• 제목/요약/키워드: Gender-based Management

검색결과 598건 처리시간 0.03초

온-오프라인 교차광고의 효과와 영향요인에 관한 연구 (The Effect and Its Potential Determinants of Cross-Media Advertising between Online and Offline Media)

  • 조시내;한규훈
    • 디지털융복합연구
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    • 제14권3호
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    • pp.105-114
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    • 2016
  • 미디어환경의 급변에 따라 최근 광고시장에서는 전통매체의 영향력이 점차 감소되고 PC 기반 인터넷, 모바일미디어, 소셜미디어 등의 뉴미디어를 활용한 프로모션의 성장이 두드러지고 있다. 특히 소비자가 상시적으로 접근할 수 있는 디지털미디어를 전통매체와 결합하여 활용하는 마케팅커뮤니케이션 활동이 가능해 짐으로써 교차광고(또는 크로스미디어광고) 전략이 새로운 마케팅환경에서의 효과적인 소구기법으로 크게 주목 받고 있다. 이에 본 연구는 온-오프라인 교차광고의 효과에 있어 제품관여도와 매체간 연계속성, 그리고 성별이 광고 노출 후의 브랜드태도와 행동적 의향에 어떤 영향을 미치는지 실증분석하고자 하였다. 실험설계상으로는 내적 타당성의 확보를 위해 가상의 제품을 정하고, 제품관여도와 매체간 연계속성이란 두 독립변인을 조작하여 실험광고물을 제작한 후 20~30대 성인 남녀를 대상으로 실험조사를 실시하였다. 분석 결과, 제품관여도와 매체간 연계속성의 상호작용이 성별의 조절효과에 따라 브랜드 태도와 행동적 의향에 유의미한 영향을 미치는 것으로 나타났다. 이 같은 연구결과를 토대로 이론적 실무적 시사점을 논의하고 후속연구의 방향성을 제안하였다.

청소년의 돈내기 게임 경험과 문제도박의 관계에서 성별 및 학교급별 차이 비교 (Comparisons by gender and school type in the association between betting games and problem gambling among adolescents)

  • 이재경;이래혁;장혜림
    • 디지털융복합연구
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    • 제16권10호
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    • pp.523-530
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    • 2018
  • 본 연구는 청소년의 돈내기 게임과 문제도박의 관계를 검증하고, 성별 및 학교급별 차이 검증을 목적으로 수행되었다. 이를 위해 2015년 청소년 도박문제 실태조사에 참여한 청소년 중 지난 3개월 동안 돈내기 게임 경험이 있는 3,653명을 대상으로 분석을 실시하였다. 주요결과는 다음과 같다. 첫째, 청소년의 온라인 돈내기 게임 경험은 중위험 도박 수준과 문제성 도박 수준에 정적으로 유의미한 영향을 미쳤다. 둘째, 온라인 돈내기 게임이 문제도박에 미치는 부정적 영향에 대한 성별 차이를 살펴보면, 남학생 집단의 문제도박 가능성이 여학생 집단보다 두드러지는 것으로 나타났다. 셋째, 학교급별 차이의 경우 고등학생 집단이 중학생 집단보다 온라인 돈내기 게임의 경험으로 인한 문제도박의 가능성이 더 높게 나타났다. 이러한 분석결과를 바탕으로 청소년의 온라인 돈내기 게임과 문제도박을 예방하기 위한 실천 전략을 제안하였다.

비네트를 활용한 한국 물리치료사의 임신 관련 허리통증 환자에 대한 치료실태 조사연구 (Current Management for Pregnancy-related Low Back Pain by Korean Physical Therapists: A National Cross-sectional Survey Using the Vignette Method)

  • 한희주;김선엽
    • 한국전문물리치료학회지
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    • 제27권1호
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    • pp.53-62
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    • 2020
  • Background: Pregnancy-related low back pain (PLBP) has fewer systematic guidelines than pregnancy-related pelvic girdle pain, previous studies have not evaluated physical therapy for this ailment in Korea. Objects: We aimed to provide a detailed account of clinical decision making by Korean physiotherapists while treating PLBP. Methods: In total, 955 questionnaires were distributed mainly in places of continuing education held by the Korean Physical Therapy Association from April to July 2019. The same questionnaire was posted on a website used by physiotherapists. We collected subject information, a specific Vignette typically represent symptoms of PLBP, and responses to multiple questions about decision making, subjective recognition and interest level in the field of women's health physiotherapy (WHPT). Results: The overall response rate was 56% (n = 537); of these, responses to 520 questionnaires were analyzed. Most respondents chose various combinations of physical therapy methods. There were significant differences in subjective recognition levels of WHPT according to gender (p < 0.05), age (p < 0.01), education level (p < 0.01), and clinical experience (p < 0.05). There were significant differences in interest according to gender (p < 0.01) and education level (p < 0.01). With respect to the types of treatment, significant differences were noted in selective rates for "manual therapy", "pain control", and "supportive devices" based on gender. Manual therapy tended to be chosen more with increasing age and clinical experience. With increased education level, there were fewer choices for the use of pain control. Conclusion: This is the first data on how Korean physiotherapists manage PLBP patients using the vignette method. We were able to recognize the Korean physical therapist's decision on PLBP patients, and observed statistically significant correlations. This may aid in developing future research and education plans in the WHPT field.

부모의 미취학자녀 돌봄시간 관련요인 변화와 가족정책에의 함의 (Change in Factors Associated with Parental Time Spent on Care of Preschoolers and its Implication for Family Policy)

  • 김소영;진미정
    • 가정과삶의질연구
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    • 제34권5호
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    • pp.1-19
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    • 2016
  • This study attempted to assess the durability of the trend in increasing childcare time and to get some clues based on research findings to make efficient policy interventions in case there is a need to continue or reverse course for such trend. In doing so, a total of 9,668 diaries from the 2004, 2009, and 2014 Korean Time Use Survey were analyzed targeting parents with a preschooler as their eldest child. Parental time was regressed on parents' weekly work hours, mother's relative income, parents' education and gender role attitudes. Furthermore, increase in parental childcare time was decomposed into parts that were attributable to differences in the means and slopes of associated factors. Analytic results revealed that; parents' weekly work hours were associated with time spent on childcare from 2004 to 2014; the negative relationship between mother's relative earnings and her childcare time in 2004 and 2009 was reversed to a positive one in 2014; parent's education had stronger positive effects on father's than on mother's childcare time; parents' gender role attitudes had a weak association with childcare time; social and cultural changes such as decrease in work hours, higher education, more egalitarian gender role attitudes, and rise in women's wages contributed to the increase in parental childcare time, but in a different way for mothers and fathers. By taking into account the social and cultural context behind the changes, this study is able to provide a more constructive implications for childcare policy in Korea.

다문화 청소년의 일상생활 스트레스와 스마트폰 과의존의 관계: 성별 및 연령별 비교 (Daily stress and smartphone overdependence among multicultural adolescents: Comparisons by gender and age)

  • 이래혁
    • 디지털융복합연구
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    • 제16권11호
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    • pp.561-569
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    • 2018
  • 본 연구는 다문화 청소년의 일상생활 스트레스와 스마트폰 과의존의 관계를 규명하고 성별 및 연령별 차이를 비교하기 위한 목적으로 수행되었다. 이를 위해 본 연구는 제13차 청소년온라인건강행태조사의 설문 표본 중 부모 또는 부모 중 한 명이 외국인인 794명의 다문화 청소년을 대상으로 다중회귀분석을 실시하였다. 분석의 결과, 다문화 청소년의 일상생활 스트레스와 스마트폰 과의존은 정적으로 유의미한 관계를 가지는 것으로 나타났다. 또한 성별 및 학교급별 조절효과 분석의 결과, 다문화 청소년의 일상생활 스트레스와 스마트폰 과의존 사이의 정적 관계가 여학생에 비해 남학생에게서 고등학생에 비해 중학생에게서 더 두드러지는 것을 확인하였다. 이러한 결과를 바탕으로 다문화 청소년의 스마트폰 과의존 문제에 대처하기 위한 정책 및 실천 방안에 관하여 논의하였다.

The Unequal Burden of Self-Reported Musculoskeletal Pains Among South Korean and European Employees Based on Age, Gender, and Employment Status

  • Bahk, Jinwook;Khang, Young-Ho;Lim, Sinye
    • Safety and Health at Work
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    • 제12권1호
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    • pp.57-65
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    • 2021
  • Background: The objective of this study was to elucidate the relationships musculoskeletal pains with combined vulnerability in terms of age, gender, and employment status Methods: The fifth European Working Conditions Survey (EWCS) in 2010 (43,816 participants aged 15 years and over) analyzed for European employees and the third Korean Working Conditions Survey (KWCS) in 2011 (50,032 participants aged 15 years and older) analyzed for Korean employees. In this study, three well known vulnerable factors to musculoskeletal pains (older age, female gender, and precarious employment status) were combined and defined as combined vulnerability. Associations of musculoskeletal pains with combined vulnerability were assessed with prevalence ratios (PRs) and 95% confidence intervals (CIs) estimated by Poisson regression models with robust estimates of variance. Results: The prevalences of musculoskeletal pains were lower but the absolute and relative differences between combined vulnerabilities were higher among Korean employees compared with the European employees. Furthermore, the increased risk of having musculoskeletal pains according to combined vulnerability was modestly explained by socioeconomic factors and exposure to ergonomic risk factors, especially in Republic of Korea. Conclusions: The results of this study showed that the labor market may be more unfavorable for female and elderly workers in Republic of Korea. Any prevention strategies to ward off musculoskeletal pains, therefore, should be found and implemented to mitigate or buffer against the most vulnerable work population, older, female, and precarious employment status, in Republic of Korea.

우리나라 국민의 정신질환으로 인한 질병부담 추정 (Estimating the Burden of Psychiatric Disorder in Korea)

  • 박재현;윤석준;이희영;조희숙;이진용;은상준;박종혁;김윤;김용익;신영수
    • Journal of Preventive Medicine and Public Health
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    • 제39권1호
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    • pp.39-45
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    • 2006
  • Objectives: This study estimated the burden of disease especially caused by psychiatric disorders in Korea by using DALY, a composite indicator that was recently developed by the Global Burden of Disease study group. Methods: First, 11 of the major psychiatric disorders in Korea were selected based on the ICD-10. Second, the burden of disease due to premature death was estimated by using YLLs (years of life lost due to premature death). Third, for the calculation of the YLD (years lived with disability), the following parameters were estimated in the formula: the incidence rate, the prevalence rate and the disability weight of each psychiatric disorder. Last, we estimated the DALY of the psychiatric disorders by adding the YLLs and YLDs. Results: The burden of psychiatric disorder per 100,000 people was attributed mainly to unipolar major depression (1,278 person-years), schizophrenia (638 person-years) and alcohol use disorder (287 person-years). For males, schizophrenia (596 person-years) and alcohol use disorder (491 person-years) caused the highest burden. For females, unipolar major depression (1,749 person-years) and schizophrenia (680 person-years) cause the highest burden. As analyzed by gender and age group, alcohol use disorder causes a higher burden than schizophrenia in men aged 40 years and older. For females, unipolar major depression causes the highest burden in all age groups. Conclusions: We found that each of the psychiatric disorders that cause the highest burden is different according to gender and age group. This study's results can provide a rational basis to plan a national health policy regarding the burden of disease caused by psychiatric disorders.

교과교실형 운영에 따른 중학교 시설 개선요인에 대한 교사들의 요구 분석 (Analysis of Teachers' Demands about Improving Factors of the Middle School Facilities based on the Variation Type)

  • 정주성;김정규
    • 교육시설
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    • 제12권3호
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    • pp.5-12
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    • 2005
  • The purpose of this study is to understand and analyze characteristics of using pattern on the physical facilities and fundamental demands about improving factors associated with management of variation type. The teachers of four middle schools are participated through questionnaires with this survey. According to the results, supplemental factors of learning activities, convenient facilities for students, factors with space utilization, moving class and arrangement of similar subject blocks are influential in order on the awareness of teachers for correspondence of variation type. In the analysis of variance based on the sampling factors, significant differences were shown in the factors of attached group, gender, age and managemental experience of variation type. Especially, the factors with moving class and convenient facilities for students are analytically more differential than the other factors, therefore, these factors must be considered in detail.

Blood Malignancies in Mazandaran Province of Iran

  • Tahmasby, Bahram;Marnani, Ahmad Barati;Maleki, Mohammadreza;Barouni, Mohsen;Mousavi, Seyyed Hamid;Naseriyan, Behjat;Nazarnezhad, Mirzaali;Alizadeh, Ali;Sabermahani, Asma
    • Asian Pacific Journal of Cancer Prevention
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    • 제14권2호
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    • pp.1053-1056
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    • 2013
  • Background: Leukemia and lymphoma demonstrate significantly incidence rates throughout the world and particularly in Iran they cause serious mortality and diagnosis and treatment expenditures for both families and the health system. Combined they account for about 11 percent of cancers in Mazandaran province, ranking number 2 in prevalent cancers. The purpose of this study was to provide a first general and specific description of leukemia and lymphoma in Mazandaran province. Materials and Methods: In this descriptive retrospective study, entire patient's data were reviewed which had confirmed diagnosis of leukemia and lymphoma with valid laboratory or pathology reports in the period 2001-2008. The data were collected by Babol health research site related to Tehran University of Medical Science. Incidence rates based on age groups, gender, city of residence and type of malignancy were calculated and analyzed. Results: In Mazandaran province, 1,146 cases of leukemia and lymphoma were encountered, 5.9 in 100,000 persons on average annually. The highest incidence rates were obtained at age of 70 or above (26.4) and the lowest at age of 0-9 (2.3).The incidence rates in males and females were 7.1 and 4.8 respectively with a ratio of 1.5. The highest incidence rate was in Babol (7.3) and the lowest was calculated in Neka and Tonekabon equally (1.5). According to the type of malignancy, non Hodgkin lymphoma, with 2.5/100,000 have the most incidence rate and myeloid leukemia with 1.8 had the lowest. Conclusions: The obtained findings indicate clear differences in incidence rates based on age, gender, residence, and type of malignancy. Therefore it's suggested that in addition to promote data collecting programs, research projects should be programmed to define leukemia and lymphoma risk factors in this province.

농촌 지역 노인 당뇨병 환자의 자기관리 지식, 사회적 지지, 교육요구도에 관한 융합연구 (Convergence Study on Diabetes Self-Management Knowledge, Social Support, Educational Needs of the diabetes in rural elderly)

  • 김남희;임선영
    • 한국융합학회논문지
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    • 제8권3호
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    • pp.79-89
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    • 2017
  • 본 연구는 농촌 지역 노인 당뇨병 환자의 자기관리 지식, 사회적 지지, 교육요구도의 융합적인 요인을 파악하여 노인 당뇨병 자기관리를 위한 중재방안을 모색하기 위한 서술적 조사연구이다. 연구대상은 U시 소재 군, 읍면, 보건소 및 보건지소에 당뇨병 관리 대상자로 등록되어 약물 치료 기간 6개월을 경과한 만 65세 이상 노인 115명을 대상으로 조사기간은 2016년 8월 24일부터 10월 31일까지였다. 연구결과 당뇨병 자기관리 지식은 성별, 교육수준, 당뇨병 유병기간, 당뇨교육 경험, 가족의 당뇨교육 참여 경험, 지각된 건강상태에 유의한 차이가 있었고(p<.05), 사회적 지지는 결혼 상태, 당뇨교육 경험, 당뇨 교육요구도는 성별, 당뇨병 유병기간, 당뇨병 자기관리 어려움의 인식정도에서 유의한 차이가 있는 것으로 나타났다(p<.05). 당뇨병 자기관리 지식과 사회적 지지, 사회적 지지와 교육요구도는 유의한 정(+)의 상관관계(p<.05)가 있는 것으로 나타났다. 본 연구결과를 바탕으로 노인 당뇨병 환자의 요구가 반영된 융합적인 자기관리 프로그램이 개발되기를 기대해 본다.