• Korea Science and Art Forum
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• v.19
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• pp.735-745
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• 2015

This study is about the marketing mix of convention destination, aims to examine convention destination image and loyalty. In order to study the marketing mix more scientifically, this paper select those indexes which can promote the destination image but also can guide the access loyalty of exhibition participants. In addition, in order to understand the influence of marketing mix of convention destination which includes products, place, price, promotion, people, on destination image and loyalty, this research analyses the beneficial effect among variables. Based on previous research, the marketing mix of convention destination export products, place, price, promotion, people, convention image exports Cognitive images and Emotional images. The results show that, assuming that the beneficial effect of convention marketing mix on cognitive images was established partly, the beneficial effect of convention marketing mix on emotional images was established partly, the beneficial effect of marketing mix of convention destination on loyalty was established partly, the beneficial effect of cognitive images of convention destination on loyalty was established, he beneficial effect of emotional images of convention destination on loyalty was established. Based on the results of the study, a comprehensive strategic management on arketing mix of convention destination, played a profound impact on forming the image of the participants and enlivening the convention destination.

• Korea Science and Art Forum
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• v.22
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• pp.169-183
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• 2015

As time is rapidly changing, the culture to represent an era is getting more subdivided and complex. Due to cultural diversity, the influence, cause, characteristics which could be understood in individual field centered by space in the past cannot be understood now only by the viewpoint of one field, and it has become difficult to predict and correspond to the change of the future. With the development of information and knowledge delivery system, various cultural contents to form a space are being created and lapsed, but there are a lot of parts which cannot be explained or understood by only one point of view. To inspect these situation, this study is aimed to draw the Tangibility and Intangibility Value causes that became the influence with Jongmyo Shrine, designated from UNESCO at February 1995, a traditional space with historical superiority, analyze the key factors that became the main factor to form the space, and consider the importance of the related factors. The unconstructured data technique which is applied as the method of analysis in this study can be said to be a new value judgement and viewpoint in interpreting the space. Therefore, this study is a new trial to provide a frame for multilaterally interpreting the various traditional space and culture of Korea from the past to the present.

• Korea Science and Art Forum
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• v.29
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• pp.89-100
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• 2017

This research aims to identify spatial features of exhibition hall for trade fair and establish a theoretical model on the effects of these features on the visitor attitudes. Also, it seeks to make suggestions on the service for exhibition environment or marketing activities through empirical analysis. The survey for this research was conducted for one week from Oct. 28 to Nov. 5, 2016 at COEX in Seoul. The 320 questionnaires were distributed to the visitors of the survey period, and all of the questionnaires were returned. Excluding those considered meaningless due to a small number of answered questions, a total of 303 samples were used for empirical analysis. The empirical analysis was conducted through SPSS 24.0. The results showed that each element of spatial features of the exhibition hall has significant effects on the visitor intuitive attitude. On the other hand, only Aesthetic and Convenience of spatial features of the exhibition hall has significant effects on the visitor conative attitude As above, this research conducted empirical researches on the effects of spatial features on visitor attitudes at exhibition hall to provide guidelines for establishing strategic management schemes of exhibition space that provide more convenient and pleasant environment. Also, this research aims to suggest development directions for organizer to provide quality service and environment, turning them into comfortable spaces that communicate with the visitors.

• Korea Science and Art Forum
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• v.19
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• pp.243-257
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• 2015

The Cultural Heritage Administration has selected Seoul Fortress Wall as the representative heritage of Korea to be applied for being registered as UNESCO World Heritage and announced the plan to restore and organize it, which has increased the interest to the Seoul Fortress Wall, the Historical Site No. 10. The great work to make the heritage value of Walls, 4 Big Gates and 4 Small Gates composing the Seoul Fortress wall with the length of 18.627 km to be recognized worldwide has limits if it is focused only on the physical restoration. It is because the Seoul Fortress Wall represents the long historical and cultural value as the space of life which connects closely the capital city and its vicinity. We need the plan to discover and utilize historical and cultural contents of Seoul Fortress Wall and its vicinity. Especially, Gwangheemun, which is one of the four Small Gates of Seoul Fortress Wall, is a precious cultural heritage which represents the transition of fortification technology of Chosun period as the space representing ordinary people. However, now Gwangheemun and its vicinity does not stand out the charm because of passive accessibility, landscape falling behind and absence of program. This made the lack of domestic and overseas tourists and the convenient space and various contents. This reality is because the value of space has been considered simply as a cultural heritage without considering the traditional, historical and cultural specificity. Therefore, this study is aimed to find the meaning and value of Gwangheemun by discovering its own latent intangible cultural, historical and artistic resource, and to find the way to connect with Gwangheemun, the existing tangible traditional architectural space and the way of vitalizing Gwangheemun as a new space.

• Korea Science and Art Forum
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• v.19
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• pp.405-415
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• 2015

Recently the development of China has attracted all over the world, many scholars of different areas are interested in Chinese Culture and Chinese Market. After sixties of last century development of the economic of the South Korea closer to modernization, but there are many problems, one of them is the urban living style boasts of the features of concentration. Because of this phenomenon the lack of housing space become more serious. It also come to be a social problems. Therefore narrow residential area become inevitability. At the same time, effective utilization of housing space become a demand. Especially for those families with limited living space, it's meaningful for them. Between the China and the South Korea. Chinese have the same situation too, the different is kitchen space of chinese is closed. It means they have to cook in limited space. With increased supplies and more small appliances, an inevitable requirement is opening out the kitchen space, but unreasonable furnishings and living space reduces the efficiency of the kitchen, which has led to the discontent of users. From this, base on the investigation and analysis of diet&living space of most chinese apartment, and through differences kinds and places of storage items. With them I would combine the food culture and feature of storage space of China to solve problems of the efficiency of the kitchen.

• Korea Science and Art Forum
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• v.20
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• pp.227-241
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• 2015

As time is rapidly changing, the culture to represent an era is getting more subdivided and complex. Due to cultural diversity, the influence, cause, characteristics which could be understood in individual field centered by space in the past cannot be understood now only by the viewpoint of one field, and it has become difficult to predict and correspond to the change of the future. With the development of information and knowledge delivery system, various cultural contents to form a space are being created and lapsed, but there are a lot of parts which cannot be explained or understood by only one point of view. To inspect these situation, this study is aimed to draw the cultural and technical causes that became the influence with Suwon Hwaseong, a traditional space with historical superiority, analyze the key factors that became the main factor to form the space, and consider the importance of the related factors. Suwon Hwaseong is a new town formed by the order of King Jeongjo. Suwon Hwaseong at that time was a space with the will and effort of many people who dreamed a new era, and it has a meaning of varoius time ans space as historical facts and cultural values as well as the progress and development of scientific technology. The unstructured data technique which is applied as the method of analysis in this study can be said to be a new value judgement and viewpoint in interpreting the space. Therefore, this study is a new trial to provide a frame for multilaterally interpreting the various traditional space and culture of Korea from the past to the present.

• Korea Science and Art Forum
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• v.20
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• pp.267-277
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• 2015

The whole world enters the ageing era and 'lifelong education' is issued where the elderly can learn knowledge and techniques caused by era-change. Museum is a cultural public-facility and taking roles to provide education with spatial composition of contents and articles at exhibition. Therefore, museum can be a learning space for the elderly, performance of learning, environmental support to museum is required considering their physical characteristics. This study aims to develop a environmental design checklist at museum and to provide a frame for environmental plans to support the elderly for smooth watching of exhibition and education at museum. The environmental design checklist at museum was drawn for the spaces for entry, exhibition, public-service, educational activity and movement at museum, based on physical characteristics of the elderly or the criteria of 'sense (eye-sight, hearing and feeling by tough)' / 'exercise (skeleton, movement, physical strength and muscular strength). The environmental design checklist at museum for the elderly was composed newly by combining existing related acts, manuals, and preceded studies. For future studies, actual survey items at site and questionnaires for the elderly watchers were drawn.

• Korea Science and Art Forum
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• v.25
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• pp.463-475
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• 2016

As the transition to the digital age in the late 20th century, the intrinsic value of the craft, the emotional values of human, has been noticed as an alternative to overcome the adverse effects of the modernism of the industrial age. To introduce experimental tries which convergence of contemporary technologies and elements of traditional craft, and to inspire artists and present the new possibility of creation to them who want to take advantage of craft emotion as the elements of creation is the purpose of this study in the current digital technology age. First, the meaning and value of craft in modern times and digital media and hybrid creation environments are theoretically investigated based on previous studies and literature. Second, design cases produced by combining digital technology as a tool and craft elements are classified for substantial understanding of the design. Thirdly, identify the design characteristics presented through case studies and suggest the new possibility of creation. The results of the study are as follows. Reject typical types highlight the functional role and try free express conversion, e.g. form, material, texture, making process etc. Extracts the various elements that can be applied and search combining ways, because the convergence of digital technology and the craft is sufficient to activate the human emotion. Interaction between the craft and the digital medium is made actively. Craft accepts digital form, the craft appeared again as the contents of the digital. the traditional and digital method appropriately fused and utilized depending on the situation in process.

• Korea Science and Art Forum
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• v.20
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• pp.279-292
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• 2015

As the aging society is rapidly coming, the needs for the elderly-friendly living environments was also increasing. The purpose of this study was to examine how frequently 25 neighborhood facilities were used by the elderly and what facility they wanted to be arranged within their walking distance. The subject of this study were 158 elderlies who were their ages of more than 65 years and lived in Busan. The data were collected by using an one to one interview method. Findings were as follows; 1) The elderly used very frequently facility for the elderly such as a senior center, walking road, and park and green space. Also, bus stop, traditional market, and resting facilities were used relatively frequently. 2) Some neighborhood facilities were used not frequently, but periodically. 3) Using frequencies of some neighborhood facilities were different by the elderly's characteristics. 4) Among 25 neighborhood facilities, the facilities which the old persons wanted to be arranged within walking distance were medical clinics, facilities for the elderly, subway station, bus stop, traditional market, park and green space, walking road, and food market/convenience store.

• Korea Science and Art Forum
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• v.24
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• pp.321-332
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• 2016

As functions of public library has become diversified, proper environment color plan enhancing a supporting environment of user based on a function of public library should be achieved by utilizing space chromatics which is a psychological environmental factor. Therefore, public library's color environment of each space functions should be understood and the foundation of color plan enhancing supporting environment of user should also be established under the premise that public library color environment which supports integrated functions to every local residents by meeting functional roles of library. As functions of public library expands, this study has its purpose to analyze color environment characteristics by mainly focusing on library of Busan region to study color environment supporting function of each space. Through a literature research, function and role of color, environment color have considered, and through a preceding research analysis on public library's present condition analysis and tendency of library color preference, theoretical background on library color environment has deducted. By researching present condition of environment color application at 9 public libraries located at Busan, the environment color characteristics of library has deducted through an image adjective analysis using color system, coloration analysis, IRI(Image Research Institute) color image scale. This study can be provided as a reference data for environment color plan based on spatial function to enhance supporting environment of public library user, and it is expected to utilize in the library facility plan which has been diversified.