• International Commerce and Information Review
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• v.12 no.4
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• pp.363-382
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• 2010

It should be unthinkable to not provide water at survival of any living things. Water is too a basic element for development for a country. Currently, the global market of mineral water is growing rapidly. This study, I conceptualized mineral water as bottled water. In particularly, bottled water has seen huge global growth for the last few years. The annual growth rate of the market in the period 2005-2009 was 5.9%. Following a surge in obesity and subsequent health and wellness trends, many consumers are switching from sugary soft drinks to healthier alternatives. Therefore, the global bottled water market is one area which has big potential for growth, but price competition is getting intensified among multi-national and domestic firms. Korean providers too are faced with strong competition in growing domestic market. The bottled water market has presence of multinational provider like Nestle, Danone and Coca-Cola, which collectively account for 35.1% of the world market share in 2009. On the basis of a market orientation approach, this article looks at changing environments in the world mineral water industry and attempts to describe foreign market entry strategy of the Korean mineral water industry. The market orientation provides strong norms for learning from customers and competitors, is instrumental in creating a superior value for buyers, innovating successfully, and generating excellent firm performance. So firms should consider a strategic planning in basis on market orientation before they enter foreign markets. Some discussions were made about managerial implications for Korean bottled water providers.

• Human Ecology Research
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• v.56 no.2
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• pp.109-122
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• 2018

Cross-border online shopping is an example of non-mobile transnational consumption behavior that has become more popular over the last decade due to the development of technology and transportation. Based on the Theory of Reasoned Action(TRA), this study proposed and tested the hypothesized model that would explain the relationships among consumption beliefs, attitudes toward cross-border online shopping, subjective norms, and purchase intention. Consumption beliefs were measured by global consumption orientation, consumer orientation, and global brand beliefs. In addition, subjective norms included two types: online and offline norms. Descriptive statistics and path analysis were employed for the analysis of the dataset of 174 participants. As a result, the hypothesized model was generally supported. Consistent with the hypothesis, global consumption orientation and global brand beliefs were positively related to positive attitudes toward cross-border online shopping but negatively associated with consumer ethnocentrism. Offline subjective norms positively predicted both the attitudes and purchase intention whereas online subjective norms only predicted purchase intention. The results reflected that TRA was applicable to the intention of cross-border online shopping in a current on-line shopping context. We also discussed the practical applications and limitations of the study.

• Proceedings of the IEEK Conference
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• 2003.07e
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• pp.1867-1870
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• 2003

Since degraded region of input image can cause false minutiae which lead to decrease identification performance, use minutiae belong to only good quality to ensure true minutiae. This paper suggests image quality measuring method with respect to local and global orientation of ridges. In order to verify a suggested method, PDFs of quality indices derived by local and global feature are computed and then, classifying each image block using Bayesian decision theory.

• Science of Emotion and Sensibility
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• v.15 no.1
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• pp.149-160
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• 2012

The relative effects of individual differences in cultural orientation (individualism vs. collectivism) and locus of control (LOC: internal vs. external control beliefs) combination types on global/local processing were compared by manipulating the compound stimulus types (arrows or letters), and the stimulus-stimulus congruence. The results can be summarized as followings. First, consistent with previous research on global/local processing of the compound stimuli, reaction time (RT) for global stimuli than for local stimuli, and that in the stimulus-stimulus congruent condition than in the stimulus-stimulus incongruent condition was faster. Second, faster RT was found in the compound arrows condition than in the compound letters. Third, individual difference in LOC, rather than that in the cultural orientations, appeared to be related to global precedence effect, when the compound letters were presented. These results indicated that the individual's LOC rather than cultural orientation can increase the size of the global precedence effect, which might be involved in the stage of cognitive analysis than that of feature detection.

• Journal of the Korea Society of Computer and Information
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• v.23 no.11
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• pp.219-228
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• 2018

This study conducted to identify the impact of organizational factors on the characteristics of category management system, market orientation and collaboration orientation, in domestic retail industry, and also to identify the relationship between organizational factors and category management system's characteristics varies depending on the business type, retailer and supplier. To accomplish these research purposes, the study performed statistical analyses using a total of 94 samples. The results of the study can be summarized as follows. First, the organizational factors that affect market orientation of the category management system were found to be information technology infrastructure and organizational management system, and the organizational factors that affect collaborative orientation of the category management system were found to be partnerships and organizational management systems. Second, the relationship between market orientation and collaborative orientation of the category management system does not differ by the business type.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.32 no.3
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• pp.217-223
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• 2014

With precise sensor position, attitude element, and imaging resolution, a simulated geospatial image can be generated. In this study, a satellite image is simulated using SPOT ortho-image and global elevation data, and the geometric similarity between original and simulated images is analyzed. Using a SPOT panchromatic image and high-density elevation data from a 1/5K digital topographic map data an ortho-image with 10-meter resolution was produced. The simulated image was then generated by exterior orientation parameters and global elevation data (SRTM1, GDEM2). Experimental results showed that (1) the agreement of the image simulation between pixel location from the SRTM1/GDEM2 and high-resolution elevation data is above 99% within one pixel; (2) SRTM1 is closer than GDEM2 to high-resolution elevation data; (3) the location of error occurrence is caused by the elevation difference of topographical objects between high-density elevation data generated from the Digital Terrain Model (DTM) and Digital Surface Model (DSM)-based global elevation data. Error occurrences were typically found at river boundaries, in urban areas, and in forests. In conclusion, this study showed that global elevation data are of practical use in generating simulated images with 10-meter resolution.

• The Transactions of the Korean Institute of Electrical Engineers D
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• v.49 no.6
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• pp.307-315
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• 2000

For the autonomy of a mobile robot it is first needed to know its position and orientation. Various methods of estimating the position of a robot have been developed. However, it is still difficult to localize the robot without any initial position or orientation. In this paper we present the method how to make the colored map and how to calculate the position and direction of a robot using the angle data of an omnidirectional image. The wall of the map is rendered with the corresponding color images and the color histograms of images and the coordinates of feature points are stored in the map. Then a mobile robot gets the color omnidirectional image at arbitrary position and orientation, segments it and recognizes objects by multiple color indexing. Using the information of recognized objects robot can have enough feature points and localize itself.

• Spatial Information Research
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• v.13 no.4 s.35
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• pp.373-380
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• 2005

Mobile Mapping Systems are effective systems to acquire the position and image data using vehicle equipped with the GPS (Global Positioning System), IMU (Inertial Measurement Unit), and CCD camera. They are used in various fields of road facility management, map update, and etc. In the general photogrammetry such as aerial photogrammetry, GCP (Ground Control Point)s are needed to compute the image exterior orientation elements (the position and attitude of camera). These points are measured by field survey at the time of data acquisition. But it costs much time and money. Moreover, it is not possible to make sufficient GCP as much as we want. However Mobile Mapping Systems are more efficient both in time and money because they can obtain the position and attitude of camera at the time of photographing. That is, Image Orientation Technique must use GCP to compute the image exterior orientation elements, but on the other hand Direct Georeferencing can directly compute the image exterior orientation elements by GPS/INS. In this paper, we analyze about the positional accuracy comparison of ground point using the Image Orientation Technique and Direct Georeferencing Technique.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 1994.10a
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• pp.199-204
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• 1994

A method for determining the collision-free tool orientation for 5-axis milling is presented. In 5-axis milling, the proper tool orientation as well as the optimal CC-data has to be selected to machine the workpiece efficiently and accurately and accurately. Essentially, the tool orientation should be determined to avoid collisions between the tool and workpiece and to enable efficient machining. In this work, the tool orientation is determined at every CC-point which is assumed to be given. The procedure uses the potential energy method that assumes the tool and the part surfaces are charged with static electricity. This approach can detect can deteat both global and local collisions (gouging) irrespective of the tool shape. Further, in order to increase the machining efficiency, the material removal rate is maximized simultaneously.

• The Korean Journal of Franchise Management
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• v.5 no.1
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• pp.5-25
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• 2014

The impact of industry characteristics on born global firms'internationalization process is widely acknowledged. Even though there are studies focusing on other industries, the franchise industry's internationalization patterns have not been generally analyzed. Through a multiple case-study research focusing on a comparison between franchise and other industries, we are able to define "born-global franchise" in the internationalization pattern and specific influential factors. Our findings show that (1) leadership and creativity of executive, (2) learning orientation and technology orientation, (3) differentiated proprietary technology (4) observation of the surrounding environment.