• Title/Summary/Keyword: Global Market Entry

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Development of Competency Evaluation Model for Public Private Partnership to Establish Strategies for Overseas Expansion (해외진출 전략 수립을 위한 민관합작투자사업의 역량평가모델 개발)

  • Park, Hwan Pyo
    • Journal of the Korea Institute of Building Construction
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    • v.22 no.4
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    • pp.391-402
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    • 2022
  • With the number of social overhead capital(SOC) projects that introduce private capital on the rise, overseas construction global companies today need to establish and advance their overseas order strategies. In this context, the purpose of this study is to develop the public private partnership(PPP) capacity evaluation model for developing countries and use it for domestic overseas construction companies to establish strategies for overseas expansion. The PPP competency evaluation model analyzes the importance of PPP competency evaluation items and infrastructure environment competency evaluation items through a review of previous studies and an interview survey with overseas construction experts. Through the above analysis results and expert surveys, problems that may occur when overseas construction companies enter the PPP market were derived, and improvement measures were proposed. Countries with a high probability of overseas construction companies entering the PPP market were determined to be those that have a mature PPP system, low risk in construction, and a good entry environment with a high infrastructure market size and growth rate. In addition, a lack of PPP investment experience, the absence of information on the infrastructure environment, and a shortage of PPP experts were identified as problems when entering the overseas construction PPP market. As an improvement measure, it was suggested to enter in cooperation with domestic and foreign companies. In addition, a plan was proposed to develop a curriculum to secure experts in areas such as PPP finance and contracts and to provide PPP information for each country. These findings are expected to contribute to overseas construction companies proposing strategies for entering the overseas construction market and using them for overseas expansion strategies and policy establishment.

Market Growth, Competition, and Distribution Structure in Major Cities of the East Sea Rim (환동해지역 거점도시에서의 시장성장과 경쟁 및 유통구조: 후쿠오카, 울산 및 옌지의 시장을 중심으로)

  • Choi, Young-Jin
    • Journal of Distribution Science
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    • v.13 no.2
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    • pp.95-104
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    • 2015
  • Purpose - This is a comparative study of the market development and characteristics of Ulsan in South Korea, Fukuoka in Japan, and Yanji in China, which are major East Sea Rim cities with adjacent areas of similar natural characteristics of the sea and the country. Particularly, it considers these aspects while focusing on the evolution of networks that appear in the distribution system and at the same time examining the institutions of market activation and regulations that are handled by the central and the local government and the changing logistics due to the development of transportation and the concern of food safety, using a meso-analysis approach. Research design, data, and methodology - The study used a historical and comparative approach with a focus on case studies. It made use of various materials such as local newspaper articles, reports, literature, interviews with experts, discussions with local merchants, discussions with customers, and so forth. Results - In the case of Fukuoka, from the 1960s, due to the entry of supermarkets, supermarkets expanded and they have now come to a dominant market position in the current market. They offer a convenient and comfortable environment while providing a large mall offering a variety of educational and cultural activities for customers to meet the customers' needs, such as the preferences of Korean tourists, who appear to prefer Japanese foods. The Fukuoka City Central Wholesale Market has been exporting fruits and vegetables as well as seafood products to Korea, China, and so forth. In the case of Ulsan, as in the early 2000s, due to the expansion of supermarkets, the traditional markets have been shrinking and further, the modernization of traditional markets was conducted under the auspices of the Small Business Administration. In addition to the large discount malls, the expansion of SSM is expected to further drive the small trader bay. Shopping malls, department stores, and traditional markets contend with each other in Yanji, China, but a large number of citizens appear to prefer traditional markets and imported milk in the supermarket after the melamine scandal in China. Recently, the WanYuan (萬源) wholesale market has been partially completed and made an attempt to become a logistics hub in Northeast Asia. Conclusions - For the development of Korea's retail industry, it is important to offer the government with proposals regarding desired regulation. On the other hand, in order to enable the business of traditional markets, it requires an association for cultural tourism. At present, it would be better to provide a venture fund for the youth rather than infrastructure support. This study emphasizes the importance of institutions and policy to develop networks in the East Sea Rim. Future studies should conduct a survey on customers, managers, and merchants more carefully and systematically to understand the market situation while considering the size of the city and its evolution of markets, as well as policies and institutions.

Policy Evaluation and Improvement Plan of Overseas Construction Engineering Industry (해외 건설엔지니어링산업의 정책평가 및 개선방안)

  • Park, Hwan-Pyo
    • Journal of the Korea Institute of Building Construction
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    • v.18 no.4
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    • pp.375-384
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    • 2018
  • Due to the downturn in the local construction business, entry into the overseas markets has been regarded as one of the core tasks of the building sector and the government. Thus, entry into overseas markets, not only by large and middle-standing enterprises, but also by small and medium sized enterprises, has recently become a major construction policy. Therefore, this study identified and evaluated overseas construction support policies in the field of construction engineering, ranked them as the policies for developing market development funds, fostering and educating expert workers, and supporting the provision of information on winning orders. Through these policy assessment results, the study proposed improvement measures from the government and from the business side. As for the government viewpoint, a measure of providing information suited to engineers in design companies, project manager (PM), construction manager (CM), a measure of producing skillful workers through the expansion of education support policies, and the promotion of specialized overseas workforce in the construction engineering sector were proposed. In the construction engineering industry, this study suggested measures for securing global expert manpower, sharing performance of overseas construction market development project, strengthening construction project management capacity, and strengthening risk management.

A Study on Establishing a Market Entry Strategy for the Satellite Industry Using Future Signal Detection Techniques (미래신호 탐지 기법을 활용한 위성산업 시장의 진입 전략 수립 연구)

  • Sehyoung Kim;Jaehyeong Park;Hansol Lee;Juyoung Kang
    • Journal of Intelligence and Information Systems
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    • v.29 no.3
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    • pp.249-265
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    • 2023
  • Recently, the satellite industry has been paying attention to the private-led 'New Space' paradigm, which is a departure from the traditional government-led industry. The space industry, which is considered to be the next food industry, is still receiving relatively little attention in Korea compared to the global market. Therefore, the purpose of this study is to explore future signals that can help determine the market entry strategies of private companies in the domestic satellite industry. To this end, this study utilizes the theoretical background of future signal theory and the Keyword Portfolio Map method to analyze keyword potential in patent document data based on keyword growth rate and keyword occurrence frequency. In addition, news data was collected to categorize future signals into first symptom and early information, respectively. This is utilized as an interpretive indicator of how the keywords reveal their actual potential outside of patent documents. This study describes the process of data collection and analysis to explore future signals and traces the evolution of each keyword in the collected documents from a weak signal to a strong signal by specifically visualizing how it can be used through the visualization of keyword maps. The process of this research can contribute to the methodological contribution and expansion of the scope of existing research on future signals, and the results can contribute to the establishment of new industry planning and research directions in the satellite industry.

An Empirical Analysis on the Determinants of Entry into Foreign Markets of Small- and Medium- sized Service Firms : Focused on Korean Beauty Industry (중소 서비스기업의 해외시장진출 결정요인에 관한 실증분석 : 대구.경북지역 미용서비스업 중심으로)

  • Hong, Song-Hon
    • International Commerce and Information Review
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    • v.11 no.2
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    • pp.149-172
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    • 2009
  • Service industries nowadays have become the subject of a scientific research. However, unlike research on manufacturing, there has not yet been a broader presentation of important aspects theoretically and methodologically. The importance of service sector in both national and global economies has grown significantly. An active participation of service industries in the internationalization process, notably by licensing and FDI, has occurred over time. But a few sub-sectors still dominate on this process, for example, financial institutions such as banks, securities, and insurance as well as producer services in advertising and accounting. On the other hand, personal services that are owned by small- and medium- sized firm have limited capabilities in their transnational transfer. This paper attempts to examine various factors influencing decisions for these small- and medium- sized Korean beauty firms in entering to the foreign markets. Determining factors for these firms in the engagement of internationalization depends largely on competitive advantages in both domestic and host countries, and they may be different from those in the sub-sectors mentioned above. Based on previous researches, i identified three categories of independent variables(characteristics of firms, managers, and competition) that can influence decisions to enter to the foreign markets. Seven hypotheses have been tested by using a sample of beauty firms in Daegu city and Kyungbuk province. The results show that the intention of these firms to enter to the foreign markets is significantly influenced by the factors of the innovative character of CEO's, the competitiveness of firms, and size of firms.

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A Case Study of Artist-centered Art Fair for Popularizing Art Market (미술 대중화를 위한 작가중심형 아트페어 사례 연구)

  • Kim, Sun-Young;Yi, Eni-Shin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.2
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    • pp.279-292
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    • 2018
  • Unlike the global art market which experienced rapid recovery from the impacts of the Global Financial Crisis in 2008, the Korean art market has not yet fully recovered. The gallery-oriented distribution system, vulnerable primary art market functions, and the market structure centered on a small number of collectors make it difficult for young and medium artists to enter the market and, as a result, deepen the economic polarization of artists. In addition, the high price of art works limits market participation by restricting the general public. This study began with the idea that the interest of the public in the art market as well as their participation in the market are urgent. To this end, we noted that public awareness of art transactions can be a starting point for improving the constitution of the fragile art market, focusing on the 'Artist-centered Art Fair' rather than existing art fairs. To examine the contribution of such an art fair to the popularization of the art market, we analyzed the case of the 'Visual Artist Market (VAM)' project of the Korea Arts Management Service. Results found that the 'Artist-centered Art Fair' focuses on providing opportunities for market entry to young and medium artists rather than on the interests of distributors, and promotes the popularization of the art market by promoting low-priced works to the general public. Also, the 'Artist-centered Art Fair' seems to play a primary role in the public sector to foster solid groups of artists as well as to establish healty distribution networks of Korean Art market. However, in the long run, it is necessary to promote sustainable development of the 'Artist-centered Art Fair' through indirect support, such as the provision of a publicity platform or consumer finance support, rather than direct support.

Analysis on Targeting Countries for Overseas Expansion of Korean Companies: Focusing on The Difference between Shipping, Manufacturing and Logistics Companies (우리나라 기업의 해외진출 대상 국가에 관한 연구: 제조·물류 기업별 차이를 중심으로)

  • Kim, Sang Youl;Park, Ho;Jang, Hyunmi;Kim, Taehun
    • Journal of the Korean Data Analysis Society
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    • v.20 no.6
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    • pp.3087-3099
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    • 2018
  • Due to the constant changes of companies' global networks, the expansion of global e-commerce as well as the market-oriented global supply chain management, global enterprises are strategically selecting and entering into viable countries able to become global footholds. Therefore, this study aims to scrutinize the trend of changes in the global networks of Korean companies by analyzing the current overseas countries over the past decade. From the analysis, it has been found that there is a significant difference in the priorities of targeting countries among shipping, manufacturing and logistics companies. Logistics companies preferred to enter Germany first while they attached to a lower priority to Singapore. Manufacturing companies had a lower priority to advance to India, while they preferred to advance to Mexico; however, shipping companies were analyzed to prefer to enter the US. In addition, all of these companies identified the importance of securing volume and network by entering overseas markets to achieve economies of scale and scope and to maintain global competitiveness. Joint overseas expansion of manufacturers with shipping and logistics companies can be recommended to facilitate the entry and thus, enhance global competitiveness and service capabilities and also secure new growth engines.

An Analysis on the North-Africa Entry Strategies of Korea Logistics Companies (한국 물류기업의 북아프리카 진출 전략에 대한 연구)

  • Choi, Chang-Yeoul;Choi, Hyuk-Jun
    • International Commerce and Information Review
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    • v.14 no.1
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    • pp.47-65
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    • 2012
  • Africa has got largely attention from around the world and industrial advanced countries mainly have focused their interest on the continent for the purposes of natural resources development or economic cooperation. Such is in part for their exploiting new logistics. Central America, Oceania and Africa are together now emerging as a new mecca for resources development and global logistics. Considering that Western countries are heavily investing in and preoccupying both social overhead infrastructure and logistics in Africa, it is expected that it will be new opportunities for domestic logistics companies. This research is focused on studying strategies for logistics companies to open Africa, especially Northern African market. For this, the method of questionnaire is applied for related companies. And it also considers proper time for the opening the market, how to enter, geographical market range and interests of countries there. From the result, it is important the timing for entering the market, which means competitive edge gets better with fast making inroads into the market. And strategic alliance is revealed more effective. In addition, geographical market range is another important factor in low infrastructure of logistics in Africa. It is shown that relations between governments have directly effect on business activities. It should be kept in mind that African countries have their big influences on the market.

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A Study on the Japonica Rice Farming in Rural China and Korea (중국의 자포니카 벼 재배와 한국 농촌)

  • Lim, Hyung-Baek;Bae, Sung-Eui;Yoon, Jun-Sang
    • Journal of Agricultural Extension & Community Development
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    • v.10 no.1
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    • pp.103-114
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    • 2003
  • The purpose of this study is to examine Japonica rice farming of China. Asian rice is divided into Japonica and Indica species. Japonica rice represents only less than 20% of Chinese rice output, but it can compete with Korea rice in both price and quality. The rise of income level has expanded the scale of production of Japonica rice in China. China’s adhesion to the World Trade Organization (WTO) has forced Chinese policy makers to face their obligations and responsibilities such as abolishing subsidies on agricultural exports. But being member of the WTO entry also helps China exercise and enhance its influential place in the global economy. Because of geographical proximity and the fact that Korea is ranked second among countries with which China still has a trade deficit, China may seek and plead for an opening of the protected Korean rice market to stabilize prices and prevent excess supply of Chinese rice. Though Korean rice farmers feel that prices are still low, Chinese rice remains far cheaper than Korean rice with the price gap is still on the rise. In anticipation of such fierce competition, Korea must carefully review its current policies and closely follow the evolution of rice production, marketing, and trade in China. This study also suggests some of the possible research using more recent data that should be conducted in the future.

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The Study of Behavior on Buying Cosmetics according to Life Style Type for Women Consumers in the United State (미국 여성 소비자들의 라이프스타일 유형에 따른 화장품 구매 행동 연구)

  • Ryu, Se-Ja
    • The Research Journal of the Costume Culture
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    • v.17 no.1
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    • pp.28-39
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    • 2009
  • In this treatise, a survey was conducted on American female consumers to confirm the possibility of segmenting the American cosmetic industry by classifying lifestyles and analysing differences in consumer behavior, and also to provide global marketing strategy for entry into the American cosmetics industry by Korean companies. The results of the analysis provided three categories of American female consumer lifestyles. The first is the "practical conservative" type(58 people) who are fairly indifferent to or uninterested in external changes. The second is the "pro-active sensitive" type(48 people) who are interested in external changes and want to live a leading life. The last is the "neutral economical" type(54 people) who resemble characteristics that are in between the previous two types. The study has showed there was a difference in consumer motivation, considerations during selection, factors associated with shop choice according to consumer classification. It provides evidence that lifestyles can be a criteria in segmenting the American cosmetics market.

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