• 유통과학연구
• /
• 제14권5호
• /
• pp.59-70
• /
• 2016

Purpose - The objectives of this study are described as following. First, the study will establish the concept of Brand Values of Environmentally-friendly agricultural product through theoretical discussion. Second, it shows the effects of Environmentally-Friendly Agricultural Products brand value on Brand Satisfaction, Brand Trust and Brand Loyalty by empirical investigation. Third, in order to provide the methodology of brand development, literature regarding and questionnaire survey were used such as Environmentally-Friendly Agricultural Products Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty. Based up on the results, the research estimates consumers' relative priorities of Environmentally-Friendly Agricultural Products Brand Value factors in purchase. This research also suggests the consumer oriented new brand development and the progressive direction for the successful launching of Korean Environmentally-Friendly Agricultural Products Brand. Research design, data, and methodology - Because the relative literatures reviewed regarding not only each factor but also the relationships among them, Brand Value was categorized into 4 dimensions: Emotional, Social, Functional, and Epistemic Value. Then, Brand Loyalty was added as an outcome variable and Brand Satisfaction, Brand Trust were also added as mediators. The proposed research model and 13 hypotheses were created and 23 measurement items were developed. A face-to-face questionnaire survey with items concerning the Brand Value of Environmentally-Friendly Agricultural Products is conducted to housewives in metropolitan area in May 2016. Respondent answered about Brand Value, Brand Satisfaction, Brand Trust and Brand Loyalty in preferred Environmentally-Friendly Agricultural Products. 333 copies of the questionnaire were collected and analyzed using SPSS 21.0 and AMOS 20.0 to determine the reliability and validity of the measurements. Results - From the confirmatory factor analysis and a structural equation modeling, the outcomes of these studies were as follows; (1) Three Brand value dimensions, i.e. Emotional Value, Social Value, and Epistemic Value had a significant and positive impact on Brand Satisfaction, but Functional Value did not. (2) Social Value also had an impact on Brand Trust, (3) Brand Satisfaction significantly affected Brand Trust, and Brand Trust influenced on Brand Loyalty, and (4) Brand Satisfaction were perfectly effective in mediation between Emotional Value, Epistemic Value and Brand Trust, and it also partially mediated between Social Value and Brand Trust. Conclusions - According to the result of consumer research on Environmentally-Friendly Agricultural Product brand, 3 dimensions of brand value affected brand satisfaction, and especially Social Value was a significant positive dimension. So, marketers should concern about value proposition of Environmentally-Friendly Agricultural Product to consumers by using premium package design, store identity, and distinctive product. Consumers wanted to get self-esteem, self-regard, and high social position by purchasing it. This study has academic and practical significance, so the findings can be applied to a wide range of brand management strategies. However, there are some limitations; 1) limitation about development of new brand value dimensions, 2) limitation about gender in the area of respondents. Future research should be done with wide range of respondents.

• 유통과학연구
• /
• 제11권12호
• /
• pp.71-81
• /
• 2013

Purpose - This study investigated the effects of consumers' selection criteria for environment-friendly agricultural products on purchase intention and the effects of consumers' attitudes and the reliability of environment-friendly agricultural products on purchase intention by using the theory of planned behavior. Subjective norms of variables of behavioral intention, attitudes toward behavior and control of the behavior were used to create selection criteria, consumers' attitudes and reliability of environment-friendly agricultural products. The study investigated the effects of consumers' selection criteria, attitudes, and reliability of environment-friendly agricultural products on purchase intention constructing models and hypotheses of mediation and moderation between selection criteria for agricultural products and purchase intention by consumers' attitudes and reliability. Research design, data, and methodology - The findings were as follows: first, consumers' selection criteria for environment-friendly agricultural products had a significantly affirmative influence upon purchase intention. Health was the most important factor of selection criteria convenience was more important than quality and familiarity was next. Consumers' attitudes and trust had a significant influence on purchase intention. Second, testing showed that consumers' attitude and trust partially mediated selection criteria: sub-factors and purchase intention were important in selection criteria. Third, testing showed that consumers' attitude and trust had a significant moderation effect between selection criteria and purchase intention. In the test of the moderation effect between sub-factors of selection criteria and purchase intention, consumers' attitude had a significantly positive influence upon health, convenience, and familiarity, and had no significant influence upon quality and purchase intention. Consumers' trust had no significant influence upon health, convenience, and quality. Results - The study provided several theoretical implications: first, an empirical analysis was undertaken with selection criteria for environmental-friendly agricultural products, consumers' attitude, and trust to investigate subjective norms, attitude toward behavior and control of behavior based on the theory of planned behavior. Second, this study investigated both the mediation effect and moderation effect of consumers' subjective norms on attitudes toward behavior, the mediating effects of perceived behavior control and changes of behavioral intention depending upon size and direction of the variables. This study also provided several practical implications. Conclusions - First, consumption of environment-friendly agricultural products did not increase despite rapid increase of production therefore, promotion of consumption and distribution was needed considering the supply and demand of the products. Second, definite standards for selection criteria were suggested to build up consumers' attitude and trust. Consumers' attitude could be improved by factors including the brand of environment-friendly agricultural products, consistent quality, solving physiological problems caused by adverse effects of environmental problems, supplementary approaches, treatment of adverse effects by eating food, and the development and supply of products in accordance with changes of lifestyle. Finally, consumers' demand for sub-factors of selection criteria could be much higher than health, convenience, and quality of the products. Therefore, a process was needed that could continuously check consumers' needs for the products. Limitations were described at the end of the study.

• 한국조경학회지
• /
• 제47권6호
• /
• pp.87-102
• /
• 2019

유니세프(UNICEF)의 아동친화도시 조성사업(Child Friendly Cities Initiative, CFCI)이 특정 지방자치단체의 특수정책에서 지방자치단체의 보편적 정책으로 전환되는 현 시점에서 도시의 대표적인 공공공간인 도시공원의 아동친화환경에 관한 전반적인 진단과 점검이 필요하다. 그러나 대부분의 공원 관련 아동친화환경 사업은 어린이에 집중되어 있고, 현재 공원의 아동친화성을 평가할 수 있는 기준도 구축되어 있지 않다. 이러한 문제의식을 바탕으로 본 연구는 18세 미만의 아동과 지역주민이 모두 이용하는 근린공원을 대상으로 연구자 현장조사, 이용자 설문조사, 청소년참여 워크숍의 방법을 통해 아동친화환경을 분석하였다. 본 논문에서 파악한 아동친화도시 근린공원의 문제점은 다음과 같다. 첫째, 불분명한 아동의 개념과 정의로 인해 정책의 집행과 그 수혜의 대상이 일관되게 실행되지 않고 있다. 둘째, 근린공원은 아동을 위한 공공공간으로 인지되거나 활용되지 못하고 있다. 셋째, 근린공원에서는 청소년에 대한 고려가 매우 부족하다. 넷째, 공원 내 시설뿐만 아니라, 접근성과 공원 주변의 아동친화성이 미흡하다. 이러한 측면을 고려하여 추후 공원 관련 정책 개발에 있어 청소년을 포함한 소외 연령층에 대한 고려를 구체화한다면 아동친화도시 공공공간의 아동친화성 향상과 아동의 보편적인 권리 향상에 이바지할 수 있을 것이다.

• 한국산업정보학회논문지
• /
• 제23권2호
• /
• pp.75-92
• /
• 2018

본 연구는 제조기업에 재직중인 근로자를 대상으로 가족친화적 기업문화가 직원의 가족친화제도 인지도와 행동에 어떠한 영향을 미치는지를 조사하였다. 연구 결과 가족친화적 기업문화가 기업의 경쟁력 강화 뿐만 아니라 근로자의 행복에 영향을 끼쳐 근로자와 기업이 서로 상생할 수 있다는 것이 증명되었다. 본 연구는 자기기입식 설문조사방법을 통해 진행하였으며 배포된 설문지 중 295부가 최종 유효한 응답지로 선택되었다. 그리고 다중회귀분석을 통해 기업문화, 근무시간, 직장상사의 지원과 가족친화제도 인지도와의 관계를 도출, 가족친화제도의 인지도가 직장만족도 및 삶의 질, 이직의사, 조직몰입에 어떠한 영향을 주는지 검증하였다. 검증 결과 첫째, 기업문화가 직원의 가족친화인지도에 유의미한 긍정적인 영향을 주었다. 둘째, 근무시간이 가족친화인제도에 미치는 영향도 유의미한 긍정적인 영향을 주었다. 셋째, 직장 상사의 지원이 가족친화인지도에는 무의미한 영향을 주었는데 이는 직장상사의 지원은 근로자에게 일-가족 갈등을 줄여주고, 조직몰입, 이직의사에 유의미한 영향을 주는 것으로 나타났던 선행연구와는 다른 결과가 도출되었다. 넷째, 가족친화제도인지도는 근로자의 직장만족도 및 삶의 질에 긍정적인 영향을 주었다. 다섯째, 가족친화제도 인지도는 근로자의 조직몰입에 긍정적인 영향을 주었다. 여섯째, 가족친화제도인지도는 근로자의 이직의도에 부정적인 영향을 주었다. 연구 결과에서 살펴본 바와 같이 가족친화적 기업문화는 기업과 근로자에게 있어 긍정적인 효과를 미침에 따라 기업에서는 가족친화제도가 있음을 적극 알리고 제도를 활용하고자 하는 직원에게 적극 권장 및 지원할 필요가 있다. 또한 가족친화제도를 받아들이는 문화로 자리 잡을 수 있도록 중간관리자급을 중심으로 한 인식전환교육과 기업문화로의 정착을 위한 전사적인 노력이 필요하다.

• 한국정보과학회논문지:컴퓨팅의 실제 및 레터
• /
• 제15권2호
• /
• pp.114-124
• /
• 2009

본 논문에서는 인터넷과 같은 IP망에서 SVC(scalable video coding) 비디오를 전송할 때 주어진 최소 전송대역폭 조건에 부합되는 실용적인 TCP 친화적 전송률 제어 기법을 제안한다. UDP 프로토콜을 이용하여 실시간 비디오를 전송할 때 상위 응용계층의 프로토콜로서 실시간 수송 프로토콜(RTP)과 실시간 수송 제어 프로토콜(RTCP)이 일반적으로 사용이 되는데, 이때 발생되는 패킷 스트림의 전송률을 네트워크 내에서의 다른 TCP세션과 공평하게 분배하여 결정할 수 있는 방법이 TCP 친화적 전송률 제어(TCP-friendly rate control) 기법이다. 기존의 TCP 친화적 전송률 제어 기법에서 제안한 전송률 결정 모델에서는 채널의 최소 전송 대역폭에 대한 고려가 반영이 되지 못하여 패킷 손실이 큰 경우에 대해서는 모델에 의해 결정된 전송률이 채널의 실제 최소 전송 대역폭과 매우 상이한 문제점이 발생한다. 본 논문에서는 최소 전송 대역폭을 고려하여 개선된 TCP 친화적 전송률 제어 모델을 고안하고, 이 모델을 기반으로 SVC의 기본계층(base layer)에 대해 최소 전송률을 할당하며 나머지 가용한 전송률을 향상계층(enhancement layer) 스트림에 할당하는 TCP 친화적 스케일러블 비디오 전송 기법을 제안한다. 실제적인 인트라 및 인터넷 망을 통한 SVC 비디오 전송에 의한 필드 테스트를 통해 제안된 기법의 성능을 검증한다.

• 한국주거학회논문집
• /
• 제20권1호
• /
• pp.19-26
• /
• 2009

As a response to the recent increase in the Interest in environment friendly interior finishing materials, the purpose of this study is to compare the awareness of environment friendly interior finishing materials between interior designers and housewives, as representatives of two different consumer groups, and to examine how the preferences between them differ. The study participant group for this research consisted of 80 interior designers working in Gwangju, and 166 housewives who were residents of a number of apartments in Gwangju. Self administered questionnaires were provided to the participants and were then collected. Unpaired t-tests and $x^2$ tests were used to compare the prevalence of epidemiological factors and the variables that revealthe awareness and the preference between the two groups. While it was expected that both groups would source information using the internet, the housewives group showed a tendency to also seek advice from others in the selection of environment friendly interior finishing materials. Interior-designers considered the high price and the lack of diverse products as the most serious problems involved in selecting environment friendly interior finishing materials. Interior-designers chose design, color and long-term use, and the method of maintenance as standards by which to choose interior materials in general, while the housewives considered 'environment friendly' as the most important standard. Both groups however favored environment friendly materials. There was no difference between the two groups in terms of their belief in the need to trust a well known brand name and in the importance of a Green-label placed on interior finishing materials such as wallpaper, paint and laminate flooring.

• 한국실내디자인학회논문집
• /
• 제21권1호
• /
• pp.220-227
• /
• 2012

After The Ramsar Convention took place in Korea in 2008, public interest in environment heightened, and the government has been allocating its budget for conserving our environment. Therefore, the present study focuses on eco-friendly spatial images particularly shown in ecological museums in Korea which recognizes the value of the environment and the ecology and tries to both protect them and alert people about it. The purpose of this study is proving what consist of eco-friendly spatial images by analyzing the expressive word of eco-friendly images and the image of space, providing a basic data for future space planning of ecological museums. To do this, the present study proceeds in three steps. First of all, the base of research in analyzing stage is firmly established by grasping general theories and terms regarding spatial image. As a second step, the composition and the characteristics of exhibition is clarified through on-spot investigation to provide comparative data for spatial image assessment in the future. Also through this step, we could understand how the exhibits are designed currently. In the last stage of research, expressive words regarding eco-friendly spatial images are extracted and used to analyze the spatial image of ecological museums. And the following three conclusions is deduced. First, the expressive words of eco-friendly spatial image that are extracted are as following: "healthy", "coexisting", "clean", "blending", "warm", "soft", "lively", "pure", "cool", "fresh ", "comfortable", "relaxed", "mild", "free", "harmonious", and "healing". As the second conclusion, color, and material, the formation which is an architectural factor did not have a great impact on forming eco-friendly image, but the color and the material did. The third conclusion was that the display with natural aspects actively utilized increased eco-friendly spatial image.

• 한국산학기술학회논문지
• /
• 제16권7호
• /
• pp.4349-4356
• /
• 2015

본 연구는 현재 우리나라 컨테이너터미널에 적용가능한 친환경 운영기술 요인들을 도출하고, 관련 실무자들을 대상으로 한 실증분석을 통하여 친환경 컨테이너터미널 운영기술들에 대한 항목별 중요도와 만족도의 차이를 Importance-Performance Analysis로 검증함으로써 친환경 컨테이너터미널 운영기술에 대한 향후 방안을 제시하고자 하였다. 본 연구의 결과로 친환경 컨테이너터미널 운영기술 평가항목들 중 '빈이동 최소화'가 가장 중요한 요소로, '전기식 TC'가 가장 만족한 항목으로 분석되었다. 20개의 친환경 컨테이너터미널 운영기술 항목들은 '터미널 안벽시스템', '터미널 야드시스템', '터미널 접안지원 시스템'의 3개 요인으로 도출되었다. 이러한 결과들은 향후 우리나라 친환경 컨테이너터미널에 관련한 운영 정책수립 및 관리지침에 기여할 것으로 기대된다.

• 농업과학연구
• /
• 제45권3호
• /
• pp.365-378
• /
• 2018

Anthracnose caused by Colletotrichum gloeosporioides, which is one of the major diseases of red dates, causes severe damages in jujube (Zizyphus jujuba Miller) production in Korea. This study was done to evaluate the inhibition of anthracnose occurrence and pathogen growth by the treatment of environment-friendly materials such as a Bordeaux mixture and loess-sulfur mixture and by defense-response signaling in jujube. The in vitro test of the environment-friendly materials and signaling molecules that were routinely applied did not exhibit any antifungal activities against the pathogen for jujube anthracnose. The Bordeaux mixture and loess-sulfur mixture at a two-fold concentration showed inhibition zones that were 16.0 and 20.3 mm in diameter, respectively. In the pathogen inoculation test with detached jujube tree leaves, while treatment with the environment-friendly materials diluted by half showed no inhibition of lesion development, they did show inhibition of lesion development when they were routinely applied to the leaves. In detached jujube fruits inoculated with the pathogen, better suppressive effects by the treatment of the environment-friendly materials were seen in the fruits at a young stage rather than in the ripening stage. The in vivo test with jujube trees in pots showed that the treatment of salicylic acid (1 mM) resulted in the best suppressive effects against lesion development. The results suggest that it is possible to manage the incidence of anthracnose by the treatment of environment-friendly materials such as the Bordeaux and loess-sulfur mixtures and signaling chemicals such as ethephon, hydrogen peroxide, methyl jasmonate, and salicylic acid in jujube trees and fruits. Consequently, these findings suggest that environment-friendly materials and defense response signaling molecules could be used as suitable candidates for sustainable agrochemicals to manage anthracnose in jujube production.

• 한국실내디자인학회논문집
• /
• 제24권4호
• /
• pp.111-123
• /
• 2015

This study aims to suggest 'an eco-friendly residential housing design guideline as an elderly housing alternative' by mixing the concept of a 'senior citizen community' housing environment with the concept of an 'eco-friendly' housing environment, based on the directivity of an elderly housing alternative for surviving in a super-aged society and the directivity of a sustainable housing environment for providing against global warming. Basically, this study considered the directivity of 'an eco-friendly residential building as an elderly housing alternative' by analyzing housing environment elements and elements to be considered in an elderly housing environment and setting the directivity of an elderly housing environment, which reflects the change in the design paradigm. In relation to the concept of universal design, for considering the perspective of elderly users, existing elements were compared and major planning elements were applied to the scope of complex planning, communal space and housing unit space. In relation to the concept of eco-friendly design, also, a guideline was re-organized and planning elements were applied to each category by comparing domestic and foreign green building certification systems. Based on domestic and foreign authorized guidelines of universal design and green building certification systems, this study was focused on suggesting an eco-friendly residential housing design guideline as an elderly housing alternative to make users perceive the need for a specific indoor environment design guideline and system.