591
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• 2009

The purpose of this study was to examine the sportswear purchase decision factors and brand preference of college students. The subjects in this study were 614 college students who were selected by cluster random sampling from Daegu and North Gyeongsang Province. The collected data were analyzed by crosstab analysis, and the findings of the study were as follows: If a sportswear company has college students as a target market, first, the company needs to consider design and utility. Second, the company needs to expand internet sale while maintaining a strategy for centering on speciality shop and department store as for a sale of sportswear. Third, the college students themselves have a right of choice according to purchasing sportswear. Thus, a distribution company requires a direct marketing strategy targeting college students. Fourth, simple design of adding a fashion trend is needed. Fifth, the sportswear company needs to expand production and sale in jumpers and trousers based on T-shirts. Sixth, color in sportswear needs to be composed of design based on gray or black color. In order for a sportswear company to be adjusted to the global market environment here after, it requires an effort to continuously grasp consumers' trend and to apply new design and color. Also, the company will be able to be equipped with competitive edge by producing diversely functional products that are demanded by the segmented market.

• 디지털융복합연구
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• 제9권1호
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• pp.107-114
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• 2011

In order to have the highest level of a certain society's technology be evaluated as digital contents technology the value concept of such technology's social utilization must be established while active investment on the technology takes place and makes it the subject of social capitalization. This study wishes to discuss the strategies and methods of establishing and managing IP holding company which requires business activation with digital contents technology at its base, research ways of vitalizing IP holding company to expand social utility values of contents technology, suggest necessary systemic improvements and investment activation methods, management structure, and governance structure by investigating ways to stimulate the industrialization of contents technology through the establishment and management of this IP holding company, and finally come up with a realistic measure to establish and manage a IP holding company. Strategies on commercialization of digital contents technology and acceleration of technology development, as well as activation of venture business set-ups will be analyzed and suggested based on such suggestions while IP holding company's digital contents technology investment activation model will be established to produce means to realize discovering superior contents companies and activation of investment, and activating high quality contents production for the global market.

• 한국자동차공학회논문집
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• 제16권1호
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• pp.175-180
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• 2008

Due to the global environment problems and the consumer's need for higher vehicle performance, it becomes very important for the global car makers to reduce vehicle weight. To reduce vehicle weight, many car makers have tried to use lightweight materials, for example, aluminum, magnesium, and plastics, for the vehicle structures and components. Especially, the ASF(aluminum space frame) is known for the excellent concept of the vehicle to satisfy structural rigidity, safety performance and weight reduction. In this research, the design of experiments and the multi-disciplinary optimization technique were utilized to meet the weight and structural rigidity target of the ASF. For the structural performance of the ASF, the locations and the size of aluminum extruded frames, aluminum cast nodes, and the aluminum sheets were optimized. As a result, the optimization design procedure has been set up to meet both structural and weight target of the ASF, and the assembled ASF showed good structural performance and weight reduction.

• 통상정보연구
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• 제12권3호
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• pp.291-310
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• 2010

This research analyzes how the visual merchandising (hereafter VMD) of the consumers on the cultural services of global K company affect their brand attitudes and how the brand attitudes influence their purchase intension. In particular, by utilizing the multiple regression analysis method which tested the hypotheses of this study, it was proved that their attitudes of VMD factors proposed in this research positively influenced on the brand attitudes, and that their brand attitudes had considerable impact on the purchase intention and also it had close relationships with the intention. In the result of analysis, the consumers' attitudes of VMD factors has a direct and indirect effects on their brand attitudes and purchase intention. Therefore, this result in the practical aspect could give some valuable implication for the marketers who are trying to find out how to retain its consumers on the market managing.

• 한국항만학회지
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• 제13권2호
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• pp.199-214
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• 1999

Recently leading edge companies use the Supply Chain Management as a competitive weapon to secure and maintain customer loyalty. As a consequency they are concentrating resources on the company’s core business and employing strategic alliances with third-party providers to ensure the company provides its customers’desired logistics service levels at acceptable costs. Under this circumstances this paper surveys the third party logistics as a leading edge logistics industry coping with the progress of the supply chain management. The status and the type of the TPL including the Forwarder are analyzed in the view point of global logistics. Also the development strategy of third party logistics in the future is suggested.

• International Journal of CAD/CAM
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• 제7권1호
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• pp.81-89
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• 2007

As the modular production is an important issue in globalized manufacturing industries, sub modules or parts of the final product are provided by many suppliers. Some part suppliers design their own products for themselves. In some cases, part supplier may provide the same type product to multiple 1-tier companies. Because all suppliers and 1-tier companies can not use the same CAD system in general case, the engineering change in the CAD model of one company could not propagate to related CAD models of other companies directly. Although they use the same CAD system, it is hard to share their CAD model with each other because of company security policy. In this paper, the neutral reference model, which consists of the neutral skeleton model and the external reference model, is proposed to apply a global top-down modeling approach to collaborating companies.

• 한국항만경제학회지
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• 제18권2호
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• pp.47-64
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• 2002

Global Shipping companies and harbor facilities have tried to construct e-business network to strengthen the competitiveness in this rapidly changing cyber environment. from now on, in a few years, it will be backward enterprises and business that could not adapt this e-business currency, international shipping companies has been together The intta and The GTnexus web site for customer need to fulfill Gradually this currency is going to expand in the world The goal of this research is to study up-to-date internet marketing strategy and global shipping company's present condition of on-line marketing. it will be helpful to make domestic marketing business competitive and to acquire superior position for Domestic shipping company in market.

• 산경연구논집
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• 제9권9호
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• pp.45-52
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• 2018

Purpose - This case study is dedicated to the study of the presence of KIA Motors in the Kingdom of Saudi Arabia (KSA) and its market and entry strategies for strategic globalization that allowed the company to establish itself within a conservative and clustered marketplace dominated by American and Japanese international brands. Research Design, data, and methodology - The main information for the case was gathered through an interview and questionnaire from the executives of the KIA Al Jabr, which got the exclusive dealership in Saudi Arabia. Moreover, secondary data were obtained from reliable and authoritative sources such as the Saudi government agency publications, newspapers, international business journals. Other related periodicals based on the results from previous and current studies on similar topics were critically reviewed as well. Results - The findings of this paper show the different business environments of the Saudi market and the importance of various points regarding the company's global entry strategy even if the host market culture is quite different in many ways from other international markets. Conclusions - This case can provide Korean companies interested in the Middle East with insight into market penetration and global strategy, and present various perspectives and implications for global market access as well.

• 지식경영연구
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• 제13권1호
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• pp.13-24
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• 2012

Unlike the traditional belief that knowledge flows along the formal reporting procedures, recent social network research has reported the importance of informal social networks which may play a critical role as the real knowledge conduits. In fact, as a complementary approach of utilizing knowledge management systems (KMSs), many firms have focused on managing informal knowledge flow through which to acquire and transfer valuable knowledge in a fast and effective way. In a case of global companies that have newly developed foreign branches or subsidiaries, due to cultural or institutional differences and lack of understanding of knowledge management and its benefits, they often have difficulties in activating knowledge sharing in local branches. In these situations, diagnosing organizational knowledge flow through SNA can be a first step to solve the problems. Therefore, in this paper, I report on the result of case study on a foreign branch of "A" global company by identifying organizational knowledge paths. Based on the results of the diagnosis, some implications and insights for building knowledge management (KM) strategy specified for a newly developed foreign branch will also be discussed.

• 유통과학연구
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• 제22권3호
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• pp.105-112
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• 2024

Purpose: This study analyzed the relationship between corporate capacity and management performance in the Korean distribution industry during the COVID-19 pandemic. Research design, data and methodology: The data for this study used the 2021 KOTRA GCL Test Data, and multiple regression analysis was performed using SPSS 26. As corporate competency, human capital and related capital of intellectual capital theory were utilized, and the global network level of social network theory was also utilized. As an additional analysis, corporate characteristics factors were used. Results: First, the level of global mindset of human capital acted as a positive factor in management performance, and the level of professional manpower did not achieve significant results. Second, related capital acted as a positive factor in corporate performance. Third, from the perspective of social network theory, the global network level of companies acted as a positive factor in management performance. Finally, the relationship between corporate characteristics and management performance was marginally significant. Conclusions: In order to improve the business performance of a company in a market shock such as the COVID-19 pandemic, it is required to strengthen the level of network construction with customers and increase the level of intellectual capital that a company has.