• Journal of Digital Policy
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• v.2 no.2
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• pp.7-14
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• 2023

The purpose of this study is to emphasize the need for brand equity management to survive in a rapidly changing medical environment by identifying the impact of digital customer experience on brand equity and analyzing the influence of hospital brand equity on word-of-mouth (WOM) intention. The main findings are as follows. As a result of analyzing the effect of digital customer experience on brand equity, the relationship between aesthetic value and brand equity, functional value and brand equity, customer service value and brand equity all showed significant results. In addition, the relationship between brand equity and WOM intention also showed significant results. These findings have practical implications for revealing the importance of the digital service environment in building hospital brand equity, in strengthening relationships with customers and WOM activities, and suggesting the provision of customer services and benefits using digital technology.

• Journal of Navigation and Port Research
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• v.48 no.4
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• pp.327-334
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• 2024

Amidst the burgeoning research on autonomous ships, there has been a marked increase in the development of new systems and equipment for these vessels. This study identifies specific assets and functional requirements essential for managing autonomous ships, and presents a system architecture applicable to conventional and autonomous vessels alike. The recommended fleet asset management system encompasses ship information, maintenance, crew, and operational management. Assets specific to autonomous ships include the MASS rating within ship information, advanced software and hardware for maintenance, and remote operators in the crew management. These asset functions are managed through separate, modular systems that permit easy attachment and detachment, hence ensuring compatibility with both traditional and autonomous ships. Moreover, the system is web-based which facilitates access through an internet environment without necessitating the installation of any program.

• Strategy21
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• s.45
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• pp.116-147
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• 2019

Despite the fact that South Korea, one of peninsula countries, has been already a middle power in an international arena, it still tends to get stuck in continental-driven inertia and be reluctant to become a consolidated maritime power. In its efforts to deal with the parable of South Korea, designing a tailored-made strategy needs to be initiated in detail. Its design is centered around two variables: classification of waters and prestige. First of all, the domain of waters confronted to South Korea ranges from the greatest threat to scattered national interest. Second, South Korea is prestigiously regarded as the middle power which is equipped with the capability to see beyond its sovereign waters. The Maritime Access Strategy(MAS) can be more clearly explained by three-axis factors: ends, ways, and means. Ends need to be oriented to achieving three types of classified objectives-Deterrence, Engagement around the world to maximize remotely-scattered interest and Check of neighboring countries' seapower expansion, called DEC. Ways is mainly driven by the closer access to three different types of waters: waters of security, check, and interest. The active access and closer approach to the domain of waters need to be maintained with a high degree of willingness and capability. Means is attainable by guiding naval forces to be armed with multiple platforms and functionally-balanced assets. These platforms and assets will allow the naval forces to attain and maintain cost effective means, leading to making MAS feasible. This strategy allows the middle-power Korea to make the best of its maritime assets at various seas, contributing to international stability as well as national security and interest.

• Journal of the Mineralogical Society of Korea
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• v.22 no.2
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• pp.153-162
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• 2009

The main compositions of "Seokganju", a Korean traditional red mineral pigment, are iron oxides. To investigate its mineralogical and functional properties, we had got its ore from Juto cave in Ulreoung island, which was a famous field of it in Korean documents. The ore occurs as a paleosol between the olivine basalt and amphibole trachyte in discontinuously. It is reddish brown and yellowish brown and consists mainly of clay minerals with minor debris. Its reddish and yellowish brown color are due to the hematite and ferrihydrate, respectively. These iron oxides are precipitated as ferrihydrate from the ferrous water in the paleosol and partly changed to hematite. The color reproduced in timber by using seokganju pigment with traditional tools and methods is similar to that in heritage building. The moistureproofing and fire resistance of Ulreungdo seokganju is far better than that of artificial seokganju. Moreover, the combustion tests show that the artificial seokganju promote the ignition and combustion of the timber. Ulreungdo seokganju is regarded as a pigment with fungicidal efficacy because growth of two wood decay fungi (cov. and typ.) are inhibited in solid medium with it.

• The Journal of the Korea Contents Association
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• v.12 no.1
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• pp.197-210
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• 2012

In this research, we executed a questionnaire survey targeting men and women in 20' or more who reside in the metropolitan area and have experienced purchasing the vehicles in order to study how Promotion Mix Activity affects Brand assets, and ultimately what kind of relation it has with Purchase intention. In the statistical process of collected data, we analyzed the data by using SPSS 12.0 for Windows statistical package and AMOS 7.0 program. As the result of analysis, first, when we analyzed the relation of the Promotion Mix Activity and Brand Assets of the companies, the more affirmative the assessment on the advertising activities of the companies was, the higher the brand popularity, royalty and image increased, And it appeared that as the assessment on PR activities of the companies got more affirmative, the brand popularity, image and royalty increased. Second, as the result of the analysis of the relation between salespersons' Promotion Activities and Brand assets, it appeared that salespersons' social capacity improved Brand awareness and royalty and their strategic capacity improved Brand awareness, royalty and image. Third, seeing the result of the analysis on the relation between Brand assets and Purchase intention, it was shown that Brand popularity had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention, and Brand royalty had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention. In addition, it appeared that Brand image had a meaningful positive(+) effect upon satisfaction and repurchase(oral) intention, and finally it could be known that Brand assets had a close correlation with Purchase intention. Therefore, this research established the color marketing strategy as follows. First, we shall build up the functional role such as aesthetic favor, information communication, protection of ecosystem, publicity reinforcement etc. so as to emphasize the properties of the package design; second, we have to construct the color marketing strategy to convey the images of the commodity besides the psychological and physiological utility which colors grants, the utility used in visual conveyance as communication media; third, we should build the color marketing strategy for the integration of company image; finally we have to compose the colors fitted for the company and product style and introduce design marketing using company colors.

• Journal of the Korean Institute of Rural Architecture
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• v.4 no.3
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• pp.23-37
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• 2002

Buddhist Architecture should be set for worship and an ascetic life, which is its main function as it is a religious facility and its space and form can be considered as means to achieve efficiently a religious function. Every religion concludes its religious function through its ideas and form of faith based on scriptures and religious precepts. The thing should be paid attention to from this point of view is how Buddhist doctrines are reflected on the architecture and the background recognition about the fundamental doctrines and religious system should be preceded to clarify it. Existing researches have studied the characteristics of Buddhist temples on the point of functional view and architectural spacial view through phenomenal ways. Though fruitful results bore about the Korean space through that way, more internal viewpoint is required to clarify the fundamental regularities and spatial concepts indwelling in temple architecture. Considering what structural elements were required to compose one space in traditional Korean architecture is the fundamental subject and important. This thesis searches architectural characteristics through inquiring about the main building and annexes and understanding symbolic characteristics about the arrangement of the Buddhist statue and solemn things in the Buddhist temples of tangible cultural assets or above located in Seoul area.

• The Research Journal of the Costume Culture
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• v.24 no.1
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• pp.107-113
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• 2016

The purpose of this study was to examine new-silver women's fiber and material property preferences and purchasing behaviors. The survey subjects were 115 new-silver women ranging in age from 50 to 60 years old. This study utilized a questionnaire as a measurement tool. The results of this study were as follows: First, the home ownership rate of the participants in this was 81.4%, and 54.9% of them had a bachelor's degree or higher. Therefore, they turned out to be a new silver generation with higher education and stable income and assets. Second, regarding their purchasing behaviors, it was shown that they purchased the largest amount of clothing for themselves and their spouses, children, and grandchildren at the change of seasons. Third, with regard to their average spending on clothing, when they purchased clothing for themselves, it was shown that they purchased clothing at the price of KRW 500,000 or above for themselves but not for their family members. Fourth, their favorite type of fiber was synthetic fiber, and their favorite material property was heaviness, followed by roughness, stiffness, bulkiness, and glossiness. Moreover, with regard to their favorite functional textile, it was shown that the highest percentage of them preferred vitamin textiles, followed by ocher and scented textiles.

• Journal of Plant Biotechnology
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• v.42 no.1
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• pp.6-12
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• 2015

Medicinal plants resources are becoming important assets since their usages have been expanded to the development of functional foods for human health, more attractive cosmetics, and pharmaceutical industries. However, their phylogenetic origins and names are different from each country and quite often they are mixed each other resulting in the confusion for consumers. In particular, when they are very similar based on their morphological characteristics and distributed as dried roots, it is extremely difficult to differentiate their origins even by specialists. Recently, "DNA barcodes" have been extensively applied to identify their origin of medicinal plant species. In this review, we tried to overview the current research achievements for the development of suitable "DNA barcodes" regarding to the differentiation of medicinal plant species. Furthermore, more advanced techniques including amplification refractory mutation system (ARMS)-PCR, multiplex single base extension (MSBE), high-resolution melting (HRM) curve analyses are also discussed for their practical applications in the authentification of particular medicinal plant species.

• Journal of Internet Computing and Services
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• v.7 no.4
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• pp.11-22
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• 2006

Software product-lines methodology is the software development paradigm to build the target system by customizing the variable part of software assets according to requirements. To attain this, the commonalities and variabilities of the system family should be modeled explicitly at early stage. Although the researches on general software product-lines are active, the researches on component-based real-time embedded software product-lines are rather inactive. In this paper a code generation system to support the functional variabilities via feature model and generate the code for synchronization via state model is proposed to increase the productivity of the development of the real-time embedded software product-lines.

• Journal of Korea Technology Innovation Society
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• v.7 no.3
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• pp.607-640
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• 2004

This article analyzes the venture firm based upon the new framework of Dynamic Firm Capability (DFC) to identify the process mechanism. Research methodology includes the case study involving structured interview and data collection from two leading Korean ICT(Information Communication Technology) firms in the same sector (DVR). IDIS, spun off from the university, has accumulated the innovative capability based on the R&D department. On the other hand, KODICOM has retained the technological trajectory in terms of marketing competence. Underlying hypothesis is that a firm should show a idiosyncratic evolutionary pattern by acquiring different complimentary assets(CA). In addition, effective internal process should be matched with the essential characteristics not only at the firm level but also at the sectoral level. By analyzing those two different firms, we will find the strategic successful factors based upon the evolutionary point of view. It is a key contribution of this paper to study on the process mechanism of ventures, and to explain detailed process mechanism by viewing two different characteristics of the firm at the functional level.