• 제목/요약/키워드: Food Consumption Propensity

검색결과 26건 처리시간 0.019초

생활양식에 따른 외식성향 분석 -부산지역의 소비성향을 중심으로- (An analysis of Propensity to Dinning -Centering on Propensity to Consumption in the Busan Area-)

  • 경영구;박한나
    • 한국관광식음료학회지:관광식음료경영연구
    • /
    • 제15권2호
    • /
    • pp.23-41
    • /
    • 2004
  • This study aimed at categorizing food product consumer's life types, understanding properties of each type, identifying differences in the food consumption pattern, and suggesting a strategical plan to implement market segmentation for the future food products. A demonstrative analysis revealed that consumption tendencies of the sample group in the Busan area could be categorized into four types-popular brand orientation, convenience and practicality orientation, and change and innovation oriention; an analysis of demographical differences in each group demonstrated that variabes of age and family formation showed a significant difference within a significant level. A test of differences in the significance among food consumption types in each group demonstrated that there was no signifcant difference in the number of dining-out, average cost of dining-out per person, dining-out of the week, cost of dinner, and attributes of food service selection. To the contrary, there was a significant difference in the purpose of dining-out, place of lunch, cost of lunch, menu of dinner, and food service information medium among consumption tendencies of each within a significant level.

  • PDF

부천 지역 유아의 우유 섭취 실태와 소비 성향에 관한 조사 (A Survey on the Intake Pattern and Consumption Propensity of Milk by Preschool Children in the Bucheon Area)

  • 조신호;배미애;김한나;김원주;박민성;윤혜영;이현선;오수정;박소현
    • 한국식품영양학회지
    • /
    • 제24권4호
    • /
    • pp.607-616
    • /
    • 2011
  • We identified the intake pattern and consumption propensity of milk and sought improvements to promote consumption of milk. We targeted 362 preschool children aged 5~7 years old who attended nursery school in the Bucheon area. Questionnaires were distributed and 328 questionnaires were collected. Approximately 36.2% of boys and 31.2% of gorls drank milk six times per week. A total of 32.9% of the preschool children drank more than 2 cups of milk/day. Approximately 72.9% of them currently drink white milk, and 46.0% preferred milk to processed milk. The reasons why they drink milk included 'want to be tall'(66.5%) and 'good health'(52.4%). Mothers(54.6%)and preschool children(39.3%) were the purchasers with the greatest impact on product purchases. Consumer propensity to buy milk was shown in the order of expiration date(4.80 points), and nutrition facts(4.01 points). (4.88 points) and enhanced nutrients(4.59 points) should be promoted for milk consumption. Therefore, it is thought that continuous nutrition education should be made together in order to increase consumption of milk of children and education targeting teachers and school parents should be conducted as well. And in order for children to drink milk without repulsion, the development of various products satisfying both symbolic aspects and nutritional aspects should continue to be made.

부산지역 여성고객들의 외식소비성향이 긍정적 감정반응과 행동의도에 미치는 영향 (The Relation between Effects of Positive Emotional Response of Female Customers in Busan and Behavioral Intention according to Their Food Service Consumption Propensity)

  • 한규상;이종호
    • 한국조리학회지
    • /
    • 제20권6호
    • /
    • pp.1-12
    • /
    • 2014
  • 본 연구는 전문한식당을 이용한 경험이 있는 부산지역 여성들을 대상으로 외식소비성향에 따른 긍정적 감정반응이 행동의도에 미치는 영향관계를 실증적으로 분석하고자 한다. 연구의 목적을 달성하기 위하여 3월 10일부터 3월 25일까지 설문조사를 진행하여 248부를 SPSS 18.0과 AMOS을 이용하여 빈도분석 확인적 요인분석 및 신뢰도분석, 상관관계분석, 구조방정식 모형(SEM : structure equation model)을 시행하였다. 탐색적 요인분석 결과, 5개의 요인으로 분석되었고, 확인적 요인분석에서 평균분산추출값(AVE)은 .508~.665이고, 합성신뢰도(CR)값은 .905~946값으로 집중타당성이 있는 것으로 판명되었다. 가설 검정에서 가설 1은 외식소비성향은 긍정적 감정반응에 정(+)의 영향을 미치는 것으로 설정하였는데, 맛 추구형(${\beta}$=.325, t=3.907, p<.001), 건강 추구형 (${\beta}$=.190, t=2.688, p<.001), 분위기 추구형 (${\beta}$=.188, t=2.515, p<.001)로 분석되어 가설 1은 채택되었다. 가설 2는 긍정적인 감정반응은 행동의 도에 정(+)의 영향을 미치는 것으로 설정하였는데, 표준화 경로계수가 ${\beta}$=.496(t=6.388, p<.001) 분석되어 가설 2는 채택되었다. 외식업체 경영자들은 여성고객들의 외식소비성향에서 맛 추구형이 긍정적인 감정반응에 가장 큰 영향력이 있다는 점과 고객들이 긍정적 감정반응(유쾌함, 편안함, 만족함, 즐거움)을 느낄 수 있도록 업체의 분위기를 만드는 것이 중요하다는 시사점을 제시하고 있다.

식사 평가기준 유형으로 본 음식소비문화 (Food Consumption Culture heed on the Evaluative Criteria Pattern of Eating)

  • 서정희;홍순명
    • 대한영양사협회학술지
    • /
    • 제7권2호
    • /
    • pp.144-152
    • /
    • 2001
  • This research reviews the characteristics of consumption oriented culture of post modern society and describes the food consumption culture based on the evaluative criteria pattern in eating in Ulsan Metropolitan City. The subjects consisted in 217 full-time housewives and 129 cooks. The evaluative criteria of eating scale with 4 components - the eating atmosphere factor, the preference factor, the quality factor and the table factor- is described and interpreted in the context of consumption oriented culture. 4 clusters were decided through cluster analysis; preference and quality pursuing type, high involvement type, consumerism culture pursuing type and low involvement type. Among socio-economic variables, the evaluative criteria pattern of eating was significantly associated with occupation. The results of factor analysis and cluster analysis proved that the full-time house wives and cooks in Ulsan Metropolitan city showed the propensity to consumption oriented culture in food consumption culture.

  • PDF

외식소비성향과 디저트카페 만족, 심리적 행복감, 삶의 질 간의 관계 (The Relationship between Eating Out Consumption Propensity, Dessert Cafe Satisfaction, Psychological Well-Being and Quality of Life)

  • 한지수;이형주
    • 한국조리학회지
    • /
    • 제24권3호
    • /
    • pp.71-82
    • /
    • 2018
  • The purpose of this study was to investigate relationship between eating out consumption propensity, dessert $caf{\acute{e}}$ satisfaction, psychological well-being, and quality of life. The objective of this study was reached by verifying a hypothesis through empirical analysis. Data collection was conducted from November 10, 2017 to December 10, 2015, and 250 copies of the questionnaires were distributed. Of these, 243 valid copies of the data were used for the analysis except for the questionnaires that did not meet the research purpose. The results of the analysis were as follows. First, only health pursuit type and quick & convenience pursuit type had a significant influence on satisfaction of dessert cafe. On the other hand, economic value pursuit type, eating out enjoyment pursuit type, and atmosphere pursuit type did not significantly affect dessert cafe satisfaction. Second, among the eating out consumption propensity, there were significant influences on psychological well-being in order of atmosphere pursuit type, eating out enjoyment pursuit type, economic value pursuit type. On the other hand, the health pursuit type and the quick & convenience pursuit type did not significantly affect psychological well-being. Third, satisfaction of dessert cafe had a significant effect on psychological well-being. Fourth, psychological well-being has a significant effect on the quality of life compared to dessert cafe satisfaction. The result of this study is supposed to be utilized as an instrumental data for establishing a strategy for differentiating dessert cafe to improve the quality of life through grasping the eating out consumption propensity to increase satisfaction and psychological well-being in dessert cafe.

식품관련 라이프 스타일에 따른 소비자유형별 특성과 기후친화적 식품소비행동 분석 (A Study of Consumer Characteristics and Climate-friendly Food Consumption Behavior Classified by Food-Related Lifestyle)

  • 박명은;유소이
    • 한국지역사회생활과학회지
    • /
    • 제27권3호
    • /
    • pp.351-369
    • /
    • 2016
  • Individual lifestyle and eating habits have changed rapidly due to the evolution of society. Especially, climate change caused by industrialization has influenced society, with the result that today's consumers perceive sustainability to be an important value. The purposes of this study were to segment consumers on the basis of their food-related lifestyle and to explore climate-friendly food consumption behavior by considering factors such as moral intensity, propensity for disgust with meat as well as consumer characteristics. The results of this study were as follows: first, consumers were segmented into three groups(high involvement, low involvement, convenience oriented). Consumers in the high involvement group presented a higher level of moral intensity and climate-friendly food consumption behavior than the other groups. Furthermore, factors influencing the selection of climate-friendly food were found to differ according to the type of consumer. Consumers in the high involvement group were found to be significantly influenced by age, concentration of effect, the morality of eating meat and meat texture, while consumers in the low involvement were found to be significantly influenced by social consensus and the morality of eating meat. Finally, consumers in the convenience oriented group for food life were found to be significantly influenced by age, harm perception, and the morality of eating meat.

계층별 수비패턴 분석을 통한 외식비의 빈곤선 설정 -1993년 도시근로자 가계를 중심으로- (Setting Poverty Line of Food Away from Home by Comparing of Consumption Pattern among different Social Classes -With a focus on the 1993 Urban Wage Earner's Family-)

  • 류정순
    • 가정과삶의질연구
    • /
    • 제14권2호
    • /
    • pp.277-288
    • /
    • 1996
  • Food away from home consumption pattern difference among 20 different social strata has been observed in order to make judgement how much food away from home expenditure should be included in the 2 tiered poverty line. It was found that it was reasonable to include food away from home expenditure in the minimum living cost. And as social class rose expenditure amount and percentage of consumption compared to total food expenditure increased and income elasticity and margial propensity decreased. Percentage of consumption compared to total expenditure increased up to middle class however from 14/20 and up strata decreased as social strata rose. For 4 members city wage earner family suggested monthly poverty line is 16, 977 and suggested monthly relative poverty line is 60, 651.

  • PDF

식품소비행태조사를 이용한 COVID-19 전후 친환경식품 구매빈도 결정요인분석 (Analysis of Determinants of Eco-Friendly Food Purchase Frequency Before and After COVID-19 Using the Consumer Behavior Survey for Food)

  • 김성태;김선웅
    • 한국식품영양학회지
    • /
    • 제36권4호
    • /
    • pp.222-235
    • /
    • 2023
  • In this research, we examined the shifts in determinants influencing the frequency of eco-friendly food purchases pre- and post-COVID-19. Our analysis utilized filtered 2019-2021 Consumption Behavior Survey data from the Korea Rural Economic Institute Food, excluding any irrational responses. Given the nature of the dependent variable, a multinomial logistic regression model was employed with demographic factors, variables pertaining to food consumption behavior, and variables concerning food consumption awareness as predictors. Following the onset of the COVID-19 pandemic, an individual's level of education was observed to positively influence the frequency of eco-friendly food purchases. In contrast, income level and fluctuations in food consumption expenditure did not appear to have a discernible impact on the purchasing frequency of such eco-friendly products. Irrespective of the advent of COVID-19, variables such as the frequency of online food purchases, the utilization of early morning delivery services, dining out frequency, and the intake of health-functional foods consistently demonstrated a positive correlation with the propensity to purchase eco-friendly foods. Overall, consumers prioritizing safety, quality, and nutrition over price, taste, and convenience in their procurement decisions for rice, vegetables, meat, and processed foods exhibit an increased inclination toward the acquisition of eco-friendly food products.

Recommended Chocolate Applications Based On The Propensity To Consume Dining outside Using Big Data On Social Networks

  • Lee, Tae-gyeong;Moon, Seok-jae;Ryu, Gihwan
    • International Journal of Advanced Culture Technology
    • /
    • 제8권3호
    • /
    • pp.325-333
    • /
    • 2020
  • In the past, eating outside was usually the purpose of eating. However, it has recently expanded into a restaurant culture market. In particular, a dessert culture is being established where people can talk and enjoy. Each consumer has a different tendency to buy chocolate such as health, taste, and atmosphere. Therefore, it is time to recommend chocolate according to consumers' tendency to eat out. In this paper, we propose a chocolate recommendation application based on the tendency to eat out using data on social networks. To collect keyword-based chocolate information, Textom is used as a text mining big data analysis solution.Text mining analysis and related topics are extracted and modeled. Because to shorten the time to recommend chocolate to users. In addition, research on the propensity of eating out is based on prior research. Finally, it implements hybrid app base.

도시 근로자가계의 가족생활주기별 소비지출 분석 (Consumption Expenditure Patterns and Family Life Cycle)

  • 노윤주;이연숙
    • 가족자원경영과 정책
    • /
    • 제1권1호
    • /
    • pp.27-42
    • /
    • 1997
  • The purpose of this study is to analyze consumption expenditure patterns over family life cycle. The data used in the study is the 1994 Survey data from Annual Report on the Family Income and Expenditure Survey. The study sample included 26,980 salary and wage earners’ households living in cities. The family life cycle was classified into six stages and items of expenditure were classified into 12 categories. Frequency distribution, mean, one-way ANOVA, Scheff test, and regression analysis were used to analyze the data. The major findings of this study are as follows : First, the average consumption propensity differs among family life cycle. Second, the amount and budget share of consumption expenditure for each expenditure category differ significantly among family life cycle in all expenditure categories. Third, family life cycle is found to be a significant factor on expenditure of food and education, and also on budget share of education.

  • PDF