• Title/Summary/Keyword: Furniture Distribution

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Factors Influencing Brand Image and Purchase Intention in Indonesia's Furniture Distribution Channels

  • Felicia HERMAN;Ricardo INDRA;Kurniawati;Michael CHRISTIAWAN;Muhammad ARAS
    • Journal of Distribution Science
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    • v.22 no.7
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    • pp.33-42
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    • 2024
  • Purpose: The furniture industry has a huge potential for growth in Indonesia. Due to Indonesia's vast natural resources, furniture designers, makers, and retailers are given ease of access. The research analyzes the influence of service quality, promotion, product, and price on brand image and purchase intention in Indonesia's furniture distribution channels. Research design, data, and methodology: The variables used are service quality, promotion, product, price, brand image, and purchase intention. This research is cross-sectional research, which will be conducted among the furniture consumers in Indonesia, from the Instagram followers of a community as of 31 July 2023 with 837.5 thousand followers. The tools that will be used are surveys, conducted according to the sample size and processed using SMARTPLS 4 and the SEM-PLS model. Results: The findings urge that some variables have a significant influence on purchase intention directly but become less significant when influenced by brand image. Some variables can influence purchase intentions significantly through brand image, even if the certain variable did not have a significant influence on purchase intention directly. Conclusions: By knowing the significance of the variables towards brand image and purchase intention, ones with major influence can be implemented as a strategy to improve marketing in Indonesian furniture distributors.

A Study on the Direction of Furniture Design based on Ecological Design Strategies (생태적 디자인 전략에 의거한 가구 디자인 방향 제시에 관한 연구)

  • Han Kyung-Hi
    • Korean Institute of Interior Design Journal
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    • v.14 no.6 s.53
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    • pp.202-211
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    • 2005
  • The future of design relies much on and is only ensured by the fundamental understanding of the dynamics between the ecosystem of nature and that of humans; therefore, having an eco-mind is essential. This study establishes ecological design strategies coinciding with the furniture design process and the furniture product life cycle in production, distribution, and end-of-life. In addition, it provides an overall direction with guidelines for ecological furniture design. The presented strategies focus on the Development of a New Concept; the Optimized Use of Physical Materials-functionality and utility; the Optimized Production; the Optimized Distribution System; and the Optimized End-of-life System. Through taking these steps, we can not only preserve our natural environment and Improve our lives, but also create optimal furniture design which corresponds and integrate with the ecosystem.

An Exploratory Analysis on Strategic Changes of Furniture Retailer: Focusing on IKEA and Hanssem in Korea

  • Kim, Byoung-Goo
    • Journal of Distribution Science
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    • v.16 no.12
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    • pp.33-45
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    • 2018
  • Purpose - This study analyzes how Hanssem, which ranks first in domestic market in the furniture industry, responds to the expansion of IKEA, a large overseas furniture maker, and investigates the recent strategic changes of Hanssem and IKEA. Research design, data, and methodology - As a research method, a general method of case studies, literature research, is carried out through academic research results, reports, articles, and statistics. In addition, methods such as field observation and interview with stakeholder were performed to collect in-depth understanding and information about the companies. Results - Along with its core competences, Hanssem has pursued strategic changes to compensate for its weaknesses. IKEA has also used a variety of strategies changes to match the situation in Korea. Conclusion - Both companies have properly balanced localization elements and standardization strategies that value the needs of local consumers. In particular, Hanssem has implemented various strategies based on its core competence in response to IKEA's strategy. In addition, Hanssem and IKEA are actively managing and have good performance not only in Korea but also in foreign markets.

A Study on Characteristics of Making Process of Bentwood Furniture (곡목가구의 제작 프로세스 특성에 대한 연구)

  • Han Young-Ho
    • Korean Institute of Interior Design Journal
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    • v.13 no.6
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    • pp.140-149
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    • 2004
  • The bentwood technique was introduced for the Windsor chair for the first time in the 18th Century. It was Michael Thonet who produced the bentwood chair in Austria around the 1870's, and it has changed the perception of architects and designers since then. The bentwood chair suggested a new and eccentric way of manufacturing furniture and the process of producing materials for it. Moreover, the method of furniture assembling, with screw nails, made a positive contribution not only to the convenience of transport and distribution of furniture to anywhere in the world, but also to the development of mass production of furniture for the multitudes. The bentwood technique of Michael Thonet was developed much further by Alvar Aalto, who inferred a soft curve from nature and developed the beauty of modern laminated bentwood by using birch, a plentiful resource of Finland. This study will help us to understand the functions and process of bentwood furniture, and help to develop technical skills for diverse furniture design. It will also confirm that diverse bentwood furniture design will be possible by applying materials, technical skills and the design process of bentwood according to the characteristics and concept of furniture design.

A Study on the Color use and Preference in Office Storage Furniture (사무용 수납가구의 색사용 및 선호에 관한 연구)

  • Shin, Hwa-Kyoung;Ha, Sook-Nyung
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2005.05a
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    • pp.243-246
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    • 2005
  • As seen in constant reference to our modern are as the 'Information Age', our daily lives are flooded with a variety of information. Under such circumstance, efficient management and distribution of information are increasingly needed. When it comes to office environment, the role of furniture is very important because furniture must be placed in the office and it also serves as an essential component to improve work efficiency. As the importance of furniture increases, office furniture reflects diverse needs. That is to say, office furniture is used to partition space while reflecting mental and emotional state of workers in the office. At this backdrop, it can be perceived that office goes beyond a place where work is done. In order to contemplate how office and office furniture enhance work efficiency and create pleasant, delightful office environment, the study in this paper identified and examined overall color images of office, and color use and color preference in office furniture. The purposes of this study were: 1) to identify the use of and preference for color images of office 2) to analyze the color images of office furniture and understand its color use and color preference; 3) to understand the color use and color preference in office storage furniture.

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A Study on the Current Status of Furniture Industry in the Northern Region of Gyeonggi Province and Future Policy Direction (경기북부 가구산업현황과 발전 방향 모색 연구)

  • Rim, Kwang Soon
    • Journal of the Korea Furniture Society
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    • v.24 no.4
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    • pp.433-443
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    • 2013
  • The furniture industry of the northern region of Gyeonggi Province consists of several regional complexes which was just autogenously, that is, not based on the organized and planned movements cultivated and clustered, so it stays small businesses. This fact certainly requires to find right courses for future policy direction, in order to develop the furniture industry centering in the northern region of Gyeonggi Province internationally competitive. Consequently the aim of the present study was to investigate the characteristics of the furniture industry in the northern region of Gyeonggi Province first and to present right development directions for the innovation of the structure of furniture industry according to the change of the times, i.e. to connect the industry, university and the authorities concerned well and to strengthen the technology level of furniture industry accordingly. In addition, this requires education and training of the excellent designers being able to create high added-value industrial sectors, including finding a new Korean national brand which should preoccupy the global market. Furthermore, the high-tech furniture industrial complex specialized in manufacture, distribution and marketing such as the division of work between business to business should be built and finally a Korean traditional & unique furniture culture should be created on the basis of a cultural approach of furniture industry. It would be the timing for entire business sectors related to Korea's furniture industry to establish an international standard certification like ISO, in order to upgrade the quality of furniture steadily while keeping our own tradition, and this belongs to a meaningful attempt for the high-tech lifestyles and the improvement in the quality of life of customers.

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Increasing Furniture Manufacturing SMEs' Business Performance Through Absorptive Capacity and Product Quality

  • ONGKOWIJOYO, Gracia;KOESMONO, Teman;WULANI, Fenika
    • Journal of Distribution Science
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    • v.20 no.12
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    • pp.43-57
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    • 2022
  • Purpose: This study discusses the phenomenon of the uncertain sustainability of SMEs in developing countries. SMEs face various challenges in the dynamics of a competitive environment, which threaten their growth and sustainability. This study aims to address a research gap between company's internal resources, in the form of absorptive capacity, and its business performance. By using product quality as a mediator, which has never been studied before, this research presents a novelty to answer the existing research gap using the Resource Based Theory (RBT) perspective. Research design, data and methodology: Using quantitative method, data are collected from 164 respondents, who are owners or managers of furniture manufacturing SMEs in Gerbangkertosusila Area, East Java, Indonesia. The data are analyzed using Partial Least Square (PLS) - Structural Equation Modeling (SEM). Results: The findings show that absorptive capacity has a direct and significant effect on business performance and indirectly through product quality. Conclusion: Furniture manufacturing SMEs are advised to focus on developing absorptive capacity reflected in good product quality, in order to improve their business performance. This is especially important to survive the crisis caused by the Covid-19 pandemic. Thus, the results of this study contribute to the development of RBT, and there are several suggestions for further research.

A Study on the Color Scheme of Workstation Based on the Color Image Types (색채이미지유형에 따른 워크스테이션의 색채배색에 관한 연구)

  • Han, Hye-Sun;Park, Hyo-Chul
    • Korean Institute of Interior Design Journal
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    • v.19 no.5
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    • pp.105-112
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    • 2010
  • The purpose of this study is to suggest the color scheme based on the color image types through the color analysis of workstation furniture which is on the market. This color scheme of the workstation furniture is expected to be give the comfort to office environment when planning office. For this study, It is selected the three furniture firms that have a brand of office furniture and their web site that is showed color sample of furniture. The following researches are drawn based upon the purpose. First, the color image types of interior space is classified and the color image words that are suitable for each types is extracted based on the results of existing literature. Second, the distribution of its hue and tone is analysed after collecting the each firm's color sample of desk top, panel and chair. Third, the color image appearing in each furniture color is analysed by color image scale positioning. Forth, the color scheme of desk top, panel and chair is suggested by its color scheme palette. The result of this study is expected to help comfortable environment by providing the color scheme for selection of furniture color in work space. Not all color of each furniture is sufficient to be combined color scheme, the result is indicated that the color scheme of workstation by color image types is possible for color planning in office environment.

A Study on the Historical Trend Analysis of Korean Home Furniture Design (Focused on After 1980s) (한국 가정용 가구디자인의 시대적 경향분석에 관한 연구 (80년대 이후 중심으로))

  • In mi-ae
    • Journal of the Korea Furniture Society
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    • v.16 no.1
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    • pp.53-69
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    • 2005
  • This research has a significant meaning to observe and understand the historical condition of a furniture industry and the characteristics of Korean home furniture's formation, ability, skill and materials from 1980s when there were an economic growth and a historical development of Korean home furniture occurred to present days. During 1980s, there was an automatic system available and has enforced and settled the standards on its quality and price in a furniture industry. Also, there was a big trend of black furniture as well as an entrance of corporation and high glossy furniture due to technical cooperation from Europe. In 1990s, there was an entrance of furniture which various techniques was applied due to a high development of the materials and skills, and also various sizes of height and weight and enlargement of acceptance function using highly-technological hardware. After 2000 and now, pro-environmental products is embossed in the Korean home furniture where they added a public issue which is the concept of well being, and A.I and sub material has been pro-environment. There also was a natural unity between nature and technology because of increased usage of trees with its natural patterns, metals, and glasses. For the future development of home furniture design, This problem should be promptly recognized that current home furniture designs are now on the verge of being lack of originality and are just following the market demand and recent trend as it is. Then, there should be a development of its specialized, detailed, unique design as well as a development of advanced materials, production management, distribution, and so on, and carrying out a diversified research continuously. There also should be a systematic education, which is necessary for training specialists to lead the Korean home furniture design industry as well as preparing a basic level for the future without a negligence.

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Observation of Moisture Content in Wood at Non-Steady State

  • Hwang, Sung-Wook;Lee, Won-Hee
    • Journal of the Korea Furniture Society
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    • v.20 no.6
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    • pp.599-604
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    • 2009
  • For the search of unified law of moisture movement in wood, moisture distribution of Korean red pine at non-steady state was investigated. We assume that the equilibrium moisture content (EMC) in wood depends on only temperature and relative humidity, it can be control in temperature and humidity chamber. If temperature is constant and humidity or vapor pressure is changed with sin curve shape at adequate cycles, EMC in chamber can be changed as well with sin-curve shape. The setup condition of a non-steady state in humidity control chambers is a constant temperature at $20^{\circ}C$ and 15+10 sin ${\omega}t$ percent EMC. It can be found that the distribution of moisture in the specimen with varying relative humidity are illustrated various types. Moisture in wood is complicated and vibrates with the moisture sorption process. Considering a unified law of moisture movement in wood, it is considered that the most important fact is to search the method of precise diffusion & transfer coefficients.

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