• 한국사회정책
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• v.23 no.2
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• pp.83-112
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• 2016

Increase of immigrants in Korean society means that ethnic and cultural diversity witnessed in Western immigration countries is also appearing in overall Korean society. The purpose of this study is to suggest policy directions which fit multicultural society in the future by comparing and analyzing the difference in the recognition of multiculturalism between Koreans and immigrants. As the result of empirical analysis, it turned out that there is difference in recognition between Koreans and immigrants, for which different policy directions are required. First, it was contact experience that decided Koreans' multicultural attitudes. High level of influence of contact experience means that although Koreans take multicultural society as granted, they actually have low level of contact experience with immigrants, which requires policy tools to convert actual strengthened contact experience into positive directions. Second, in the case of immigrants, the less they recognize discrimination and the more bias is fortified, the more they accept multiculturalism as a threat. This exhibits their dual sense of identity in which they recognize themselves as foreigners toward Koreans but they distinguish themselves from other foreigners. Thus, assimilation to Korean society is not deemed to be the only alternative and Korean society needs to practice genuine multiculturalism to strengthen immigrants' ethnic identity. Study also conducted in-depth discussions on the implications of above results.

• Journal of the East Asian Society of Dietary Life
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• v.23 no.2
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• pp.184-196
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• 2013

To investigate the image, preference, importance and satisfaction of foreign visitors to Korean foods, 220 visitors (male 104, female 115) were surveyed with questionnaires in English and Japanese. To achieve this research purpose, frequency analysis, exploratory factor analysis, t-test, and one way ANOVA was performed using the SPSS 15.0 program. Subjects had various nationality such as Europe/Oceania (24.7%/), Asia (23.3%), Africa (12.8), and North America (39.3). The representative food was kimchi > bibimbop > bulgogi but the most favorite food was bibimbop > kalbi > bulgogi in order. Like this, there are some discrepancies among the food choice, especially in kimchi, so the taste of kimchi should be improved according to the foreigners' taste. The results of the preference about the image get the high grade from those factors; the resonable price of Korean food, the spicy taste, various kinds of food according to the settings of the table, good for the health with excellent taste. Foreigners consider that the cleanliness of food and tableware, the sanitation of the restaurants, the taste of the food and freshness of ingredients are the important factors in Korean food and Korean restaurants. According to these factors, the satisfaction is affected by the attitude of servers > the taste of the food > the freshness of the ingredients > the amount of the food > the atmosphere of the restaurants > the cleanliness of the tableware in order. From the relationship between the importance and the satisfaction, the low grade food should improve the color and styling of the food and be served the appropriate amount of the food. Moreover, it is needed to improve the combining the spices and the ingredients to maintain a balance between strong and delicate flavors and with this, Korean food should be more globalized to promote the development of Korea tourism.

• Korea Trade Review
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• v.42 no.3
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• pp.123-142
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• 2017

This study is to investigate Right to Chinese Name for Foreigners under Trademark Law of the People's Republic of China. The basketball star Michael Jordan sued Qiaodan Sports in 2012, saying the company had built its business around his Chinese name read as Qiaodan in Chinese without his permission. The Chinese supreme court ruled that the trademark for Jordan's Chinese name should be returned to China's State Administration for Industry and Commerce to be re-awarded, and it means Qiaodan Sports Co. must stop using the Chinese characters for Qiaodan on its merchandise. However, the court rejected Jordan's claim to the romanized or pinyin form of the name "Qiaodan," saying in its judgment that this version may not be closely linked with him. People who want to claim the right to Chinese name, he/she must prove the specific name has linked with him/her. Furthermore, he/she must prove the Chinese firm's actions had displayed "malicious intent" by registering trademarks for his/her Chinese name. The courts approve infringement by Chinese firm and stop to use his/her name in the country.

• Journal of Korean society of Dental Hygiene
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• v.16 no.3
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• pp.355-362
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• 2016

Objectives: This study aimed to develop a tool for assessing foreigners' understanding of oral health information in Korea called the Test of Korean Functional Health Literacy in Dentistry(TOKFHLiD) and examined validity and reliability of the tool. The TOKFHLiD consists of two literacy assessment parts: Dental Information Sentence(DIS) aims to assess one's literacy of sentences containing oral health information. Dental Information Document(DID) aims to assess one's numeracy and literacy of documents containing oral health information. Methods: Twenty eight preliminary questions were developed based on various medical care literature such as the agreement to diagnosis and treatment and the treatment precautions. DID using 14 preliminary questions was developed based on the appointment card, the treatment schedule, and labels on oral care products. The 42 preliminary questions in the DIS and the DID were subsequently put through four separate expert reviews, in which questions with content validity score of less than 0.8(13/15 points) were corrected and modified by five dental experts and then were corrected for language errors by two Korean language experts. The preliminary assessment tool was tested on 153 Koreans, and ${\chi}^2$ test was performed on the ratio of respondents who comprehended each question, the ratio of respondents who chose the correct answer for each question with a significance level of 0.05. Results: Of the 42 preliminary questions, 1 question in DIS and 1 question in DID, for which the ratio of Korean respondents who chose the correct answers did not exceed the acceptable level of 80%, were excluded and a final assessment tool was completed with 40 questions. Conclusions: Following the development and application of the tool, examination of the TOKHLiD for validity and reliability revealed that this assessment tool is adequate for assessing oral health information literacy of foreigners who are using oral hygiene medical services in Korea.

• Journal of the Korean Society of Food Culture
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• v.24 no.5
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• pp.467-477
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• 2009

This study was conducted to investigate and analyze food related and space related elements of popular Vietnamese restaurants in Hong Kong to identify restaurant images related to food, to examine how Vietnamese traditions are applied to such restaurants, and ultimately, to get their implications for us. Luxury Vietnamese restaurants in Hong Kong tended to be located in major office buildings and famous shopping malls in the downtown area; therefore, they were highly accessible to foreigners. In addition, most Vietnamese restaurants were quite formal in size or atmosphere. The food-related elements of the luxury restaurants reproduced traditional menus, but the table setting and service generally adopted a formal Western style setting. The presentation of foods was also creative and contemporary, to suit international customers' tastes. Regarding the spatial elements, restaurants serving traditional menus had interiors influenced by the French colonial period, while those serving contemporarily adapted menus had interiors with simple contemporary images emphasized by Vietnamese traditional decorations. These characteristics allowed foreigners from diverse countries to access the restaurants without a sense of rejection. Casual restaurants were primarily exposed to many people on busy roadsides, but they tended to be inferior in terms of size and quality. Apart from size and price level, food-related elements failed to reflect Vietnamese unique traditional characteristics. The outward appearance consisted of basic construction materials (glass, chassis, and bamboo) instead of those representing Vietnamese architecture. Additionally, the interior of the casual restaurants contained traditional elements or objects more frequently than luxury restaurants, but they looked rather disorderly and lacked harmony. Overall, the image of casual restaurants was degraded by the use of cheap and low quality finishing materials and furniture. The results of this study may be useful for organizations promoting the Branding of Korea or businesspeople and designers promoting the globalization of Korean foods.

• Korea Journal of Hospital Management
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• v.23 no.2
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• pp.95-105
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• 2018

Objective: This study conducted an empirical research on foreign patients who had visited the medical institutions of Daegu region in order to identify the effects of the factor satisfaction and experience satisfaction with medical services on their revisit intentions. Methods: This study reviewed the existing studies on medical services to foreign patients with a main focus on medical tourism, and conducted the empirical research through a survey on foreign patients from the Russian, Chinese and English-speaking regions based on the Daegu Medical Tourism Promotion Institute's DB of foreign patients. The empirical research conducted a multiple regression analysis on factor satisfaction and experience satisfaction regarding return visit intentions. Results: The multiple regression analysis results showed that both the factor satisfaction and the experience satisfaction with medical services of foreign patients had positive effects on their return visit intentions, especially, with a relatively greater effect from the factor satisfaction. Specifically, it was found that factor satisfaction elements of 'friendliness of employees', 'good communication', and 'expertise of medical workers'; and experience satisfaction elements of 'reliability of medical information', 'efforts to minimize incompatibility towards foreigners', 'convenient access to medical information' and the like enhanced the return visit intentions. Conclusion: We discovered that, in the context of medical tourism activities, it is important to enhance factor satisfaction and experience satisfaction with medical services in order to promote return visits of the foreign patients who we once attracted. Especially, there are implications that reliability of medical information and efforts to minimize incompatibility towards foreigners enhance return visits of foreign patients.

• Journal of the Korean Regional Science Association
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• v.35 no.1
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• pp.19-31
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• 2019

This study examines the effect of national identity and threat awareness on the multi-cultural acceptability and whether contact theory actually work. For the analysis, this study used '2013 Korea General Social Survey' data and compared two groups divided according to whether or not they live in ethnic places using structural equation modeling. The empirical analysis shows that national identity does not have a direct effect on multi-cultural acceptability, and threat awareness has a full mediating effect between national identity and multi-cultural acceptability. In addition, the negative effect of the threat awareness on multi-cultural acceptability was greater in groups living in ethnic places. The findings suggest that multi-cultural awareness education is necessary to reduce the threat awareness toward foreigners, and that community-level programs are needed to prevent and coordinate conflicts arising from contact between foreigners and Koreans.

• International Journal of Advanced Culture Technology
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• v.8 no.3
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• pp.172-185
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• 2020

To explore the impact of restaurant service quality for foreigners in South Korea on customer satisfaction, customer trust, and loyalty from three dimensions: quality of physical environment, food quality, and service quality and the influence of perceived price on satisfaction and loyalty, a survey was conducted by collecting 202 valid questionnaires and Amos 23 was used to examine the relationships between variables. The results show that the quality of physical environment, food quality, and service quality have significant positive effects on customer trust, but only food quality has a significant effect on customer loyalty and all three have no significant effects on customer satisfaction. In addition, customer trust has a significant positive effect on customer satisfaction and customer loyalty, but the effect of customer satisfaction on loyalty has not been verified in this study. At the same time, perceived price has a significant positive effect on customer satisfaction, but no significant effect on customer loyalty. Then the study examined the moderating effect of gender by using the SEM multi-group analysis method, founding that there are no significant differences between male and female on the impact of the three dimensions of restaurant service quality on customer satisfaction, and no significant differences between male and female on the impact of perceived price on customer satisfaction and customer satisfaction on loyalty, meaning that gender's moderating effects are not valid. These conclusions of this study are useful for restaurant operators to improve the quality of the physical environment, food quality and service quality, effectively improve customer trust, and thus customer satisfaction and loyalty.

• Journal of the Korean association of regional geographers
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• v.21 no.2
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• pp.304-318
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• 2015

As the number of foreigners who stay for a long time increases, their residential concentrations have emerged and developed. This research aims at investigating how and why immigrants' residential concentration sustains and develops. In order to understand the roles of the residential concentration for the immigrants' everyday, we used the framework of grunddaseins funktionen including residence, labor, shopping, education, leisure, commuting, and community activity. Accompanied is a case study of Daelim-dong which is the largest Chinese concentrations. The result shows that combined with co-ethnic preference in residence, various amenities at the concentrations attract new immigrants and hold existing immigrants, allowing the concentrations sustain and develop. It has been pointed out that there are the difference factors that foreign immigrants concentrate residentially: 'co-ethnic residential preference' for immigrants from more developed countries and 'discrimination' for immigrants from less developed countries. However this study shows that the residential concentrations for less-developed-country-immigrants could maintain and develop with grunddaseins funktionen based on co-ethnicity.

• Journal of Information Management
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• v.43 no.2
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• pp.199-222
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• 2012

Due to the increase of international business and activities, Koreans nowadays have higher needs to present their personal identity to the foreigners. In this process, the first requirement is to exchange personal names with foreigners. Therefore, the phonetic translation of Korean names into Roman alphabetic notation is frequently required, in order to deliver Korean personal names to the people who do not understand Korean alphabet. However, some confusions have been witnessed in the way of transforming Korean names into Roman (English) alphabet notation, due to the fact that there are many different ways to put Korean pronunciation into Roman (English) alphabet. This study examines different formats of Romanization of Korean personal names to find and suggest an optimal one. It first examines structures of and differences between Korean and Western personal names and usage patterns, reviews the issues surrounding Romanization of Korean personal names, and patternizes diverse Romanization formats currently used. Based on these examinations and consequent findings, I would like to suggest a format for the Romanization of Korean personal names which is considered to be the best.