• Review of Korea Contents Association
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• v.12 no.3
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• pp.33-38
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• 2014

• Journal of Families and Better Life
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• v.20 no.4
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• pp.179-188
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• 2002

This paper aims to provide the basic data for the educational direction of global etiquette through the analyses of 1,028 articles appearing in Chosun Daily Newspaper the results of this study are as follows: 1. The articles of global etiquette were classified into the life in public places, the traffic and the public behavior. 1) The contents of the life in public places dealt with restaurants(29.3％), the neighborhood(24.7％), theaters and stadiums(9.7％), hotels and sanitary facilities(8.8％), stores(7.7％), schools and offices(7.0％), airports and public offices(6.6％) and resorts(6.2％). 2) The contents of traffic dealt with the motorists(29.3％), buses(24.7％), taxis(12.3％), subways(10.3％), trains(8.2％), elevators and pedestrian crossing(6.2％), airplanes(4.6％) and parking(4.4％). 3) The contents of public behavior contained the kindness(45.6％), the use of cellular Phone(12.4％), the concession and queues(10.8％), the greeting(10.3％), the responsibility and obeying laws(7.9％), the cleanliness(7.7％), the commercial transaction(2.9％) and the table manner(2.4％). 2. Koreans were negatively evaluated on 1) the kindness at restaurants, the neighbor and strangers and the motorists, 2) there aren't enough greetings being practiced within the neighborhood and at restaurants, 3) The use of cellular phone at theaters and stadiums, schools and offices, buses and subways, 4) The table manner at restaurants, 5) The concession and queues at theaters and stadiums, resorts, the motorists and subways, 6) The responsibility and obeying laws of the motorists, 7) the commercial transaction at restaurants and stores, 8) The cleanliness at restaurants, resorts and hotels and public sanitary facilities. According to this finding, it is recommended that we develop the educational contents and programs of global etiquette which are focused on educating the public on the connection between the living area and how the public should adapt and behave

• International Journal of Contents
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• v.13 no.1
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• pp.62-67
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• 2017

This study attempts to explain how communication technology impacts global creative trends. We explore global creative trends based on award-winning creative topics presented at the 2016 Cannes Lions International Festival of Creativity. After analyzing award-winning topics, five main creative trends were selected with the keywords: technology, story-telling, social media, causes, and humor. The 2016 Cannes Lions Festival demonstrated that technology (i.e., virtual reality, artificial intelligence) has expanded the limits of creativity. Story-telling is still considered to be effective for raising audience attention. Social media enhances consumer engagement while nurturing future consumer relationships. Supporting social causes allows companies to garner goodwill from the public. Humor is powerful when it appropriately appeals to both products and customers.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.407-408
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• 2011

문화산업 내 연예매니지먼트 산업은 콘텐츠의 활용 가능성이 매우 높은 고부가가치 산업으로 대중문화 및 미디어의 시대가 도래 하면서 나타난 주요한 현상 중 하나로 스타를 들 수 있다. 스타는 대중 매체에 반복적으로 등장하면서 수많은 수용자가 미디어를 소비하며 발생한 21세기의 중심적인 문화현상으로 문화 상품으로의 스타, 스타와 팬덤의 소통현상, 이러한 현상은 연예매니지먼트사의 스타의 콘텐츠화로 이어지고 있으며 다양한 마케팅으로 이익을 창출하고 있다. 하지만 이러한 마케팅이 아직까지 급변하는 기술 및 미디어의 발전에 발맞추어 나가지 못하고 있는 실정으로 앞으로의 스타콘텐츠 마케팅은 어떤 정보전달 매개체보다 강력한 수단인 휴대전화, 즉 스마트폰의 떠오르는 고부가가치 산업인 애플리케이션을 활용하여야 할 것이다. 이러한 측면에서 애플리케이션을 활용한 마케팅이 미치는 영향을 사례로 연예매니지먼트 산업의 스타콘텐츠 마케팅의 방향이 애플리케이션을 활용한다면 더욱 효과를 이룰 것이다.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.383-391
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• 2022

This study was aimed at investigating relationship between global health nursing competency and multicultural acceptance of nursing students. The subjects were 145 nursing students from a university, and data were collected from June 8 to 19, 2020. The data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation coefficient, and regression. The subjects' global health nursing competency was 2.81±1.11 points (four-point scale) and multicultural acceptance was 3.84±0.68 points (six-point scale). Global health nursing competency differed according to gender and degree of preparation as a global nurse, and multicultural acceptance differed according to gender, multicultural education experience, and degree of preparation as a global nurse. Global health nursing competency had a positive correlation with multicultural acceptance (r=.18, p=.027), and it was showed that multicultural acceptance affected global health nursing competency (B=.29, p=.027). To be prepared as a global nurse, it is necessary to enhance the global citizen insight about multicultural experiences.

• Journal of the Korean Society of Clothing and Textiles
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• v.43 no.3
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• pp.427-439
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• 2019

This study investigated the semantic network based on the focus of the fashion image and SNS text utilized by global SPA brands on the last seven years in terms of the quantity and quality of data generated by the fast-changing fashion trends and fashion content-based media environment. The research method relocated frequency, density and repetitive key words as well as visualized algorithms using the UCINET 6.347 program and the overall classification of the text related to fashion images on social networks used by global SPA brands. The conclusions of the study are as follows. A common aspect of global SPA brands is that by looking at the basis of text extraction on SNS, exposure through image of products is considered important for sales. The following is a discriminatory aspect of global SPA brands. First, ZARA consistently exposes marketing using a variety of professions and nationalities to SNS. Second, UNIQLO's correlation exposes its collaboration promotion to SNS while steadily exposing basic items. Third, in the case of H&M, some discriminatory results were found with other brands in connectivity with each cluster category that showed remarkably independent results.

• International Journal of Contents
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• v.18 no.3
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• pp.49-57
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• 2022

The purpose of this study was to investigate the satisfaction of personnel selection process according to type of personnel manager and to examine whether the relationship between the type of personnel manager and the satisfaction with the personnel selection process was moderated by the applicant's perception of procedural justice. This study was conducted using a between-group design with 208 students from a four-year university in Korea. One group watched a video in which a human personnel manager selected employees and the other group watched a video in which an AI personnel manager selected employees. Participants were randomly assigned to a condition, responded to a demographic questionnaire, and answered measures of procedural justice and satisfaction with personnel selection after watching the video. As a result, the selection process satisfaction was significantly higher when the human personnel manager conducted the selection process than when the AI personnel manager conducted such process. In addition, when procedural justice was perceived as low, there was a significant difference in satisfaction between human and AI groups. However, when procedural justice was perceived as high, there was no significant difference in satisfaction between the two groups. Based on study results, the significance and limitations of this study and suggestions for future studies are discussed.

• The Journal of the Korea Contents Association
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• v.14 no.6
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• pp.339-354
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• 2014

As Hallyu has been spreading and influencing on global pop culture, the Hallyu audiences respond more diverse to Hallyu. This research focuses on the importance of international co-production between Korea and the countries receiving Hallyu and highlights on the roles of global media companies. To do so, this research introduces the international co-production cases in Vietnam which can be the center of spreading Hallyu in Southeast Asia countries. The research resources are journal articles, newspapers, and the parts of the Focus Group Discussion in Vietnam. The international co-productions between Korea and the countries can provide the opportunity for diversifying Hallyu contents and for communicating with Hallyu receivers better. This research considers the development trends of Hallyu contents based on the cases of CJ E&M in Vietnam and emphasizes building cooperative relationships with Vietnam cultural industry. Furthermore, it is necessary to support the number of Korean media companies to create contents and build networks so that the companies can advance to global media market.

• Journal of Information Technology Services
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• v.10 no.3
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• pp.31-47
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• 2011

With the saturation of the local market, the domestic media industry is searching for new growth drivers by crossing over to other industries, but due to the limited size of the market, results fail to meet expectations. Despite its strengths in cultural contents, as verified by the Korean Wave Hallyu, and advanced platform services, the industry feels threatened by the entry of global foreign media businesses in the domestic arena. This and the stagnated growth in the local media market are challenges we are facing today. On the other hand, it could prove to be a timely opportunity to transform the existing media industry structure where exporting hardware and terminals is at the heart of a globalized business into a structure based on software and contents exports. Based on such critical thinking, this study examines the current status of media markets, home and abroad, and aims to come up with strategic measures through a discussion on the issues and methods proposed for the globalization of local media businesses from a holistic viewpoint based on ecosystem, M&A and contents.

• Journal of Korea Multimedia Society
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• v.19 no.9
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• pp.1698-1709
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• 2016

These days, anyone can easily product and share their own content through a web service such as blogs and SNS. However, contents are being operated separately because of the space limitation in individual SNS. Therefore, it is hard to search contents efficiently in individual SNS. To solve this problem, this paper propose a "Private Contents Management and Sharing Service with Voluntary Sharing Economy System." The system is in part [Input], [Save] and it provides a way to collect the content that are scattered on the Internet based on the creation of personal index. It also proposes a more systematic content management and sharing by creating and updating the website standard index by introducing an index Coordinator concept. Furthermore in [Use] section, by providing a portion of the index as the primary search results, it avoid unclassified content list which was simply collected by users. In conclusion, unlike previous studies, this system will contribute to the acquisition and management of interspersed content and ultimately contribute to the shared activation by preventing secondary processing and unauthorized processing to the original article.