• The Mathematical Education
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• v.56 no.2
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• pp.147-160
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• 2017

The purpose of this study was to examine (1) if sociocultural factors that are known to influence gender gap in mathematics achievement are gender equitable for Singaporean eighth grade students, (2) if there is a higher level of gender equitability in students' attitudes towards mathematics and (3) how sociocultural factors influence mathematics achievement for Singaporean eighth grade students. This study is based on 5,923 Singaporean eighth grade students who participated in TIMSS 2011 assessment. The study found that there were no statistically significant gender differences in 'parental involvement in education' and 'teacher efficacy.' There were no statistically significant gender differences in students' attitudes of 'like learning mathematics,' and 'value learning mathematics'. A significant gender difference was identified for the attitude of 'confident with mathematics.' The boys displayed a higher level of confidence in mathematics than the girls consistent with other study findings for Asian students. The degree of effect from 'parental involvement in education,' 'teacher efficacy,' and 'confident with mathematics' on mathematics achievement are found to be stronger for girls than boys. The finding implies that girls' mathematics achievement can benefit from having more positive encouragement and involvement of parents and teachers and strengthening confidence in mathematics.

• The Research Journal of the Costume Culture
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• v.22 no.1
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• pp.42-54
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• 2014

This research used an experimental design in an effort to assess the influence of brand gender and salespeople on the attitudes toward brands according to the males' gender identity traits. The study used a three-way split-plot experimental design, and data were analyzed by t-tests, and ANOVA. The subject of this research was men in their 20s and 30s, and a total of 178 people were selected through convenience- sampling. The findings are as follows: first, masculine male consumers preferred masculinity fashion brands; however, androgynous consumers preferred brands that reflect androgyny. Second, there were no differences in brand attitude according to the gender of the salesperson for the masculinity group, but the androgynous group estimated the brands as better when the salesperson was female. Third, there were no differences in the brand attitudes among consumers according to gender of the salesperson for the Galaxy; however, for Solid Homme, brand preference was stronger when the salesperson was a woman. Fourth, the influence of brand gender and salesperson gender on brand attitudes differed according to the gender of the consumer. Therefore, apparel companies must clearly understand the characteristics of consumer gender identity and execute proper marketing strategies in order to induce stronger positive attitudes toward their brands. Moreover, apparel companies should perceive that brand gender and the gender of the salesperson can consequently encourage brand preferences.

• Korean Journal of Child Studies
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• v.13 no.2
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• pp.65-81
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• 1992

The purpose of this study was to investigate children's conceptions about gender and the relation between gender conceptions and preference for gender related tasks. 130 children were interviewed about gender and gender related tasks. Data were analyzed with the component model of gender schema. Results indicated that children's gender schema in the attitudes domain was significantly different with age in all components but not different with sex. The gender schema in the knowledge domain was significantly different with age in within component and between component links, and with sex in the gender label-component and within component links. The difference between the gender inhibitory score and gender facilitative score was significantly different with age, sex, and children's gender schema. The findings that gender schema influenced the children's preferences for gender related tasks suggests a theoretical rationale of gender schema theory.

• Journal of Distribution Science
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• v.14 no.2
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• pp.33-39
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• 2016

Purpose The purpose of this study is to investigate the impact of gender differences in DNA on consumer buying behavior both online and offline and other buying channels to find out effective sales promotion strategies of enterprises. Research design, data, and methodology - This study investigated the relation between chromosome and DNA, DNA and gene, and gene and human behavior of gender. The study shows generic characteristics have influence upon consumers' buying behavior and inclination, and examined the effects of genetic characteristics depending upon the difference of gender DNA upon consumers' buying behavior. Results - Precedent studies on genetics and ethology showed close relations between chromosome and DNA, DNA and gene, and gene and buying behavior of the gene. 'Hunting and protection', one of the genetic characteristics in men's DNA, had great influence upon the consumers' different buying behavior. Conclusion - Gender DNA difference in genetics and ethology disclosed fundamental reasons for the difference in buying behavior and inclination of men and women. It gives implications that marketing strategies of advertising and sales promotion should be made in different ways depending upon men and women.

• The Journal of the Korea Contents Association
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• v.20 no.3
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• pp.149-163
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• 2020

This study aimed to examine the influence of problem gambling on suicidal ideation through depression among stayers in the area of casino and to investigate the moderated mediation effect of gender. For the purpose, this study used a sample of 298 stayers in the area of casino, and conducted data analyses by utilizing Process Macro for SPSS. The main results are as follows. First, problem gambling positively significantly influenced suicidal ideation among stayers in the area of casino. Second, depression perfectly mediated the influence of problem gambling on suicidal ideation. Third, gender moderated the influence of depression on suicidal ideation. Fourth, the moderated conditional mediation effect of gender in the influence of problem gambling on suicidal ideation through depression was found. Based on the findings, this study concludes with discussing intervention strategies to address problem gambling and suicidal ideation among stayers in the area of casino.

• Korean Journal of Child Studies
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• v.15 no.1
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• pp.37-53
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• 1994

The primary purpose of this study was to investigate the validity of a component model of gender role and differences in children's gender concepts with age and sex. The secondary purpose was to investigate the relationship between children's gender schema and memory as well as preference for gender related task. 181 children were interviewed about gender concepts and gender related tasks. Results indicated that three dimensions of the component model (i. e., gender label-component links, within-component links, between-component links) were significantly related to each other. The mean scores of gender role knowledge and attitude were different with age but not with sex. The results of the regression analysis showed that children's age, sex, and gender role attitude explained both memory and preference for gender related tasks. The component model had better explanatory power than the simple model. The findings of the present study suggest that children's gender concepts are better described in terms of the component model than the simple model and may contribute to a theoretical rationale for gender schema theory.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.5
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• pp.482-491
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• 2021

The purpose of this study was to identify the influence of sexual attitudes, sexual stereotypes, and self-esteem on gender egalitarianism among nursing students. This study was based on a questionnaire administered to a total of 174 nursing students. Data were collected from October 15 to November 31, 2020. Data were analyzed using descriptive statistics, independent t-test, one-way ANOVA, Pearson correlation, and multiple regression with the SPSS/WIN 18.0 program. The results of the study showed that the gender egalitarianism of the subjects differed statistically according to sex (t=-3.091, p=.002). Gender egalitarianism had a negative correlation with gender stereotype (r=-.811, p<.001) and a positive correlation with self-esteem (r=.345, p<.001). Gender stereotypes (β=-.787, p<.001) were the most influential factors in the gender egalitarianism among nursing students, with an explanatory power of 65.4%. Hence, educational measures should be taken to reduce gender stereotypes to improve the gender equality awareness of nursing students.

• Journal of the Korean Home Economics Association
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• v.35 no.1
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• pp.47-58
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• 1997

The purpose of this study was to investigate the relationship between children's gender role attitude measured by component model and social competency. Subjects were 232 elementary school children: 113 4th graders and 119 6th graders. The main results were as follows. First there were significant differences in mean scores of gender role attitude with age and sex variable. And among three dimensions of component model(i.e, gender label-component links within-component links between-component links) the difference was most discriminant in gender label-component links. Second there were significant relationship between gender role attitude and social competency. Among three dimensions of gender role attitude the most predictor variable for social competency was gender label-component links. And among four dimensions of social competency the most effective criterion variable for gender role attitude was leadership. And there were significant differences in social competency score with mother's educational level and sex of children as well as gender role attitude. In conclusion children's gender role attitude influence their social competency. More flexible gender role attitude they have more improved in their social competency , especially in boys.

• Journal of the Korea Safety Management & Science
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• v.11 no.2
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• pp.179-185
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• 2009

This paper reviewed the relationship between boundary spanning behaviors and service quality, and the moderating effect of gender. Based on the responses from 204 employees in outdoor-food franchising system, hierarchical regression analysis showed that service delivery has positive relationships with all service quality factors, and external representation and internal influence have partly positive relationship with them. Gender appeared to have partly moderating effect on the relationship between only internal influence and service quality.

• Culinary science and hospitality research
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• v.20 no.5
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• pp.93-100
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• 2014

This study performed to identify the relationships among experiential value, brand image, satisfaction and customer loyalty in context of full-service restaurant, and to find the moderating effect of gender on the formulated model. SPSS 18.0 and AMOS 18.0 were employed to conduct frequency analysis, reliability analysis, exploratory and confirmatory factor analysis, and multigroup analysis to examine moderating effect. Results confirmed the validity and reliability and found significant relationships among the constructs. First, two factors of experiential value (e.g., aesthetic and economic value) have positive influence on brand image, satisfaction, and brand image was significant predictor of customer satisfaction. Second, satisfaction was significant antecedent of attitudinal loyalty and the attitudinal loyalty has influence on behavioral loyalty. In addition, current study identified moderating effect of gender between playfulness and brand image even though there was on significant relationship between both constructs. These results will be meaningful for developing marketing strategies and successful business especially for full-service restaurants.