• 제목/요약/키워드: Focus group study

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한국인 및 미국인 Focus Group에 의한 김치의 품질특성의 평가 비교 (Comparative Criteria for the Quality Characteristics of Kimchi between Korean Focus Group and American Focus Group)

  • 오명숙
    • 한국식품조리과학회지
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    • 제14권4호
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    • pp.388-393
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    • 1998
  • 한국인과 미국인 사이에 김치맛의 인지 및 관능적 특성 평가의 차이를 비교, 검토하기 위하여 focus group을 사용하여 김치맛의 평가 실험을 행하였다. 김치맛의 인지는 미국인 group이 한국인 group보다 훨씬 단순하여 매운맛과 단맛의 조화된 맛과 사각사각한 조직감을 중요한 특성으로 인식하고 있었다. 반면 한국인 group은 이상의 특성외에 보다 복합적인 맛, 즉 매운맛, 신맛, 감칠맛, 신선한 맛 등이 잘 조화된 맛과 입안을 개운하게 해주는 것을 맛있는 김치에서 중요한 요소라고 생각하였다. 한국인 focus group은 맛의 표현에서 미국인 focus group보다 특징적인 표현 어구를 많이 사용하였으며, 미국인 focus group은 조직감에서 특징적인 표현어구를 한국인 focus group 보다 많이 사용하였다.

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미용서비스와 제품의 조절초점적합성 효과에 관한 연구 (A Study for the Effect of Regulatory Fit on Beauty Service and Product)

  • 여준상;고성현
    • 패션비즈니스
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    • 제14권4호
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    • pp.1-9
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    • 2010
  • The study verified the regulatory fit effect of the message focus and propensity regulatory focus delivered in the sales promotion situation of beauty services and products on the basis of the self-regulatory focus theory being actively discussed in the consumer behavior area of marketing. As the result of ANOVA analysis on the experimental design 2 (chronic regulatory focus: promotion focus/prevention focus, between factor) ${\times}$ 2 (message regulatory focus: promotion focus/prevention focus, within factor), the promotion focus group showed more positive response to the promotion focus message(4.88) of beauty services than the prevention focus group(4.40) so that the effect of regulatory fit appeared(t=1.79, p<.1), but the regulatory fit effect didn't appear in the prevention focus message(t=.58, p>.1) so that the hypothesis was partially supported. However, as for the promotion focus message of beauty products, the promotion focus group(4.62) showed more positive response than the prevention focus group(4.16), and as for the prevention focus message, the prevention focus group(4.89) showed more positive results than the promotion focus group(4.33) so that the effect of regulatory fit appeared(t=2.07, p<.05). Therefore, the result of the study shows that as for the service consumers perceive high risk, the sales promotion activity of the prevention focus message can be effective for prevention focus consumers and for promotion focus consumers as well. Otherwise, it suggests the marketing approach that the consumer evaluation is more positive when the advertising message focus fit the consumer regulatory focus.

성향조절초점과 광고메시지유형의 적합성이 미용제품평가에 미치는 영향 (The Influence of the Suitability of the Chronic Regulatory Focus and the Advertising Message Type on the Evaluation of the Beauty Product)

  • 고성현;황선진
    • 패션비즈니스
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    • 제15권2호
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    • pp.1-11
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    • 2011
  • The purpose of this study is to investigate the influence of the suitability of the chronic regulatory focus and the advertising message type on the evaluation of the beauty product. In addition, feeling right while and individual is reading an advertisement is measured to check the mechanism making the regulatory fit effect. The experimental design was designed with the mixed design of 2(chronic regulatory focus: promotion / prevention, between group) ${\times}$ 2(advertising message type: promotion /prevention, within a group). 100 female university student subjects in their twenties in Seoul and in the metropolitan area were asked to respond to questionnaires in the study. The reliability analysis, T-test, analysis of variance(ANOVA), and analysis of covariance (ANCOVA) on the collected data were done with SPSS WIN 12.0. The results of the study are as follows. First, the regulatory fit effect that when the individual chronic regulatory fit corresponds to the advertising message focus each other in the advertising of a new beauty product, the evaluation on the product is more positive could be checked. The promotion focus message of shampoo, the promotion focus group showed more positive response than the prevention focus group and as for the prevention focus message, the prevention focus group showed more positive results than the promotion focus group so that the effect of regulatory fit appeared. Second, when the regulatory fit effect appeared in the evaluation on the new beauty product, the fit effect on the individual chronic regulatory focus and on the advertising message focus also appeared in the measurement of feeling right. Hence, feeling right could be checked by using the mechanism of the regulatory fit effect.

주의 집중 방법이 다트 던지기 역학에 미치는 영향 (Effects of Different Types of Attentional Focus on Dart Throwing Mechanics)

  • 김혜리;공세진;김수연;이기광
    • 한국운동역학회지
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    • 제23권4호
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    • pp.327-333
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    • 2013
  • The purpose of this study was to investigate the effects of different types of attentional focus(internal focus vs. external focus) on the dart throwing mechanics. Seven expert dart throwing athletes were assigned to an internal focus group and other seven athletes were assigned to an external focus group. Each group was asked to throw dart either under verbal instruction or without instruction. During dart throwing, accuracy(radial error), consistency(bivariate variable error), dart velocity, acceleration, elbow joint ROM, elbow joint angular velocity, EMD(electromechanical delay), iEMG of biceps brachii and triceps brachii, and CI(coactivation index) were collected and analyzed. Nither instruction type nor instruction itself affected in accuracy and consistency. However, in dart velocity and acceleration, there was an interaction between instruction and attentional focus types. Velocity and acceleration increased in the internal condition, where as they decreased in the external condition. The ROM of elbow joint did not affected by instruction and attention type. However, similar to dart velocity and acceleration, angular velocity increased in internal focus group, while it decreased in external focus group. EMG showed no difference with any condition. In conclusion, internal focus is better than external focus for dart throwing.

Design of an 8x Four-group Inner-focus Zoom System Using a Focus Tunable Lens

  • Lee, Daye;Park, Sung-Chan
    • Journal of the Optical Society of Korea
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    • 제20권2호
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    • pp.283-290
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    • 2016
  • This study presents an 8x four-group inner-focus zoom lens with one-moving group for a compact camera by use of a focus tunable lens (FTL). In the initial design stage, we obtained the powers of lens groups by paraxial design based on thin lens theory, and then set up the zoom system composed of four lens modules. Instead of numerically analytic analysis for the zoom locus, we suggest simple analysis for that using lens modules optimized. After replacing four groups with equivalent thick lens modules, the power of the fourth group, which includes a focus tunable lens, is designed to be changed to fix the image plane at all positions. From this design process, we can realize an 8x four-group zoom system having one moving group by employing a focus tunable lens. The final designed zoom lens has focal lengths of 4 mm to 32 mm and apertures of F/3.5 to F/4.5 at wide and tele positions, respectively.

FGI(Focus Group Interview)를 통한 한국음식의 건강성인지 및 식태도에 관한 연구 - 식생활 관련 전문가들을 중심으로 - (A Study on the Eating Habit and a Healthy Diet's Perception of Korean Food Investigated through a Focus Group Interview (FGI) - Focus on the Dietary Life Related Expert -)

  • 정혜정;권용석
    • 한국생활과학회지
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    • 제19권6호
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    • pp.1115-1125
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    • 2010
  • This study investigated how Korean food is perceived within a healthy diet and what kinds of eating habits Korean people have. A Focus Group Interview (FGI) was conducted with participants who were experts on diet. Data were categorized into five groups using content analysis. categories were as follows: 1) Korean food and health assessment, 2) opinion on Koreans' current eating habits, 3) characteristics of Korean food, 4) comparison of Korean food in the past and present, 5) a plan for healthy diet. Results showed that a healthy diet should not only include a lot of vegetables, simple and unprocessed food as well as less spicy food, but that it should also be well-balanced nutritionally.

브랜드명성과 성향조절초점이 비유사 브랜드확장에 미치는 영향 (The Influence of Brand Reputation and Chronic Regulatory Focus on the Non-similar Brand Extension)

  • 권혁윤;김상대
    • 디지털융복합연구
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    • 제11권2호
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    • pp.167-174
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    • 2013
  • 본 연구에서는 모브랜드 제품범주와는 관련성이 없는 비유사제품으로의 브랜드확장에 영향을 미치는 모브랜드명성과 성향조절초점의 주효과와 이들 변수들 간의 상호작용효과를 알아보고자 하였다. 실험에서는 모브랜드로 국내 식품브랜드인 풀무원(고명성브랜드)과 가상의 브랜드인 그린(Green)(저명성브랜드)을, 확장제품으로는 화장품을 선정하여, 브랜드명성과 성향조절초점이 확장브랜드 평가에 어떻게 영향을 미치는지를 알아보고자 하였다. 연구 결과, 첫째, 저명성브랜드보다 고명성브랜드에서 브랜드확장에 대한 평가가 더 긍정적으로 나타났으며, 둘째, 촉진초점 성향의 소비자들이 방어초점 성향의 소비자들보다 브랜드확장에 대해 더욱 높게 평가하였다. 그리고 셋째, 고명성브랜드에서는 방어초점집단과 촉진초점집단 간 브랜드확장 평가는 차이가 없는 것으로 나타났으며, 저명성브랜드에서는 성향조절초점에 따라 브랜드확장 평가 차이가 유의미하게 나타남으로써, 이들 2변수들 간에는 상호작용효과가 있는 것으로 밝혀졌다.

일 병원의 비부가가치 간호활동에 관한 연구 (Study on Non-Value-Added Nursing Activities in a Tertiary Hospital)

  • 김미영;박성애
    • 간호행정학회지
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    • 제17권3호
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    • pp.315-326
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    • 2011
  • Purpose: Purposes of this study were to identify non-value-added nursing activities (NVANAs) and to estimate the amount of time spent on NVANAs among total nursing activities. Methods: Non-value-added nursing activities were identified though the use of a focus group. The nurses in the focus group were nurses working in a tertiary hospital. They discussed possible activities that could be NVANAs. Based on the focus group discussion, a pilot study was done to examine the actual occurrence of NVANAs in clinical settings. Results: The focus group discussion showed that NVANAs occurred in ten categories of nursing performances including communication with physicians, communication with other departments, medications, equipment/supplies, nursing records, tests, admission, discharge, and transfer. Direct nursing activities accounted for 35.5% of total nursing activities while indirect nursing activities accounted for 64.5%. Of indirect nursing activities, 16% were NVANAs. Most NVANAs were related to communication and equipment/supplies. Conclusions: To improve the quality and efficiency of nursing activities, it is necessary to identify NVANAs and their causes. Results of this study suggest that improvement in the work process and nursing unit structure, support for equipment/supplies, and effective communication are needed to reduce NVANAs in tertiary hospitals in Korea.

Form-focused Instruction in Incidental Learning of English Verb Patterns

  • Kim, Bu-Ja
    • 영어어문교육
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    • 제16권3호
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    • pp.59-80
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    • 2010
  • The present study investigated what kind of form-focused instruction would yield better results for incidental learning of English verb patterns in two experiments. Experiment 1 compared the effectiveness of focus on form (reading + translation) and focus on forms (verb pattern list + translation) tasks in learning new English verb patterns incidentally in Korean EFL college classrooms. The results of Experiment 1 showed significantly higher results for the focus on forms group. Since it was revealed by Experiment 1 that the learners did not notice unknown target verb patterns, Experiment 2 was undertaken to examine whether the difference between the focus on form and focus on forms conditions found in Experiment 1 would be retained even after the isolated form-focused instruction or focus on forms aiming at teaching students how to recognize verb patterns was provided for the learners before the focus on form and focus on forms tasks were carried out. The results showed that the focus on form group yielded significantly higher incidental learning scores than the focus on forms group. The effectiveness rates of the focus on form in Experiment 2 were statistically higher than those of the focus on forms in Experiment 1. The results of the two experiments indicated that the combination of the isolated form-focused instruction and focus on form was significantly more effective in learning English verb patterns incidentally. In conclusion, form-focused instruction including both isolated form-focused instruction and focus on form is an effective way to incidental learning of English verb patterns.

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선택이론 포커스 그룹 활동이 주부들의 정신건강에 미치는 효과 (The Effect of Choice Theory Focus Group Work on Housewives' Mental Health)

  • 이성배;박재황
    • 한국콘텐츠학회논문지
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    • 제17권6호
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    • pp.490-503
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    • 2017
  • 본 연구의 목적은 선택이론 포커스 그룹 활동이 주부들의 정신건강 증진에 효과가 있는지를 확인하는 것이다. 본 연구를 위하여 Glasse의 저서인 '경고: 정신과 치료가 당신의 정신건강을 해친다' 를 교육 및 토론의 매체로 활용하였다. 참여자는 2개 그룹 24명의 주부들이었으며 이들 중 12명은 실험군으로, 다른 12명은 대조군으로 배정하였다. 집단 활동 시작 시기에 각 집단을 대상으로 특성분노, 특성불안, 우울 및 심리적 안녕감 척도로 설문조사를 실시하였고, 집단 활동 후, 그리고 5주 후 다시 같은 설문조사를 실시하였다. 연구 결과는 다음과 같다. 첫째 실험군의 특성분노, 특성불안, 우울의 수준은 대조군과 비교하여 실험 직후 및 추후 조사에서 모두 낮았다. 둘째, 실험군의 심리적 안녕감의 수준은 대조군과 비교하여 실험 직후 및 추후 조사에서 모두 높았다. 따라서 본 연구를 통하여 선택이론 포커스 집단은 정신건강의 증진에 효과가 있음을 확인할 수 있었다.