• Journal of Korea Game Society
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• v.16 no.5
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• pp.89-98
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• 2016

The purpose of this paper is to analyze corporate image of Korean game companies. The questionnaires such as corporate image, gaming playing period, dispute with parents included The lowest score was 2.75 on Han Game which is servicing web board games. Kakao which is a game platform got the highest score. Result through the tests showed that 5 companies were categorized into 3 groups, lower group(Han Game and NEXON), middle (NCSoft and Netmarble), higher (Kakao). Correlation with gender factor showed that only NEXON is significant. NEXON Score by female is higher than that of male. In addition, longer playing period on NEXON games has negative corporate image. Correlation between conflict with parents and negative corporate image of NEXON is also significant.

• Journal of Korea Game Society
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• v.13 no.3
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• pp.121-130
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• 2013

This paper aims to grasp the status of dispute and relevant issues, focusing on cases resolved by the Contents Dispute Resolution Committee. In consequence, this paper reviewed and addressed many issues like the mobile game of pre-school children, game disputes between telecommunication service providers and other domestic companies, responsibility of game-developing companies, necessity of efforts (led by the service providers) for establishing the system to prevent damage, and increase of awareness on damage redeemed by companies. Additionally, this study enables us to understand that the system of dispute resolution pays a pivotal role to help disputers resolve issues in a reasonable way and that self-imposed confidence is absolutely required in the mobile open market.

• The Journal of the Korea Contents Association
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• v.12 no.9
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• pp.340-347
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• 2012

In Korea, the game software and service industry is the core cultural industry from it's significant academic and policy. However, recent growth is slowing down because of increasing competition in the industry. In other words, most of the companies growth have reached limit caused by focusing only on short-term revenue-generating management, Therefore, the game software and service companies are needed to emphasize strategic planning of R&D and product development based on the long-term perspective. The purpose of this analysis is to measure the efficiency of management by data envelopment analysis(DEA), using data from 20 companies in the game software and service industry. Input variances are number of labor, total asset, and total investment and output variances are total sale and enterprise value. The results are followings: First, There was a different efficiency between the companies in the game software and service industry. The eight companies was inefficiency. Second, six inefficiency companies were excessive number of the employees and investment assets. third, four companies were CRS, five companies were IRS and eleven companies were DRS. From the result, five companies have to increase the scale of input variance and eleven companies also have to improve efficiency of input variance.

• Journal of Korea Society of Digital Industry and Information Management
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• v.12 no.4
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• pp.97-106
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• 2016

This study analyzes on localization plans to successfully enter ASEAN market more rapidly growing than over-saturated the Asian or North American mobile game markets based on the Vietnamese market. Vietnamese smartphone market is the fastest growing in ASEAN based on its young aged population of average 28.2 year-old and low 3G service charges. Considering one of the most common activities through smartphones is the mobile game, the smartphone demand increase can be forecasted to be based on the growth of Vietnamese game market. Global strategies for exporting products to the global market can be classified into 'standardization' and 'localization'. From among these, Korean game companies are making profits by localization plan. But the Vietnamese mobile game market still has entry barriers. Therefore, this study is to contribute to Korean mobile game companies' localization plans for the Vietnamese market by finding and supplementing limits of the Vietnamese mobile game market based on literatures and statistics materials.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.4
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• pp.1006-1011
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• 2008

In this paper, we developed a system for large scale on-line interactive game server based on Platform as a Service(PaaS). Small and medium sized game developing companies have various aspects of limitation to launch a large scale on line game site. By using the system proposed in this paper, small and medium sized game developing companies can easily publish their games into market.

• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.297-309
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• 2021

Many game companies are releasing various games based on mobile platforms, and they are using various marketing strategies such as using celebrities to expand their influence on the initial market. This increases the related cost, which makes the continued development of small and medium-sized game companies more difficult. Therefore, this study attempts to understand consumer values according to the type of mobile game marketing and to explore the factors that affect the switching intention of mobile games based on real users of mobile games. As a result of this study, it was found that the playfulness and economics of mobile game marketing have positive effect on the attitudes towards mobile game advertisements and attitudes towards mobile games, but the attractiveness of mobile game marketing using celebrities does not. It was found that attitudes towards mobile game advertisements and attitudes towards mobile games have an influence on the switching intention of mobile games. Through this, we intend to provide useful implications for small and medium game companies to seek effective marketing plans.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.25 no.5
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• pp.1097-1114
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• 2015

As the online game market grows, illegal activities such as cheating play using game bots or game hack programs, running private servers, hacking game companies' system and network, and account theft are also increasing. There are various security measures for online games to prevent illegal activities. However, the current security measures are not enough to prevent all highly evolving game attacks and frauds. Some security measure can do harm game players usability, game companies need to develop usable security measure that is well fit to game genre and contents design. In this study, we surveyed the recent trend of various security measure applied in online games. This research also classified illegal activities and their related countermeasure for detection and prevention.

• Journal of the Economic Geographical Society of Korea
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• v.24 no.3
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• pp.313-329
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• 2021

This study analyzed the characteristics of the management crisis, the level of resilience, and the alternatives based on the companies' self-evaluation of the game industry in Daegu. The Daegu game industry, which started spontaneously in the late 1990s, grew rapidly until the late 2000s with the support of the government and supporting organizations. However, from the mid-2010s, it has entered a period of recession due to the number of companies that failed to respond to the saturation of the mobile game market and fierce competition at home and abroad. In response, some game companies turned the crisis into an opportunity to strengthen their competitiveness by pursuing challenging strategies for product differentiation and pioneering new markets. On the other hand, companies that were passive in responding to the crisis have not get out of the management crisis. In addition, in terms of the resilience level of game companies in Daegu, the level of immediate response to shock(rapidity) and replacement of the damaged part(redundancy) was low, but the level of mobilizing sufficient resources internally(resourcefulness) was high. However, as the Daegu game industry is facing more complex multi-spatial-scale environmental changes than in the past, its resilience should be strengthened through strategies that can compensate for weaknesses in terms of the game industry ecosystem beyond individual company-level efforts.

• Journal of Digital Convergence
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• v.10 no.10
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• pp.129-137
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• 2012

Entering $21^{st}$ Century, the most critical keyword for companies is change and innovation. To achieve it, Obtaining right person becomes more and more important to those companies. It is not only supported by managers in business world but also by academia. However it is not easy to obtain right persons who have right experiences and knowledges. Therefore, the purpose of this study is to build strategic system which support help to hire and manage human resource. In this study, the suggested system is a type of strategic simulation game and job seeker can get several opportunities to be hired by joining the game. this system would help for companies to manage and hire right persons and there will be extra business opportunities. In conclusion, this system based on strategic simulation game would help human resource management and also promote job market and exchanging and trading companies' information and knowledge as well.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.496-509
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• 2020

This study analyzes 5-year efficiency of the game industry, from 2014 to 2018 which is aimed at 25 online and mobile game companies, that are emerging as a new growth engine of a national economy to come and as a core areas of late entertainment industry. The DEA is used for static efficiency analyze and the DEA-Window is used for dynamic efficiency analyze. This study uses assets, the number of employees and costs as input variables and it also uses operating profits and sales as output variables. The main results show that scale efficiency presents a resonable result over 0.85 on a total average except 2014. However, there has not been a year that is over 0.80 of the whole period in technical efficiency. Also, in terms of business scale, there is a huge efficiency gap between high rank companies and low rank companies and the average trend of efficiency has been increased from 2014 to 2016 but it has been decreased since 2017.