• Journal of the Korean Society of Costume
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• v.62 no.6
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• pp.38-52
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• 2012

The purpose of this study is to confirm the international unique color sensibility according to the ethnic color preferences. The existing studies about color sensibility were investigated to analyze the international color sensibility. The countries were chosen according to its, strong regional and racial color. Also, the documents and websites about environment color such as structure color, natural feature color, traditional folk costume color and customary color names were investigated, and then, the international color sensibility was analyzed by using the color image scale. As a result of the analysis about the differences of color sensibility, internationally distinguished color sensibility was discovered. There were differences not only for the preference trend of hue but also for the tone or contrast of color among the selected countries. Especially, Great Britain had a strong preference for G categories that they preferred the warm-grayish color image. Russia has a preference for R, G, and B categories with the preference for the warm-clear image. Netherlands had a preference for R, Y, and PB categories and it preferred the cool-hard-grayish, warm-soft-clear image. Italy had a preference for R and Y categories and it preferred the warm-clear image. Morocco had a preference for R and B categories and it preferred the warm and cool, clear image. Japan had a preference for R, G categories and it preferred the warm-grayish image. Korea had a preference for R and B categories and it preferred the warm-soft-clear, and cool-clear image. With these results, the researcher concludes that the integrated analysis of the environment color and the traditional racial color factors are very persuasive methods to comprehend the international color sensibility.

• Science of Emotion and Sensibility
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• v.16 no.3
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• pp.351-362
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• 2013

This study aims to investigate the characteristics of Chinese consumers, who are growing up as the global biggest consumption market, according to G sensibility types, and to provide the data base for China market by analyzing the consuming pattern per sensibility and the preferred color. For the investigation, the survey on G sensibility and consuming pattern was conducted for consumers in four cities of China. As a result of classification of G sensibility types, it was found that Chinese consumers tended to behave in accordance with their values and identities and the most general type in them was G1 pursuing the reasonable and logical consumption, unlike Korean consumers who tended to be shown as G3 for the most general type according to the preceding study. As to characteristic of consumption, Chinese consumers preferred to purchase clothes from the department store, and in case of G2 type, the characteristics was corresponded with Actionist's character which shows the wide range of behavior and high-consumption, by preferring the road-shop next to the department store. Chinese consumers tended to purchase the clothes on the basis of their preferred colors, and especially it was shown that achromatic color was very commonly preferred. Also the black color was on the highest preference, and white, dark gray and light gray were followed. Meanwhile, in chromatic color, it was found that brown, orange, red and blue were preferred in order, and in case of G4, it was found that they preferred more various colors compared to the other types. This result could be used as the data base for the marketing strategy of fashion design industry and the related companies, as well as the new communication method for the consumers.

• Science of Emotion and Sensibility
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• v.21 no.3
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• pp.103-114
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• 2018

The Scale of Positive and Negative Experience (SPANE) is a newly developed emotional scale to measure well-being that was designed to overcome the limitations of the previous emotional scales (Diener et al., 2010). It comprises 12 items that measure positive and negative emotional experiences, including general (e.g., positive, negative) and specific (e.g., joyful, sad) items. It also reflects all levels of arousal. This study examined the factor structure and gender invariance of the Korean version of the SPANE. For this purpose, responses to the scale of a sample of 551 Korean college students (276 males and 275 females) were analyzed. The results exhibited high internal consistency reliability and construct validity for a Korean population. Furthermore, the configural, metric, and scalar invariance of the SPANE held across gender. These results suggest that the Korean version of the SPANE is a valid scale for measuring the emotional experiences of Korean students, and it is appropriate to use in future studies of gender difference in emotional well-being.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 1999.03a
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• pp.265-269
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• 1999

This study was carried out to evaluate human subjective sensation for fabric rustling sounds and predict the sensation with quantified sound color measurements and mechanical properties of fabrics. Thirty subjects at Virginia Tech were asked to evaluate seven sound sensation descriptors by semantic differential scale after hearing eight different fabric sounds. Sound measurements were quantified by calculating total sound pressure(LPT), level range(ΔL), and frequency difference (Δf). Mechanical properties of fabrics were measured by KES-FB. Subjective sensation for fabric sound showed significant differences among fabrics except clearness sensation. Subjective sensation predicted by sound measurements showed well fitted regression equation with ΔL and LPT> Sharpness, clearness, and highness were significantly released with mechanical properties of fabrics. All sensation was found to be predicted with sound measurements L:PT and Δf and mechanical properties such as LT, 2HG5, WC, T, and W.

• Science of Emotion and Sensibility
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• v.20 no.2
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• pp.3-10
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• 2017

This research investigated the cross-modal correspondence between the turbidity and taste of beverages. For an empirical study, we employed two types of achromatic beverages: rice wine and a soft drink. The turbidity of each drink varied between 0.0625~32 g/L, and 0.0078~4 g/L, respectively, and the stimuli were prepared in ten levels according to cognitive turbidity. In the study, participants (N=35) rated each drink stimulus using a 3-point Likert scale with regard to five basic tastes: sweet, salty, bitter, sour, and preferred. In addition, six specific tastes were included that deliberately describe rice wine and the soft drink. Three were yeasty, alcoholic, and astringent for the rice wine, and the other three were creamy, bubbly, and syrupy for the soft drink. Based on participants' assessments, the turbidity of rice wine is highly positively correlated with all five basic tastes. In contrast, the turbidity of the soft drink was positively correlated with sour only. Concerning preference, the most preferred turbidity of rice wine was 4.6~20 g/L, which is close to the turbidity of existing products on the market. Furthermore, except for astringent and syrupy, all tastes were influenced by the turbidity, which implies the potential of turbidity as a new visual parameter to communicate the taste experience of beverages.

• Science of Emotion and Sensibility
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• v.13 no.2
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• pp.391-402
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• 2010

In this study, breathable waterproof materials were prepared by electrospinning. Five kinds of electrospun nanofiber web layered systems with different levels of nanofiber web density, as well as different substrates and layer structures were fabricated, and their mechanical properties (tensile, bending, shear, compression, surface, and thickness & weight) were measured by the KES-FB system and compared with those of conventional breathable waterproof fabrics (densely woven fabric, PTFE laminated fabric and PU coated fabric). The KES-FB measurements demonstrate that the lab-scale nanofiber web layered systems are more flexible and fuller than commercial nanofiber web layered systems, which have a more compact structure than the lab-scale nanofiber web layered systems. Densely woven fabrics and lab-scale nanofiber web layered systems showed lower values of tensile linearity (LT), bending stiffness (B), and shear stiffness (G) than those of PU coated and PTFE laminated fabric. These results indicate that they are more flexible and have less resistance to the shearing movement, corresponding to a more pliable material having a better drape, than PU coated fabrics and PTFE laminated fabrics.

• Science of Emotion and Sensibility
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• v.26 no.3
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• pp.83-100
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• 2023

This study determines whether the perception of the frequency of experiencing positive, negative, and surprise emotions changes according to the level of cognitive well-being. Furthermore, we determined practical means to analyze which emotions can be managed in daily life as an effective means of improving overall life satisfaction by identifying representative specific emotions that strongly predict the level of cognitive well-being. To this end, the between-subjects factorial design is adopted to measure the frequency of emotional experiences according to the level of cognitive well-being in 438 university undergraduate students. For cognitive well-being, the life satisfaction scale (SWLS) was used, and the PANAS-X scale was used to measure emotional frequency. As a result, first, the group with high cognitive well-being displays a higher frequency of positive and surprise emotional experiences and a lower frequency of negative emotional experiences than the group with low cognitive well-being. Second, the results confirm that representative emotions affecting cognitive well-being included 8 positive emotions, 7 negative emotions, and 1 surprise emotion. Among them, positive emotions include "happy" and "confident," negative emotions include "dissatisfied with self" and "disgusted with self," and surprise emotions include words such as "amazed." Therefore, we can conclude that the representative emotions are those with the greatest influence on cognitive well-being. Therefore, increasing the frequency of specific emotions (e.g., happy, confident, and surprise) and decreasing the frequency of others (e.g., dissatisfied with self and disgusted with self) could be effective in improving cognitive well-being than unconditionally examining emotions experienced in daily life.

• Science of Emotion and Sensibility
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• v.13 no.3
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• pp.559-572
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• 2010

Color, an important visual cue, can cross-modally affect odor association and odor quality identification Here, this research investigates aspects of the cross-modal associations between color and fragrance in greater depth, delving into the topic of whether the degree-of-association of fragrances with hue and tone of colors varies systematically. For 33 color stimuli (10 hues, 3 tones, and 3 achromatic colors), 67 subjects judged the degree-of-association of four typical fragrance families (fresh, floral, oriental, and woody) on a 7-point scale. The statistical analysis showed that fragrance associations of the all families had characteristic distributions across ten hues of the color stimuli. The cross-modal relationship between color tone (especially, lightness attribute) and fragrance association appeared to be dimensional (e.g. a positive linear relationship between the floral family and the lightness). More specifically, as colors became warmer and brighter, the associated floral scents were stronger, while the woody scents was less associated. Brighter or more vivid cool colors were associated with stronger fresh scents. These findings confirm the systematic existence of synthetic interactions between vision and olfaction in perfumery.

• Science of Emotion and Sensibility
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• v.17 no.4
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• pp.29-40
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• 2014

The positive relationship between older driver's mobility and life satisfaction is well established(e. g., Collins, 2008). The present study showed that this relationship can be changed by older drivers' motivation, aspects of mobility, and affectivity. Specifically, this study examined whether aspects of mobility(amount of driving measured by travel distance and time: 'AD' or amount of driving for social activity: 'DSA') can be differed as a function of approach/avoidance motivation(measured by BIS/BAS scale, Carver et al., 1994) and positive/negative affect(PA/NA; measured by SPANAS, Diener et al., 2009) mediate the relationship between the aspects of mobility and life satisfaction(measured by SWLS, Diener et al., 1985). Self-reported scores of the variables of 132 older drivers(ages of over 65) were analyzed using correlation analysis and path analysis. The results can be summarized as followings. First, the older driver's BAS was found to be positively related to DSA, but BIS was negatively to AD. In particular, DSA positively mediated the relationship between BAS and PA. Second, PA, in turn, positively mediated the relationship between DSA and life satisfaction. The results can provide useful insights to understand the relationship between older driver's driving property, motivation, affectivity and life satisfaction.

• Science of Emotion and Sensibility
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• v.25 no.4
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• pp.33-44
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• 2022

Rental services have recently come to be provided in which people can experience traditional Korean culture in the form of Hanok villages, allowing everyone can easily rent and wear hanbok, a traditional Korean garment, regardless of gender and age. Users of hanbok rental services share photos of themselves wearing hanbok on social media, contributing to the increasing popularity of hanbok experiences. However, the trend of wearing hanbok has no become established in people's daily lives, apart from the specific places that offer hanbok experiences. To promote hanbok as everyday clothes, hanbok design should be developed to provide wearers with both convenience and emotional satisfaction. Using 28 emotion words that express consumers' emotions toward hanbok that were extracted from previous studies, this study measured consumers' emotions toward different types of hanbok with on a seven-point Likert scale. Emotion words and categories that obtained scores of five points or above, signifying a rating of "felt fairly" or higher in relation to specific hanbok types were extracted. This study also examined differences in the average scores for emotional categories according to hanbok types and gender. The results indicated that only average scores for the "favorable feeling" category showed a significant difference between men and women. Finally, differences in the average scores for emotional categories were examined by classifying hanbok types: traditional (e.g., baenaet-jeogori, saekdong-jeogori, traditional hanbok for adults, and traditional wedding clothes) and modern (e.g., daily hanbok for children, for women, and for men). The results indicated significant differences between traditional and modern hanbok in six emotional categories (i.e., the cheerful, esthetic, harmonious, fresh, favorable, and stable feeling). This study derived analytic results for terms related to emotions that hanbok wearers feel according to types of hanbok. The findings can be used by hanbok retailers and rental services to provide consumers with greater emotional satisfaction.