• 전자공학회논문지SC
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• 제47권5호
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• pp.18-23
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• 2010

본 논문은 유발전위(evoked potential) 뇌파인 P300에 기반한 뇌-기계 인터페이스의 실시간 구현을 위한 효율적인 알고리즘을 제안한다. P300 뇌파는 외부 시각 자극이 인간의 의지와 일치할 경우, 100-300ms 부근에서 negative pick를 갖는 특성이 있다. 이러한 특성에 기초하여 P300 뇌파의 포텐셜(potential) 감소를 감지하여 인간의 의도를 역으로 추론할 수 있으며, 이를 뇌-기계 인터페이스에 활용할 수 있다. 연구에서 P300 뇌파는 인간의 두개골 외부에 부착된 전극을 통해 얻어졌으며, 시각적 자극으로는 2차원 알파벳 신호를 사용하였다. P300 뇌파의 포텐셜 감소 검출을 위하여 뇌파 포텐셜을 자극과 연계하여 확률적으로 모델링하였다. 확률적 모델은 피실험자가 의도하는 신호의 모델(target model)과 의도하지 않는 신호의 모델(non-target model)로 구성된다. 이러한 확률적 모델에 기반하여 피실험자의 의도를 추론하기 위해서 최우추정법(maximum likelihood estimation)을 사용하였다. 실험에는 신체 건강한 성인 남자 3명이 참가하였으며, 'A'와 'E' 실험에 대한 피실험자 k의 평균 성공률은 98%, 피실험자 j의 평균 성공률 90%, 그리고 피실험자 h의 성공률은 79.8%였다.

• 복식문화연구
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• 제20권2호
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• pp.251-262
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• 2012

This research aimed to examine an advertising location according to consumer involvement about internet search advertising and advertising effect according to advertising forms. This research carried out a questionnaire survey from May 25, 2011 for seven days with the target of men and women at the age of 20s-30s who tried search advertising in Seoul and capital area, and 519 copies were used for final analysis. For analysis of collected materials, the reliability test, factor analysis, $t$-test, regression analysis and ${\chi}^2$ test were executed by using statistical package SPSS 16.0. The results are as follows. First, it appeared that consumer's clothing involvement, advertising involvement, advertising location and advertising forms had an influence on site attitude and clicking intention. Consumers of high clothing involvement, high advertising involvement and upper end advertising appeared to have high site attitude and clicking intention. Second, all consumers of the low and high clothing involvement and upper end advertising appeared to prefer the upper end advertising. It appeared that consumers of low advertising involvement prefer lower end advertising, and consumers of high advertising involvement prefer the upper end advertising at an advertising location according to clothing involvement. Accordingly, it is important that the search advertising exposes advertising in the upper end, and that should use an advertising phrase capable of giving trust to consumers. As the text advertising had high site attitude and clicking intention in the advertising forms, consumers should pay attention to the advertising phrase.

• 한국산학기술학회논문지
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• 제20권8호
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• pp.610-617
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• 2019

도농복합시는 도시지역과 농촌지역이 병존하는 독특한 공간구조를 갖고 있다. 따라서 도농복합시의 농촌과소화에 대응하기 위해서는 기존 주민의 이탈을 방지할 수 있는 다양한 정책적 지원 방안을 모색할 필요가 있다. 이러한 맥락에서 본 연구에서는 '2017년 춘천시 사회조사'를 이용해 도농복합시 농촌지역 과소화 대응 방안으로 기존 거주민의 지속적인 거주의향에 영향을 미치는 요인을 분석하였다. 일반적으로 지역정체성은 내생적으로 결정되기 때문에 본 연구에서는 이러한 지역정체성과 거주의향과의 내생적 관계를 고려하여 연립 이변량 순위 프로빗 모델을 이용하였다. 분석결과, 도농복합시에 대해 지역정체성이 강할수록 지역내 거주의향이 높아지는 것으로 분석되었다. 가구주의 연령과 거주기간이 길수록, 일 여가생활 거주에 대해 만족할수록 지역정체성이 높다. 그리고 의료서비스에 대해 만족할수록, 종사하는 일에 만족할수록 거주의향이 높다. 따라서 도농복합시 농촌지역 거주민들의 생활서비스 수요를 파악 후 적재 적시 적절한 생활서비스를 공급할 수 있는 정책적 지원이 필요하다. 특히 도농복합시의 경우 의료서비스는 지역정체성에는 통계적으로 유의미한 영향을 미치지 않지만, 거주의향에는 유의미한 영향을 미치고 있다. 따라서 의료시설에 쉽게 접근하여 사용할 수 있는 시스템 구축이 필요하다.

• 한국멀티미디어학회논문지
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• 제20권10호
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• pp.1697-1709
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• 2017

This paper aims to investigate the effect of anticipatory motion in Wall E (2008). For the purpose of the study, first of all, an overall discussion on the definition and role of anticipation presented through the related literature review. Based on this, the present study analyzed the functions of anticipatory movements of the main characters, Wall E and EVE in 29 scenes. As a result, this paper found that anticipation is involved in expressions of humanity, thought process, utterance and intonation, the degree of emotion and energy, reinforcement of the character's intention, and biological response within the film. Overall, these findings show that anticipation takes an important part in giving the illusion of life to the characters throughout the movie, which may imply that anticipation can be beneficial for characters with abstract form or limited modality. The ultimate goal of this study is to propose that the animation principles can be used as a tool to analyze character animation and can be applied academically or industrially to other fields such as artificial intelligence.

• 한국산업정보학회:학술대회논문집
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• 한국산업정보학회 2007년도 춘계학술대회
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• pp.32-34
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• 2007

The global market for mobile phone business is already matured. Accordingly， the repurchasing issue for the mobile phone is being weighted drastically by the marketers. The purpose of this research is to investigate the relationships among seven crucial factors, and also examines the differences between Korean and Indonesian markets concerning the relationships of these key success factors. This research classifies these two markets as a matured market and an emerging market respectively. The structural model is tested with the data from each of the sub-samples. The analysis of the multi-group structural equation model (MSEM) showed that compared to Korean, Indonesian had more emphasized on extra-functions for the mobile phone as well as giving more influence on satisfaction from brand image. Due to the different market situation and users, the lessons to which product features must be more emphasized could be obtained for the product managers in the industry.

• 디지털융복합연구
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• 제17권9호
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• pp.97-104
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• 2019

스마트기기의 발달과 보급에 따라 모바일 쇼핑의 비중은 점차 증가하고 있으며 그 중에서 모바일 상품권의 시장도 점차 커져가고 있다. 본 연구는 모바일 상품권의 주요 고객인 대학생들을 대상으로 모바일 상품권의 이용 현황과 수용 태도를 살펴본다. 또한 확장된 통합기술수용모형(UTAUT2)을 기반으로 대학생들의 모바일 상품권 수용과 추천의도의 관계에서 사용의도의 매개효과에 대한 분석결과를 제시하였다. 분석결과 연구모형의 독립변수 중에서 노력기대, 쾌락적동기, 가격효용성, 습관은 모바일 상품권 사용의도에 유의한 영향을 주는 것으로 나타났다. 또한, 모바일 상품권 사용의도는 노력기대, 쾌락적동기, 가격효용성과 추천의도의 관계에서 매개효과를 갖는 것으로 나타났다. 본 연구결과는 모바일 상품권 사업자 또는 향후 진입 예정자들에게 고객들의 기술수용 태도를 설명하는 동시에 모바일 상품권을 통한 신규 고객 모집 등의 전략적 마케팅에 활용될 수 있을 것이다.

• 한국엔터테인먼트산업학회논문지
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• 제15권8호
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• pp.33-44
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• 2021

본 연구에서는 코로나19 시대 뉴노멀에 맞춘 외식업체가 나아갈 방향성을 제시하고자 하였다. 본 연구의 목적은 안심식당 표지판에 대한 이미지와 인지도가 행동의도에 미치는 영향을 규명하는 데 있다. 첫째, 안심식당 표지판에 대한 이미지는 인지도에 유의미한 영향을 미치는 것으로 나타났다. 둘째, 안심식당 표지판에 대한 이미지는 신뢰에 유의미한 영향을 미친다. 셋째, 안심식당 표지판에 대한 인지도는 신뢰에 유의미한 영향을 미치는 것으로 나타났다. 넷째, 신뢰는 행동의도에 유의미한 영향을 미쳤다. 다섯째, 안심식당에 표지판에 대한 이미지와 인지도는 행동의도에 통계적으로 유의한 영향을 미치지 못한 것으로 나타났다. 여섯째, 안심식당에 표지판에 대한 이미지와 안심식당 표지판에 대한 인지도는 신뢰를 완전 매개하여 행동의도에 유의미한 영향을 미치는 것으로 나타났다. 본 연구 결과는 안심식당 인증에 대한 인식을 높이기 위한 홍보 활동의 필요성 및 소비자에게 신뢰를 주는 것이 중요하다는 결과를 보인다.

• 패션비즈니스
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• 제14권2호
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• pp.14-26
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• 2010

This study aims to investigate how the woman's beauty makeup trend had been changed in 1960s by analyzing the characteristics of woman's make-up in that period. For this study, a lot of documents and papers related to the woman's make-up were collected and reviewed. In particular, to analyze the characteristics of woman's make up trend in 1960s, a lot of women's pictures and makeup-related articles from 143 volumes of woman's magazines such as Yeowon and Jubusaenghwal were collected. Among the 624 pictures, fifty two pictures which were good enough for studying the total face and makeup were used for this study. The period of this study ranges from 1960 through 1969 and the analysis is focused on skin expression, eyebrow, eye shadow, eye line, lipstick, and brusher and through the related articles, the intention and contents of make up. were delivered and found out. The results are as follows. In early 1960s, the woman's make up was characterized by the make up ranging from unnatural and gray skin expression to dense pink skin expression, giving natural and glossy tint onto the skin and in particular putting a bright accent on the eyelid, eye or lip. In the mid-1960s, the make up style expressed skin more naturally, giving more shading on the eyelid, nose and lip, thus having cubic make-up. In the late 1960s, the make up became more refined and harmonized by using colors according to the TPO (time, place and objective) and skin color. The study results show that the women in 1960s pursued the "cute and young looking image" and used the make up to express their images young and cute. In the mid 1960s, the minimalism which pursued the pure and simple make up appeared in US. That trend affected the make up style of Korean women and hence Korean women showed more natural make up style in the mid and late 1960s.

• 복식
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• 제56권4호
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• pp.33-47
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• 2006

In 21 century, the ubiquitous environment is advanced fast through the so-called digital convergence. This research experts what is the next generation of traditional fashion product purchase behaviors. The purpose of this study is to analyze the fashion product purchase decision making in the development stages of ubiquitous environment. The quantitative Investigation was executed for 487 collegians and the data were analyzed with Frequency, percentage, ANOVA, Duncan test and multiple regression by using SPSS win version 10 package. The results of this research were as followed: First, in the 1st stages of ubiquitous developmental environment, using internet pc or mobile phone was analyze the difference between fashion shopping orientation group and purchase restricted factor Second, as a result of the factor analysis of the ubiquitous 2nd stages, four lower dimensions were made: giving information; wearable effect, buying facility; interest from purchase. as a result of ANOVA, there were any differences between fashion shopping orientation group and ubiquitous 2nd stages. Third, in the 3rd stages of ubiquitous developmental environment, there are differences between fashion shopping orientation group and ubiquitous 3rd stages. And the result from regression analysis of the ubiquitous 2nd stages and 3rd stages showed that buying facility factor in increasing need recognition, wearable effect factor in fashion information acquisition, giving information factor in have a intention to buy in ubiquitous #3 rendition are most influential.

• 한국의류학회지
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• 제22권2호
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• pp.267-278
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• 1998

The purpose of this study was to investigate the degree of self-monitoring (SM), the task situation and the appeal type of advertising impact on consumer behavior: in inner wear purchase. Information for the study was obtained with the use of experimental design. the experimental materials for the study were two-type inner wear advertisements (image appeal Ad/product appeal Ad). The subjects were 270, who were randomly sampled women undergraduate students in Korea, and main-test subjects (70 high SM subjects/69 low SM subjects) were assigned to the cells of 2 (self usage/gift-giving)x2 (quality appeal Ad/image appeal Ad). According to the 2x(2$\times$2) mixed factorial design, the level of SM score, the type of task situation score and the level of appeal type of advertising score were compared and tested by analysis of ANOVA. The results of experiment were as follows: 1. Experimental 1. the results showed the product preference on inner wear was the significant 3-way interaction effects among the degree of SM, the task situation, and the appeal type of advertising as well as the significant main effects of the appeal type of advertising. That is, the situation impact differs from the appeal type of advertising according to the degree of SM. 2. Experimental ll. the results showed the purchase intention on inner wear was the significant 2-way interaction effects between the appeal type of advertising and the task situation as well as the significant main effects of the appeal type of advertising and the task situation. That is, there is considerable difference in gift-giving situation rather than in self- usage situation according to the appeal type of advertising.