• Journal of the Korean Society of Costume
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• v.52 no.4
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• pp.141-154
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• 2002

The purpose of this study was to define 'sponsorship' as a kind of advertising tool, and to describe its effects on consumer brand attitude and actual purchase behavior. From previous research results, clothing sponsorship was defined as 'indirect advertisement', which has common ad traits as well as the uncommon ad traits, such as indirectness, emotional affinity, and symbolism. Results from empirical research using 1,227 data collected in Seoul and Kyounggi Areas were as follows ; (1) Television drama clothing sponsorship was proved to have effects on brand image, emotional & rational brand attitudes, decision making process, and actual purchase behavior. (2) Each of drama clothing sponsorship factors, such as 'drama', 'role', and 'actress', had different effects on brand memory and attitudes. (3) Consumer decision making process initiated by drama clothing sponsorship followed two different processes, which were called 'rational' and 'heuristic'. The rational process followed every steps of EKB model, which explained consumer's rational shopping, but heuristic model was closer to emotional and impulsive shopping.

• Journal of Korean Home Economics Education Association
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• v.11 no.2
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• pp.27-38
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• 1999

The aim of this study is to identify needed consumer education changes through the analysis of the consumer education in elementary schools. The findings of this study are：1. The current situation of elementary school consumer education was examined through analysis of the curricula of elementary schools. 2. Teacher attitudes and perceptions toward elementary school consumer education were also examined. Although the elementary school teachers clearly understood the importance of consumer education, the problem is that a training workshop or program has not been provided for them. This deficiency needs to be addressed quickly. 3. The third part of the study consisted of an analysis of the curriculum of the 11 Teacher’s Colleges in Korea. This partof study revealed that consumer education was not systematically addressed at Teacher’s Colleges. This finding suggests that it is important to have an included with other opening lecture on consumer education, cultural subject. The content of the consumer education must be positively emphasized and applied systematically.

• Journal of the Korean Home Economics Association
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• v.44 no.5 s.219
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• pp.143-155
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• 2006

The purpose of this study was to examine which variables of interest predicted preschoolers' adjustment behavior. The variables of interest in this study were: 1) socio-demographic variables of children and their mothers 2) children's temperament 3) mother's parenting attitudes and 4) children's adjustment behavior. The study subjects were 365 preschooler-mother pairs. SPSS 11.0 program was used to analyze the data of this study. The results of regression analyses showed that a child's age was found to be the most influential predictor of the preschoolers' adjustment behavior. Also, gender and temperament, and maternal parenting altitudes were found to be predictive in the preschoolers' adjustment behavior. Finally, patterns in regression results differed by the preschooler's gender. Implications for research and practice were discussed in light of the study results.

• Journal of Families and Better Life
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• v.14 no.2
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• pp.35-50
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• 1996

This paper is a review and assessment of 1122 articles on families in later life from 5 journals published during 1980 and 1995. theoretical and methodological issues family relationships in later life social support network caregiving attitudes and stress life satisfaction and stress of the aged and welfare system for the aged are the major areas examined. The review indicates that this area of research in quantity has increased rapidly since 195. Relationships between aged parents and their adult children focusing on caregiving attitudes behavior and stresses for supporting their parents among the children and adjustment/life satisfaction of the aged are dominantly investigated. However most of the research are non-theoretical and descriptive in nature and the influences of socio-economic variables such as sex health economic status and educational level on dependent variables are widely investigated. Future research questions and issues under the sub-ares of families in lat r life is provided. Further directions and suggestions for future research works on families in later life in general are provided with particular emphasis on conceptual and methodological issues.

• 한국사회정책
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• v.23 no.1
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• pp.125-150
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• 2016

This study was carried out to empirically analyze the hypothesis that the impact of the welfare status on the welfare attitudes is moderated by each individual's level of confidence in government. To do this, this study focused on the welfare status known as the significant predictors of welfare attitudes and measured the welfare status as a gap between 'welfare contribute' and 'welfare benefit' in a single dimension, which is defined as 'material sacrifice'. Also, this study examined the main effect of material sacrifice and trust in government on the welfare attitudes and moderating effect of trust in government on relationship between material sacrifice and welfare attitudes. This study was performed with secondary data from 8th year of "2013 Korea Welfare Panel Study". Hypothesis of this study were verified using hierarchical multiple regression analysis. The major findings of this study are summarized as follow. 'Material sacrifice' was found to be negatively associated with the welfare attitudes. However, as the confidence in which social policies will be carried out competently by government increases, it was confirmed that the negative effect of material sacrifice on the welfare attitudes was moderated. It suggests that self-material interests associated with welfare could be moderated by beliefs and expectations about the government's functions, which means that expanding the reliance on the social policy is an important task in order to lead a social consensus for the welfare expansion.

• International Journal of Quality Innovation
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• v.4 no.1
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• pp.20-39
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• 2003

Based on a combination of theories, experiences and cases a sustainable change strategy and self-assessment method with a focus on the human dimension in TQM are suggested and discussed. The Post Denmark TIQ (Total Involvement in Quality) case will be used to illustrate how breakthrough in people attitudes and organisational culture happened and became the foundation for a new culture focusing on change, continuous improvements and everybody's participation.

• Journal of the Korean Society of Marine Environment & Safety
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• v.2 no.S1
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• pp.53-73
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• 1996

Almost of all the impediments to enchancing ship safety and preventing vessel-source marine pollution arise from the interaction between direct and indirect factors. The direct factors come from human errores and failure in complince with the international convention standards for the operation of vessels. The indirect factors derive from the will and attitudes of the countries taking little responsibilities with appropriate seriousness for policing their fleets. By focusing in these aspects, this paper intends to propose a new international regime to improve the implementation capability of national maritime administration of each member government of IMO(International Maritime Organization).

• Journal of Industrial Convergence
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• v.13 no.2
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• pp.39-44
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• 2015

According to the result of this study, democracy, efficiency and consistency of governmental organizations gave the positive effect to public trust and private trust directly. But only democracy and efficiency affected to organizational commitment. As the analysis result of mediating effect, democracy and efficiency enhanced the total effect due to the mediating effect of public trust.

• Knowledge Management Research
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• v.12 no.5
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• pp.89-100
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• 2011

Both industrial interest and academic research are increasingly focusing on the need to institute a business environment whereby Corporate Social Responsibility (CSR) assumes a major role. It is suggested that four kinds of responsibilities constitute total CSR: economic, legal, ethical, and philanthropic responsibilities. Consumers tend to obtain positive perceptions toward the companies which collectively or partially fulfill these responsibilities. Moreover, the company image transfer process is the influence of consumer attitudes toward certain brands on overall evaluation of the company. To understand the image transfer process, we examine the influence of CSR level evaluation on overall brand evaluation in China, where active competitions among global brands exist.

• Journal of Korean Home Economics Education Association
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• v.8 no.2
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• pp.15-28
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• 1996

The purpose of this study is to investigate the family life participation and to analysis its related variables focusing on comparisons of male and female in the secondary students. The questonaire included school environmental variables, family environmental variables, the preference degree of Home Economics, sex role attitudes and the family life participation. The participants were 600 middle and high school students but the final data used on this study were 559. For the statistical analysis of this study, fequency, mean, Cronbach’s ${\alpha}$ coefficient, one way ANOVA, t-test and multiple regression were calculated. The results of this study were summarized as follows；1) The degree of family life participation was a little higher than middle level. While the highest participation degree was family activities participation, the participation degree of household work, communication and decision-making, leisure activities were low. 2) The variables that influence on the family life participation were the level of living and preference degree of Home Economics for both male and female.