• Title/Summary/Keyword: Fit Concept

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The Process of Brand Building: Seoul city 'itourseoul' brand case study (서비스 브랜드 구축과정: 서울시 '아이투어서울(itourseoul)' 브랜드 구축사례)

  • Lee, Jaejin;Yoon, Sung-Yong
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.7
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    • pp.125-137
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    • 2013
  • Seoul city provided u-tourism services for inbound tourists' convenience. These services began in April, 2010 and were completed in advanced way by the end of 2011. Seoul city developed a brand fit to the new services simultaneously for communicating it. Recently, there are so many cities in the world that steadily try to give favorable impression and images to people. In the study, we analyze the process of brand building to present a guideline for city brand and tourism service brand building. The study includes a series of brand making process such as environment of brand, customer analysis, design of brand platform, brand hierarchy, visualization of various brand factors, strategies of operation and performances of brand awareness and draw a conclusion and suggest an advice. As for implication, the study shows the necessity of service brand launching plus Seoul official brand(Hi, Seoul), the service brand including ubiquitous concept, development of brand factors with complementarity and observation of systematical methodology.

Modeling of Effective Path-Length in Satellite Link Based on Rain Cell Statistics (위성 링크에 대한 강우셀 기반 실효 경로 길이 모델링 연구)

  • Kang, Woo-Geun;Kim, Myunghoi;Kim, In-Kyum;Choi, Kyung-Soo;Lee, Byoung-Sun;Pack, Jeong-Ki
    • The Journal of Korean Institute of Electromagnetic Engineering and Science
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    • v.25 no.3
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    • pp.348-356
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    • 2014
  • The existing effective path-length model of ITU-R has some drawbacks: The prediction error is quite large compared to domestic measurement data and it is an empirical model in which the physical characteristics of rain cells are not considered. In this paper, a theoretical model for effective path-length using the rain-cell concept was proposed and its validity was verified using the measurement data. To analyze the statistical characteristics of rain cell parameters, the weather-radar data(CAPPI) measured by Korea Meterological Administration were analyzed and the correction factor was properly introduced to fit the Chollian beacon measurement data of ETRI(Electronics and Telecommunications Research Institute). To verify the proposed effective path-length model, it was compared with the Mugunghwa No. 5 beacon data measured in Chungnam National University with the support of ADD(Agency for Defense Development). It was confirmed that the prediction results of the proposed model are in good agreement with the measurement data.

Long-term Behavior of Reinforced Concrete Wall under Axial Loading (축하중을 받는 철근콘크리트 벽체의 장기거동에 관한 연구)

  • Kwon, Seung-Hee;Kim, Yun-Yong;Kim, Jin-Keun;Park, Yon-Dong
    • Journal of the Korea Concrete Institute
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    • v.18 no.3 s.93
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    • pp.339-346
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    • 2006
  • The purpose of this study is to suggest a method to quantitatively predict long-term deformation of walls under an axial load concentrated to a part of the whole width. Four wall specimens were tested and three-dimensional finite element analyses were performed for these specimens. The finite element models established in this study were verified from the test results. On the basis of this verification, analysis parameters were selected considering various dimensions of walls and sectional area that a concentrated load is acting on, and finite element analyses for these parameters were carried out. The concept of the effective width coefficient was newly introduced as a method to predict the long-term behavior of walls, and a function that is able to optimally fit the effective width coefficients calculated from the analysis results for the selected parameters was found from regression analysis. The found function can be conveniently used in practice to predict the long-term behavior under loads concentrated to a local area of the whole width of walls.

Analysis on Fashion Style of Salon Cultural Era Reflected on the Contemporary Fashion - Mainly about France of the 17th and 18th Centuries - (현대 패션에 나타난 살롱문화시대의 패션스타일에 대한 분석 - 17, 18세기 프랑스를 중심으로 -)

  • Lee, Min-Jung;Lee, In-Seong
    • Journal of the Korean Society of Costume
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    • v.62 no.1
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    • pp.14-28
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    • 2012
  • 'Beauty(美)' is pursued by many women. It has been expressed through fashion which has become more various as the society became wealthier. This phenomenon can also be found in the Salon Culture of the 17~18th Centuries and in the way that the free-style socialization without specific purposes began by women. Such 'salon culture' fashions have been reproduced in various methods by contemporary fashion designers as they met the trends or as they became the inspiration and source of ideas and were reinterpreted in various styles. Therefore, it is necessary to compare and analyze the studies and expression methods regarding that style's effects on contemporary fashion at a time when the women's salon culture fashion of the 17~18th Centuries is being naturally combined with or restructured to fit in with contemporary fashion. Therefore, the purpose of this study is to analyze, establish the concept of, and summarize the characteristics of the salon fashion style in order to provide fundamental scholarly information and a direction for the fashion design market by establishing a database on the characteristics of both eras based on the characteristics analysis results of the contemporary fashion style and salon culture era. Moreover, this study is also significant in that it will be a helpful tool for new design development to satisfy consumer needs, and in that the comparison analysis on the salon culture and contemporary fashion characteristics can be a useful tool to understand the fashions of both era. The study methods were, first, through a literature review to study the concepts and background of the salon culture. The second method was to setup a style analysis of a period of 4 years and collect visual data from internet fashion information web sites, such as collection books, to collect and analyze the data. Third, the analysis focused mainly on the results of the categorization of images with 20 fashion experts. Fourth, the details of the salon culture fashion style that are used the most in contemporary fashion were summarized and analyzed. Therefore, the results of this study are as follows The development of the socializing culture during the economically abundant era of the 17~18th Centuries became the stepstool for women to enter a new society and at the same time became the background of the development of the salon and related literature. For the characteristics of the salon culture fashion of the 17~18th Centuries, the changes were more significant in the details of the collars, necklines, sleeves, and robes, rather than in partial silhouette changes. It was found that the same fashion repeats in several-century intervals depending on the era changes; however, it has been reinterpreted newly based on consumer preferences and era situations instead of being reused exactly. Therefore, this study will become scholarly and fundamental data to establish the contemporary understanding of the fashion of the salon culture.

Korean consumers' attitudes towards organic labels and country-of-origin of organic foods

  • Lee, Hye-Kyoung;Cho, Young-Sang
    • Journal of Distribution Science
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    • v.9 no.1
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    • pp.49-59
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    • 2011
  • Although the South Korean organic food market is in the infancy compared to other industrialized countries, Korean consumers'interest in organic food and retail stores devoting space to organic products have been rapidly increasing. Despite the fact of organic food popularity, the term "organic" is interpreted differently by individuals. As opposed to the US, Japan and the EU where have operated an integrated organic food labelling system, Korea has adopted complex organic labelling systems regulated by several different government bodies. As a result, complicated food labelling standards make consumers confused when purchasing organic foods. Furthermore, in terms of country of origin (COO), it is argued by a lot of researchers that COO effects vary from product to product and from country to country; moreover, other informational cues such as brand and price can influence COO effects. In modern society, COO labelling has been complicated, due to the sourcing, manufacturing and market locations of merchandise spread over the world. Accordingly, the evaluation of COO effects has become complex. In order to examine these issues, a quantitative research was selected to classify the commonfeatures of organic food consumers and construct statistics such as the extent to which people are aware of organic food and COO labellingvia a questionnaire which took place in two cities in Korea with a cluster sample of 161 organic food purchasers. As for the data analysis, one-way analysis of variance (ANOVA), T-tests, bivariate crosstatulations with Cramer's V were conducted,depending on the characteristics of variables and the assumptions the research data need to fit. It has been concluded that in general, Korean organic consumers comprehend the term "organic"in a closer way to the general concept rather than technical term, thus people do not appreciate environmentally labels which include organic food labels, although marital status influence the degree of label awareness, regardless of gender, age, education level and so on. Regarding COO effects on organic food, home organic products were Korean consumers'first choice over those from industrialized countries and developing nations. Specifically, in processed organic product category, domestically cultivated and processed organic products were absolutely preferred to leading national brands produced with imported ingredients and international brands. However, due to a lack of checks of ingredients' COO, consumers tend to purchase a leading national organic food brand, believing that it is a pure organic food sourced domestically. As a consequence, this research has suggested some important managerial implications and future research directions. In order to prevent consumer confusion when buying organic foods, it should be noted that consumers do not comprehend the organic food certifications, due to complicated labelling systems for organic produce and processed organic foods. Therefore, government bodies related to organic food distribution have to know consumers' perception of organic food labels and the significance of customer-oriented labels and reestablish labelling standards. Similarly, public advertising should be followed to raise public awareness of the labelling to enable customers to have the correct information. In addition, not only international marketers but also domestic marketers need to understand COO images and also the influence COO of ingredients has on the image of an organic product.

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A Study on the Relationship between Justice Perception of Franchise and Trust, Switching Barriers of the Franchisee in the Barriers and Beauty Parlors Business (이.미용업에서의 프랜차이즈 공정성 지각이 신뢰와 전환장벽에 미치는 영향)

  • Kim, Kyeong Ran;Ryu, Hwang Gun;Oh, Chang Seok
    • The Korean Journal of Health Service Management
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    • v.1 no.1
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    • pp.75-89
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    • 2007
  • The start point of a franchise system such as Lotteria was in 1979. Since 1990, the franchise systems in Korea have rapidly spread over all industry types. As 'Franchise Law' was enforced in 2002, the expansion of a franchise picked up its' speed. The barbers and beauty parlors business has the same expansion trend. However, there was no study about the franchise systems in the barbers and beauty parlors business. The purpose of this study was to find the goodness of fit of the structured equation model proposed and identify the significances of relationships in the variables of justice perceptions, trust, satisfactions, business performances, switching barriers, switching cost etc. This study tries to find a solution for a good development between franchisor and franchisee in the barbers and beauty parlors business in Korea. The theoretical considerations about justice of this study is limited in reciprocal relation justice and procedure justice. And it did make simplify for trust, satisfaction, business performance, switching barrier. And switching barrier did measure as dimension of switching coot. From October 26, 2005 to October 29, this study collected 250 survey questionnaires from the franchisees located in Seoul, Busan, Daegu, Ulsan, and Keoyng-Nam. In analyses of using SPSS Windows 11.0 and LISREL 8.14, this study used 208 cases because 48 cases did not response appropriately. Tn conclusions. reciprocal justice perception and procedure justice jointly determined trust. Secondly, reciprocal justice perception significantly determined satisfaction. Procedure justice perception negatively determined satisfaction, but this relationship was not significant. Thirdly, reciprocal justice perception positively influenced business performance, and procedure justice negatively influenced business performance, but the last relationship was not significant Fourthly, trust positively significantly influenced satisfaction and business performance. Fifthly, satisfaction positively influenced business performance and true determined switching barrier positively. This study shows following: firstly, a composition concept did make structural relationship and secondly, a reciprocal relation justice of a franchisor did appear as an important variable and it gives positive influence to trust, satisfactions, business performance, switching barriers of the franchisees.

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State of Information Technology and Its Application in Agricultural Meteorology (농업기상활용 정보기술 현황)

  • Byong-Lyol Lee;Dong-Il Lee
    • Korean Journal of Agricultural and Forest Meteorology
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    • v.6 no.2
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    • pp.118-126
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    • 2004
  • Grid is a new Information Technology (IT) concept of "super Internet" for high-performance computing: worldwide collections of high-end resources such as supercomputers, storage, advanced instruments and immerse environments. The Grid is expected to bring together geographically and organizationally dispersed computational resources, such as CPUs, storage systems, communication systems, real-time data sources and instruments, and human collaborators. The term "the Grid" was coined in the mid1990s to denote a proposed distributed computing infrastructure for advanced science and engineering. The term computational Grids refers to infrastructures aimed at allowing users to access and/or aggregate potentially large numbers of powerful and sophisticated resources. More formally, Grids are defined as infrastructure allowing flexible, secure, and coordinated resource sharing among dynamic collections of individuals, institutions and resources referred to as virtual Organizations. GRID is an emerging IT as a kind of next generation Internet technology which will fit very well with agrometeorological services in the future. I believe that it would contribute to the resource sharing in agrometeorology by providing super computing power, virtual storage, and efficient data exchanges, especially for developing countries that are suffering from the lack of resources for their agmet services at national level. Thus, the establishment of CAgM-GRID based on existing RADMINSII is proposed as a part of FWIS of WMO.part of FWIS of WMO.

A Structural Model for Health Promotion and Quality of Life in People with Cancer (건강증진과 삶의 질 구조모형 II-암환자 중심-)

  • 오복자
    • Journal of Korean Academy of Nursing
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    • v.26 no.3
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    • pp.632-652
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    • 1996
  • It has been noted that a genetic alteration of cells influenced by unhealthy lifestyle in addition to a series of other carcinogens increases the incidence of various neoplasmic diseases. Therefore the importance of a lifestyle that minimizes such an impact on health should be emphasized. Since stomach cancer, the most common neoplasmic disease in Korea, is related to personal lifestyle and as there is a possibility of its recurrence, patients with stomach cancer need to lead a healthy lifestyle. Also the quality of life which patients experience is negatively affected by the side effects of treatments and the possibility of recurrence. Therefore an effective nursing intervention to enhance quality of life and encourage healthy lifestyle is needed. The purpose of this study is to provide a basis for nursing intervention strategies to promote health and thus enhance quality of life. A hypothetical model for this purpose was constructed based on Pender's Health Promotion Model and Becker's Health Belief Model, with the inclusion of some influential factors such as hope for quality of life and health promoting behavior. The aims of study were to : 1) evaluate the effectiveness of patient's cognitive-perceptual factors on health promoting behaviors and quality of life ; 2) examine the causal relationships among perceived benefit, perceived barrier, perceived susceptibility and severity, internal locus of control, perceived health status, hope, health concept, self efficacy, self esteem health promoting behaviors & quality of life ; 3) build and test a global hypothetical model. The subjects for this study were 164 patients who were being treated for stomach cancer were approached in the outpatient clinic on a University Hospital. The data from the completed questionnaires were analyzed using Linear Structural Relationships (LISREL). The results of research are as follows : 1) Hypothetical model and the modified model showed a good fit to the empirical data, revealing considerable explanational power for health promoting behaviors(54.9%) and quality of life(87.6%) 2) Self efficacy and hope had significant effects on health promoting behaviors. Of these, hope was affected indirectly through self efficacy and self esteem. 3) Perceived health status, hope and self esteem had significant direct effect on the quality of life. Of these variables, perceived health status was the most essential factor affecting general satisfaction in life. 4) Self-efficacy, as a mediating variable, was positively affected by perceived benefit and hope. 5) Self-esteem, as a mediating variable, was positively affected by perceived health status and hope. 6) Hope was the main variable affecting self efficacy, self esteem, health promoting behaviors and quality of life. The derived model in this study could effectively be used as a reference model for further study and could suggests a direction for nursing practices

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Practice of Everyday Life Proprieties, Dynamics of Family Systems, and Psychological Well-Being Among Married Couples (도시부부의 생활예절수행, 가족체계역동성 및 심리적 복지감에 관한 연구)

  • 김연화;이정우
    • Journal of Families and Better Life
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    • v.21 no.2
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    • pp.1-18
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    • 2003
  • In recent years, Korean society has witnessed an increased interest in the observance of everyday life proprieties, building healthy families, and psychological well-being of family members. The main purpose of this research was to examine the relationships among the practice of everyday life proprieties, dynamics of family systems, and psychological well-being of Korean married couples. A self-report Questionnaire was used to collect data from married couples with a child over four-years-old who are currently residing in Seoul. 513 couples(1026 individuals) were used for the final data analysis. Statistical analyses were conducted using frequencies, percentages, means, standard deviations, Cronbach'α, Pearson correlation, paired t-test, factor analysis, and multiple regression. The findings of this study are as follows: First, the level of the practice of everyday life propriety was relatively high in both husbands and wives, and no significant gender difference was found in the level. Yet, there were some statistically significant differences in certain sub-dimensions. Wives showed a higher degree of performance in public decorum and social etiquette, whereas husbands exhibited a higher degree of performance in family decorum and communication manners. The family systems were highly dynamic, according to both husbands and wives, and there was no difference between husbands and wives. As for the sub-dimensions, the extent of communication was found to be higher among husbands than among wives. Psychological well-being was again relatively high for both husbands and wives, with husbands significantly higher than wives. Second, the findings indicate that the causal model did fit the data well, and that a myriad of background variables had direct and indirect impacts on psychological well-being, and these relationships were mediated by several variables in the sub-dimension of proprieties observance, family adaptability, and the degree of communication. The implication is that the practice of life propriety, an intervening variable, is crucial in improving psychological well-being of married couples. The findings of this research demonstrate that there are significant causal relationships among the practice of everyday life propriety, family systems dynamics, and psychological well-being. In addition, the observance of proprieties is shown to be a concept that can be used as an important predictor in the area of family resource management. Further research is needed to expand its focus on the practice of proprieties in the family resource management. More concrete and specialized family life education programs should be developed to help build healthy families. Lastly, the results indicate that proprieties education needs to be incorporated in family policies in order to promote the quality of family life.

On the Study of Design Guidelines and a Design Case to Enable the Replacement of LRT Stations by Stops (경전철 역사를 대체하는 정류장 도입을 위해 필요한 설계지침의 도출 및 적용 사례에 관한 연구)

  • Kim, Joo-Uk;Park, Kee-Jun;Lee, Ji-Eon;Lee, Jae-Chon
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.5
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    • pp.3499-3510
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    • 2015
  • To cope with the increased demand on the intra-city transportation by urban rails, the introduction of the light rail transit (LRT) systems has been expedited in Korea due to the possible reduction of both the development and operation costs from adopting LRT systems. The LRT systems have so far been designed, constructed and operated based on the corresponding law and regulations. It has been conceived that fully complying with the existing guidelines may incur some extra costs on LRT. In addition, the present design of LRT stations seems to require unnecessarily long flow of passengers traffic, particularly for disabled people. In this paper, as an approach to solving the aforementioned issues, an introduction of 'LRT stops' has been studied where the stops are similar in concept to bus stops and are intended to replace the stations of a bigger scale in general. Specifically, necessary guidelines for design have been developed by modifying the existing ones to be fit with LRT stops. A design case was also presented to evaluate them. The effective use of the results reported here will provide an opportunity of cost reduction in connection with the construction and operation, and also let people benefit from convenient use of rails, thereby resulting in enhanced transportation welfare.