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http://dx.doi.org/10.5762/KAIS.2011.12.10.4314

The Study of success factors of Korean Market for entry strategies of foreign companies  

Kim, Jin-Suk (Department of International Business, Namseoul university)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.12, no.10, 2011 , pp. 4314-4321 More about this Journal
Abstract
The aim of this paper is to analyze the success factors of European companies operating in Korea. Special attention is given to German companies seeking to enter the Asian market. The advantages and disadvantages of the Korean market as an gate to other Asian markets are discussed. Furthermore, it is introduced a measure by which other foreign companies could be induced to invest in the Korean market. Chapter two introduces a theoretical framework for market entry strategies of German companies in Asia. Chapter three and four analyses empirical cases. In chapter five a conclusion and implications is provided.
Keywords
Entry Strategies; strategic location; EU market;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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