• 제목/요약/키워드: Game attendance

검색결과 9건 처리시간 0.024초

Winning Back Attendance: Effects of Winning Performance, Online Search, and the MLB Rule Changes for More Dynamic Games

  • Rhino Kim;Sue Ryung Chang
    • Asia Marketing Journal
    • /
    • 제25권3호
    • /
    • pp.148-159
    • /
    • 2023
  • As Major League Baseball (MLB)'s continuous decline in popularity has caused its game attendance to drop gradually, the league makes a desperate attempt such as game rule changes to remain relevant. Along with the introduction of new rules to make games more dynamic such as the pitch clock, bigger bases, and defensive shift limitations, it is important for MLB franchises to understand drivers for game attendance. We focus on the effect of accumulated winning performance of the two teams on game attendance, one of the key drivers of game attendance, and investigate how it is influenced by consumer and industry factors such as online search and game rule changes. We find that game attendance increases as the prior winning performance of the home (away) team increases (decreases). We also find that online search and rule changes for more dynamic games moderate the effect of winning performance on game attendance.

딥러닝 기반 일별 야구 관중 수 예측 (Deep Learning-Based Daily Baseball Attendance Predcition)

  • 이현희;손서영;박민서
    • 문화기술의 융합
    • /
    • 제10권3호
    • /
    • pp.131-135
    • /
    • 2024
  • 한국에서 야구는 프로 스포츠 종목 중 가장 많은 관중 수를 동원하고 있다. 특히 수입 대부분이 입장 수입이기 때문에 관중 수가 무엇보다 중요하다. 기존 연구는 타 종목이나 모든 구장을 동시에 고려하고 있어 구장 별 관중수를 예측이 쉽지 않다는 한계가 존재한다. 예를 들어 기아 타이거즈는 국내 구단 중 가장 높은 원정 수입을 보이는데에 반해 낮은 홈 수입을 보인다. 따라서, 본 연구에서는 딥러닝(Deep Learning)을 사용하여 기아 타이거즈의 광주 - 기아 챔피언스 필드의 일별 관중 수를 예측하고자 한다. 2018년~2023년의 광주 - 기아 챔피언스 필드의 일별 관중 수와 날짜, 날씨, 팀과 관련된 변수를 수집하고 전처리한다. 전처리 한 데이터를 활용하여 일별 관중 수를 예측하는 딥러닝기반 선형 회귀모델을 제안한다. 본 연구를 통해 구단의 수익 증대를 위한 기초 자료로 활용할 수 있을 것으로 기대한다.

반려견을 위한 디지털콘텐츠에 적용 가능한 게임화 요소 연구 (A Study on the Gamification Elements which Applicable to Digital Contents for Dogs)

  • 마미영;우탁
    • 한국게임학회 논문지
    • /
    • 제19권3호
    • /
    • pp.75-86
    • /
    • 2019
  • 반려동물 산업이 급성장함에 따라 반려견을 위한 디지털 콘텐츠까지 그 영역을 넓히고 있다. 이에, 본 연구는 반려견의 감각적 특성인 시각적, 청각적, 후각적 요소를 고려해, 반려견 콘텐츠에 적용 가능한 게임 요소를 제시하고자 한다. 이를 위해 먼저, 반려견주에게 지속적인 콘텐츠 사용을 유도하기 위한 요소로 출석과 규칙을 도출하였고, 반려견이 콘텐츠를 통해 재미와 흥미를 느껴 긍정적인 반응 얻을 수 있도록, 친밀도와 보상을 게임화 요소로 도출하였다. 본 연구를 통해, 새롭게 진화하는 반려견 콘텐츠 산업에 활력을 불어넣을 것으로 기대한다.

eSports Fan Identity Consumer and Live Game Watching Behavior: Professional Player Fan Identity Perspective

  • Jialing Zhang;C. Michael Hall;Myung Ja Kim
    • Journal of Smart Tourism
    • /
    • 제3권1호
    • /
    • pp.9-21
    • /
    • 2023
  • This study investigated whether the Point of attachment (POA) theory can be used to measure the consumption intention on go and watch offline eSports games. The admiration for players, social interaction, and on-site consumption requirements for viewing offline eSports competitions are prioritized. In addition, eSports fans in various regions may have distinct consumption concepts and consumption patterns. Thus, this study surveyed China (n = 156) and South Korea (n = 127) eSports fans who subjectively perceive themselves to be fans of eSports player(s) and who have observed at least one offline eSports game. The results demonstrate that player attraction and socialization have positive and significant effects on offline consumption factors. There is no correlation between previous consumption behavior and satisfaction, but dining shows a significant positive effect on satisfaction. Moreover, there is a strong relationship between satisfaction and future attendance intention. In addition, effect of eSports fan attachment on future visit intentions are measured and there is no correlation between the two variables. The front end of the path in the new model's varied between Chinese and Korean supporters. Finally, theoretical and practical implications of this study are discussed.

비교민속학적 시점에서 가축화와 동물공희 (A Comparative Study of Sacrificial Wild Game and Domestic Livestock As Considered from an Folklore Viewpoint)

  • 임장혁
    • 헤리티지:역사와 과학
    • /
    • 제35권
    • /
    • pp.284-303
    • /
    • 2002
  • The purpose of this research paper is to examine, from an ethnological viewpoint, the traditional practice of using sacrificial game and domestic livestock as is often seen at communal rites in Korea. This paper also examine how the more convenient use of livestock sacrifice developed from that in which wild game were once offered, and how this change in the type of animals used affected the significance of the sacrifice. It also looks at how the use of animal sacrifice for ceremonies eventually influenced the practice of meat consumption on the part of the participants in their daily life, and how it contributed to the eventual establishment and development of livestock breeding for the purpose of meat consumption. The practice of catching wild game in the mountains for sacrificial purposes eventually gave way to the use of pasturage cattle, but it should be understood that these domesticated livestock were raised primarily for ceremonial rather than meat consumption purpose. When used for sacrifice, these cattle were not castrated, as is normally done when they are slaughtered for meat consumption, but it should not be assumed that this was done for purposes of simplification. In addition, not only rice farmers but also when enterpreneurs set up a new enterprise, animal sacrifice was viewed not only as a form of on-site purification of evil, but also served the dual purpose of enhancing their business through the traditional custom of serving meat to those invited guests in attendance. In the large-scale village communal rite of Hwaghae Province located in the northwestern part of Korea, animal sacrifice was carried out in the ritual for the Mountain God in a highly dramatic style, and suggests that it originated with the agrarian rites of the "fire-field" farmers of East Asia, which were utilized to foretell whether the coming year would be one of abundance or famine, and to the royal ceremony held on the 3rd day of the 3rd month of the lunar calendar, as well as that held for the God of the Mountains and Streams. The dramatic-style hunting rite, included in the large-scale communal ritual of Hwanghae Province mentioned previously, as well as in the Ritual of the Cow from Pyungsan, also located in Hwanghae Province, in which wild game were used as sacrifice, is significant in that it points up the changes that have occurred in ceremonial animal sacrifice. However, more research on ritualistic animal sacrifice is still called for in rites for good farming, fishing, and the variety of others that are held throughout Korea.

미국 국립공원 주니어레인저 워크북 특성 및 국내 지형교육에의 시사점 (Characteristics of Junior Ranger Activity Books of U.S. National Parks and Their Implications for Geomorphological Education in Korea)

  • 김태호
    • 한국지형학회지
    • /
    • 제28권1호
    • /
    • pp.101-114
    • /
    • 2021
  • Junior Ranger is a self-directed interpretation program for young visitors at national parks in the United States. The success of this program can be largely attributed to the role of an activity book which is given an applicant free of charge at a visitor center. This study aims to analyze the main characteristics of activity books for 14 national parks' Junior Ranger and to draw some implications for Korean geomorphological education. Although the activity books are varied in size, volume and printing, all of them offer diverse activities which are composed of different contents related to park resources in four fields and are performed in different ways such as Q&A, picture and word game, and creative activity. The time-consuming activities including attendance at a ranger-led program prevent the participant from making a superficial visit to be a junior ranger. The implications of the study are as follows: Firstly, the geomorphological education for children is needed to be strongly based on field experience learning and to be more carried out using a way of game rather than conventional Q&A, suggesting that it encourages students not to lose their interest for learning. Secondly, it is also necessary for the learning contents to be focused on various resources related to landform as well as landform itself. In addition, a creative activity such as writing verse or drawing feeling should be more applied to the geomorphological education in order to enhance their effects on affective domain beyond cognitive one. It is likely to be an alternative approach to understand landform by internalizing a sense of landform.

정책투자우선순위 도출을 위한 레저스포츠 선호도와 참여도 분석 (Analysis on the Degree of Preference and Participation in Leisure Sports : PPA Based on Priorities for Financial Investment)

  • 김경식;구경자;진은희
    • 한국콘텐츠학회논문지
    • /
    • 제9권11호
    • /
    • pp.407-415
    • /
    • 2009
  • 본 연구는 PPA를 이용한 레저스포츠 선호도와 참여도를 규명하기 위하여 2009년 수도권의 만 19세 이상 성인을 연구대상으로 설정한 다음, 유의표집법으로 250명을 표본추출 하였다. 수집된 자료는 SPSSWIN 16.0을 이용하여 신뢰도분석, 대응표본t검증, PPA 분석기법 등의 방법이 활용되었다. 결론은 다음과 같다. 첫째, 레저스포츠 선호도와 참여도는 차이가 있다. 1사분면인 '중점개선' 종목은 윈드서핑, 스킨스쿠버, 수상스키, 요트 등이며, 2사분면인 '노력지속' 종목은 골프, 라켓볼, 스노보드, 스키, 낚시, 등산 등이다. 3사분면인 '개선요망' 종목은 워터슬래드, 카트, 열기구, 스카이다이빙, 오리엔테어링, 행글라이딩, 모형비행기, 서바이벌게임 등이며, 4사분면인 '현상유지' 종목은 트레킹, 산악자전거, 인라인스케이트, 래프팅, 사이클링 등이다. 둘째, 사회인구통계학적 특성에 따라 레저스포츠 선호도와 참여도 중점개선 종목은 차이가 있다. 성별에 따라서는 여자 집단에서 요트 선호도와 참여도간의 차이가 크며, 연령에 따라서는 20대 연령층에서 윈드서핑, 스킨스쿠버, 수상스키, 요트 선호도와 참여도간의 차이가 크다. 학력에 따라서는 대졸이상 집단에서 윈드서핑 선호도와 참여도간의 차이가 크며, 직업에 따라서는 전문자유직 집단에서 윈드서핑, 스킨스쿠버, 요트 선호도와 참여도간의 차이가 컸다.

IPA을 이용한 레저스포츠참가 선호도와 참여도 분석 (The Analysis on the Degree of Preference and Participation in Leisure Sports : Using IPA)

  • 김경식;구경자;진은희;송강영
    • 한국콘텐츠학회:학술대회논문집
    • /
    • 한국콘텐츠학회 2009년도 춘계 종합학술대회 논문집
    • /
    • pp.420-424
    • /
    • 2009
  • 본 연구는 IPA를 이용한 레저스포츠참가 선호도와 참여도를 규명하기 위하여 2009년 수도권의 만 19세 이상의 성인을 연구대상으로 설정한 다음, 유의표집법으로 250명을 표본추출 하였다. 수집된 자료는 SPSSWIN 16.0을 이용하여 신뢰도분석, 대응표본t검증, IPA 분석기법 등의 방법을 활용하였다. 결론은 다음과 같다. 첫째, 1사분면에서는 스킨스쿠버, 수상스키, 윈드서핑, 클레이사격으로 나타났으며 선호도, 참여도를 높이기 위한 개선 노력이 필요하다. 둘째, 2사분면에는 골프, 라켓볼, 스노우 보드, 스키, 낚시, 등산 등이며 선호도, 참여도가 모두 높기 때문에 현재의 수준과 같은 지속적 관심을 유지할 필요가 있는 영역이다. 셋째, 3사분면에 워터슬래드, 카트, 열기구, 스카이다이빙, 오리엔테어링, 행글라이딩, 모형비행기, 서바이벌게임 등이고 선호도, 참여도가 모두 낮으므로 이 종목들에 대해서는 가능한 현재 수준 이상의 과잉노력을 지향하는 것이 바람직하다. 넷째, 4사분면에는 트레킹, 산악자전거, 인라인스케이트, 래프팅, 사이클링 등이다. 선호도는 낮은 반면, 참여도는 높기 때문에 레저 스포츠참가 정책의 현상유지가 필요하다. 종합해보면, 선호하지만 현재의 레저스포츠참가가 어려운 종목들을 타개하기 위해서는 우선적으로 현재 참가하지 못하고 있는 중점개선부분의 종목들에 대한 사회적 인프라에 우선적으로 투자하고 지속적 관심이 필요하다.

  • PDF

우리나라 농촌(農村)의 모자보건(母子保健)의 문제점(問題點)과 개선방안(改善方案) (Problems in the field of maternal and child health care and its improvement in rural Korea)

  • 이성관
    • 농촌의학ㆍ지역보건
    • /
    • 제1권1호
    • /
    • pp.29-36
    • /
    • 1976
  • Introduction Recently, changes in the patterns and concepts of maternity care, in both developing and developed countries have been accelerating. An outstanding development in this field is the number of deliveries taking place in hospitals or maternity centers. In Korea, however, more than 90% of deliveries are carried out at home with the help of untrained relatives or even without helpers. It is estimated that less than 10% of deliveries are assisted by professional persons such as a physician or a midwife. Taking into account the shortage of professional person i11 rural Korea, it is difficult to expect widespread prenatal, postnatal, and delivery care by professional persons in the near future, It is unrealistic, therefore, to expect rapid development of MCH care by professional persons in rural Korea due to economic and sociological reasons. Given these conditions. it is reasonable that an educated village women could used as a "maternity aid", serving simple and technically easy roles in the MCH field, if we could give such a women incentive to do so. The midwife and physician are assigned difficult problems in the MCH field which could not be solved by the village worker. However, with the application of the village worker system, we could expect to improve maternal and child hoalth through the replacement of untrained relatives as birth attendants with educated and trained maternity aides. We hope that this system will be a way of improving MCH care, which is only one part of the general health services offered at the local health centre level. Problems of MCH in rural Korea The field of MCH is not only the weakest point in the medical field in our country hut it has also dropped behind other developing countries. Regarding the knowledge about pregnancy and delivery, a large proportion of our respondents reported having only a little knowledge, while 29% reported that they had "sufficient" knowledge. The average number of pregnancies among women residing in rural areas was 4.3 while the rate of women with 5 or more pregnancies among general women and women who terminated childbearing were 43 and 80% respectively. The rate of unwanted pregnancy among general women was 19.7%. The total rate for complications during pregnancy was 15.4%, toxemia being the major complication. The rate of pregnant women with chronic disease was 7%. Regarding the interval of pregnancy, the rates of pregnancy within 12 months and within 36 months after last delivery were 9 and 49% respectively. Induced abortion has been increasing in rural areas, being as high as 30-50% in some locations. The maternal death rate was shown 10 times higher than in developed countries (35/10,000 live births). Prenatal care Most women had no consultation with a physician during the prenatal period. Of those women who did have prenatal care, the majority (63%) received such care only 1 or 2 times throughout the entire period of pregnancy. Also, in 80% of these women the first visit Game after 4 months of gestation. Delivery conditions This field is lagging behind other public health problems in our country. Namely, more than 95% of the women deliveried their baby at home, and delivery attendance by a professional person occurred only 11% of the time. Attendance rate by laymen was 78% while those receiving no care at all was 16%. For instruments used to cut the umbilical corn, sterilized scissors were used by 19%, non-sterilized scissors by 63% and 16% used sickles. Regarding delivery sheets, the rate of use of clean sheets was only 10%, unclean sheets, vinyl and papers 72%, and without sheets, 18%. The main reason for not using a hospital as a place of delivery was that the women felt they did not need it as they had previously experience easy deliveries outside hospitals. Difficult delivery composed about 5% of the total. Child health The main food for infants (95%) was breast milk. Regarding weaning time, the rates within one year, up to one and half, two, three and more than three years were 28,43,60,81 and 91% respectively, and even after the next pregnancy still continued lactation. The vaccination of children is the only service for child health in rural Korea. As shown in the Table, the rates of all kinds of vaccination were very low and insufficient. Infant death rate was 42 per 1,000 live births. Most of the deaths were caused by preventable diseases. Death of infants within the neonatal period was 83% meaning that deaths from communicable diseases decreased remarkably after that time. Infant deaths which occurred without medical care was 52%. Methods of improvement in the MCH field 1. Through the activities of village health workers (VHW) to detect pregnant women by home visiting and. after registration. visiting once a month to observe any abnormalities in pregnant women. If they find warning signs of abnormalities. they refer them to the public health nurse or midwife. Sterilized delivery kits were distributed to the expected mother 2 weeks prior to expected date of delivery by the VHW. If a delivery was expected to be difficult, then the VHW took the mother to a physician or call a physician to help after birth, the VHW visits the mother and baby to confirm health and to recommend the baby be given proper vaccination. 2. Through the midwife or public health nurse (aid nurse) Examination of pregnant women who are referred by the VHW to confirm abnormalities and to treat them. If the midwife or aid nurse could not solve the problems, they refer the pregnant women to the OB-GY specialist. The midwife and PHN will attend in the cases of normal deliveries and they help in the birth. The PHN will conduct vaccination for all infants and children under 5, years old. 3. The Physician will help only in those cases referred to him by the PHN or VHW. However, the physician should examine all pregnant women at least three times during their pregnancy. First, the physician will identify the pregnancy and conduct general physical examination to confirm any chronic disease that might disturb the continuity of the pregnancy. Second, if the pregnant woman shows any abnormalities the physician must examine and treat. Third, at 9 or 10 months of gestation (after sitting of the baby) the physician should examine the position of the fetus and measure the pelvis to recommend institutional delivery of those who are expected to have a difficult delivery. And of course. the medical care of both the mother and the infants are responsible of the physician. Overall, large areas of the field of MCH would be served by the VHW, PHN, or midwife so the physician is needed only as a parttime worker.

  • PDF