• Fashion & Textile Research Journal
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• 제10권6호
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• pp.864-872
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• 2008

This study investigated store attributes, VM factors, and store loyalty for store choice behavior by G sensibility types. A total of 425 usable questionnaires were obtained from students who enrolled at universities in Busan, Korea. For data analysis, factor analysis, cluster analysis, ${\chi}^2$-test, and ANOVA were conducted by using SPSS 10.1. The major results were as follows: First, G sensibility was classified into five types: G1(My pace type), G2(Active type), G3(Whimsical type). G4(Mania type), and G5(Sensational type). Particularly, G3 was most highly observed in male and female groups. Second, there was significant difference in the importance of store attribute, such as merchandise assortment among G sensibility types. Third, there were significant differences in VM factors of store image, physical facilities, and display and layout among G sensibility types. Especially, G5 type consumers considered store image, physical facilities, and merchandise display and layout more importantly, than did the other types. Fourth, there was significant difference in store loyalty among G sensibility types. This study discussed managerial implications of visual merchandising strategy for apparel retailers.

• Fashion & Textile Research Journal
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• 제4권1호
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• pp.47-55
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• 2002

This paper is to study pertinent consumer evaluations and preferences of fashion depending upon human sensibility. Focus is placed on quantifying consumer's sensibility through the sensibility analysis of men's fashion. The subject are 227 male and female university students of who take the course of "Modern Life and Fashion" and "Understanding of Colors" in the OCU Cyber University. Data has been collected by survey method and subsequently analyzed and interpreted. To measure consumer's consuming sensibility, G-Sensibility tool developed by 'Fuji Central Institute' has been employed. The results of the analysis of ANOVA and MANOVA show significant differences among the following 5 styles: Active style G2, Open-minded style of G-3, Mania style of G4, Sensitive and emotional style of G5. According to ${\chi}^2$ test, the results show that the distinction of sex and their interests in fashion are significant different. The evaluation of men's fashion, according to Multi-dimensional test, shows a variety of differences according gender and G sensibility styles. These varied distinctions are illustrated statistical in Picture 1, Picture 2, Picture 3, Picture 4, Picture 8, and picture 10. Based art the results, a follow-up study to develop the case study and the apply it's results are recommended to produce products placed in the market.

• Science of Emotion and Sensibility
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• 제16권3호
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• pp.351-362
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• 2013

This study aims to investigate the characteristics of Chinese consumers, who are growing up as the global biggest consumption market, according to G sensibility types, and to provide the data base for China market by analyzing the consuming pattern per sensibility and the preferred color. For the investigation, the survey on G sensibility and consuming pattern was conducted for consumers in four cities of China. As a result of classification of G sensibility types, it was found that Chinese consumers tended to behave in accordance with their values and identities and the most general type in them was G1 pursuing the reasonable and logical consumption, unlike Korean consumers who tended to be shown as G3 for the most general type according to the preceding study. As to characteristic of consumption, Chinese consumers preferred to purchase clothes from the department store, and in case of G2 type, the characteristics was corresponded with Actionist's character which shows the wide range of behavior and high-consumption, by preferring the road-shop next to the department store. Chinese consumers tended to purchase the clothes on the basis of their preferred colors, and especially it was shown that achromatic color was very commonly preferred. Also the black color was on the highest preference, and white, dark gray and light gray were followed. Meanwhile, in chromatic color, it was found that brown, orange, red and blue were preferred in order, and in case of G4, it was found that they preferred more various colors compared to the other types. This result could be used as the data base for the marketing strategy of fashion design industry and the related companies, as well as the new communication method for the consumers.

• Journal of the Korean Society of Costume
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• 제62권6호
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• pp.38-52
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• 2012

The purpose of this study is to confirm the international unique color sensibility according to the ethnic color preferences. The existing studies about color sensibility were investigated to analyze the international color sensibility. The countries were chosen according to its, strong regional and racial color. Also, the documents and websites about environment color such as structure color, natural feature color, traditional folk costume color and customary color names were investigated, and then, the international color sensibility was analyzed by using the color image scale. As a result of the analysis about the differences of color sensibility, internationally distinguished color sensibility was discovered. There were differences not only for the preference trend of hue but also for the tone or contrast of color among the selected countries. Especially, Great Britain had a strong preference for G categories that they preferred the warm-grayish color image. Russia has a preference for R, G, and B categories with the preference for the warm-clear image. Netherlands had a preference for R, Y, and PB categories and it preferred the cool-hard-grayish, warm-soft-clear image. Italy had a preference for R and Y categories and it preferred the warm-clear image. Morocco had a preference for R and B categories and it preferred the warm and cool, clear image. Japan had a preference for R, G categories and it preferred the warm-grayish image. Korea had a preference for R and B categories and it preferred the warm-soft-clear, and cool-clear image. With these results, the researcher concludes that the integrated analysis of the environment color and the traditional racial color factors are very persuasive methods to comprehend the international color sensibility.

• Fashion & Textile Research Journal
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• 제6권5호
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• pp.605-612
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• 2004

This is a study which evaluates the brand personality on casual brands according to the sensibilities of consumers. Focus is placed on classifying the sensibilities of consumers through G sensibilities developed by the Fuji Research Institute in Japan, and then on investigating brand personality of casual wear, Levi's in particular. The subjects are 187 male and female college students living in the Busan area. Data were, using SPSS 10. 0 for Window, statistically analyzed by frequency and factor analysis for VARIMAX, Cronbach's coefficient, and ANOVA. The results of data analysis are as follow; First, in the distribution of G sensibility type, the majority of the respondents have G3(whimsical) type, and then followed by G1(my pace) type, G4(active) type, G2 type(active) type and then G5(sensualist) type. Second, as a result of brand personality evaluation on the casual brands, it has been represented by the following 5 factors; passion, competence, honesty, sophistication, and sentiment. Third, the brand personalities according to G sensibilities showed significant differences among respondents; G5 type(sensualist) especially showed the highest brand personality in the passion and sentiment factors, which are distinctive in the brand personality of Levi's. Consumers of G1 type, G2 type, G3 type, and G4 type showed high brand personality in the competence and honesty factors. The evaluation of brand personality, case study for products development and application, and application of the results need to be continued for follow-up study.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 한국감성과학회 2001년도 춘계학술대회 논문집
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• pp.304-307
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• 2001

본 연구에서는 G7 감성공학 연구에서 발생한 231 개의 지표들을 이용자가 접근 용이하도록 분류하여 그 체계를 갖추는 작업을 수행하여 web 상에 제공함으로써 감성공학에 대해 적은 지식을 가진 이용자라 할지라도 분류체계에 따라 지표를 검색하고 이용할 수 있게 하는 것을 목표로 하고자 한다. 본 연구의 결과를 이용하면 현재 서비스 실시 중인 감성공학 인터넷 사이트(http://www.gamsung.or.kr)에서 감성지표의 검색 및 조회의 사용성을 향상 시킬 것으로 기대한다.

• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 한국감성과학회 2009년도 춘계학술대회
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• pp.227-230
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• 2009

This study was aimed to determine color sensibility factors for naturally dyed fabrics and to investigate their relationship with color variables such as hue and tone and dyes. Two hundreds different fabric colors prepared by a variety of natural dyeing were subjectively evaluated by color experts, which resulted in three color sensibility factors including 'Pleasant', 'Comfort', and 'Modem'. Among hues, Yellowish shade by natural dyeing was found as more pleasant and more comfort than any others. Among main tones for natural dyeing, g(grayish) and ltg(light grayish) were more felt in 'Comfort' whereas d(dull) more in 'Pleasant'. As for dyes, Gardenia Blue, Gardenia Yellow, and Anato tended to give feelings of 'Pleasant' whereas Raw Indigo and Loess did 'Comfort'.

• Journal of Korean Society of Industrial and Systems Engineering
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• 제27권1호
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• pp.38-46
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• 2004

To be successful in increasingly competitive Internet marketplace, it is essential to capture customer loyalty. This paper deals with an intelligent agent approach to incorporate customer's sensibility into an one-to-one recommendation service in on-line shopping mall. In this paper the focus of interest is on-line recommendation service algorithm for development of Human Sensibility based web agent system. The recommendation agent system composed of seven services including specialized algorithm. The on-line recommendation service algorithm use human sensibility ergonomics and on-line preference matching technologies to tailor to the customer the suggestion of goods and the description of store catalog. Customizing the system's behavior requires the parallel execution of several tasks during the interaction (e.g., identifying the customer's emotional preference and dynamically generating the pages of the store catalog). Most of the present shopping malls go through the catalog of goods, but the future shopping malls will have the form of intelligent shopping malls by applying the on-line recommendation service algorithm.

• Journal of the Ergonomics Society of Korea
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• 제23권3호
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• pp.1-12
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• 2004

In recent years, with the advent of e-Commerce the need for personalized services and one-to-one marketing has been emphasized. To be successful in increasingly competitive Internet marketplace, it is essential to capture customer loyalty. In this paper, we provide an intelligent agent approach to incorporate human sensibility into an one-to-one recommendation service in cyber shopping mall. Our system exploits human sensibility ergonomics and on-line preference matching technologies to tailor to the customer the suggestion of goods and the description of store catalog. Customizing the system`s behavior requires the parallel execution of several tasks during the interaction （e. g., identifying the customer`s emotional preference and dynamically generating the pages of the store catalog）. The recommendation agent system composed of five modules including specialized agents carries on these tasks. By presenting goods that are consistent with user interests as well as user sensibility, the accuracy and satisfaction of the recommendation service may be improved.

• Science of Emotion and Sensibility
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• 제21권1호
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• pp.143-154
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• 2018

This study was performed in order to suggest useful data for color planning of eco-friendly and sensible fashion products. Silk fabrics were dyed in combination with natural indigo and Japanese pagoda tree and were treated with four kinds of mordants after combination dyeing. Then, their colorimetric properties were evaluated. From these composite-dyed silk fabrics, color sensibilities and color preferences of green yellow (GY) color were evaluated among the female university students, and thus, the influences of colorimetric properties and color sensibilities on color preferences were analyzed. When the silk fabrics were dyed in the combination of natural indigo and Japanese pagoda tree and were treated without mordants, they turned green color when indigo 10 g/L was used, and blue-green when indigo 20 g/L was added. And when they were dyed in combination of natural indigo and Japanese pagoda tree and were treated with four kind of mordants after combination dyeing, they turned GY color in almost all cases. The color sensibilities of the GY silk fabrics with the combination dyeing of indigo and Japanese pagoda tree, were classified into three factors: pleasantness, gracefulness, and comfort. Color sensibility factors showed significant differences according to the concentration of indigo and the kinds of mordants. There were almost significant relationships between colorimetric properties and color sensibilities factors of compositely dyed GY silk fabrics. The color preferences of the GY fabrics, which were dyed in the combination of using natural indigo and Japanese pagoda tree and four kinds of mordants, were found to be predicted by the color sensibility in a regression model.