• Title/Summary/Keyword: Global Companies

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A Study on Logistics Integration Strategies of Korean Shipping Companies (국내 해운기업의 물류통합 전략에 대한 연구)

  • Hyung-Jin Chun
    • Korea Trade Review
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    • v.47 no.5
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    • pp.181-200
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    • 2022
  • After the COVID-19 pandemic, a global economic downturn and a recession in the shipping market are expected, it is important for domestic shipping companies to establish appropriate strategy in response to the recession. Accordingly, domestic shipping companies should grow into integrated logistics companies that combine shipping and logistics in the future. And for this purpose, it is necessary to actively promote logistics integration with external shipping and logistics companies. This paper presents the direction of logistics integration for domestic shipping companies to develop as integrated logistics operators with competitiveness in the global shipping market, and presents detailed alternatives. Domestic shipping companies lack the infrastructure such as ships, port terminals, and warehouses, so they have a weak capacity to independently promote logistics integration. At the shipping company level, a logistics integration promotion strategy should be established, and accordingly, logistics infrastructure, service network, and logistics integration operating system should be established. The government should provide tax benefits for logistics integration, financial support for M&As led by domestic shipping companies, a standardized information sharing system, and preparation of educational courses for nurturing digital manpower.

Global Value Chains and Creating Shared Value in Vietnamese Coffee Frontier (베트남 커피변경지역의 글로벌 가치사슬과 공유가치 창출)

  • Lee, Sung-Cheol;Chung, Su-Yuel;Joh, Young-Kug
    • Journal of the Economic Geographical Society of Korea
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    • v.19 no.2
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    • pp.399-416
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    • 2016
  • The main aim of the research attempts to identify value relations appropriated and realized in the coffee frontier of Vietnam by investigating the ways in which it is integrated into coffee global value chains driven by multinational companies, and to provide some implications of the integration of the frontier into sustainable coffee global value chains for creating shared value in Dak Lak, Vietnam. Recently Dak Lak has gone through the transition of value relations from exploitative value chains based upon conventional coffee production into shared value chains relied upon the production of sustainable or certified coffee in Dak Lak. The transition has been expected to result in sustainability in the creation of value by enhancing regional competitive advantages and regional bargaining power in global value chains driven by multinational companies. However, the reality has shown the intensification of hierarchical profits allocation among stakeholders such as farmer, middlemen, and multinational companies in the region. The main reasons for this could be found in two perspectives. Firstly, the formation of exclusive relations among farmers, middlemen, and processors has led to stakeholders to secure market, but resulted in the intensification of hierarchy among them in global value chain, because multinational companies could control indirectly over the farming system through exclusive middlemen. Secondly, social and ecological costs imputed by multinational companies to coffee farmers in the name of creating shared value has deteriorated the economic profits of stakeholders such as farmers and middlemen. As a result, it has led to the configuration of systematically hierarchical and subordinated global value chain in Dak Lak.

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A Study on the Strategy of Corporate Social Responsibility for Globalization of Korean Firms (한국기업의 글로벌화를 위한 CSR전략에 관한 연구)

  • Hong, Song-Hon;Lee, Soo-Hyung
    • International Commerce and Information Review
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    • v.11 no.4
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    • pp.313-344
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    • 2009
  • Corporate Social Responsibility(CSR) is considered recently a key factor for the firm's success and sustainable growth in today's changing business environments. Discussions on CSR are extensively unfolding in various sectors, public, civil society and business organizations, across the world. Consumer in foreign markets have been insisted that multinational corporations and foreign supplier need to adapt their business activities to not only the economic, but also social needs of the consumer. Therefore Korean companies operating in global markets need their global CSR strategy, which will contribute to the improvement of their international competitiveness and long term growth. Thus, the purpose of this study is to report on the strategy of corporate social responsibility through the literature review and illustration of CSR activities of the leading companies in global market. In addition, this paper is aimed to provide Korean firms the insight in reinforcement of global competitiveness in relation of strategic CSR.

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Penetration Strategies of SM Entertainment in Global Market (SM 엔터테인먼트의 글로벌 시장 진출 특성)

  • Lee, Moon Haeng
    • Journal of Information Technology Services
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    • v.13 no.3
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    • pp.77-92
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    • 2014
  • Korean entertainment companies like SM entertainment, YG and JYP contribute enormously to the recent K-pop fever. They expand their businesses aggressively to foreign markets which has been successful. This paper seeks to find out their precise strategies to succeed in the global market. Our study focus on SM entertainment which manages successively in the Asian market. As a result, one of their successful strategies on the global market is localization. They rearrange a group with in the members to suit into the local market : for instance, Super Junior, representative boy group, has rearranged and reformed to Super Junior M (mandarin), Super Junior happy (for Japan market), etc. Coopration with SNS (Social Network Service) is another successful strategies of SM Entertainment : page views of K-pop on Youtube achieved more than 0.8 billion in 2013. Furthermore, for marketing, many members play an advertizing model for global products.

Global Marketing Strategies for Korean Fashion Brands -Focused on Companies Entered the US Market- (한국 패션 브랜드 글로벌 마케팅 전략 -미국 진출 사례조사를 중심으로-)

  • Shin, Su-Yun;Cho, Jeong-A
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.1
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    • pp.22-32
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    • 2009
  • The purpose of this study was to suggest the appropriate marketing strategies for Korean fashion companies wishing to enter the US market. In-depth-interview with documentary research were performed to investigate the seven Korean fashion companies launching in the US market as wholesalers or retailers. The interviews were executed from May to July 2007. The results of the study were summarized in accordance with Marketing Mix(4P's). In most cases, the brand targets are female customers of 20's to early 30's. The products carried by the companies are trendy with a tint of vintage and oriental feelings. The price ranges from middle to high level. Most brands are engaged in wholesaling through trade shows to sell the merchandise for department stores or specialty stores, but recently are trying to convert to retailing. Trade shows and show rooms are used as one of the promotion tools, but celebrity marketing has also been active for the promotions. Most companies suggested their superior qualities of the products as their strength, and the lack of experience and information as their weakness. Most companies forecast that the influence of FTA between Korea and the US may be limited because of Korea companies' overseas outsourcing system.

The Comparative Analysis of the Internal Control According to Economic Changes in Korean Companies

  • Park, Cheol-Soo
    • Journal of Information Technology Applications and Management
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    • v.21 no.3
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    • pp.119-133
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    • 2014
  • Prior to the 2000s, internal control had not been among the high priority issues in the management's agenda. Since then, however, it has become one of the hottest issues, and has received a significant attention as the means of improving the transparency, sustainability, and competitiveness of a company. The objectives of this paper are to examine if there has been any noticeable changes in the level of internal controls of Korean companies before and after the 2010, and to analyze the underlying drivers and issues thereto. Accounting manipulation and moral hazard were among the factors to cause the Korean financial crisis in 1997 and 2008. Since then, the capital market has had a strong pressure on Korean companies to enhance the transparency of management and accounting while the government has made the laws, requirements, and recommendations to alleviate the moral hazard problems of management and enhance the accounting transparency. Both market and government have driven companies to put more priority on the reliability of financial reporting and the compliance of applicable laws and regulations. Thereby, the market and governmental forces has led companies to enhance the level of internal controls which contribute to the reliability of financial reporting and the compliance The pressure on companies to enhance the level of internal controls may be different across industries. The capital market and government experiencing the severe financial crisis in 1997 and 2008 put even more pressure on financial companies such as banks to upgrade the reliability of financial reporting and the compliance of regulations to the global level than on non-financial companies. A survey is performed on the changes in the level of internal controls of 54 major companies consisting of 10 financial and 44 non-financial companies in Korea. The survey results show that the average level of internal controls of Korean companies has noticeably improved and that the change in the level of control environment factor is higher than that of IT control factor. The analysis on the industry differences shows that financial companies increased the level of control environment factor more than non-financial companies did while non-financial companies upgraded the level of IT control factor more than financial companies did relatively. Among internal control categories, the most improved area since the economic crisis is "Risk Assessment." The global best practices for risk management have been developed primarily in the financial industry and then spread to other industries. The general level of control practices of Korean companies has been improving significantly, but still appears below the global advanced practices.

The Effects of Supply Chain Management on Project Manager's Capability and Sustainable Benefit Sharing in Global Leading Companies (글로벌 리딩 기업의 공급사슬관리가 프로젝트 관리자의 역량과 지속가능 성과공유에 미치는 영향)

  • Park, Jugyeong;Lee, Seol-bin
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.2
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    • pp.548-560
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    • 2018
  • This study was conducted to evaluate the effects of SCM on PM's capabilities and sustainable benefit sharing in leading global companies. To achieve this, statistical analyses were carried out through an empirical questionnaire survey of 426 PMs in SCM companies. The results showed that SCM commitment, vision and goal sharing have positive effects on PM's capabilities in leading global companies, boosting PM capability. Moreover, sustainable benefit sharing was improved along with SCM trust building, vision and goal sharing in global leading companies, supporting the usefulness of these variables. In contrast, SCM information sharing and trust building did not lead to significant acceleration of PM's capabilities, rejecting these variables. These findings indicate that SCM information sharing or trust building does not really help simple members to accelerate PM's capabilities.

An Empirical Analysis on the Patent Portfolio for Global Automotive Companies (글로벌 자동차 기업의 특허포트폴리오에 관한 실증연구)

  • Park, Eun-young;Yoon, Hye-sun;Kim, Tae-young;Oh, Dong-ryul;Jo, Keun-tae
    • Journal of Korea Technology Innovation Society
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    • v.19 no.2
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    • pp.280-301
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    • 2016
  • The competition environment among companies is rapidly expanding into the world market. Therefore, this study intended to suggest an analysis method of patent portfolio that can compare an international technological capacity through empirical analysis on the global automobile companies. This study measured international patent activity using triadic patent data of 20 years from 1991 to 2010, and measured patent quality from legal, technological and economic aspects. As a result, Ford and GM, automobile companies of America, are analyzed to be the potential leaders with greatly increased patent quality. The significance of this study is in measuring international patent activities between global companies from different countries based on the triadic patent. And, this study suggested methods of analyzing patent quality consistently from legal, technological and economic aspects based on the triadic patent.

Study of the Change of Business Competence as the Evolution of Digital Ecosystem (디지털생태계의 진화와 사업역량 변화에 관한 연구)

  • Lee, Kae Soo;Yoon, Heon-Deok
    • Journal of Korea Multimedia Society
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    • v.18 no.9
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    • pp.1105-1117
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    • 2015
  • During the last decade, the business infrastructure has become digital with increased interconnections among products, processes, and services. Across many firms spanning different industries and sectors, digital technologies are fundanmentally transforming business stratiges, business processes, firm capabilities, productes and services, and key interfirm relationships in extended business networks. With the emergence of smartphones, the paradigm of the ICT industry is rapidly changing as the line between global and local markets are being blurred. In the changing global environment, although some game companies are accelerating the improvement of their global competitiveness and cases of successes of venture enterprises by developing biosimilar technology are being discovered, majority of ICT companies are focusing on limited marketing activities to get subcontracts or projects from large companies. Thus the aim of this study is to find out how digital ecosystems evolve and how business models and strategies have changed of individual companies according to the evolution of the digital ecosystems.

The Role of Market Orientation and Organizational Innovativeness in Enhancing the Supply Chain Agility of Korean Apparel Firms

  • Yoon, Taeyoung;Koh, Ae-Ran;Jin, Byoungho
    • Journal of the Korean Society of Clothing and Textiles
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    • v.38 no.5
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    • pp.718-732
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    • 2014
  • This study investigates the effects of two organizational variables (market orientation and organizational innovativeness) and the interaction between these two variables on supply chain agility as well as examines the moderating effect of 1) firm size and 2) the extent of global sourcing. Employing a web-based e-mail survey method, the study issued 1,320 questionnaires to South Korea apparel manufacturing companies; data from 147 completed surveys were analyzed. Market orientation, organizational innovativeness, and the interaction between the two variables positively affect supply chain agility. Firm size and global sourcing do not have any significant moderating effects on the relationship between organizational characteristics and supply chain agility. Companies with high market orientation and high organizational innovativeness have more agile supply chains than companies with only market orientation or organizational innovativeness. Firms need to effectively enhance market orientation and organizational innovativeness simultaneously to enhance supply chain agility. The lack of a moderating effect from firm size suggests that all companies should promote a greater degree of market orientation and organizational innovativeness to enhance supply chain agility regardless of firm size.