• The Research Journal of the Costume Culture
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• v.21 no.6
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• pp.810-826
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• 2013

The purposes of this study were to analyze the effects of the experience realms (entertainment, educational, escapist, and esthetic) of augmented fashion reality applications on consumers' pleasure, satisfaction, intention of reuse, and purchase intention. This study is based on the survey subjecting those who have an iPhone. A total of 207 questionnaires were processed in analysis. Descriptive analysis, frequency analysis, reliability analysis and regression analysis were conducted using SPSS ver. 18.0. The results are as follows. First, entertainment and esthetic experience positively influenced consumers' pleasure. Second, entertainment, educational and esthetic experience positively influenced satisfaction. Third, pleasure positively affected satisfaction. Forth, both pleasure and satisfaction positively influenced intention of reuse and purchase intention. Fifth, there were significant differences in the effects of the experience realms of augmented fashion reality applications on pleasure, satisfaction, intention of reuse, and purchase intention by gender. In conclusion, pleasure and satisfaction that influence reuse intention and purchase intention were influenced by the experience realms. When consumers feel satisfaction and pleasure in experience realms of augmented fashion reality applications, they are more likely to reuse of an augmented reality fashion application, and to purchase the products consumers were implementing an augmented reality fashion application for.

• Journal of Korean Biological Nursing Science
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• v.11 no.2
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• pp.128-135
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• 2009

Purpose: The purpose of this study was to investigate the features and the control factors of headache among high school students. Methods: Data were collected from 120 high school students who suffered headache over one time per a year. The gathered data were analysed with frequency, t-test, ANOVA and $X^2$-test using SPSS 14.0 Program. Results: There were no significant differences in the frequency and the intensity of headache according to general characteristics except status of family economy and the perceived satisfaction of schoolwork achievement and no significant difference were observed in the features and the control factors according to the gender. The main cause of headache of the high school students were stress and the lack of sleep. Conclusion: These results suggest the need to develop a program that would help students relieve schoolwork stress which would help preventing the major cause of headaches for high school students.

• Hwankyungkyoyuk
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• v.24 no.2
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• pp.86-98
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• 2011

Water problems recently, not only influence environmental issues such as water quality and water management but also influence socioeconomic issues such as poverty, gender, and regional conflicts. Therefore there is increasing attention on water education as part of the environmental education. Yet water education in formal education is only treated with particular subjects like science and social studies with limited contents which fails to cover the social, economic problems related to water thoroughly. Also, though there is an active water education on the field of informal education. its contents are also very limited. Water education requires the implementation of a comprehensive and holistic approach that can holistically consider economic and social problems as well as environmental problems. Therefore in this research, 'water education for sustainable development' is set up as a direction of contents development which include interdisciplinary and holistic aspects. Contents development of water education for sustainable development is an reflection of the experts and teacher's opinions and contain of: main category dividing into three pillars of sustainable development such as environment, economy, and society, and subcategory covering environmental science's objective including knowledge, skill, attitude, and action as well as local, national, regional, and global issues.

• Korean Journal of Human Ecology
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• v.14 no.3
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• pp.423-432
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• 2005

This study reviewed the consumption patterns of high-income households and analyzed the ratio of major 6 expenditure categories including food at home, food away from horne, education, clothing, entertainment, and housing expenditure to total expenditure. We employed data from two different years (1997 and 1998) so that we could investigate the influence of the economy depression on the patterns and items ratio of consumption, For this purpose, the Daewoo Panel data were used. Also, data analysis was done with descriptive statistics, t-test, and regression analysis. The regression analyses were used to investigate the determinants of the high-income households' consumption patterns. The results of this study showed that food away from home, among 6 consumption items, seemed to be significantly affected by the depression, but still high-income households seemed not to lessen education expense. We included independent variables such as age, income, job, gender, debts and the likes. It was found that the age of reference person affected the amount of expenses for food, clothing, and entertainment. Other independent variables influenced different consumption categories. The results of this study would be useful for marketing strategies of fashion industries.

• Journal of Families and Better Life
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• v.35 no.1
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• pp.107-124
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• 2017

Consumer citizenship is essential for better market and economy, and social capital plays an important role for raising consumer citizenship. This study explored the types of social capital developed on social media, and investigated the relationship between consumer citizenship of college students and social capital. Using data from 263 undergraduate students currently using social media, K-mean cluster analysis, one-way ANOVA, Duncan's multiple range test, chi-squared test, and multiple regression analysis were conducted. The major results were as follows. First, four types of social capital on social media were identified: mediocre social capital, instrumental-centered social capital, weak social capital, and strong social capital. Second, socio-demographic characteristics variables such as gender and work experience showed significant difference by type of social capital through social media. In addition, the most used social media and time for using social media variables showed significant difference by type of social capital through social media. Third, controlling for socio-demographic characteristics and social media usage pattern, the types of social capital had a significant effect on consumer citizenship. Based on the results, the implications for consumer education to develop consumer citizenship were suggested.

• Asia-Pacific Journal of Business
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• v.4 no.2
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• pp.31-40
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• 2013

This paper portrays the perception of buying behaviour, factors of product preferences and product switch-over among women consumers in Vellore district of Tamil Nadu. To conduct this study, 300 respondents from 20 village blocks of Vellore district were selected using stratified random sampling as the technique and descriptive sampling as the design. The study came out with interesting results and conclusions. It was found that more than half of the respondents were purchasing the product without a bill. It was also found that the respondents who repaired their product in the authorized service centre during warranty period did not continue the same after the warranty period and preferred nearby repair shops. It was further found that more than half of the respondents were checking expiry date and quality standards while purchasing a product. The study's scope was limited to women consumers at Vellore district. It could be used for further research in other aspects such as gender comparison in Vellore district and comparison with other districts of Tamil Nadu and other states of India. It was suggested that there is still a necessity to upgrade the standard of the people in many aspects like education, occupation and level of income, which shall help them to compete with the neighboring cities on living standards.

• Fashion & Textile Research Journal
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• v.5 no.4
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• pp.363-371
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• 2003

This study is designed to identify the dimensions of clothing shopping motives and clothing involvements which influence consumers' store choice behaviors and to find out what variables have a direct influence on the attitudes of customers toward stores. The empirical research was made through the survey on 300 female and male shoppers who purchased clothing. The major results of this study are as follows : 1. The dimension of clothing shopping motives is composed of leisure-related shopping motive, products-related shopping motive, and economy-related shopping motive. And the dimension of clothing involvement consists of pleasure involvement factor, fashion involvement factor, and symbol involvement factor. 2. The dimension of the store choice criteria is composed of such five factors as promotion, products, prices/salespersons, service, and location. 3. There is a positive correlation of the products-related shopping factor and the leisure-related shopping motive only. And the store choice criteria have a positive correlation with all the factors of clothing involvement. 4. The high-shopping-motive group turns out to pay more importance to such factors as products and location than the low-shopping-motive group. 5. The variables which have influences on the attitudes of customers toward stores tum out to be such factors as fashion involvement, promotion in the store choice criteria, and gender.

• Environmental and Resource Economics Review
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• v.22 no.1
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• pp.3-29
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• 2013

The purpose of this study is to estimate consumer preferences on hybrid cars and electric cars by employing a choice experiment reflecting the various market conditions, such as different projected market shares of green vehicles and $CO_2$ emission regulations. Depending on different market scenarios, we examine as to which attribute and individual characteristic affect the preferences of potential consumers on green vehicles and further, forecast the potential market shares of green cars. The primary results, estimated by a conditional logit and panel probit models, indicate that sales price, fuel cost, maximum speed, emission of air pollutants, fuel economy, and distance between fuel stations can significantly affect consumer's choice of environment-friendly cars. The second finding is that the unique features of electric cars might better appeal to consumers as the market conditions for electric cars are improved. Third, education, age, and gender can significantly affect individual preferences. Finally, as the market conditions become more favorable toward green cars, the forecasted market shares of hybrid and electric vehicles will increase up to 67% and 14%.

• Hwankyungkyoyuk
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• v.15 no.2
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• pp.76-85
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• 2002

As exchanges and cooperations among Korea, Japan and China about environmental issues become active, exchange programs about social environmental education increases. Therefore, in this study, the present state of the social environmental educations in Korea, Japan and China is analyzed and compared. The conclusions are as following. First, the social environmental education in Korea is mainly executed by NGOs about environment, religion and gender. In the social environmental education in Korea, education for sensibility in which all the people can participate such as field investigation, camping and travel holds the majority. However, the education about social-political knowledge which deals with environmental policy and economy is not sufficient. Second, in the social environmental education in Japan, the education of environmental education methods and knowledge about environmental issues, in which citizens participate such as workshop and forum holds the majority. Third, the social environmental education in China is mainly executed by CEEC under SEPA. Education toward teenagers for fostering environment-friendly attitude is mostly active, and lectures are in general. However, education for the specific knowledge of environmental issues is not enough. The social environmental education is very significant as lifelong education for environment friendly welfare society since civil decision-making leads directly the social behavior. Therefore, efforts must be made to develop the social environmental education of each countries by means of active exchange and energetic support of the social environmental education program and autonomous exchange of NGOs for the social environmental education.

• Journal of the East Asian Society of Dietary Life
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• v.25 no.2
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• pp.223-233
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• 2015

The purpose of this study was to categorize dietary lifestyles and analyze intake behavior regarding beverages according to lifestyles of 276 university students in Yeungnam region. Frequency analysis, factor analysis, cluster analysis, reliability analysis, one-way analysis of variance, and ${\chi}^2$ tests were conducted using SPSS V.21.0. In the factor analysis, dietary lifestyles were categorized into one of five factors: health-seeking type, popularity-seeking type, safety-seeking type, economy-seeking type and convenience-seeking type. According to cluster analysis, respondents were divided into four groups: convenience-seeking group, wellbeing-seeking group, popularity-seeking group, and indifference group. Chi-square tests showed that there were significant differences in gender, grade, dwelling status, and monthly allowance according to the four dietary lifestyle groups. The level of dietary habits and percentage of correct answers related to beverages of the wellbeing-seeking group were highest among the four groups. The frequency of beverage intake was significantly different for carbonated drinks, milk and dairy products, and sport drinks according to dietary lifestyle groups. In addition, for beverage preference, there were significant differences in carbonated drinks, sport drinks, tea and functional drinks according to dietary lifestyle groups.