• Title/Summary/Keyword: Fisheries Marketing

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A Study on the Effects of Increase in Distribution Efficiency through Fisheries Products Processing & Marketing Center (FPC) on Consignment Sales (수산물 산지거점유통센터(FPC)를 통한 유통효율화가 산지 위판에 미치는 효과에 관한 연구)

  • Soon-Mi Kim;Ae-Rim So;Tae-Hyeong Kim;Seung-Sik Shin
    • The Journal of Fisheries Business Administration
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    • v.55 no.2
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    • pp.17-37
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    • 2024
  • In this study, the effect of Distribution efficiency through the fishery production base distribution center (FPC) on the production site board facility was studied. FPC is a new distribution system for Korean fishery products that has been promoted in earnest since 2012, and in this study, the effect before and after the introduction of FPC was analyzed using the DID (Difference in Difference) model for the effect of FPC in the fishery industry. The results of analysis shows that in the case of Wando Geumil FPC, the volume and unit price of consignment sales decreased during the analysis period, which was statistically significant. In the case of Sokcho FPC, the volume of consignment sales decreased during the analysis period, which was statistically insignificant. But the unit price of consignment sales rose during the analysis period, which was statistically significant. In the case of Gyeongju FPC, the volume of consignment sales increased during the analysis period, which was statistically significant at the 90% confidence level. But the unit price of consignment sales fell during the analysis period, which was statistically significant.

Analysis of Milk Consumption Behavior of College Students (대학생의 우유 소비행태분석)

  • Lee, S.Y.;Kim, J.S.;Shin, Y.K.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.22 no.1
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    • pp.87-98
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    • 2020
  • This study analyzed milk consumption behavior of college students. According to the results of the analysis, the respondents mainly purchase milk with a capacity of 900 to 1,000 ml at the hypermarket. However, it was found that convenience stores mainly purchase 200 ml capacity. According to the results of factor analysis on milk purchase factors, milk purchase factors were classified into nutritional and cosmetic attributes. Nutritional properties include nutritional ingredients, sterilization method, bio-origin, quality, HACCP labeling, milk fat ratio, etc., and external properties include brand, manufacturer, packaging/package design, and manufacturing date. In order to expand the milk consumption of the young generation, I think it is necessary to strengthen marketing strategies.

A Study on the Promotion of Retail Business on Primary Fisheries Cooperatives in Korea (수협 단위조합 소매사업 발전 방안에 관한 연구)

  • Park, Joon-Mo
    • The Journal of Fisheries Business Administration
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    • v.44 no.1
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    • pp.39-57
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    • 2013
  • This study aims to examine problems of retail business operated by primary fisheries cooperatives and provide some suggestions for enhancing their retail business function. It reveals that although sales business function of fisheries cooperatives is very important for the members of Korean fisheries cooperatives, their performance and efficiency outcomes have been disappointing. The research offers six suggestions in two categories to resolve the issues. In the first category as a marketing plan for retail business of primary fisheries cooperatives, first, enhance of marine products business using local specialty goods. second, expanded of on-line shopping mall and third, joint marketings among primary cooperatives are necessary. In second category as an assistance plan of National Federation of Fisheries Cooperatives(NFFC) for primary fisheries cooperatives, First, we needed to making logistics system for fisheries. Second, conducting retail business consulting for primary fisheries cooperatives. Finally, human resource development programs are needed. Primary fisheries cooperatives have to discipline faithfully as a cooperatives for NFFC roles as a cooperatives. So making marine products sales business as a core of a economy business of primary fisheries cooperatives in Korea is very important.

A Study on Prediction and Development of Prospective Fisheries-Related Jobs in Korea (우리나라 수산업의 유망직종 예측과 개발에 관한 연구)

  • Kim, Sam-Kon
    • Journal of Fisheries and Marine Sciences Education
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    • v.20 no.1
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    • pp.36-45
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    • 2008
  • The purpose of this study was to explore new fisheries-related jobs in the future. The study is based on a thorough literature review and in-depth interviews with experts in the fisheries industry. The major findings of the study were as follows: First, new fisheries-related jobs that surpass the fitness rating of 90% and earn more than 3 on the prospect scale are expected to be found mostly in professional fishery sectors. In the production and processing sectors, fishery quality control manager, marine product cooks, and raw fish cooks looked most promising. In the fishery marketing and distribution section, on the other hand, marine tour consultants, marine product distribution consultants, underwater guides, online marine product traders, marine sports consultants, and marine safety specialists ranked high on the list.

The Influence of Consumer Knowledge on Seafood Attitudes and Purchase Intentions -Focus on Consumers Visiting to Discount Stores- (소비자 지식이 수산물 태도 및 구매의도에 미치는 영향 -대형할인점 방문 소비자를 중심으로-)

  • Kim, Gyu-Wan;Jang, Young-Soo
    • The Journal of Fisheries Business Administration
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    • v.44 no.1
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    • pp.91-103
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    • 2013
  • When it comes to the development of a retail market, it has not only influenced the supply and sales of seafood, but it has also led to considerable changes in consumers' purchasing behavior and purchasing purposes. As consumers' incomes and lifestyles have improved, the tendency to purchase seafood has rapidly changed. In addition, the increase in two-income family incomes that resulted from women's active participation in society has increased the number of consumers purchasing home meal replacements (HMR) or convenience food rather than original food. With these changes in social-economic background and in consumers' needs, the purchase of seafood is gradually changing. As a result, companies are constructing diverse marketing strategies to satisfy their needs. Companies' marketing strategies have an immediate and vital effect on consumers' purchases of seafood. The most important and fundamental role is providing an opportunity for consumers to choose what to buy by being giving information and knowledge. In this paper, the purchasing behavior of consumers buying seafood will be examined with respect to their knowledge. First, which factors among a diverse range of marketing strategies exerted a significant impact on consumers' objectives and subjective knowledge was examined. Second, the study investigated which knowledge factors were important in influencing attitudes and purchasing purposes based on knowledge level. By comparing and analyzing factors related to consumers' knowledge with respect to seafood purchases, information is provided to inform companies about efficient strategies for marketing tactics.

Current Status of Fishery Resources in Kenya

  • Ibuuri, Peter Kimathi
    • Journal of Marine Bioscience and Biotechnology
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    • v.3 no.1
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    • pp.24-30
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    • 2008
  • Fishing in Kenya, until the discovery of Nile perch as an export commodity in the early 1990s, has basically a subsistence occupation for the lake and coastal communities. The government also did not recognize the importance of fisheries as a contributor to the macro-economy and therefore, did not pay much attention in terms of resource allocation for the development of the sector. Most fishing in Kenya is artisanal, with a little industrial fishing by prawn trawlers. The deep sea (EEZ) fishery resources are currently exploited by DWFNs through a licensing system. Only a small quantity of catch from the EEZ is landed in Kenya, primarily tuna loins for processing for export. Currently capture fisheries, mainly from Lake Victoria, earn local fishers over Kenya shillings (K Sh) 7 billion, while exports earn the country K Sh 5 billion (US$ 50 million) in foreign exchange annually. The government has been putting in place an enabling environment to promote investment activities in order to achieve economic recovery as well as for the development and sustainable use of fisheries resources in the country within the specified period. The Department's major roles are to ensure sustainable exploitation of fisheries resources; to promote aquaculture development; to assure quality and safety of fish and fishery products; and to facilitate fish marketing in order to maximize the benefits that can be derived from fisheries. The contribution of fisheries to local incomes, subsistence and food nutrition is significant, as this occurs in areas with the highest incidences of poverty in the country.

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A Study on the Development of the e-Marketplace on Fisheries Sector in Gangwon Do (강원도 수산물 분야 e-Marketplace 활성화 방안에 관한 연구)

  • Eom, Kwang-Yeol
    • International Commerce and Information Review
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    • v.7 no.3
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    • pp.53-75
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    • 2005
  • Owing to the Digital revolution, Internet Commerce and Electronic Commerce is having a profound influence on the global Market and internal commerce, revolutionizing the way of doing business. e-Marketplace have adopted in order to the reshape of the Fisheries Sector's competitiveness, and it is now being utilized as a major global marketing instrument to develop new customers, save Market transaction costs ad facilitate new work processes. The purpose of this study is to provide a program for activation in e-Marketplace of the Fisheries Sector in Gangwon Do. However, at present, the environment of e-Marketplace Infrastructure in Gangwon Do is very poor. Therefore, this study points out the problems of e-Marketplace of the Fisheries Sector in Gangwon Do and provides many considerations for a program for activation of e-Marketplace.

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Overview of Fisheries Resources in Namibia

  • Endjala, Jason Tshuutheni
    • Journal of Marine Bioscience and Biotechnology
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    • v.3 no.1
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    • pp.31-37
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    • 2008
  • Off the 1,572 km long coastline of Namibia lies known as the Benguela upwelling system, a very rich source of marine life supporting traditional and modern forms of fishery. Commercial fishing and fish processing is one of the fastest-growing sectors of the Namibian economy in terms of employment, export earnings, and contribution to GDP. The fishing industry has grown to the extent that it is currently Namibia's second biggest export earner of foreign currency after mining (90% of national output is marketed for export). In 2005, Namibia harvested about 552,164 tonnes of fish. The final value of processed products (export value) that year was around US$ 376.0 million. Besides the marine captured fisheries, Namibia also has a small but vibrant aquaculture sector. Inland captured fisheries exist in the north-east and north-west of Namibia where as commercial freshwater aquaculture of tilapia and catfish is also undertaken. The inland fisheries are mainly subsistence based and typically labour intensive, with low catch per unit effort. However the subsistence fisheries from these regions play a significant role in the lives of rural community. The domestic market for marine fish products is extremely limited due to the small size of the population (2 million). The fishing industry is a source of considerable employment for many Namibians. Huge potential to increase production exists in Namibia, unpolluted high quality marine waters, high natural primary productivity of the seawater, availability of inexpensive fish by-products from established fish processing sector for inclusion in wet aqua-feeds and well-established processing, packaging and marketing systems due to the marine capture fisheries that can be adopted for aquaculture purpose.

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