• Journal of Family Relations
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• v.22 no.2
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• pp.71-97
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• 2017

Objectives: The purpose of this research was to analyze the influence of self-actualization needs, dependence on parents, and work-family balance stress affecting on the marriage friendly attitudes among the unmarried women in twenties and thirties. Method: The participants were 315 unmarried women connected by SNS. The data were collected by questionnaire method through SNS by the smart phone using by the snowball sampling method and analyzed by t-test, ANOVA, and hierarchical multiple regression analysis. Results: First, there were significant differences in the marriage friendly attitudes according to education level, religion, dating. In the case of college graduates, having religion and dating partner, unmarried women had more marriage friendly attitudes. Second, the results of multiple regression showed that the marriage friendly attitudes among unmarried women was significantly influenced by education, religion, and the humanity factor among the self-actualization needs, emotional dependence on parents and work-family balance stress. In addition, the humanity factor among the self-actualization needs was found to be the most influential factor on the marriage friendly attitudes among unmarried women in this study. Conclusion: This study suggests the importance of emphasizing humanity education, having the emotional close relationship with the parents, and enforcing social systems for work-family balance for the greater marriage friendly attitudes of unmarried women in twenties and thirties.

• Asia pacific journal of information systems
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• v.30 no.1
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• pp.120-142
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• 2020

Present-day organizations have become largely dependent on mobile instant messaging services (MIMs) for various organizational purposes. Focusing on the increasing use of MIMs in today's organizations, this study aims to explain how different aspects of KakaoTalk, the most dominant MIM in Korea, influence employees' attitudes toward their current employers, and how these attitudes impact the employees' intentions to stay at their present workplaces. Overall, with the exception of one factor (satisfaction with KakaoTalk use), all other factors (perceived quality of information exchanged through KakaoTalk, belongingness through KakaoTalk, and KakaoTalk overload) significantly influenced employee's attractiveness toward their current employers. Specifically, while KakaoTalk overload's effect on perceived organizational attractiveness was negative, two other factors were positively associated with it. Perceived organizational attractiveness also strongly influenced employees' intention to stay at their present workplaces. These findings contribute to expanding practical and theoretical understandings regarding the critical roles of MIMs in the efficient management of organizations in this hyperconnected society.

• Journal of the Korean Society of Food Culture
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• v.32 no.1
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• pp.18-26
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• 2017

The purpose of this study was to determine the relationship between conspicuous consumption tendency, brand attitudes, and purchase intentions of college students regarding eating out by limiting conspicuous consumption tendency among several psychological variables to acquire a more precise and concrete influence factor on consumption behavior to eat out. First, as for sensing other people, pursuing individuality and brand orientation among conspicuous consumption tendency of restaurant costumers had significant effects on brand attitudes, whereas the influence of status symbols and pursuing trend factor on brand attitudes was not verified. Second, as for sensing other people, pursing individuality, pursuing trends, and brand orientation factor among conspicuous consumption tendency had significant effects on purchasing intention. Otherwise, the significant effect relationship between status symbols factor and purchasing intentions was not confirmed. Third, as purchase intentions increased, brand attitudes of consumers increased according to existing research. Thus, this study suggests a more departmentalized marketing strategy method to create profits and enhance competitiveness of food service enterprises, and academic implications suggest fundamental data of relevant studies on conspicuous consumption tendency and purchasing behavior of consumers to eat out.

• Journal of the Korean Society of Costume
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• v.59 no.10
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• pp.111-123
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• 2009

This study investigated the multifaced country image. The casual relationships among the multifaced country image, attitudes toward a country, and purchase emotion and purchase intention of fashion products with Korean images were also investigated. To conduct a quantitative analysis, we collected data from 296 Korean female consumers. SPSS 12.0 and AMOS 5.0 packages were used for statistical analysis. The results of this study as follows. To identify components of country image of Korea, exploratory and confirmatory factor analyses were conducted. This procedure produced five components such as culture, technique/product, ethical values, nationality, and space. Structural equational model was used to analyze the relationships among the country image, attitudes toward a country, purchase emotion, and purchase intention of fashion products with Korean image. The proposed model was verified.

• Korean Journal of Human Ecology
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• v.13 no.4
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• pp.569-579
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• 2004

This study categorizes consumers by the style of consumers' purchase behavior, and examines the differences in consumers' attitudes toward environment and pro-environmental behavior in the stage of purchase, usage, and disposal. The results of this study are summarized below: First, The style of consumers' purchase behavior can be categorized on a basis of four factors: fashioned-demonstrative consumer group focusing on fashion and demonstration effects when purchasing; rational consumer group more likely to concern price, quality, and product function; indifferent consumer group having no interest in purchasing; and fashioned-functional consumer group who values not only fashion but function. Second, the result of investigating the differences of consumers' attitudes toward environment reveals that the level of concern and awareness for environment is highest in rational consumer group, but lowest in indifferent consumer group. Also, it is higher in fashioned-functional consumer group than in fashioned-demonstrative consumer group. Lastly, the level of pro-environmental behavior in the stage of purchase, usage, and disposal is highest in rational consumer group, but lowest in indifferent consumer group. The level of pro-environmental behavior in usage stage is inactive in fashioned-demonstrative consumer group, whereas that in disposal stage is active in fashioned-functional consumer group for fashioned-demonstrative consumer group. It was so, especially in the area of not-being-a-litterbug.

• The Korean Journal of Community Living Science
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• v.28 no.4
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• pp.547-559
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• 2017

This study was conducted to investigate the perception about the construct in the Theory of Planned Behavior using In-depth interview for 24 housewives with elementary school children. Most housewives did not have an intention to buy organic vegetables more in the future than in the present. They showed positive attitudes toward organic vegetables in terms of non-use of pesticides and fertilizers, taste, nutrient content, freshness, mental health, and protection of the environment. They showed negative attitudes toward organic vegetables in aspect of price, credibility of organic vegetables, differences in nutrients, appearance, size, perishability, and accessibility. Children, especially those with diseases, were the most influential persons to their mothers for buying organic vegetables. Housewives' negative attitudes toward organic vegetables were barriers for buying more organic vegetables and they were not willing to overcome these barriers actively. Therefore, government policy and nutrition education to change attitudes is needed to increase consumption of organic vegetables.

• Journal of Digital Convergence
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• v.19 no.5
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• pp.415-421
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• 2021

Femvertising is an advertising campaign for women's rights, and has recently been used as a marketing strategy for various brands along with feminism, an important social discussion. This study analyzed the effect of consumer's factors such as gender, age, and attitude to feminism on advertising attitudes. As a result, the factor of 'gender' showed statistically significant differences about attitudes toward femvertising. but 'gender' factor was not. And 'attitudes to feminism' factors have proven to have a significant influence on attitudes toward femvertising. This study will serve as a platform for femvertising to be discussed as an important social agenda, not just a marketing tool.

• Journal of Wellbeing Management and Applied Psychology
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• v.7 no.2
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• pp.23-29
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• 2024

Purpose: This study aims to investigate consumer attitudes towards healthy foods, focusing on low-calorie options, and their impact on purchasing behavior. Methods: The study utilizes structural equation modeling, which incorporates statistical tools such as SPSS and AMOS for thorough analysis. This involves collecting data over a period of time and then inferring patterns and relationships through correlation and trend analysis. Results: The study found that attributes such as quality, price, functional value, and emotional value have a significant impact on customer satisfaction and repurchase intentions, but not on nutrition and brand. The study provides a comprehensive understanding of the factors that influence consumer attitudes and purchase behavior toward healthy indulgences in the context of low-calorie foods, and has important implications for both academic research and practical marketing strategies. Conclusions and Implications: This study provides new insights into consumer behavior theory by validating the impact of the perceived value of low-calorie products on attitudes and purchase behavior, which is of great academic value. It is also expected to provide useful information for the formulation of effective marketing strategies for low-calorie products and the development of products that meet consumer needs.

• Journal of Family Resource Management and Policy Review
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• v.16 no.4
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• pp.195-211
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• 2012

The purpose of this study is to investigate the relationship between leisure time and time pressure based on time availability perspective and gender perspective. For this purpose, this study examined the use of leisure time and the level of time pressure according to gender and gender role attitudes and investigated the relationship between leisure time and time pressure focusing on gender differences in the moderating effect of gender role attitudes. The sample for the study was drawn from the Time Use Survey data collected by Korean National Statistical Office in 2009. Two cases were gathered from each of the samples who are married, aged over 20, presently working and raising preschoolers, which makes 3,150 cases in the total. The major findings are as follows. First, the differences of leisure time between groups according to gender role attitude are not significant, but gender differences are significant. Men's leisure time is more than women's leisure time. Secondly, people with progressive gender role attitudes have higher time pressure than people with conservative gender role attitudes. By the gender groups, women's time pressure is higher than men's time pressure. Thirdly, men's time pressure is decreasing as leisure time increases, but effect of leisure time on women's time pressure is not significant. Women with progressive gender role attitudes have higher time pressure than women with conservative gender role attitudes. On the other hand, influence of gender role attitudes on men's time pressure is not significant. Fourthly, only male group has a significant moderating effect of gender role attitudes in the relationship between leisure time and time pressure. In other words, time pressure of men with conservative gender role attitudes is decreasing more sharply than men with progressive gender role attitudes as leisure time increases. In contrast, increased leisure time does not relieve women's time pressure even though they have conservative gender role attitudes. These results show that men's time pressure can be interpreted in the time availability perspective, while women's time pressure can be described in gender perspective.

• Journal of the Korean School Mathematics Society
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• v.2 no.1
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• pp.167-179
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• 1999

The aim of this study is to improve the basic learning ability of those who make poor progress in mathematics and to keep positive and active learning attitudes in class afterward by using problems whith both make them advance their basic learning ability and supplement lack of previous learning in class or after school. supplementary problems were developed by focusing the ability of basic calculation, the comprehension of concepts, principles, and rules by analyzing necessary contents precisely each domain after itemizing learning contents each unit. the results of the study are this: 1) The students who solved the problems, that were developed to improve the basic learning ability and to supplement the earlier learning during their classes or giving homework, made significant progress in their scholastic achievement; more than those who were not involved. 2) Meaningful changes were demonstrated in the motivation for achievement among the domains of learning attitudes before and after the experiment but, not in their interest, the consciousness of purpose, attention, voluntary and efficient learning as shown in their learning habits. In this study, therefore, the problems which were developed to improve the basic learning ability and to supplement the earlier learning by focusing on the competence for basic calculation, and the comprehension of concepts, principles and rules were effective positively only in the area of motivation for achievement. there were no meaningful differences in the other domains.