• 제목/요약/키워드: Foreign market entry

검색결과 113건 처리시간 0.021초

한국기업의 아프리카 진출 성과에 관한 연구 (A Study on Performance of Korean Corporations Market Entry to Africa)

  • 안규환;박종돈
    • 통상정보연구
    • /
    • 제15권2호
    • /
    • pp.49-69
    • /
    • 2013
  • 아프리카는 석유가스를 비롯한 각종 광물자원의 보고로서 자원의 확보는 물론 향후 신흥시장 선점, 외교적 영향력 확대라는 측면에서 다방면에서의 진출이 필요하다. 아프리카의 전략적 가치를 고려할 때 아프리카 시장은 무한한 잠재력을 가진 지역이며, 자원이 빈곤한 우리나라로서는 적절한 시장진입 전략 선택과 성과에 대한 올바른 평가가 매우 중요하다. 이에 본 논문은 한국기업의 수출환경특성-아프리카 진출전략-기업성과 간의 인과관계분석을 통해 아프리카 진출 성과를 분석하고자 하였다. 분석 결과, 해외시장진입 전략 요인 중 해외시장진입시기, 기업의 경쟁전략, 마케팅 전략은 기업성과에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 따라서 아프리카 시장에서 기업이 성과를 향상시키기 위해서는 아프리카 시장 특성에 맞는 집중화 및 세분화 전략, 마케팅 전략이 필요하다.

  • PDF

한국 섬유패션산업의 해외진출에 관한 연구 (A Study on Foreign Entry in Korean Textiles and Fashion Industries)

  • 김용주;유혜경;김현숙
    • 한국의류학회지
    • /
    • 제34권9호
    • /
    • pp.1546-1557
    • /
    • 2010
  • This study analyzes the status of foreign direct investment in Korean textiles and fashion firms and investigates the factors determining their performance. A total of 1,251 cases (including 1,116 manufacturers and 135 of distributors from the 2009/2010 Korean Overseas Business Directory published by KOTRA) were used. The results of this study are as follow: 1) In the case of manufacturers, China was the most heavily invested in country, and the Asian region that included China, Vietnam, Indonesia and Bangladesh consisted of 80% total investment. In cases of distributors, China was also the first ranking country and other countries, that included Vietnam, United States, and Japan are major ones. 2) In terms of the foreign entry mode, wholly-owned subsidiaries represented 90% of total cases. As the index of the degree of localization, the ratio of local employees was very high. 3) Different countries were utilized by year, type of business, and area of process. In manufacturers, Indonesia, China, and Vietnam were the most heavily utilized countries in the 1980s, 1990s, and 2000s, respectively. For distributors, China was the major market ill the 1980s and 1990s but Vietnam has emerged as the biggest market in the 2000s. In terms of area of process, China was for manufacturing fibers and fabrics, Vietnam was for most items, Indonesia was for assembly, knit, accessories, and Bangladesh was for embroidery and accessories. 4) The determining factors of the age of foreign business as the proxy index and performance of foreign business entry, were different by the type of business. For manufacturers, four factors including the dollar amount of investment, number of local employees, the mode of foreign direct investment, and entry to China were significant. On the other hand, only two factors including the dollar amount of investment and entry (other than China) were significant distributors.

해외시장 진입전략에서 창의성과 흡수역량, 전략적 지향성이 미치는 효과에 대한 연구: 게임산업을 중심으로 (The effect of creativity, absorptive capacity and strategic orientation on the distribution strategy of foreign market entry : Focused on Game Industry)

  • 박영은
    • 문화경제연구
    • /
    • 제17권2호
    • /
    • pp.29-62
    • /
    • 2014
  • 대표적인 지식기반산업, 창조산업으로 인식되고 있는, 문화콘텐츠 산업의 하나인 게임산업은 전통적인 제조업의 해외진출과는 달리, 제품 혹은 프로젝트 기반으로 해외진출에 대한 전략과 성과가 달라진다. 따라서 이에 대한 접근도 각각의 콘텐츠 단위로 달리해야 하며, 어떠한 요인들로 인해 이들의 해외진출 의사결정과 결과가 달라지는지 살펴볼 필요가 있다. 이에 본 연구에서는 게임 산업에서 해외시장 진입 선택에 영향을 미치는 '전략적 지향성' 요인을 중심으로, 이들의 선행변수 및 후행변수에 대해 살펴보고자 한다. 본 논문에서는 팀 단위(team level)로 제품이 개발되어 각각의 해외시장별로 어떠한 전략적 지향성을 띄며 진입유형 선택에 이르게 되는지 살펴보기 위해 온라인 게임 252개의 케이스를 가지고 살펴봤다. 본 연구결과에 따르면, 팀 흡수역량이 혁신지향성에 미치는 관계를 제외한 모든 잠재변수들(창의성, 흡수역량, 시장지향성, 혁신지향성, 해외시장 성과)간의 인과관계가 유의하게 나타났다. 본 연구는 창의성과 흡수역량, 시장지향성 및 혁신지향성을 해외시장 진입 방식과 통합적으로 연결시킴으로써 기존의 전략 및 국제경영 관련 이론들을 보충하고, 문화콘텐츠 상품의 해외진입(배급) 전략을 설명하기 위한 이론적 및 실무적인 시사점을 제공해준다.

Dynamics of Global Distribution after Initial Entry

  • Park, Young-Eun
    • 유통과학연구
    • /
    • 제15권12호
    • /
    • pp.5-19
    • /
    • 2017
  • Purpose - This study involves the following questions: "Does internalization theory fully explain reality?" and "Which additional factors may add extra value to the theory?" To answer these, this study divides market entry mode into two steps, initial and subsequent and then, focuses on the subsequent distribution step; that is, the post-entry strategy after initial entry. In addition, this study relies on finding strategic orientations that affect the decision of post-entry into foreign markets. Research design, data, and methodology - To investigate this, this study examines 252 cases of Korean online games for each foreign market and the distribution mode at the product-team level. Results - The result shows that companies use different distribution strategies as a post-entry mode, like licensing, or joint distribution rather than exclusive distribution, through subsidiaries even if they already have wholly owned local subsidiaries which have enough experience and resources to select the entry modes among various types and then provide full commitment and control. Additionally, it finds that strategic orientation affects post-entry strategies differently. Conclusions - Therefore, this study is noteworthy and significant, as it practically extends the existing theories such as an internalization and distribution for decision making regarding the overseas expansion of entertainment businesses.

스마트콘텐츠 기업의 시장진입 전략에 관한 연구 (A Study on Market Penetration Strategy for Smart Contents Providers)

  • 이철선;김종호
    • 디지털산업정보학회논문지
    • /
    • 제8권4호
    • /
    • pp.263-272
    • /
    • 2012
  • Lately, as domestic smart phone users exceeds 10 millions, Korea entered into real smart era in which smart contents market grows very quickly. One of feature for smart contents market is that there is few entry barrier for market penetration. So, it is essential for domestic digital contents providers to transform existing digital contents into smart contents to protect the entry of foreign firms into domestic market and to take advantage of opportunities to advance to foreign contents markets. The objective of this study is analyzing strategies of abroad companies which has penetrated into smart contents market successfully and classifying them systematically and the way to execute the proposed strategies. Future works of companies and governments to expand smart contents markets can be summarized as follows. First, they must prepare reliable data to elicitate proper market penetration strategies. Second, it is highly desirable to fuse contents industry and culture industry together. Third, it is urgent to formulate policies to promote SOHO contents companies.

Global Strategy Entry Mode Development: Case study of Electric Vehicle Market in Africa

  • Anyim Mokom Brenda
    • International Journal of Advanced Culture Technology
    • /
    • 제11권2호
    • /
    • pp.330-344
    • /
    • 2023
  • This research report cuts across management sciences (market strategy entry mode development) and innovative technology (Electric Vehicle (EV)) alongside measures to submerge global warming. The development of a successful entry mode for the electric Vehicle into the African continent is the main objective of the study. The study focuses on an analysis of how electric car manufacturers can enter the African market in other to achieve global sustainability and social responsibility. The methodology is based on identifying the factors that affect the choice of an entry mode into international markets by multinational companies desiring to leverage their revenue through a foreign market. It also offered a quantitative approach that can support the economic and sustainability entry mode model for EVs and a qualitative approach of Porter's five forces analysis as an entry mode coaching tool for EVs. These proxies are used in quite a wide range of multivariate statistical methods (trend analysis, ratio, and probability, comparative t-test technique, auto-regression, and ordinary least square technique). The result acknowledges joint venture and setting of the plant (physical presents) as the optimal entry mode in African EV market. It requires the EV manufacturers a tire-free emission innovation technology in order to optimize the global sustainability initiative.

유럽기업들의 아시아시장 초기진입 전략에 관한 연구 -독일기업을 중심으로- (The Study of success factors of Korean Market for entry strategies of foreign companies)

  • 김진숙
    • 한국산학기술학회논문지
    • /
    • 제12권10호
    • /
    • pp.4314-4321
    • /
    • 2011
  • 본 연구의 목적은 유럽 기업들의 아시아시장 진출 및 확장단계에서의 기업전략을 유럽의 대표적인 수출국가인 독일 기업들의 아시아시장 초기진입전략을 통해 살펴보고 진출대상국가로서의 한국시장이 제공하는 장, 단점을 알아보도록 한다. 더 나아가서 타 외국기업들의 한국에 대한 투자를 증가시킬 수 있는 방안을 제시하고자 한다. 이를 위해 제 2장에서는 독일기업들이 아시아시장 진입전략에 대한 이론적 배경을 살펴보고 제 3장에서는 연구방법 그리고 제 4장에서는 사례분석을 하였다. 제 5장에는 결론과 시사점으로 되어있다.

Chinese Construction Market for Foreign Construction Enterprises using SWOT

  • Zhi, Wang En;Woo, Moon Sung
    • Journal of Construction Engineering and Project Management
    • /
    • 제4권2호
    • /
    • pp.23-30
    • /
    • 2014
  • The remarkable growth of China's economy over the past several decades has obtained tremendous achievements. The construction industry play a leading role un this rapid economic expansion. And China's huge construction market gives it great economic influence around the world, it has attracting many enterprises to entry, although many enter barriers and market risks exist. However many construction enterprises have not doing well, especially foreign construction enterprises are not doing as well as we thought in the Chinese construction market. Although China's construction market has great development and become increasingly open, foreign investors and contractors now have much broader access to the Chinese construction market than before. But nonetheless, there are a wide range of practical problems that bring potential risks for them to invest in China. This paper aims to identify foreign construction enterprises' position by understanding the local market environment, and adopt he SWOT analysts Identifies the foreign construction enterprises' strengths, weaknesses, opportunities, and threats in the Chinese construction market, to Proposes appropriate Strengths-Opportunities (SO), Weaknesses-Opportunities (WO), Strengths-Threats (ST) and Weaknesses-Threats (WT) strategies to make the foreign construction enterprises movling forward.

The Entry Modes Strategy in FDI: Expansion of Korean Retailers into China and Indonesia

  • Kang, Min-Jeong;Kim, So-Hyung
    • 유통과학연구
    • /
    • 제12권7호
    • /
    • pp.45-51
    • /
    • 2014
  • Purpose - This study aims to explore the success of Lotte Mart in the global market, as well as examining the factors related to its entry methods. Research design, data, and methodology - This study analyzed the differences between Lotte Mart and E-mart in terms of their market entry methods, based on references and secondary data. This study is based on qualitative research that analyzes actual cases. Based on the results, this study analyzed and discussed actual cases based on references and secondary data, including newspaper interviews on Lotte Mart. Results - Lotte Mart succeeded in adapting to local markets it did this by ensuring the use of both mergers and acquisitions (M&As) and greenfield methods. In contrast, E-mart utilized only greenfield methods. Conclusions - The findings of this study may not be generalized to all industries, as only Lotte Mart was examined using the case analysis method. Therefore, the successful market entry modes of various companies should be explored in terms of FDI.

외국인 직접투자기업의 진입모형 선택에 관한 실증연구 (미국, EU, 일본 제조업 중심으로) (Entry Mode Choice of FDI Firms In Korea : The Case of USA, EU & Japan Manufacturing Firms)

  • 김철연
    • 산업융합연구
    • /
    • 제1권1호
    • /
    • pp.71-97
    • /
    • 2003
  • In this study, the main goal is conduct an empirical research for MNC's(multinational companies) contingency factors and entry modes. Through examining elements of success and limitations of foreign companies in the domestic market, a resulting purpose can be suggested such as developing attractive foreign investment policy. The results in this study are as below. The results from Logistic Regression Analysis there were indications for preference factors for WOS (Wholly Owned Subsidiary). The factors were 'Strategic Motivation', 'Intelligent Property', and 'Market Latent Purchasing Power'. For JV (Joint Venture) there were preferred factors such as 'Degree of Using Product Factors', 'Differential Products Development Ability', and 'Systematic Incentives'. However, this thesis is limited to identifying clear causal relationship between the 'Performance' of foreign investment enterprise which entered WOS or JV and various factors which were suggested in the contingency factors (independent variables).

  • PDF