• 한국항해항만학회지
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• 제45권6호
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• pp.333-345
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• 2021

포스트 코로나 시대의 수요 변화와 급변하는 물류 환경 속에서 콜드체인 물류 섹터의 중요성이 부각되고 연관 산업도 빠르게 성장하고 있다. 콜드체인의 범위는 식품에만 한정되지 않고 의약품, 반도체, 화훼 등 다양한 분야로 확장되고 있으며, 최근에는 백신 보관과 수송에 대한 수요가 급증하고 있다. 수요 증가에 기인한 국내 저온시설 및 관련 시설 신설과 개보수 급증 현상은 장기적 관점에서는 콜드체인 연관 산업이 향후 포화상태에 이르러 성장 둔화로 이어질 수 있다. 이에 대비하여 AI, 블록체인, IT 기술과 연계한 콜드체인 인프라 구축에 대한 노하우 축적, 한국의 선진국 진입과 방역 우수국가 등의 이점을 활용하여 잠재적 틈새시장인 유엔 조달시장 진출을 고려해 볼만 하다. 유엔 조달시장에서 콜드체인 시장은 저개발 국가를 중심으로 수요가 증가하고 있고, 지속 성장세를 전망한다. 본 논문에서는 국내 콜드체인 연관기업의 역량을 분석하고 국내외 콜드체인 물류 시장 동향, 해외시장 진출 현황을 조사하고 전문가 심층 설문조사를 실시하여 국내 콜드체인 산업의 유엔 조달시장 진출 전략을 제시하였다.

• Asia Marketing Journal
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• 제17권4호
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• pp.63-88
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• 2016

K-Pop is hugely promoted offline/online in East Asia, while efforts to promote it elsewhere are kept to a minimum. Whilst addressing the role of digital marketing in the promotion of K-Pop in the Brazilian music industry this study aims to demonstrate that K-pop will provide its audience with a unique and engaging experience if it thinks globally and acts locally in its marketing and communication strategies. A survey of K-Pop's world fan base was carried out online with 1,074 fans to determine the validity of the hypothesis. The results have demonstrated the need to adapt global and intercultural strategies to local markets with increasing brand awareness through utilizing digital marketing. For example, to increase K-Pop's popularity and market share in Brazil, it is not required to sing in Brazilian Portuguese, contrary to what might be perceived but fully singing in English would help breaking into the market dominated by domestic music as songs would have a higher probability to be included in the international soundtrack of a Brazilian telenovela and promote the K-Pop artist not only across Brazil but also give the artist exposure in all the markets the Brazilian telenovela is exported to, opening an entry door to those markets. K-Pop audience segmentation and psychographic profiling is crucial to the understanding of each market's consumer's preferences, likes, dislikes and their buying habits as it was proven through Brazil's digital media, social media, digital music market and K-Pop market analysis within the global context of the study. It should be also considered that brand extensions are not standard everywhere and that there are cultures where different product categories are not directly associated with its main corporate owner which requires extensive local market knowledge to succeed. The primary and secondary data research that we conducted for this study intended to demonstrate that K-Pop can be successful in Brazil and in Latin America and increase their local and regional market share if digital marketing and communication strategies are tailored to each individual market.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2019년도 추계 학술논문 발표대회
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• pp.195-196
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• 2019

The purpose of this study is to analyze the scale of overseas design orders in Korea, China and Japan by region and type of work, and to draw implications. As a result of analyzing the overseas design sales market of Korea, China and Japan, all three countries have the highest percentage of overseas sales in the Asian market, and the overseas design sales are the highest in power generation, chemical plant and transportation sectors. In addition to the Middle East and Asian markets, Japan and China have also diversified their strategies to diversify their markets by taking orders in various regions such as Europe, Africa and the United States. In particular, China is promoting the "New Silk Road Project" (One belt, One road), linking land and sea to a total of 25 countries and actively supporting aid projects in Africa and Asia, have. In addition, Japan has been actively supporting the government's expansion of ODA projects to expand overseas market entry. Therefore, it is necessary for Korea to increase its market share through diversification of overseas design market and diversification of industrial type, and to participate in overseas design market by expanding customized R&D investment.

• 산업경영시스템학회지
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• 제46권2호
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• pp.176-182
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• 2023

With about 80% of the global economy expected to shift to the global market by 2030, exports of reverse direct purchase products, in which foreign consumers purchase products from online shopping malls in Korea, are growing 55% annually. As of 2021, sales of reverse direct purchases in South Korea increased 50.6% from the previous year, surpassing 40 million. In order for domestic SMEs(Small and medium sized enterprises) to enter overseas markets, it is important to come up with export strategies based on various market analysis information, but for domestic small and medium-sized sellers, entry barriers are high, such as lack of information on overseas markets and difficulty in selecting local preferred products and determining competitive sales prices. This study develops an AI-based product recommendation and sales price estimation model to collect and analyze global shopping malls and product trends to provide marketing information that presents promising and appropriate product sales prices to small and medium-sized sellers who have difficulty collecting global market information. The product recommendation model is based on the LTR (Learning To Rank) methodology. As a result of comparing performance with nDCG, the Pair-wise-based XGBoost-LambdaMART Model was measured to be excellent. The sales price estimation model uses a regression algorithm. According to the R-Squared value, the Light Gradient Boosting Machine performs best in this model.

• 무역학회지
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• 제42권1호
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• pp.189-215
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• 2017

최근 우리나라의 패션기업들의 국제화가 매우 활발한데도 불구하고 기업들의 주요한 해외진출 방식인 해외직접투자에 관한 국내 연구는 거의 이루어지지 않았다. 본 연구는 최근 해외직접 투자로 해외에 진출한 한국 패션기업들을 대상으로 그 투자방식의 선택을 결정하는 요인들을 분석한 것이다. 이를 위해 먼저 패션산업의 특성을 분석하고 패션기업들의 국제화와 해외진출에 관한 최근의 국내 연구를 고찰하였다. 이어 단독투자, 합작투자, M&A 등 3가지 대표적인 해외직접투자 방식 간 선택에 영향을 미치는 요인으로 모기업의 규모, 국제사업 경험, 국제전략 등 기업 내부 요인과 시장잠재력, 문화적 거리, 해외투자 위험 등 기업 외부 요인들을 선정하여 이들과 투자방식 간 선택에 관한 연구가설을 설정하였다. 가설 검증을 위해 해외시장에 진출한 100개 한국 패션기업들에 관한 2차 자료를 수집하여 다항 로지스틱 회귀분석을 실시하였고, 그 결과 문화적 거리변수를 제외한 5개의 요인들이 유의하게 영향을 미침을 밝혔다. 이 논문은 학문적으로 패션산업의 국제화에 관한 연구의 발전 및 실무적으로 기업의 해외진출 전략 수립에 긍정적으로 기여할 수 있을 것으로 기대한다.

• 무역학회지
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• 제44권4호
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• pp.1-17
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• 2019

The purpose of this paper is to suggest strategies for Korean companies to overcome the limitation of the international trade structure between Korea and Vietnam. This study examined foreign multinational distribution companies, Korean distribution companies and domestic distribution companies in Vietnam. A SWOT analysis conducted to propose effective strategies revealed that Saigon Mart, Vietnam's largest regional mart company, needs an O/W strategy and to capture market opportunities quickly through strategic alliances with foreign distribution companies, in order to gradually complement their core competencies internally. Lotte mart in Vietnam, one of Korea's three largest marts, needs to establish a T/S strategy in order to overcome the crisis situation in Vietnam market and succeed in business. BIG C Mart has over 40,000 diverse products needs to use a T/S strategy in order to effectively overcome the crisis situation in the Vietnamese market and to increase the possibility of business success. From the study findings and conclusions, various implications are derived. Vietnam is still very strong in socialism and regional characteristics, so it needs to build up close cooperation such as joint venture with local partners in the region and strategic alliances to increase the possibility of investment success.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2023년도 봄 학술논문 발표대회
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• pp.343-344
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• 2023

In order to expand its entry into not only the domestic construction market but also overseas global markets, it is necessary to secure technological competitiveness, and as a fundamental measure, it is necessary to increase the proportion of R&D investment and establish and revitalize R&D organizations. Therefore, the purpose of this study is to analyze construction sales and construction R&D investment for global construction companies in Korea and Japan, derive implications, and provide basic data for government policy establishment and global construction company strategy establishment. As a result of analyzing R&D investments in construction companies in Korea and Japan, it can be seen that Japanese construction companies have higher R&D investment costs compared to sales compared to Korea. In particular, the proportion of R&D investment continues to increase year-on-year, strengthening global competitiveness due to technology development. In addition, Japanese construction companies have established a technology research institute to discover and conduct future R&D research such as advanced IT, disaster prevention, and environment.

• 전자통신동향분석
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• 제13권6호통권54호
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• pp.148-165
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• 1998

통신사업자들의 해외시장 공략은 치열한 국내 경쟁환경을 탈피하고, 가속화 되는 기술변화의 물결에 편승하기 위해 최근들어 더욱 활발해지는 양상이다. 상대적으로 후발국가인 우리나라는 주요 통신사업자들의 해외시장 진출의 사례를 면밀히 분석하여 이를 바탕으로 해외시장 개척이나 전개시 참고함으로써 시행착오를 줄일 필요가 있다. 이에 따라 본 고에서는 지난 10여 년 간 주요 통신사업자들의 해외진출 행보상의 특성을 목표시장과 진출사업의 관점에서 파악하여, 향후 우리나라 사업자들이 해외시장에 접근하고자 할 때 유의하여야 할 진출 및 투자의 지침을 얻고자 하였다.

• International Journal of Advanced Culture Technology
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• 제10권4호
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• pp.261-267
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• 2022

Thanks to China's economic development, the food service industry and franchise industry have combined to serve a huge market, and alterations continue to take place, such as the changing tastes of Chinese people and the changing food culture. Global franchise companies centered in the US are rapidly making inroads into the market, and Chinese local companies are also making efforts to expand their influence. In particular, in this situation where trends are gradually changing due to the COVID-19 pandemic, we look at the trends of franchise headquarters, franchisees, employment, and operating profits for the past 10 years using information published by the National Statistical Office of China. As we examine the information, possibilities push through. In addition, we will look at the cases of domestic companies that have entered China, the conditions and plans for their activities there, and what companies planning to enter China in the future need to prepare for.

• 디지털융복합연구
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• 제17권3호
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• pp.63-71
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• 2019

크루즈산업은 관광과 해운을 기반으로 하는 미래형 융합산업으로 글로벌 시장은 물론 우리나라에서도 크게 주목받고 있다. 중국을 중심으로 아시아 크루즈 인구의 급증은 글로벌 시장은 물론 우리나라 시장에도 상당히 큰 영향을 미치고 있다. 최근 사드(THAAD) 문제로 인해 중국발 크루즈 관광객 입국이 대폭 감소 등의 사태를 겪으면서 시장 다각화의 필요성도 함께 제기되고 있다. 인천항은 새로운 크루즈터미널의 개장을 앞두고 보다 체계적이고 종합적인 발전 전략이 필요한 시점이기도 하다. 본 연구는 국내외 정부계획, 정책보고서 및 연구 자료에 대한 문헌 분석과 함께 선사, 여행사, 관련 기관 등의 전문가들과의 인터뷰를 바탕으로 인천항 크루즈산업의 문제점을 도출한다. 이어 SWOT분석을 통해 발전 기본 전략을 제시하고 정책적 지원 방향을 탐색한다. 향후 중장기 전략과 정책의 보다 폭넓은 연계를 통한 지속가능한 발전 모델로 연구범위가 확장될 수 있을 것이다.