• Journal of Digital Convergence
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• v.17 no.3
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• pp.119-128
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• 2019

This study examines the effect of Korean Wave recognition on the preference of cheese chicken ribs in Vietnamese students. It also examines the effect of preference of cheese chicken ribs on the Korean food image of Vietnamese students and their intention to visit Korean restaurants. We analyze the results and try to help globalization of Korean food, development of Korean menu and marketing activities. As a result of the analysis, the hypothesis that the recognition of Korean Wave has positive (+) influence on the preference of cheese chicken ribs was not adopted. The recognition of Hallyu influenced the preference of cheese chicken ribs through SNS influence. SNS influence was found to be a mediator between Korean recognition and cheese chicken rib preference. In case of foreigners, they will recognize Korean Wave through various instruments. Based on the results of this study, it is necessary to study various factors that affect the preference of Korean food and the preference of single menu, and to re - examine Korean food which can globalize Korean food.

• Journal of the Korean Dietetic Association
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• v.6 no.2
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• pp.171-178
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• 2000

The purpose of this study was to obtain basic data of nutrition education for obese children in Seoul and to examine dietary habits, dietary behaviors, and body image recognition before and after nutrition education. A convenience sample of 69(male : 54, female : 15) obese children was selected from "98 Children Nutrition Camp" in Seoul. The survey design employed a structured questionnaires. The results of this study were summarized as follows ; 1. Anthropometric parameters such as height, weight were measured in 69 obese subjects of age 10~12. 2. Effects of nutrition knowledge were gained by dietary habits, dietary behaviors and body image recognition. 3. Comparison of nutrition knowledge scores for obese children was to obtain basic data of effects for nutrition education.

• Culinary science and hospitality research
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• v.22 no.5
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• pp.167-178
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• 2016

This study is on the effect of Korea on the Korean brand image of Korean satisfaction from the perspective of foreign visitors. Korea representative food was designated as a potential mediator to this relationship. Survey wes conducted from 277 foreign people by using English survey and analyses results of Korean brand image reveal that quality reliability, attractiveness, and health promotion appeared to have a positive impact, while family orientation was found to have a negative effect. Results identified the positive mediating effect between formulated relationship.

• Korean Journal of Food Science and Technology
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• v.30 no.3
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• pp.473-479
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• 1998

Identification of rice species was attempted by three side (top, side and front) images of brown rice. Nine parameters of each image were area, aspect ratio, maximum diameter, minimum diameter, perimeter, roundness and red (R), green (G) and blue (B) pixel values of an image. Forty rice samples consisted of 19 species used for the study and total 27 image characteristics for a kernel were measured. For calibration and confirmation, 105 and 20 brown rice kernels per each sample were used respectively. For best identification of rice species, 24 image characteristics were selected for discriminant analysis. Average percentages for correct identification of rice species were 84.75% and 84.93% for calibration and confirmation data set, respectively. The highest and lowest percentage for correct identification were 99.05% for Nongan and 50.63% for Hwaseung respectively in calibration data. The confirmation data showed that the correct identification of Nongan or Paalgong was 100%, while that of Hwaseung was 47.62%. The result of the study showed that three side (top, side and front) image of brown rice was not suitable for identification of rice species suggesting that additional techniques are required for better discrimination of rice species.

• The Korean Journal of Food And Nutrition
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• v.27 no.5
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• pp.859-871
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• 2014

This study investigated the effects that corporate social responsibility (CSR) had on the credibility and image of a food corporation by analyzing the purchasing intention and food purchases of consumers. This analysis was undertaken in an attempt to establish a marketing strategy that meets consumer demands, and the results showed that all CSR activities undertaken by the food corporation had a positive effect on the reliability and image of the corporation and on consumers' purchase intention. The results indicate that the ethical aspect of the CSR activities had the greatest effect while their charitable aspect had the least effect on the reliability and purchase intention of the customers regarding the food corporation. Thus, it appears that establishing of suitable ethical doctrines and guidelines for corporate management by food corporation is effective in emphasizing the ethical aspects of their policies through transparent management by means of fair trade.

• International Journal of Computer Science & Network Security
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• v.21 no.7
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• pp.182-190
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• 2021

Deep learning is an advanced technology for large-scale data analysis, with numerous promising cases like image processing, object detection and significantly more. It becomes customarily to use transfer learning and fine-tune a pre-trained CNN model for most image recognition tasks. Having people taking photos and tag themselves provides a valuable resource of in-data. However, these tags and labels might be noisy as people who annotate these images might not be experts. This paper aims to explore the impact of noisy labels on fine-tuning pre-trained CNN models. Such effect is measured on a food recognition task using Food101 as a benchmark. Four pre-trained CNN models are included in this study: InceptionV3, VGG19, MobileNetV2 and DenseNet121. Symmetric label noise will be added with different ratios. In all cases, models based on DenseNet121 outperformed the other models. When noisy labels were introduced to the data, the performance of all models degraded almost linearly with the amount of added noise.

• Knowledge Management Research
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• v.12 no.3
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• pp.27-37
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• 2011

It is not uncommon to witness brand image transference which is a development of corporate image from a collection of individual brand images. The brand image transfer process is the influence of consumer attitudes toward certain brands on overall evaluation of the company. To understand the image transfer process, we examine the influence of brand level evaluation on overall company evaluation through food and beverage consumer products in China, where active competitions among global brands exist.

• Journal of Digital Convergence
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• v.6 no.4
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• pp.113-121
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• 2008

This paper aimed to exam relationship of lohas image, customer satisfaction, switching barrier, revisit intention to fast food store. To accomplish this purpose, this study examined previous studies and summmarized. 400 questionaries were distributed to the people living in Daegu/Gyeong-Buk 381 questionaries were obtained and 331 data were analyzed by frequencies, correlation, multiple regression, The results of this study are as follows; First, it is shown that lohas image have a positive influence on the customer satisfaction(p<0.001). Second, it is shown that lohas image have a positive influence on the switching barrier(p<0.001). Third, it is shown that customer satisfaction have a negative influence on the switching barrier(p<0.57). Fourth, it is shown that lohas image have a positive influence on the revisit intention(p<0.05). Fifth, it is shown that customer satisfaction have a positive influence on the revisit intention(p<0.001). Sixth, it is shown that switching barrier have a positive influence on the revisit intention(p<0.001). This study, however, have limitations in obtained sample and area. The future study should consider these limitations to improve model applicability in practice.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.423-431
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• 2021

This paper examines the impact of university social responsibility on brand image and student satisfaction. Social responsibility impact on consumer behavior has been studied extensively. But the same impact has not been rigorously tested to the same extend in the education sector. Firstly, we analyze the perception of university social responsibility (USR) and its components, including (1) the quality of teaching programs, facilities, and academic staff; (2) supporting learning activities; and (3) human resource policies. Secondly, we investigate the relationship between university social responsibility, brand image, and student satisfaction. The study examined these relationships through a proposed economic model based on answers from a survey of 298 students at the University of Food Industry Ho Chi Minh City. From the above survey data, the author proceeds to quantify variables and, based on Cronbach's Alpha reliability coefficient, EFA factor analysis, and linear regression, to measure the impact of each social responsibility factor on business of the university and student satisfaction. The results show that university social responsibility actually affects the university's brand image and student satisfaction. Our findings suggest that universities should develop an appropriate marketing strategy to reinforce brand image and student satisfaction through the university social responsibility model.

• Journal of the Korean Society of Food Culture
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• v.37 no.3
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• pp.256-264
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• 2022

This study was undertaken to examine body image distortion among female adolescents and identify related factors. Raw data from the 14th Korean Youth Health Behavior Survey were used. The proportion of participants exhibiting body image distortion was 39.5%, with the ratio being higher among female students of normal weight as compared to underweight female students. Logistic regression revealed that the risk of having a distorted body image was higher among high school females than in middle school females having lower subjective academic performance and household economic status. In addition, the risk of having a distorted body image was higher for students who drank alcohol when compared to students who did not drink, for the group engaging vigorously in physical activity (exercise) more than three times per week as opposed to the group exercising less than three times per week, and for the group consuming less than one serving of fruit per day as compared to the group consuming more than one serving of fruit per day. Taken together, the results of this study indicate that continuous nutrition education needs to be provided so that adolescents can correctly perceive their body images and form desirable eating habits.