• Survey Research
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• v.3 no.2
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• pp.47-76
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• 2002

Starting point bias arises in the iterative bidding framework when the initial bid influences respondent's final bids. The bidding game has become the most commonly used method of asking the valuation question in contingent valuation studies. A bidding game is typically conducted by either personal or telephone interview. Bidding begins with an interviewer positing an initial bid (starting bid) to a respondent. If the respondent is willing to pay the initial bid, the interviewer revises the bid upward until a negative respondent is obtained. A negative response to the initial bid downward until an acceptable amount is found. The final bid is a measure of the respondent's Hicksian compensating or equivalent surplus for the item being valued. This paper explicity tested for starting point bias in bidding games. That is, it was asked whether final bids are influenced by the magnitude of the starting bids in the process of valuating the WTP when to improve the quality of running water in Seoul and its vicinity. The result shows staring point bias exists in the present data and its magnitude is ${\delta}$=-0.265237.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2022.05a
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• pp.615-617
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• 2022

Currently, the 'Gacha' system is becoming an indispensable profit generation method for online and mobile games. The system, also called "probability randomization," proceeds with cash-based payments, and it is not clear how much money you need to use to obtain the item you want. So, in response to the backlash of users, game companies introduced a "ceiling" system that allows users to get the items they want if they use it for more than a certain amount, and added several profit generation methods using it. We examine the impact of this system on continuous billing induction.

• Journal of Fashion Business
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• v.14 no.5
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• pp.78-92
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• 2010

The culture phenomenon, which the desire of self expression is noticeable and the diversity of gender identity is widely accepted, simply makes a difference in the lifestyle of one human being rather than the dichotomous classification of male and female. Now, the delicate and aesthetic sensitivity classified as the feminine characteristics is no longer the exclusive property of female and this refers to substituting it as a social gender from the concept of biological sex. This phenomenon has influenced on the male culture and is creating various codes according to the cultural gender extended from the gender as a social role. Also, the transition into the western lifestyle has extended the aesthetic emotion to accommodate new codes from the diversification and globalization of lifestyle. The mansumer power, which does not care too much about the money for the emotionally attached items, has enabled various fashion styles. After analyzing the diversified clothing behavior conducted by these people in connection with the social phenomenon, First, this shows the phenomenon of emotional value pursuit that finds pleasure over the clothing as the item of augmented reality is added to the concept of play, in which the real space referred to as garment and virtual space of playing the rock, paper and scissors game meet together within the augmented reality. Second, the convergence concept has enabled the coordination of new style by obscuring the area of design concept and this refers to the changes in design from the development of new items and transformation into double-style details. Third, the divergence that intensively provides specific use/convenience and specialized value shows a change in the fashion market from the phenomenon that admits various gene rations of culture and specifically, takes differently about the recognition of middle-aged males. Fourth, the variety seeking tendency receives attention as the value of future design together with the phenomenon of discriminative value pursuit. In the male fashion, it is linked to the collaboration with the design area and this tells that the fashion with the narcissistic cross-dressing and motto of neutral gender without being sided to male/female is rising.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.243-251
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• 2012

Digital items, considered as virtual assets, include avatars, accessories for the avatars, digital wallpapers, and game items, etc. The objective of this study is to examine the factors influencing the purchase of digital items. Factors, based upon Uses and Gratifications theory, including image making, self-expression, social awareness and fun-seeking, are introduced as salient variables for purchasing digital items. In addition, social identification and flow are also considered as key motivators. Statistical results indicates that social identification affects both flows and the intension to purchase digital items, and then flow next influences intension to purchase. It was also found that motives based upon Uses and Gratifications theory influences social identification, but have no impact on flow. As a conclusion, the academic and practical implications of these findings are also discussed.

• 한국체육학회지인문사회과학편
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• v.51 no.3
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• pp.427-435
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• 2012

The purpose of this review study is to examine current status of dietary supplement use to enhance athletic performance capacity in elite athletes based upon anti-doping education, sports type, athletic performance capacity, gender, and age. Several previous review studies have focused on the biochemistry characteristics and intake incidence of dietary supplements and those studies have not showed enough evidence of the reason why elite athletes usually take dietary supplements. Anti-doping education may increase the incidence of dietary supplement use in elite athletes because of increasing expertise of dietary supplements. It would be expected that increased incidence of long-term dietary supplement use may induce positive effects on the body having potential effects on athletic performance capacity, although a trace of nutrients may not directly effect on the outcome of the game. Moreover, it seems that the difference of dietary supplement use based upon gender and age may come from sports type and the difference of dietary supplement intake reason may come from health and body condition maintenance rather than athletic performance capacity when considering dietary supplement use items based upon intake reasons. Most elite athletes consume at least over 2 dietary supplement items in a long period of time rather than 1 dietary supplement item in a short period of time; however, the scientific evidence of dietary supplement use seems to be insufficient. Therefore, further experimental approach studies concerning dietary supplement effects would be needed.

• Korean Journal of Health Education and Promotion
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• v.18 no.3
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• pp.37-58
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• 2001

This study placed its objectives in suggesting the basic data for setting up an approach to protect the educational environment, by analyzing the relevance between the misconducts of adolescence and the harmful environment around the school, as an object of study, middle school students and high school students all over the country. Thus, this study carried out the questionnaire survey, by the multi-stage of stratified sampling in 2,114 middle school and high school students from June 29, 2000 through July 29, 2000. And the results of analysis were as follows: 1. In case of the ratio of students using harmful environment, the electronic game room had the highest ratio (78.3％); next, the PC room (75.6％), the singing room (71.6％), and the cartoon room (34.3％). 2. In terms of the experiences of using the harmful environment according to the personal characteristics, high school students used it in a higher ratio, compared with middle school students (p〈0.001); the students, whose father graduated from a high school, comparatively used it much more(p〈0.05). Also, when a school is located near to amusement quarters or shopping centers, students used the harmful environment most highly (p〈0.001). And the differences were found to be statistically significant. 3. In case of the perceived susceptibility factors, the harmful environment was found to be used in lower ratio, by the students who answered “very so” to the question item, The more harmful environment facilities are positioned around school, the more student have the opportunities to use them. (p〈0.001). That is, the findings showed that the higher students' degree of perceived susceptibility factors was the less students used harmful environment facilities. The differences were statistically significant. In terms of the ratio of using harmful environment according to perceived seriousness factors, it was founded out that the students, who answered, “If I use any harmful environment facilities, it will be very harmful to myself.”. had the less opportunities of having used them, compared with the students who did not answer so (p〈0.001). This indicated that the higher the degrees perceived seriousness of students, the less they used harmful environment facilities. And the differences were statistically significant. In the side of the ratio of using harmful environment according to the perceived barriers, it was found out that there were any special large differences. That is, perceived barriers had nothing to do with students' using harmful environment. 4. As the result of having analyzed the factors influencing the behaviors of using harmful environment, the factor to explain the behaviors of using harmful environment was found to be the degree of perceived seriousness, among individual perceiving factors; next, the location of a school - one of personal characteristics, the degree of perceived susceptibility and ages, m sequence. 5. Among students' misconduct experiences, drinking was highest (21.6％), next, smoking (11.9％), drug abuse (4.3％), and sexual relations (1.6％), In sequence. Among other problematic behaviors, excessive waste was highest (14.6％); next, disobedience and lie (10.7％), night wandering (7.8％), and bad dressing and making-up (5.5％), in sequence. 6. In terms of the misconducts according to the behaviors of using harmful environment, compared with the students who did not commit any misconducts, harmful environment facilities were used more highly, by each group of students who experienced drinking (p〈0.00l), smoking (p〈0.001), sexual relations (p〈0.05), excessive waste (p〈0.001), disobedience ＆ lie (p〈0.001), and bad dressing ＆ making-up (p〈0.05). And the differences were statistically significant.