• Title/Summary/Keyword: Global Business

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Investigation on Enhancing Efficiency in International Cooperation for Climate Change Adaptation of Republic of Korea (우리나라의 기후변화적응 국제협력에 대한 고찰)

  • Park, Yong-Ha;Chung, Suh-Yong;Son, Yowhan;Lee, Woo-Kyun
    • Journal of Climate Change Research
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    • v.1 no.2
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    • pp.179-188
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    • 2010
  • To cope with various issues in the aspect of climate change adaptation of UNFCCC, Korea began preparing a Five-year National Climate Change Adaptation Plan in 2010 to be implemented from 2011~2015, for the purposes of securing a concrete system to adapt to climate change. Compared with the policies and measurement tools of developed countries, Korea's climate change adaptation capabilities suffers from a number of limitations including insufficiencies of basic information, human resources for research on climate change, and technology in risk and vulnerability assessment. At the same time, Korea maintains superior information technology systems, and comparatively strong climate change adaptation technologies. Recently, with the establishment of the Korea Adaptation Center for Climate Change as a specialized research organization in climate change adaptation, Korea has upgraded its ability to adapt to climate change and to provide support to other Asian countries which are vulnerable to climate change. In consideration of the close relation between climate change adaptation policy and technology development with the environmental industry, Korea's pursuit of cooperation and technical support for developing countries in the Asia region can be seen as the commencement of a long term investment for the nation's future. International cooperation on climate change adaptation between countries in the region can build a mutually complementary and integrated partnership in business, research, education, and other areas. Furthermore, Korea can also participate in the exploration of common issues as landmark projects that can attract global interest with developing countries.

Influence of Brand Origin Related Perception on Brand Performance Variables (브랜드 원산지에 대한 인식이 브랜드 성과관련 변수에 미치는 영향)

  • Kim, Kee-Hun;Kim, Moon-Tae
    • Management & Information Systems Review
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    • v.37 no.4
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    • pp.219-236
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    • 2018
  • The purpose of this study is to investigate the effect of image of brand origin on brand related variables in the formation of attitude or loyalty of global brand, We tried to identify more influential relationships through sub-variables such as brand familiarity, brand identification, and brand attitude. This study presents the following results and implications. It is shown that the manufacturing ability image has no direct effect on brand identification, but the general image has a direct positive effect on brand identification. In addition, the manufacturing capability image and general image of brand origin have indirect effects on brand familiarity through brand identification without directly affecting brand familiarity. In addition, consumers are more likely to be more familiar with brands that they think are consistent with their own images, maintain a good attitude, and be more likely to be loyal to brands. Brand familiarity had a positive effect on brand attitude but not on brand loyalty. Familiarity showed a positive attitude, but it did not necessarily lead to strong repeat purchase or purchase.

The Effect of Changes in Airbnb Host's Marketing Strategy on Listing Performance in the COVID-19 Pandemic (COVID-19 팬데믹에서 Airbnb 호스트의 마케팅 전략의 변화가 공유성과에 미치는 영향)

  • Kim, So Yeong;Sim, Ji Hwan;Chung, Yeo Jin
    • Journal of Intelligence and Information Systems
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    • v.27 no.3
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    • pp.1-27
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    • 2021
  • The entire tourism industry is being hit hard by the COVID-19 as a global pandemic. Accommodation sharing services such as Airbnb, which have recently expanded due to the spread of the sharing economy, are particularly affected by the pandemic because transactions are made based on trust and communication between consumer and supplier. As the pandemic situation changes individuals' perceptions and behavior of travel, strategies for the recovery of the tourism industry have been discussed. However, since most studies present macro strategies in terms of traditional lodging providers and the government, there is a significant lack of discussion on differentiated pandemic response strategies considering the peculiarity of the sharing economy centered on peer-to-peer transactions. This study discusses the marketing strategy for individual hosts of Airbnb during COVID-19. We empirically analyze the effect of changes in listing descriptions posted by the Airbnb hosts on listing performance after COVID-19 was outbroken. We extract nine aspects described in the listing descriptions using the Attention-Based Aspect Extraction model, which is a deep learning-based aspect extraction method. We model the effect of aspect changes on listing performance after the COVID-19 by observing the frequency of each aspect appeared in the text. In addition, we compare those effects across the types of Airbnb listing. Through this, this study presents an idea for a pandemic crisis response strategy that individual service providers of accommodation sharing services can take depending on the listing type.

Invited Clinical Trials: Biocapital, Ethical Variability, and the Industrialization of Clinical Trial in Korea (초대받은 임상시험: 한국 임상시험 산업화 과정에서 생명자본(biocapital)과 윤리 가변성(ethical variability))

  • Song, Hwasun;Park, Buhm Soon
    • Journal of Science and Technology Studies
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    • v.18 no.3
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    • pp.1-45
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    • 2018
  • South Korea has recently emerged as one of the leading countries conducting clinical trials. Seoul, for instance, is now ranked at the top of the list among the cities in the world. This paper examines the rapid growth of research involving human subjects in Korea, not just from the economic perspective (e.g., the growth of global pharmaceutical markets and the subsequent increase in the demand for clinical trials), but from the policy perspective (e.g., the government?s drive to support and promote this field as a new industry). The industrialization of clinical trials in Korea has manifested itself in the rise of international Contract Research Organizations (CRO) doing their business in Korea. They are, figuratively speaking, invited to Korea by the government. This paper intends to uncover and discuss the bioethical issues concerning research on human subjects, the issues that tend to be set aside merely as procedural ones like ??workable documents??. To this end, it investigates the practice of clinical trials by collecting hitherto unherad voices from patient-volunteers, physician-researchers, CRO employees, and government officials. This paper also explores the themes of ??ethical variability?? and ??biocapital?? in order to compare and constrast the case in Korea with those in other countries.

A Study on the Academic Efforts for the Progress of ICT-Based Sharing Economic: Using Meta-analysis in MIS and Other Related Fields (ICT 기반 공유경제 발전을 위한 학문적 노력에 대한 고찰: 국내외 MIS와 유관 분야의 학술연구를 대상으로 메타분석)

  • Lee, Choong C.;An, Jaeyoung;Kim, Haengmi;Kim, Wooseok
    • Knowledge Management Research
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    • v.21 no.4
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    • pp.129-156
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    • 2020
  • The sharing economy is recognized as a new economic system based on the digital service platform, but the sharing economy has yet to be established in Korea due to a lack of social awareness and understanding. There is a need to enhance understanding and awareness of the sharing economy in positive perspective in order to make up business with advanced economies global and explore new markets. In this study, after collecting papers of the sharing economy over the past decade published by each academic field around the world, we reviewed them from academic lens and conducted a comprehensive analysis using meta analysis methodology. Then, we selected papers of MIS field and analyzed the trends of the MIS field research in these papers. As a result we identified the research trend of the sharing economy and the MIS research and drew the necessity of interdisciplinary research between the two studies by examining importance and relevance of MIS research in the sharing economy research. Therefore, we expect that this study contributes to promote interdisciplinary research with neighboring disciplines and to establish a positive social, economical and industrial position in Korea.

Some Suggestions for Korean Automobile Industry to Branch out into Iran (한국자동차기업의 이란진출을 위한 전략제안)

  • Kim, Hyun-Chul
    • International Area Studies Review
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    • v.21 no.1
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    • pp.163-179
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    • 2017
  • Iran has been focused on FDI by global automobile companies after the economic sanction on Iran was removed except primary sanction. In this paper, some strategies for Korean Automobile Industry to branch out into Iran are suggested. For the purpose, Iran's automobile industry and characteristics are examined. The market situation is analyzed qualitatively and quantitatively. In passenger cars sector, Korean automobile companies would be better to wait and see the development of US-Iran relationships while exporting CKD sets of cars to Iran. It can be a good strategy, however, to put parts companies into Iran first because of Iran Government could be displeasing with exporting CKD only. FDI, licensing, and joint venture are all available for the parts companies. Motor companies can clear the regulation of auto-parts localization proportion by the method. The parts companies will be able to do key roles as supply chains after OEM branch out into Iran. It is also advisable to upgrade outpost in Iran into frontline for exporting cars to MENA area. In such a case it will be a prerequisite to develop a role-division model with facilities in East Europe. It could be called Parts first-then cars strategy. In commercial cars sector, it can be suggested to leverage natural gas as a link to branch out into Iran. Iran government wishes to develop natural gas resources. The strategy can be summarized that automobile companies carry out producing CNG buses in Iran while energy companies are drilling and producing natural gas.

A Study on Mediating Effect of International Marketing Activity between R&D and Network Capabilities and Performance of Korean INNOBIZs (기술개발·네트워크 역량과 경영성과간 관계에서 국제마케팅 활동의 매개적 역할에 관한 연구)

  • Yoon, Ki-Chang;Kim, Moon-Hong
    • International Area Studies Review
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    • v.14 no.2
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    • pp.181-204
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    • 2010
  • This study researched relationship between R&D capability(TC), Network capability(NC), International marketing activity(IMA) and effect to performance of Korean globalizing INNOBIZs. In former research, they found out that TC, NC, IMA effect to performance directly. But they didn't focus on the relationship between the variables and Korean INNOBIZs. Recently, Global environment of competition is getting more and more complicated. So even the companies develop the excellent product, the companies can not get superior performance than competitor as long as the company combine with IMA or NC. In this study, empirical analysis performed using covariance structural analysis for Korean INNOBIZs. As we know in former research, TC and IMA have a positive effect on performance directly. But NC does not have a direct effect on performance. Also we found out TC and NC intermediated by MC have positive effect on performance. This result is theoretically and practically suggestive that using the company developed NC in International IMA effect on Performance.

Intangibility, Profitability and Employment Growth of Firms (기업의 무형화, 수익률 그리고 고용성장)

  • Suh, Hanseok
    • International Area Studies Review
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    • v.22 no.3
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    • pp.175-200
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    • 2018
  • Since the 1990s rising intangible asset has become one of the main driving forces of investment stagnation and jobless growth in advanced income countries. We investigate how does the impact of firms' profitability on employment growth depends on the intangibility and whether the relationship between profitability and tangibility has complementarity. With data on Korean firms over the period 1988~2017 we investigate the effects of intangibility and profitability on employment growth based on the econometric approach of system GMM. The empirical results are as follows. (1) the profit rate has gradually led to lower employment growth, while it had positive effect on employment before the period of financial crisis. The estimated values and signs of profit rate coefficients varies from traditional industries to high/medium tech. industries. (2) the effect of increasing asset intangibility ratio on employment growth is negative and statistically significant. (3) the coefficients of interaction term of (profit rate ${\times}$ intangibility ratio) have significant negative values. It means employment effect of profit rate are becoming higher(lower) as intangibility ratio is at the lower(higher) level; profits rate and intangibility are not complement with each other. The results imply that to boost employment industrial policy which has the capacity to coordinate business intangibility is preferred to expansionary demand policy.

Analysis and Reproduction of Fragrance Components of Lavandula Angustifolia Flower and Essential Oil (라벤더 꽃과 에센셜 오일의 향기 성분 분석 및 재현)

  • Ko, Eun sung;Kim, Hyung mook;Kwak, Byeong mun;Lee, Mi Gi;Bin, Bum ho
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.47 no.2
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    • pp.93-98
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    • 2021
  • This study aims to find a discriminatory way that can lower the dependence on imports of aroma essential oils and increase the value of herb plants that are growing in domestic demand and cultivation. To this end, through a study that analyzes and reproduces fragrance components without damaging the original material of domestically grown lavender flowers using the SPME method, we are trying to confirm the difference in fragrance composition from lavender essential oil and find the fragrance originality of domestically grown herb plants. A total of 38 kinds of lavender essential oils and 27 kinds of lavender flowers were analyzed as fragrance ingredients, Among them, the common ingredients were myrcene, d-limonene, 1,8-cineol, ocimene, p-cymene, α-terpinolene, camphor, linalool, linalyl acetate, bornyl acetate, 4-terpineol, and a-terpineol. In addition, among the fragrance components of the two samples, it was confirmed that the type and content of allergens of domestically cultivated lanvender flowers were low. As a result of the sensuality evaluation of 15 panels, domestic cultivated lavender flower reproduction scent was higher in favor of lavender essential oil, which has been used in the industry until now. It is also believed that lavender fragrance, which lowers the content of allergy-causing ingredients, can expand industrialization.

The Effect of the National Pension Service' Activism on Earning Management after Adoption of the Korea Stewardship Code

  • Kwon, Ye-Kyung
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.1
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    • pp.183-191
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    • 2022
  • The Korea Stewardship Code 'Principles on the Fiduciary Responsibilities of Institutional Investors' was introduced in 2016 and the National Pension Service adopted it in 2018. the National Pension Service casted 'dessent' vote on the agenda which is able to reduce the ownership interest of shareholder in general meeting. This paper examines whether 'dissent' voting affected on the ownership interest of shareholder or not. The 'dissent' vote on the agenda are related to revision artical of corperation, appointment or compensation of director and auditor, approval of financial statements ect. The proxies of earnings management is discretionary accruals calculated by modified Jones model. The control variablies are size of assets, liabilities per assets, returns on assets. The results of this study are as followings. First, the 'dissent' voting on the agenda are related to revision artical of corperation, M&A, approval of financial statements ect. are not significant because their sample size is too small, Second, the 'dissent' voting on appointment of director and auditor affected on reduction of discretionary accruals. So the National Pension Service activism shall affect on increasing the ownership interest of shareholder. Third, the 'dissent' voting on compensation of director and auditor is not affected on reduction of discretionary accruals. This results show that 'unconditional dissent voting' on the agenda in general meeting is not to reduce the ownership interest of shareholder.