• Title/Summary/Keyword: Focus interview

Search Result 1,022, Processing Time 0.038 seconds

Consumer Awareness on Omija using Qualitative Consumer Research (정성적 소비자 조사를 통한 오미자에 대한 소비자 인식연구)

  • Kim, Mina K.
    • Journal of the East Asian Society of Dietary Life
    • /
    • v.25 no.3
    • /
    • pp.396-404
    • /
    • 2015
  • The objective of this study was to determine current consumer awareness of Omija (Schizandra chinensis Bailon) fruit in order to develop ready-to-drink (RTD) Omija-flavored beverages using qualitative consumer analysis. A series of four different focus group interview sessions were conducted using carefully chosen consumers with specific demographics, and each group involved eight respondents. Consumer's qualitative reactions regarding Omija fruit, Omija extract products, ready-to-drink beverages and Omija-flavored RTD beverages were explored. Distinct differences in consumer awareness and consumption patterns of Omija extract and RTD beverages were observed between consumers in their 20s and consumers in their 30s to 50s. The expected sensory characteristics of Omija-flavored RTD beverages were also different based on participants' age. Findings from the current study can aid product developers utilizing Omija fruit by providing valuable insights into current consumer behavior and consumer awareness regarding Omija.

An Empirical Study on Improving the Spectrum Usage Fee System (전파사용료 제도의 합리적 개선방안에 관한 연구)

  • Lee, Kun-Chang;Lee, Seung-Jin
    • Korean Management Science Review
    • /
    • v.23 no.3
    • /
    • pp.225-242
    • /
    • 2006
  • The Spectrum Usage Fee System which has been introduced and enforced since 1993 has had a great role for effective use of the radio frequency resources and the promotion of radio wave industry. However, the current system has been criticized due to several drawbacks. For example, broadcasting stations and national institutions are exempted whereas the overdue utility rate on some frequency has been imposed. So there has been rising the questions on whether the principles of fair imposition are broken. Another problem regarding the current system is that how to calculate the fee is too much complicated, and it needs to be revised into a simpler and clearer formulation. In this regard, this study intends to propose a new calculation framework for the radio spectrum usage fee and then prove its validity empirically on the basis of real data gathered from MIC and focus group interview.

The Improving Direction of Korean Eco-Industrial Park Construction Project (한국 생태산업단지 구축사업의 개선방향)

  • Kong, Hyung-Ok;Ko, Jae-Cheol
    • Journal of the Korean Applied Science and Technology
    • /
    • v.28 no.4
    • /
    • pp.418-430
    • /
    • 2011
  • This study was conducted to provide an improving direction of K-EIP(Korean Eco-Industrial Park) construction project by company's voluntary participation. For this purpose, we investigated and analyzed the status of domestic eco-industrial park projects from various literatures, foreign EIP cases and FGI(Focus Group Interview). The key issues to construct a voluntary K-EIP are the lack of experts, the difficulties of commercialization financing, and so on. In this study, therefore, the programs to resolve these problems in K-EIP construction project were suggested at the level of government and corporation.

User Experience Analysis on Music Phone: based on FGI across five countries (뮤직폰 사용자 경험에 대한 5개국 FGI 분석)

  • Yoon, Yee-Eun;Hwang, Byeong-Cheol
    • 한국HCI학회:학술대회논문집
    • /
    • 2007.02b
    • /
    • pp.91-98
    • /
    • 2007
  • 본 연구는 사용자에게 친숙한 (user-friendly) 뮤직폰을 디자인하기 위하여, 실제 사용자들을 대상으로 일반적인 음악에 대한 경험 및 뮤직폰을 비롯, MP3 플레이어와 같은 포터블 뮤직 디바이스에 대한 경험을 조사 분석한 것이다. 조사 방법으로는 Focus Group Interview 와 설문이 사용되었으며, 한국을 포함하여 일본, 미국, 영국, 이탈리아 등 5개국 사용자들을 대상으로 동시에 실시되었다. 각 지역의 서로 다른 사용자 특성을 비교 분석하기 위하여 모두 동일한 진행 방법 및 조사 문항을 이용하였다. 대상자는 뮤직폰의 목표 사용자층을 고려하여 각국에서 2~30대의 남녀 5~8명을 선정하였다. 조사 결과, 5개국 공통으로 존재하는 사용자 경험 및 요청사항이 다수 발견되었으며, 이를 통해 뮤직에 대한 경험이 매우 보편적인 경험임을 확인하였다. 음악에 대한 경험에서는 PC를 음악 파일 저장 및 관리에 사용하는 관리 행태가, 뮤직폰에 대해서는 하드웨어적인 향상 니즈가 대표적인 공통점이었다. 또한, 자주 사용하는 기능이나 선호하는 인터랙션에 있어서는 국가 간, 지역 간 공통점과 함께 차이점도 발견되었다. 본 연구는 이러한 조사 결과를 분석하고, 이를 바탕으로 뮤직폰의 사용자 경험을 향상시킬 수 있는 가이드를 제시하고자 한다.

  • PDF

Forecasting Korean National Innovation System and Science & Technology Policy after the COVID-19

  • Park, Sung-Uk;Kwon, Ki-Seok
    • Asian Journal of Innovation and Policy
    • /
    • v.9 no.2
    • /
    • pp.145-163
    • /
    • 2020
  • The COVID-19 is a pandemic that affects all facets of our life and will change many patterns in science technology and innovation. A qualitative study was conducted using Focus Group Interview involving ten industry-academia-research experts with the objective of identifying changes in Korea's national innovation system and science & technology policy after the COVID-19. Eight questions were designed, based on the major components of the national innovation system, such as companies, universities, and research institutes, to discuss the changes in the national innovation system and science & technology policy. Also, keyword analysis and cluster analysis were performed using the network analysis program VOSviewer. It is predicted that, in the wake of the COVID-19, Korea's national innovation system will shift to a new paradigm that is more decentralized, responsive, and autonomous. Furthermore, several policy agendas that can turn these changes into positive momentum of change in science & technology policy are presented.

Lifestyle and Clothing Behavior of Female High school Students according to Residential Area (주거지역에 따른 여자고등학생의 라이프스타일과 의생활 탐색 -서울과 인천을 중심으로 하여-)

  • 민혜진;나영주
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.28 no.1
    • /
    • pp.22-33
    • /
    • 2004
  • The purpose of this study was to investigate the differences of lifestyle and clothing behavior of high school girls according to their residential area. The focus group interview was executed with 29 high school students and picture analysis was carried with 400 pictures of their outfits on weekends. The results show that they borrow their clothing one another taking turns, and there has lesibean dress code in common regardless of residential area. Students residing in Seoul wear brand products, and buy at department store, discount store and the stores in Myongdong or Sinchon, while students residing in Inchon wear Bose products, and buy at the stores in subway. Most of adolescents wear easy casual, and those of Inchon sometimes wear formal with high heel and young character casual, and often wear make up and get hair permanant/dyeing.

A Study on Development of Stability Improvement Model for Portable Ladders through In-depth Interviews on Stakeholders (이동식 사다리 이해관계자 집단 심층인터뷰를 통한 안정성 개선 모델 개발에 관한 연구)

  • Hwang, Jong Moon;Shin, Sung Woo
    • Journal of the Korean Society of Safety
    • /
    • v.36 no.5
    • /
    • pp.36-42
    • /
    • 2021
  • Portable ladders are widely used as ascend and descend pathways and platforms for works at height at residential and industrial sites. In the last 10 years, 267 fatalities and 36,571 accidents related to portable ladders have been reported, suggesting a need to develop countermeasures to prevent such accidents. In this study, an in-depth focus group interview (FGI) was conducted with various stakeholders of portable ladders to survey the current usage and requirements for improving work safety. A new portable ladder called active platform ladder was developed based on the requirements suggested by the FGI. A stability test confirmed that the developed ladder is more stable than conventional ones, suggesting that it can reduce the fall accidents.

The Barriers and Solution of Providing Long-term Care Services at Home for the Beneficiaries with Mild Dementia: A Focus Group Interview (치매특별등급 대상자 재가요양관리의 장애요인과 해결방안 - 포커스 그룹 인터뷰 활용 -)

  • Song, Mi Sook;Lim, Kyung Sook
    • Journal of Korean Public Health Nursing
    • /
    • v.30 no.2
    • /
    • pp.259-273
    • /
    • 2016
  • Purpose: The purpose of this study was to explore the barriers and solution of providing long-term care (LTC) services at home for the beneficiaries with mild dementia. Methods: The data were collected by interviewing three focus groups consisting of 10 home-visit nurses and analyzed through the analytic process by Morgan and Krueger. Results: The barriers of providing LTC services for clients were identified as follows: inadequateness of the current LTC model for elderly individuals with mild dementia and inappropriateness of the personal environment for home care. The solutions for these barriers were suggested as follows: building up a safe environment for home care and maintaining an appropriate standard utilization plan of LTC service. Conclusion: The current service model for the beneficiaries with mild dementia should be modified in order to provide comprehensive long-term care services based on their complex needs.

Ways to Improve Effectiveness of School-Based Smoking Cessation Intervention for Adolescents: Implications from Focus Group Interviews (포커스 그룹 인터뷰를 통한 학교기반 청소년 금연 프로그램 효과성 제고 방안)

  • Nam, Sung-Hee;Chun, Jong-Serl
    • Korean Journal of Health Education and Promotion
    • /
    • v.29 no.3
    • /
    • pp.35-51
    • /
    • 2012
  • Objective: The objective of this study is to explore factors that contribute toward improving the effectiveness of school-based smoking cessation programs for Korean adolescents. Methods: Thematic analysis was done on the feedback gathered from a focus group interview of 5 instructors with ample service experience at smoking cessation programs provided in school settings. Results: This study has identified 9 categories of initiatives that may contribute to improving the quality of existing programs. These nine categories were grouped into the following 4 themes. 1) Improvement in the structure of intervention: the programs should be restructured to allow more instruction time and better instruction environment; 2) Improvement in the content of intervention: the programs should develop differentiated contents considering the characteristics of adolescence; 3) Importance of rapport, adolescents' interests and compensation: the program should be more interesting to adolescents and provide rewards based on the rapport between instructors and adolescents; 4) Cooperation among smoking cessation instructor, school, and community: instructors, teachers at schools, and communities should cooperate actively with one another. Conclusions: The school-based smoking cessation programs will benefit from implementing the findings of this study in improving its effectiveness in smoking cession in adolescents.