• Knowledge Management Research
• /
• v.23 no.1
• /
• pp.27-46
• /
• 2022

The current era's focus is on the surge in real estate prices triggered by the global economic downturn. This study advocated STO-based dispersed investment for the MZ generation, who has less capital than earlier generations. Existing real estate investment methods were categorized into online, offline, and hybrid formats and the effectiveness of the suggested STO was given in this study through case analysis domestically and overseas. The entry of STO into the financial industry was positively proved, and the efficacy of blockchain technology was validated, through the investigation of the STO framework. The findings of this study are projected to revitalize the new real estate sector by actively supporting the access of the MZ generation into the current inflexible real estate investment market by the application of blockchain and reflecting MZ generation's investment propensity.

• Journal of Industrial Convergence
• /
• v.21 no.2
• /
• pp.61-71
• /
• 2023

This is a descriptive research study to explore factors related to the perception of digital sex crimes among university students of the MZ generation in Korea. Data were collected by conducting a survey of 150 university students in Korea. As a result, the variable that showed the highest relevance to the recognition of digital sex crimes among MZ generation university students was sexual perception (β=-0.390, p<.001). Total explanatory power was 25.2% after adding gender (β=0.207, p=.018) and sexual attitude (β=0.157, p=.045). Our results suggest that customized education in consideration of factors related to digital sex crime perception is needed to form and improve a correct perception of digital sex crimes among MZ generation university students.

• The Journal of the Korea Contents Association
• /
• v.21 no.3
• /
• pp.47-67
• /
• 2021

The purpose of this study is to identify antecedent factors influencing the two-sided consumption intention tendencies observed in MZ generation from the viewpoint of consumption value in the cosmetic consumption scene of fashion houses. In order to verify the research model and hypotheses proposed in this study at the level of statistical significance. a survey was conducted for MZ generation, and data collected from a total of 286 samples were analyzed through a structural equation model. As a result. emotional and social consumption value was identified as a variable that had a great influence on the consumption intention of MZ generation. First, self-esteem had an effect on the emotion consumption value at the statistical significance level. Second, materialism had a significant influence on emotional and social consumption values. Third, public self-consciousness was found to have an effect on social consumption value. That is, MZ generation pursues the beauty trend presented by the fashion house's beauty brand and perceives it as a high consumption value. In addition, it was confirmed that MZ generation exhibited a conspicuous consumption tendency that they could be socially differentiated by using fashion house cosmetics.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.25 no.1
• /
• pp.33-47
• /
• 2023

In this study, the difference in human body dimensions between the age groups of Generation M (27 to 39 years old) and Generation Z (20 to 26 years old) was analyzed. This study also analyzed if there was a change in the body shape of the MZ generation, who have different sensibilities from the "young people" of the past. In addition, major changes in human body dimensions were carefully analyzed and presented as basic data for clothing design. Therefore, a t-test was performed to verify the significant differences in the measurements of each age group. To examine the change in human body measurements according to the measurement year, the 7th and 8th size Korea data statistics were analyzed. The main required dimensions of clothing design were analyzed graphically for visual changes according to measurement year and age group. As a result of the analysis, Generation Z was found to have a difference in body shape from Generation M, and is generally smaller and slimmer with broader shoulders. In addition, the body shape change between the 7th and 8th measurement periods was significantly higher than the 8th measurement overall. Height has increased and back length has become shorter, resulting in a larger ratio of lower body length. In addition, the proportion of obesity abnormalities has increased. Therefore, since the dimensional system set from the past data can cause problems for the fitting of clothing for the MZ generation, it is necessary to design the clothing and reset the dimensional system making it suitable for the changed the body shape of the MZ generation.

• Journal of Wellbeing Management and Applied Psychology
• /
• v.7 no.2
• /
• pp.31-37
• /
• 2024

Purpose: Pop-up stores have emerged in the retail industry in recent years, offering consumers a new shopping experience for a limited time and location, and are used for a variety of purposes, including driving purchase behavior. In particular, they have become an important marketing tool among Gen MZ consumers who are quick to acquire information and sensitive to trends. Therefore, this study aims to analyze the impact of pop-up store characteristics on the purchasing behavior of MZ consumers. Research design, data and methodology: Based on a qualitative research approach, the study analyzed successful pop-up stores in Korea to closely examine how the limited operating period and experience-oriented marketing strategy of pop-up stores affect the perceptual attitudes and purchase decision process of Generation MZ. Results: The results of the case study revealed that selling limited edition items, maximizing customer experience factors, and differentiated concepts are the main factors that positively influence the purchase behavior of Gen MZ consumers. These factors contribute to the enhanced purchasing behavior of Gen MZ, making pop-up stores an effective marketing strategy. Conclusions: Pop-up stores are more than just a sales space, but an important communication channel that can strengthen the emotional connection with Gen MZ and effectively communicate brand values. This study provides useful insights for brands and companies to develop marketing strategies for MZ.

• The Journal of the Convergence on Culture Technology
• /
• v.9 no.2
• /
• pp.207-213
• /
• 2023

Korea is facing a population cliff and a decline in the fertility rate, and the competition rate for recruiting officers in our military is rapidly decreasing every year. This situation is a serious problem in terms of national security and requires efforts to obtain excellent manpower. To this end, it is necessary to understand their occupational values through consideration of the MZ generation, which is the main recruitment target of the military, and to find diagnosis and solutions for each problem by closely analyzing the military's internal and external environment based on their understanding of soldiers as a job. Therefore, we diagnose the current situation in consideration of military specificity, examine the occupational values of the MZ generation, which is a resource for military officers recruitment. Since the subject of military officer acquisition is the MZ generation, efforts are needed to focus on occupational values of MZ generations.

• Journal of Digital Convergence
• /
• v.20 no.4
• /
• pp.565-573
• /
• 2022

This study aims to analyze the preference factors of the Korean MZ generation with regards to the online programs developed by museums abroad during the COVID-19 pandemic. World renown museums such as the British Museum, the National Gallery of London, Van Gogh Museum, J. Paul Getty Museum, Hasting Contemporary, Uffizi Gallery, and the Guggenheim Museum tackled the social-distancing situation with various creative online programs and events to continue their role as socially relevant institutions. Ten acclaimed programs conducted by these museums were shown to the Korean MZ generation, the most digitally savvy and frequent visitors to museums, to extract their responses to the various types of programs. The study showed that the Korean MZ generation prefer online programs which most closely reflect the onsite experience of a museum, and online contents with educational elements.

• The Research Journal of the Costume Culture
• /
• v.30 no.5
• /
• pp.656-674
• /
• 2022

The purpose of this study is to reveal and compare the differences in the types and characteristics of purchase channel journeys of MZ generation consumers. In this study a survey was conducted on the purchase channel journey of 20 women in the MZ generation using the ethnographic method of in-depth interviews and observations. As a result, three purchase channel journeys were identified: mobile, multi-channel, and offline. These were variously subdivided according to the characteristics of the MZ generations. Gen Z's journey was categorized into types: fashion platform app, Youtube, multi-channel supplement, multi-channel non-planned store visit, offline loyalty store, and impulsive offline store. Gen M's journey was categorized as: an online community bond, portal site, online loyalty store, multi-channel brand involvement, multi-channel efficiency, a multi-channel conversion, offline efficiency and offline task. The difference in mobile journey between generations was found in the time and length of the purchase. Gen M recognized both online and offline search processes to be tiring, while Gen Z enjoyed the search process using the online path. In the offline journey Gen Z began with their own intention to purchase, while Gen M sometimes recognized that purchasing fashion products necessary for work was a cumbersome task.

• Asian Journal of Innovation and Policy
• /
• v.11 no.3
• /
• pp.363-396
• /
• 2022

This study focuses on the happiness of the generation MZ of innovative enterprises, which are evaluated as the driving force of economic growth at a time when the value of happiness is emerging. Happiness is related to the prosperity and performance of the organization. However, MZ generation office workers, who account for 45% of the economically active population, are considered unhappy at work. Therefore, this study attempted to explore the preceding factors (organizational factors, relationship and communication factors, and personal factors) of happiness for the generation MZ of innovative enterprises and to examine the effect of happiness on employee engagement. For the study, 300 usable responses were collected from generation MZ working in innovative enterprises through an online survey. Research hypotheses and research questions were verified using SPSS 26.0 and AMOS 23.0. As a result, it was confirmed that procedural justice among the organizational factors, rewarding co-worker/supervisor relationship among the relationship/communication factors, and personal factors (meaningfulness of work, personal accomplishment) positively affected the MZ generation's workplace happiness. In particular, the meaningfulness of work, which corresponds to personal factors, exerted the most significant influence. In addition, in the case of happiness at the workplace, there was a positive effect on employee engagement, which was stronger in organizational engagement than in job engagement. As a result of examining the structural relationship between variables used in the study, it was found that procedural justice, rewarding co-worker/supervisor relationships, the meaningfulness of work, and personal accomplishment positively affected employee engagement through happiness. Through research, the importance of happiness at the workplace was suggested by systematically reviewing the preceding variables of happiness at the workplace and grasping the positive effects of happiness. In addition, the management measure of generation MZ employees of innovative enterprises was discussed, the necessity of research on happiness at the workplace was emphasized, and follow-up studies were proposed.

• Journal of the Korean Society for Library and Information Science
• /
• v.56 no.1
• /
• pp.47-65
• /
• 2022

This study investigated college students' demand for academic information portals and conducted an improvement plan to help ScienceON become an eco-friendly portal for college students. To this end, an academic information portal similar to ScienceON was investigated and analyzed, and FGI interviews were conducted with college students to derive improvements based on the problems ScienceON felt by college students. The improvement measures proposed based on the research results are as follows. First, it is necessary to strengthen the integrated search function and instill confidence that college students can obtain all the information they want from ScienceON. Second, it is necessary to have UIs such as Google and Naver, which are preferred by college students, and improve the current hard design. Third, it is necessary to make ScienceON familiar by promoting it targeting lower grades of the university. Currently, college students belong to the MZ generation, and the MZ generation is expected to become a generation that forms a social core in the future, and related research on the MZ generation is increasing. Therefore, this study can be used as basic data for research on MZ generation, and in particular, it seems that it can be used as a reference for the demand for information search and services of MZ generation.