• 한국IT서비스학회지
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• 제22권6호
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• pp.55-70
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• 2023

This study conducted a fuzzy set qualitative comparative analysis study on culture and arts information portals to ensure practical and universal use and activation of culture and arts information portals. The capabilities and influence of affordances and system literacy according to user experience regarding accessibility to cultural arts information portals are as follows. First, physical affordances in the culture and arts information portal were key conditions for the culture and arts information portal user experience regarding system accessibility, system understandability, system usability, system usability, and system literacy. Second, the functional affordance of the user experience in the cultural arts information portal was relatively low and unimportant, and when the functional affordance was low, the user's system accessibility, system understanding, system usefulness, system usability, and system literacy were increased. Third, if the user's functional affordance and sensory affordance are low in the culture and arts information portal, the system accessibility, system understanding, system usability, and system literacy of the culture and arts information portal users are increased. Fourth, cultural arts information portals must build an innovative system with a systematic approach appropriate for the user base by linking system literacy capabilities with a focus on physical affordances.

• 품질경영학회지
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• 제51권1호
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• pp.97-117
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• 2023

Purpose: The purpose of this study is to examine the factors affecting the intention to continue using the metaverse platform service from the user's point of view. Methods: The study conducted a survey of experienced people using Zepeto, Ifland, Gather Town, Zep, Roblox, Fortnite, and Minecraft, which are virtual world types among metaverse types, and valid 415 data were analyzed by SPSS (ver 22.0) and R (ver 4.1.0) program packages. Results: As a result of empirical analysis, it was found that interactivity and social presence among the characteristics of metaverse affected expectation confirmation, and sensory affordance and functional affordance affected expectation confirmation as affordance factors. In addition, all four characteristics of metaverse, reliability, playfulness, interactivity, and social presence, were found to have the greatest affect on perceived usefulness, and it was analyzed that playfulness, social presence, and reliability were influenced in order. The affordance factor was also found to have a positive effect on physical affordance, sensory affordance, and functional affordance. This study was found that it had a positive effect on the relationship between expectation confirmation and satisfaction and the relationship between perceived usefulness and satisfaction. satisfaction was analyzed to lead to continuance intention. Conclusion: This study is meaningful in that it examines the perspective of users who can be called customers of metaverse platform services. Based on the results of this study, it is expected to have a significant effect on the development of metaverse platform services not only on platform operators that provide metaverse platform services but also on providers who plan events and education using metaverse platform services.

• 한국의류산업학회지
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• 제24권3호
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• pp.303-314
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• 2022

This study examined the impact of the social features (identification, interaction, information value) and technical features (visibility affordance, metavoicing affordance, social connecting affordance) in live commerce on consumers' attachment, which in turn affects consumers' continued intent to watch live commerce and intent to purchase from the platform. Consumers' attachment was represented by emotional attachment to the live shopping streamer and functional dependence on live commerce. Furthermore, this study investigated the effect of attachment on continuous watching intention and purchase intention. Using a web-based survey and consumers in their 20s and 30s (average age: 30.32) as a sample, this study collected 274 usable responses. The results showed that among the live commerce social system constructs, identification and interaction positively affected emotional attachment to the live commerce streamer. Among the live commerce technical system constructs, visibility affordance and social connecting affordance positively influenced functional dependence on live commerce. Both emotional attachment to the live streamer and functional dependence on live commerce were positively related to a continued intent to watch, which influenced the intent to purchase. This study empirically investigated live commerce based on the socio-technical systems framework and confirmed that both social and technical factors have a significant effect on consumers. This study also identified the impact of live commerce on consumers' attitudes through attachment theory. In addition, it has proved the antecedents and effect of continuous watching of live commerce on purchase behavior by focusing on continuous watching intention where less attention was paid in live commerce research.

• 산업융합연구
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• 제21권10호
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• pp.13-19
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• 2023

본 연구는 감각적 어포던스, 기능적 어포던스, 지각적 어포던스가 메타버스 내 소비자의 참여도와 체류의도에 미치는 영향을 검증하였다. 연구 결과는 감각적 어포던스, 기능적 어포던스, 지각적 어포던스는 모두 소비자 참여에 정의 영향을 미쳤는데, 감각적 어포던스의 영향력이 가장 높은 것으로 확인되었다. 또한 소비자 참여는 체류의도를 증가시키는 것으로 나타났다. 메타버스 플랫폼을 제공하는 서비스 기업들은 고객이 서비스 과정에 적극적으로 참여를 유도하기 위해서는 메타버스 구축시 다양한 감각과 물리적 요소들을 통해 가상공간을 실재감 있게 구현하는데 무엇보다 신경을 써야 할 것이다. 또한 4차 산업을 기반으로 한 서비스는 서비스의 생산과 활용에 참여하는 소비자로부터 발생한다고 할 수 있으므로, 소비자의 참여가 더 적극적으로 검토될 필요가 있다. 어포던스 관점에서 볼 때 메타버스 환경의 실재감 있게 구현하는 것과 공간내 다양한 컨텐츠 또는 아바타들과의 상호작용은 소비자 참여를 높일 수 있을 것이다.

• 한국실내디자인학회논문집
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• 제26권5호
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• pp.135-142
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• 2017

Recently, as human-centered design and humanization of space accelerates, the concept of physical space is changing to user-centered space. In particular, in the case of exhibition space to utilize digital media, visitors' actively experiencing exhibits and participating exhibition are regarded as an important factor, thus affordance design serves as a crucial factor to afford satisfaction with exhibition space to the visitors. Accordingly, the study is to understand the concept of the affordance and the digital media exhibition environment and to analyze the preference for each affordance design factor in the digital exhibition environment. The survey is conducted to people in the twenties who inhabit Seoul and the metropolitan area, familiar with the digital media. The results of the survey show that the most important role of the digital media in the exhibition environment is to create the atmosphere for concentration and complexity is the most preferable among interactivity, network ability and complexity, the feature of the digital media. Additionally, the results reveal that cognitive affordance presenting the feature of design to help the user when he/she want to know something is the most preferable among sensory affordance, physical affordance, cognitive affordance and functional affordance and as the time exposed to the digital media increases the importance of the affordance design is high. As the digital environment is common now in many fields, it will be regarded as a crucial factor to the visitors of an exhibit hall from now on whether affordance design is used.

• Journal of Smart Tourism
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• 제1권2호
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• pp.37-46
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• 2021

The travel-related applications on a smartphone help tourists make a reservation before their trip conveniently; use a map, direction guidance, and translation services during the travel; evaluate and recommend travel services communicating with others after their journey. This study examines the relationships among affordances and constraints provided by the mini-program, users' perceived value, and travel-related mini-program (TRMP) usage by analyzing the structural equation modeling. An online questionnaire was developed from the available scales in the published literature. A total of 651 TRMP users responded to the survey, and 448 valid responses were included for analysis. Affordance, including physical, cognitive, sensory, and functional affordance, significantly influenced the hedonic value of TRMP; utilitarian value except for cognitive affordance. There were negative relationships between unfamiliarity and both types of value. The utilitarian and hedonic value of TRMP significantly influenced both the exploitative and explorative use of TRMP. Travel-related mobile applications are dramatically increased in the tourism field. This research sheds light on TRMP usage, as a new and smart device, from a user's perspective based on the affordance theory. This study represents a valuable direction regarding the emerging travel-related online platforms in tourism.

• 로봇학회논문지
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• 제4권2호
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• pp.81-87
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• 2009

As expanding of service robots into the human life, the needs of robots are increased. The experts group forecasted that the robot market would grow rapidly in a short time, robot companies should compete with others for prior occupation in a market. In this research, we proposed a framework of robot identity design based on building methods of product identity and developed a case study. Identity is one of the strategies to distinguish from competitors through managing image united. It is possible to apply this identity approach on robot area, which was used for making image of companies, brands, and products. In general, identity has visual, invisual features, which can be classified into three elements; Robot Philosophy, Functional Affordance, Family Look. Robot philosophy means the vision or philosophy of a company through robot development, functional affordance is a character or role to serve and family look includes visual design elements like as shape, color, material, graphic, behavior etc. We suggest that this guide will be applied to build identity of following series of a model, models of same service group and all models of a company or commercial space.

• 한국실내디자인학회논문집
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• 제20권6호
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• pp.350-358
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• 2011

In contemporary architecture, Environment is not just a non-objective space. It is an experimental space where physical space and the principal result of interaction and order have been granted in symbolic, introverted space. Therefore, Yokohama International Port Terminal characteristics that appear in the architectural space, the nature of human desires and reveal the value of user-centered criteria to classify the type of response characteristics of the affordance are as follows; First, the experience response in the affordance reaction is when users reaction is multiple in theenvironment. Second, the evolution of organic reactions in a public space system is that it shows the spatial characteristics of the functional relationships. Third, the organic of space that can be seen through cultural practice in the inside and outside of the space could be explained as a perceptual response. It can be an opportunity to analyzed and develop in a various forms of space in environmental design if we understands the spatial characteristics of FOA's Yokohama International Port Terminal and applied end user spatial reaction analysis that shows an affordance relationship study.

• 인지과학
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• 제24권1호
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• pp.49-69
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• 2013

우리가 타인과 상호작용하거나 물체를 사용하는 동안 뇌에서는 신체 이미지를 추적하고 행위의 주체를 파악하려는 신경 정보처리가 끊임없이 이루어진다. 선조외 시각 피질(Extrastriate Body Area, EBA)은 신체에 관한 시각 입력과 우리 자신의 움직임에 관한 내적 신호들을 통합하여 행위 주체감(sense of agency) 생성을 위한 초기 신경 표상을 제공한다. 그러나 이러한 과정에서 물체의 기능적 특성이 행위주체에 따라서 어떻게 반영되는지 알려진 바는 거의 없다. 이에 본 연구는 기능성 자기공명 영상 기법을 활용하여 자신 또는 타인이 도구를 사용하는 장면을 참가자들이 상상할 때 도구의 행동유도성(affordance)이 EBA의 신경 반응에 끼치는 영향을 관찰하였다. 각 시행에서 참가자들은 신체를 향해 사용하는 도구(예, 망원경)나 신체 바깥 방향으로 사용하는 도구(예, 주사위)를 제시받았다. 이 때, 도구를 둘러싼 사각형 테두리의 색깔에 따라서 참가자들은 자신 혹은 타인이 그 도구를 사용한다고 상상하였다. 실험 결과, 우반구 EBA는 참가자가 '자신'의 행위를 상상할 때 바깥 방향 도구 조건보다 신체 방향 도구 조건에서 더 많이 활성화되었으나, 참가자가 '타인'의 행위를 상상할 때는 도구의 사용 방향으로부터 영향을 받지 않았다. 후속 검사에 따르면 자신 조건과 타인 조건에서 각각 상상하는 동안 참가자가 느낀 생동감의 차이는 없었다. 이러한 결과는 EBA가 도구의 행동유도성 정보를 신체 도식에 반영함으로써 행위 주체감을 향상시키고 우리 자신의 행동을 안내하는 데 기여하고 있음을 시사한다.

• 한국안전학회지
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• 제29권1호
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• pp.86-92
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• 2014

This paper provides an integrated view on human and system interaction in advanced and automated systems, which adopting computerized multi-functional artifacts and complicated organizations, such as nuclear power plants, chemical plants, steel and semi-conduct manufacturing system. As current systems have advanced with various automated equipments but human operators from various organizations are involved in the systems, system safety still remains uncertain. Especially, a human operator plays an important role at the time of critical conditions that can lead to catastrophic accidents. The knowledge on human error helps a risk manager as well as a designer to create and control a more credible system. Several human error theories were reviewed and adopted for forming the integrated perspective: gulf of execution and evaluation; risk homeostasis; the ironies of automation; trust in automation; design affordance; distributed cognition; situation awareness; and plan delegation theory. The integrated perspective embraces human error theories within three levels of human-system interactions such as affordance level, psychological logic level and trust level. This paper argued that risk management process should dealt with human errors by providing (1) reasoning improvement; (2) support to situation awareness of operators; and (3) continuous monitoring on harmonization of human system interaction. This approach may help people to understand risk of human-system interaction failure characteristics and their countermeasures.